Download or read book Consumer Behavior and Marketing Action written by Henry Assael and published by South Western Educational Publishing. This book was released on 1995 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text takes a strategic approach to consumer behavior; that is, once you know how consumers behave and react, what do you do about it? New to this edition is a much needed balance between the strategic approach and consumer rights and social implications.
Download or read book Consumer Behavior in Theory and in Action written by Steuart Henderson Britt and published by . This book was released on 1970 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Behavior in Action written by Geoffrey Paul Lantos and published by Routledge. This book was released on 2015-01-28 with total page 1091 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.
Download or read book Consumer Behavior Theory and Practice written by Charles Glenn Walters and published by McGraw-Hill/Irwin. This book was released on 1974 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Social Psychology of Consumer Behaviour written by Richard Bagozzi and published by McGraw-Hill Education (UK). This book was released on 2002-08-16 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do consumers process information? How do they make choices and decisions? How are decisions translated into actions of consumption? How can marketing influence and respond to consumers? The Social Psychology of Consumer Behaviour illuminates an area of intense academic and wider interest, bringing together research and practical insights into how theories in social psychology can be applied to consumer behaviour. Core themes include information processing and social cognition, communication processes, attitude models, emotion, social identity theory, and action theory. Within each of the major areas of social psychology, a historical perspective is provided, current knowledge reviewed, theories and findings critiqued, and directions for future research appraised. The Social Psychology of Consumer Behaviour provides a deeper perspective than standard texts which tend to be either atheoretical, overly encyclopedic, or outdated. It considers why consumers buy what they do, and how they go about making individual and group decisions concerning consumption. The result is essential reading for students, researchers and practitioners in psychology and marketing, as well as for those in related fields such as public policy, public health, health psychology, political science and sociology.
Download or read book The Theory of Buyer Behavior written by John A. Howard and published by New York : Wiley. This book was released on 1969 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Behavior written by Robert J. Holloway and published by . This book was released on 1970 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Context and Cognition in Consumer Psychology written by Gordon Foxall and published by Routledge. This book was released on 2017-10-16 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Context and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particular attention to the roles of perception and emotion in accounting for consumers’ actions and their interaction with the desires and beliefs in terms of which consumer choice is frequently analyzed. In this engaging book, Gordon Foxall extends and elaborates his theory of consumer action, based on the philosophical strategy of Intentional Behaviorism. In doing so, he introduces the concept of contingency-representation to explore the ways in which consumers mentally represent the consequences of past decisions and the likely outcomes of present consumption. The emphasis is on action rather than behavior and the manner in which the intentional consumer-situation, as the immediate precursor of consumer choice, can be reconstructed in order to explain consumer actions in the absence of the environmental stimuli required by behaviorist psychology. The result is a novel reaffirmation of the role of cognition in the determination of consumer choice. Besides the concept of contingency-representation which the author introduces, the analysis draws upon psychoanalytic concepts, theories of cognitive structure and processing, and the philosophy of perception to generate a stimulating synthesis for consumer research. The book will be of interest to students and researchers in consumer behavior and economic psychology and to all who seek a deeper interdisciplinary understanding of the contextual and cognitive interactions that guide choice in the market place.
Download or read book Consumer Behavior and Insights written by Diane Phillips and published by Oxford University Press, USA. This book was released on 2020 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: Historical and current perspectives on consumption -- A historical context for understanding consumption -- Contemporary perspectives on consumer behavior -- Consumer research -- Micro-view of consumption -- Perceptual processes -- Learning and memory -- Personality, self, and motivation -- Attitude theory and behavior change -- Decision-making and involvement -- Macro-view of consumption -- Patterns of buyer behavior -- Groups, social processes, and communications -- Culture -- Where are we going? -- Ethics and social responsibility -- Future trends in consumer behavior -- Glossary -- Index.
Download or read book Consumer Behavior written by John A. Howard and published by McGraw-Hill Companies. This book was released on 1977 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Behavior written by Stefan Hoffmann and published by Springer Nature. This book was released on 2023-01-03 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Detailed textbook with a focus on consumer behavior research This textbook addresses the central question of whether and in what way advertising has a lasting influence on the purchase decision process. For this purpose, it takes a look at the focus of consumer behavior and market research. In the course of this, the work conveys the basics of consumer behaviour in a comprehensible and clear language. Why is the shopping cart fuller than planned? Why does everyone want the latest smartphone so badly? The authors Stefan Hoffmann and Payam Akbar address the following topics in their book "Consumer Behaviour": They begin with the understanding of the term and briefly outline the theoretical as well as methodological approach to consumer behaviour. They then discuss influences on consumer behaviour, which take place first and foremost within us: Motivation, emotion and cognition as well as attitude and decision. They then show that behaviour differs systematically between different consumer groups. For this purpose, they consider influences from the social, physical and media environment. At the end of the consumer behavior book, they illustrate how buying behavior is embedded in general societal developments and thus constantly changes over time. This second edition of the book has been revised and updated by the authors. Clear textbook for exam preparation with many practical aids The Consumer Behavior textbook is intended for students in the following disciplines: Business Administration Psychology Communications Related disciplines It follows a consistent didactic concept: as a reader, you observe the fictional characters Lea and Ben in numerous consumption situations. In this way, you get to know essential theories and models in a lively way and close to everyday life. The following elements also help you to quickly grasp and effectively learn the contents of the textbook "Consumer Behaviour": Case studies Descriptions of relevant studies QR codes to video content (e.g. videos and websites) This makes this book ideal for reviewing lectures and preparing for exams. At the end of each chapter you will find questions for self-monitoring and recommended reading.
Download or read book Understanding The Consumer Behaviour During COVID 19 Pandemic written by Murat GÜLMEZ and published by Akademisyen Kitabevi. This book was released on 2021-02-02 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Behavior written by Gerald Zaltman and published by John Wiley & Sons. This book was released on 1979 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behavior is discussed through: 1) simple statements of basic findings (propositions) in consumer and nonconsumer settings; 2) explicit discussion of the findings' implications for marketers; 3) emphasis on importance of sociology in consumer studies; 4) perspectives on organizations as consumers. An adequate understanding of consumer behavior is essential for the prosperity of any marketing enterprise. Consumer behavior involves activities oriented toward obtainment and experiences which are the consequences of using products and services. Consumer behavior is affected by sociological perspectives of demography, social structure, roles and power and by psychological perspectives of learning, need, motivation, attitudes. Individual and organization adoption and resistance behavior effects consumer behavior.
Download or read book Consumer Behavior written by Felix Saito and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces concepts of corporate environmental responsibility and individual environmental responsibility, identify their key indicants, and offer evidence of robust relationships between them. Using correspondence analysis, kitchen purchase behaviour among families is assessed. In addition, consumer behaviour, when it comes to food safety events, is examined. Understanding how consumers conceptualise food safety risks is essential for effective strategic response plans. Furthermore, following the theory of planned behaviour, this book attempts to account for variables which are assumed to have an impact on sustainable consumption. Empirical research published in peer reviewed journals on the topic of consumers and health-related products on the Internet are reviewed. In addition, a new theory of evolutionary games and the concept of Near-Nash equilibrium to simulate the electricity market is suggested. In particular, an opportune genetic algorithm has been developed. As an example of medical-information consumers, the associations between feeling informed about COPD (chronic obstructive pulmonary disease) and the control of COPD is reviewed. Furthermore, biased consumers' hypotheses on price-quality relationships is addressed. In other words, in terms of the psychology of judgement, certain results can be attributed to an effect caused by a numeral anchor (on the price tag). This book examines consumer acceptance of Mobile learning (M-learning) by proposing and extending the theory of reasoned action (TRA) including the variable of social influences. Literature related to the emerging concept of cost-benefit-associations are also reviewed. Cost-benefit-associations are the degree to which thoughts of costs evoke thoughts of benefits and vice versa. Finally, a model interrelating consumers' ethics, their sentiments toward marketing, and their attitudes to piracy and actual piracy itself were studied. Attitudes about piracy served as a partial mediator of the impacts of consumer sentiments, morals, and ethics on actual piracy.
Download or read book Selected Aspects of Consumer Behavior written by and published by . This book was released on 1977 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Behavior and the Behavioral Sciences written by Steuart Henderson Britt and published by . This book was released on 1966 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Essentials of Consumer Behavior written by Debra L. Stephens and published by Taylor & Francis. This book was released on 2016-10-26 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics. Balancing a strong academic foundation with a practical approach, Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers’ attitudes and motivations in relation to brands, products, and marketing messages. Providing a concise guide to the discipline, the author covers key themes such as vulnerable consumers, new technologies, and collaborative consumption. The book is supported by a rich companion website offering links to videos and podcasts, surveys, quizzes, further readings, and more. It will be a valuable text for any graduate student of consumer behavior or marketing, as well as any interested consumers.
