Download or read book Disadvantaged Consumers Research Dimensions written by Frederick D. Sturdivant and published by Marketing Classics Press. This book was released on 2011-08-15 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Behavior and the Disadvantaged written by Terry Deutscher and published by . This book was released on 1976 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Disadvantaged Consumer written by Alan R. Andreasen and published by . This book was released on 1975 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Study of Consumer Management Patterns of Disadvantaged Families written by Fonda Cordis Chaffee and published by . This book was released on 1974 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Low Income Consumer written by Linda F. Alwitt and published by SAGE Publications, Incorporated. This book was released on 1996-02-15 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product, price, promotion and place: these are the four key areas in which marketing influences consumers. This innovative book takes the stance that poor consumers are distinctly disadvantaged in each of these areas. Documenting the imbalance of the exchange process by describing the business practice of those who market to poor consumers, issues related to basic necessities such as food, housing and transportation are addressed, as well as the consumption of `sin' products by poor consumers. The problems faced by those who target low-income consumers are also examined, including the conflict between sound marketing practices and marginally ethical or unethical applications of those practices. The final section of the book
Download or read book Essentials of Consumer Behavior written by Debra L. Stephens and published by Taylor & Francis. This book was released on 2023-03-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thoroughly updated second edition of Essentials of Consumer Behavior offers a concise alternative to traditional textbooks with a practice-based approach. Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers’ attitudes and motivations in relation to brands, products, and marketing messages. The new edition of this concise guide to the discipline offers comprehensive coverage of issues including: Technology now integrated into all chapters Consumer vulnerability, expanded beyond young consumers and persons with disabilities to include the economically disadvantaged and those marginalized because of ethnicity and gender Consumers’ roles in the lives of nonhuman animals, with extensive discussion of the consumer journey toward acquiring an animal companion and the impact of pet ownership on consumers’ non-pet-related purchases Suitable for marketing and consumer behavior students at advanced undergraduate and postgraduate levels, this clearly written and thorough textbook will keep students engaged and help them to become savvier marketers. Online resources include links to videos and podcasts, further reading, questions, and exercises. Instructor supplements include PowerPoint slides and chapter quizzes.
Download or read book Essentials of Consumer Behavior written by Debra L. Stephens and published by Taylor & Francis. This book was released on 2016-10-26 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics. Balancing a strong academic foundation with a practical approach, Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers’ attitudes and motivations in relation to brands, products, and marketing messages. Providing a concise guide to the discipline, the author covers key themes such as vulnerable consumers, new technologies, and collaborative consumption. The book is supported by a rich companion website offering links to videos and podcasts, surveys, quizzes, further readings, and more. It will be a valuable text for any graduate student of consumer behavior or marketing, as well as any interested consumers.
Download or read book Consumer Vulnerability written by Susan Dunnett and published by Routledge. This book was released on 2018-10-18 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book demonstrates that marketing scholarship has much to contribute to our understanding of consumer vulnerability and potential solutions. It brings to the fore ways in which so‐called vulnerable consumers navigate various marketplace and service interactions and develop specific consumer skills in order to empower themselves in such exchanges. It does so by exploring how consumer vulnerability is experienced across a range of different contexts such as poverty and disability, and the potential impact of vulnerability from childhood to old age. Other chapters extend focus from the consumer to the organisational perspective or consider more macro issues such as socio-spatial disadvantages. The fundamental aim of many of the contributors is to produce work that can benefit individual and societal well-being. They draw on various methodological approaches that generate both marketing management and policy-focused implications. A series of commentaries are also included to stimulate critical reflection and new insights into consumer vulnerability. This book was originally published as a special issue of the Journal of Marketing Management.
Download or read book Satisfaction Dissatisfaction and Complaining Behavior written by and published by . This book was released on 1982 with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Behavior written by Avery Webber and published by . This book was released on 1983 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Higher Education Consumer Choice written by J. Hemsley-Brown and published by Springer. This book was released on 2015-11-12 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, changing supply and demand, fees and costs, and concerns about social disadvantage. Focusing on personal factors that influence consumer choice, group aspects of consumer behaviour such as cultural and ethnic differences, as well as theoretical and research models, this book is designed to stimulate new debate and criticism of HE consumer choice.
Download or read book Work Consumerism and the New Poor written by Zygmunt Bauman and published by McGraw-Hill Education (UK). This book was released on 2004-09-16 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reviewers’ comments on the first edition “Zygmunt Bauman presents a cogently argued and compelling thesis... an important book from a distinguished scholar, that adds a new dimension to the poverty debate.”British Journal of Sociology “It will be of great interest and value to students, teachers and researchers in sociology and social policy… [Bauman] provides a very forceful and sophisticated statement of the case; and a very well written one too. As a wide ranging analysis of our present discontents it is an admirable example of the sort of challenge which sociology at its best can offer to us and our fellow citizens to re-assess and re-think our current social arrangements.”Work, Employment and Society “This is a stylish and persuasive analysis of the transition between the age of the ‘society of producers’ to that of the ‘society of consumers’.”Political Studies It is one thing to be poor in a society of producers and universal employment; it is quite a different thing to be poor in a society of consumers, in which life projects are built around consumer choices rather than on work, professional skills or jobs. Where ‘being poor’ was once linked to being unemployed, today it draws its meaning primarily from the plight of a flawed consumer. This has a significant effect on the way living in poverty is experienced and on the prospects for redeeming its misery. Work, Consumerism and the New Poor traces this change over the duration of modern history. It makes an inventory of its social consequences, and considers how effective different ways of fighting poverty and relieving its hardships are. The new edition of this seminal work features: Updated coverage of key thinkers in the field Discussion of recent work on redundancy, disposability and exclusion Current thinking on the effects of capital flows on different countries and the changes on the shop floor through, for example, business process re-engineering New material on security and vulnerability Key reading for students and lecturers in sociology, politics and social policy, and those with an interest in contemporary social issues.
Download or read book Handbook of Research on Managing and Influencing Consumer Behavior written by Kaufmann, Hans-Ruediger and published by IGI Global. This book was released on 2014-10-31 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.
Download or read book The Routledge Companion to Consumer Behavior written by Michael R. Solomon and published by Routledge. This book was released on 2017-09-22 with total page 751 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches to consumer behavior topics. The editors employ a micro to macro structure, dividing each topic into three parts: one reflecting foundational work, one focused on emerging trends, and one covering practical applications. Each part examines the relationship between consumer behaviour and motivation, including well-being, gender, social class, and more, and concludes with practitioner perspectives on the challenges and opportunities that come with understanding customers. Readers will gain insight into how drives that are constantly in flux relate to other aspects of human cognition and behavior, allowing them to reach customers successfully, and to meet their needs. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting-edge resource on the subject of consumer behavior. Students of consumer behaviour and marketing will find this a useful exploration of a fast-moving field, fundamental to the welfare of companies, government, non-profits, and consumers. It will also benefit new and established academic researchers as well as practitioners who want to stay on top of current knowledge.
Download or read book Research Business Behavior and Consumer Psychology written by Johnny Ch Lok and published by Createspace Independent Publishing Platform. This book was released on 2018-04-14 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is concerned how to apply behavioral economy method to predict consumer behavior. Also I shall compare to explain what advantages and disadvantages between any one of my solvable suggestions and the any one of the company's choice of solvable method to these any one sample industry consumer behavioral economic challenges to aim to let any reader to judge whether how to choose the solvable method is better.
Download or read book Consumer Behavior written by Thomas S. Robertson and published by Addison Wesley Publishing Company. This book was released on 1984 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: A text for college students, market planners, andsocial science researches describes multi-theoreticalaspects of consumer behavior as related to the developmentof marketing strategies. Twenty-three chapters on variousfacets of consumer beliefs and practices are organized under4 central themes: 1) the basics of consumer behavior andbehavioral methodology; 2) psychological theories and theirapplications (e.g., cognitive processes and cognitivedevelopment; learning theory; communication theory;motivation and personality theories; psychologicaleconomics; consumer attitudes); 3) sociological theories andtheir applications (e.g., consumer demographics; newproduct diffusion; personal influences; and group and familybehavior); and 4) sociocultural theories and theirapplications (e.g., sociographic segmentations; subculturalmarketing; multinational marketing; social policy andconsumer satisfaction). An index of companies and productsis appended. (wz).
Download or read book At home with the poor written by Joseph Harley and published by Manchester University Press. This book was released on 2024-06-11 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book opens the doors to the homes of the forgotten poor and traces the goods they owned before, during and after the industrial revolution (c. 1650–1850). Using a vast and diverse range of sources, it gets to the very heart of what it meant to be ‘poor’ by examining the homes of the impoverished and mapping how numerous household goods became more widespread. As the book argues, poverty did not necessarily equate to owning very little and living in squalor. In fact, its novel findings show that most of the poor strove to improve their domestic spheres and that their demand for goods was so great that it was a driving force of the industrial revolution.
