Download or read book Consumer Behaviour in Asia written by Hellmut Schütte and published by Springer. This book was released on 2016-07-27 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a 'western' perspective of what consumers want and respond to. In Consumer Behaviour in Asia , the authors argue that Asian culture is so fundamentally different to Western Culture that existing consumer behaviour concepts cannot be applied to Asian consumers. In this book the authors outline and explain these differences and put forward modifications to many well-known consumer behaviour concepts. Consumer Behaviour in Asia shows how firms need to modify their marketing strategies in such areas as segmentation, positioning and the marketing mix in order to successfully penetrate these markets.
Download or read book Consumption in Asia written by Beng-Huat Chua and published by Routledge. This book was released on 2002-05-03 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essays in this collection challenge conventional ideas about consumption and consumerism: they consider if the inundation of Western consumer goods have created identity confusions among the affluent in Asia, and if the expansion of consumer culture really does threaten the stability of politically anti-liberal states in Asia. This is the first book to analyse in detial consumerism in the region, and will be valuable reading for students and researchers in Asian studies, economics, politics and cultural studies.
Download or read book Consumer Culture Theory in Asia written by Yuko Minowa and published by . This book was released on 2022 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "We live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their unprecedented states of both prosperity and vulnerability. Works in this volume examine the consumer cultures that exist in today's precarious Asia. They do this through culturally oriented, critical consumer research. How deeply has the consumer precariousness in Asia been intertwined with the sociohistoric patterning of consumption including class, gender, and other social categories? How do these problematics affect consumers' identity projects, consumer rituals, and marketplace cultures? How is consumer precariousness aggravated by the governmentality of the superpower? How does the changing landscape of inter-Asian and global popular culture impact consumer culture in these nations? Together, the authors in this volume attempt to answer these questions through consumer research within the paradigm known as consumer culture theory (CCT). Since most CCT inquiry has been in Western contexts, this volume augments the existing knowledge. It presents the most current, critical, historical, and material consumer studies focused on Asia. This volume will be of interest to seasoned CCT researchers and academics, for anyone new to consumer culture theory, and for postgraduate students interested in CCT or writing a consumer culture related thesis"--
Download or read book Consumer Behavior in Asia written by Erdener Kaynak and published by Routledge. This book was released on 2014-06-23 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational firms looking for market entry or expansion in China. At the same time, the evolution of the Chinese economy and the increasing heterogeneity of Chinese consumers also pose a great deal of challenges for global marketers trying to assess and evaluate the Chinese market. Consumer Behavior in Asia: Issues and Marketing Practice will help marketers and market researchers understand Asia’s consumer market by providing you with a consumer segmentation of China’s 1.25 billion population as it explores Asia’s cultural values, consumer perceptions, and attitudes. From this book, you will discover everything from perceptions and preferences toward advertising and different consumer goods to the emergence and growth of different upper class sectors. Consumer Behavior in Asia provides you with demographics, psychographics, and life-styles of Asian consumers to assist you in successfully entering the Asian market. Academics and business executives will be able to examine the emergence of the Asian markets and focus on the similarities and differences of Asian consumers with Western counterparts. Consumer Behavior in Asia will enable you to accurately assess market demands and enact effective marketing strategies. With this essential book you will explore several studies that reveal information on Asian consumers, including: marketing strategies for firms to adjust and thrive as fast food providers in Asia market segmentation considerations for rural and urban areas a complete outline of China’s population segments, buying preferences, and spending power consumer decisions based on the country-of-brand and brand of product Asian generation X-ers’perceptions toward advertising influences of cultural forces on consumer behavior, such as the importance of gift giving Consumer Behavior in Asia provides you with a complete overview of China’s economy and highlights the attractiveness of the growing market. The plethora of business opportunities in China is epitomized by the encouraging words one would say to an ambitious merchant--“Go west, young man--to the East!”
Download or read book Chinese Medicine Men written by Sherman Cochran and published by Harvard University Press. This book was released on 2006-05-30 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cochran reconsiders the nature and role of consumer culture in the spread of globalization and illuminates enduring features of the Chinese experience of consumer culture. The history of Chinese medicine men in pre-socialist China, he suggests, has relevance for the 21st century because they achieved goals that resonate with their successors today.
Download or read book Marketing For Competitiveness Asia To The World In The Age Of Digital Consumers written by Philip Kotler and published by World Scientific. This book was released on 2016-11-24 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and frameworks, this book includes a plethora of real-world examples from various countries in Asia, which will help to shed light on how companies, both Asian and global, compete in Asia. Useful lessons can be drawn by all businesses in the world on how to win the mind, heart and spirit of the Asian consumer — digital and non-digital.
Download or read book Food Consumption in the City written by Marlyne Sahakian and published by Routledge. This book was released on 2016-10-04 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food consumption patterns and practices are rapidly changing in Asia and the Pacific, and nowhere are these changes more striking than in urban areas. This book brings together scholars from anthropology, sociology, environmental studies, tourism, architecture and development studies to provide a comprehensive examination of food consumption trends in the cities of Asia and the Pacific, including household food consumption, eating out and food waste. The chapters cover different scales of analysis, from household research to national data, and combine different methodologies and approaches, from quantifiable data that show how much people consume to qualitative findings that reveal how and why consumption takes place in urban settings. Detailed case studies are included from China, India, Japan, Malaysia, Philippines, South Korea and Vietnam, as well as Hawai'i and Australia. The book makes a timely contribution to current debates on the challenges and opportunities for socially just and environmentally sound food consumption in urbanizing Asia and the Pacific. Chapter 3 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 https://s3-us-west-2.amazonaws.com/tandfbis/rt-files/docs/Open+Access+Chapters/9781138120617_oachapter3.pdf
Download or read book Taking Southeast Asia to Market written by Joseph Nevins and published by Cornell University Press. This book was released on 2018-09-05 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent changes in the global economy and in Southeast Asian national political economies have led to new forms of commodity production and new commodities. Using insights from political economy and commodity studies, the essays in Taking Southeast Asia to Market trace the myriad ways recent alignments among producers, distributors, and consumers are affecting people and nature throughout the region. In case studies ranging from coffee and hardwood products to mushroom pickers and Vietnamese factory workers, the authors detail the Southeast Asian articulations of these processes while also discussing the broader implications of these shifts. Taken together, the cases show how commodities illuminate the convergence of changing social forces in Southeast Asia today, as they transform the terms, practices, and experiences of everyday life and politics in the global economy.
Download or read book Asia s Energy Revolution written by Joseph Jacobelli and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-06-21 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asia is home to 60 per cent of the world's population, including the world's two most populous nations, China and India. The region's economic gains and rising middle class are accelerating demand for more consumer goods and a better quality of life. For further economic growth to be realised, the region will need a massive supply of additional energy, three- to five-fold 2020’s amount by 2050. These changes create new business and investment opportunities for domestic companies and overseas participants. Asia’s energy market, already the world’s biggest, will soon be the most advanced. There will be mass adoption of digital technologies, like artificial intelligence, to make the distribution of solar, wind and other clean resources, smarter and more efficient. Led by China, billions of dollars in capital investment will drive the region's shift to green, sustainable energy, replacing polluting and expensive fossil fuels, which will help to rein in climate change. In Asia’s Energy Revolution, leading energy markets analyst and practitioner Joseph Jacobelli explains why Asia is the world’s most important territory for energy transition, how developments in the region will drive change in the rest of the world as well as how it will all be financed. The book discussion includes: Analysis of past events and forward-looking analysis of the industry in the region encompassing commercial, economic, and financial aspects Appraisal of new energy technologies, such as electric vehicles, and digital solutions, such as blockchain for energy Review of the capital flows and sustainable financing channels needed to fund energy infrastructure and tech growth
Download or read book The Socialist Market Economy in Asia written by Arve Hansen and published by Springer Nature. This book was released on 2020-10-26 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is intended for policy-makers, academics and students of development studies, area studies, political economy, geography and political science. Three of the best global performers in terms of economic growth are authoritarian states led by communist parties. The ‘socialist market economy’ model employed in China, Vietnam and Laos performs better than the economic systems in countries at a similar level of income per capita on a wide range of development indicators, yet market reforms and governance failures have led to highly unequal societies and significant environmental problems. This book presents the first comparative study of development in these three countries. Written by country experts and scholars of development studies, it explores the ongoing quest for market versus state within their model, and the coherence of their development. Chapter 5 is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
Download or read book Green Asia written by Tania Lewis and published by Routledge. This book was released on 2016-09-13 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economic development in Asia is associated with expanding urbanism, overconsumption, and a steep growth in living standards. At the same time, rapid urbanisation, changing class consciousness, and a new rural–urban divide in the region have led to fundamental shifts in the way ecological concerns are articulated politically and culturally. Moreover, these changes are often viewed through a Western moralistic lens, which at the same time applauds Asia’s economic growth as the welcome reviver of a floundering world economy and simultaneously condemns this growth as encouraging hyperconsumerism and a rupture with more natural ways of living. This book presents an analysis of a range of practices and activities from across Asia that demonstrate that people in Asia are alert to ecological concerns, that they are taking action to implement new styles of green living, and that Asia offers interesting alternatives to narrow Anglo-American models of sustainable living. Subjects explored include eco-tourism in the Philippines, green co-operatives in Korea, the importance of "tradition" within Asian discourses of sustainability, and much more.
Download or read book Succeeding Like Success The Affluent Consumers of Asia written by Yuwa Wong and published by John Wiley & Sons. This book was released on 2007 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering 12 Asian markets - Japan, China, India, Australia, Korea, Taiwan, Hong Kong, Singapore, Malaysia, Thailand, India and the Philippines - the affluent consumer market is in turn analyzed in terms of two segments; the mass affluent and the rich. Their respective sizes, purchasing power and key consumption trends today and in 10 years' time are systematically described
Download or read book The Ambivalent Consumer written by Sheldon M. Garon and published by Cornell University Press. This book was released on 2006 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comparative examination of the ambivalence provoked, especially in East and Southeast Asia, by the global spread of "American" consumer culture.
Download or read book Startup Asia written by Rebecca A. Fannin and published by John Wiley & Sons. This book was released on 2012 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Showing how entrepreneurs and investors can start up in Asia and go global, the book provides a first-hand, on-the-ground tour of the new technology centers that are gaining momentum all over Asia. Interviews with the most successful venture capitalists and entrepreneurs reveal their winning strategies and show how a new generation of entrepreneurs in China and India are no longer looking to the West for their cues - but are instead crafting their own local business models and success strategies.
Download or read book Marketing Management in Asia written by Stanley Paliwoda and published by Routledge. This book was released on 2013-01-04 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world’s largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world’s largest economic power. Europe has been able to make productivity gains from trade, fiscal and monetary harmonization to remain globally competitive while Africa, whose nations practice free trade, is largely ignored both in terms of forgiving debt and providing further credit. Each chapter of this volume details the characteristics of an individual market in Asia and demonstrates the challenges that marketers are likely to face in these environments. Covering not just production or consumption but trade as it is practiced now, this book outlines the new norms, conventions and service performance levels that these markets demand.
Download or read book Sustainable Asia written by Patrick Schroeder and published by World Scientific Publishing Company. This book was released on 2016-12-12 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the emerging narrative of sustainable development in Asia, the essential challenge is to reduce the use of natural resources and environmental degradation alongside the increasing demand for goods and services. To achieve this, Sustainable Consumption and Production (SCP), one of the Sustainable Development Goals (SDGs) adopted by the United Nations in 2015, aims at reconciling the three goals of minimising the extraction of natural resources from the environment, limiting waste and emissions over the life cycle of goods and services and improving human development and wellbeing. Sustainable Asia: Supporting the Transition to Sustainable Consumption and Production in Asian Developing Countries provides an overview and analysis of the current status of SCP in Asian developing countries. The book focuses on projects supported by the EU-funded SWITCH-Asia Programme, a regional development cooperation programme promoting the adoption of SCP practices among small and medium-sized enterprises (SMEs) and consumer groups in Asia since 2007. For readers looking for a comprehensive introduction to the topic of SCP together with a detailed analysis of the current developmental situation in various Asian developing countries and key sectors such as manufacturing, tourism, renewable energy and agriculture, this book is an invaluable tool. The book examines in detail the SCP approaches and innovative solutions demonstrated by the SWITCH-Asia supported projects in Asia and thus serves as a reference for practitioners, researchers and policymakers alike.
Download or read book Food Culture in Southeast Asia written by Penny Van Esterik and published by Bloomsbury Publishing USA. This book was released on 2008-08-30 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Southeast Asian cuisines, such as Thai, have become quite popular in the United States even though immigrant numbers are low. The food is appealing because it is tasty, attractive, and generally healthful, with plentiful vegetables, fish, noodles, and rice. Food Culture in Southeast Asia is a richly informative overview of the food and foodways of the mainland countries including Burma, Thailand, Lao, Vietnam, Cambodia, and Malaysia, and the island countries of Singapore, Brunei, East Timor, Indonesia, and the Philippines. Students and other readers will learn how diverse peoples from diverse geographies feed themselves and the value they place on eating as a material, social, and symbolic act. Chapter 1, Historical Overview, surveys the archaeological and historical evidence concerning mainland Southeast Asia, with emphasis on the Indianized kingdoms of the mainland and the influence of the spice trade on subsequent European colonization. Chapter 2, Major Foods and Ingredients, particularly illuminates the rice culture as the central source of calories and a dominant cultural symbol of feminine nurture plus fish and fermented fish products, local fresh vegetables and herbs, and meat in variable amounts. The Cooking chapter discusses the division of labor in the kitchen, kitchens and their equipment, and the steps in acquiring, processing and preparing food. The Typical Meals chapter approaches typical meals by describing some common meal elements, meal format, and the timing of meals. Typical meals are presented as variations on a common theme, with particular attention to contrasts such as rural-urban and palace-village. Iconic meals and dishes that carry special meaning as markers of ethnic or national identity are also covered. Chapter 6, Eating Out, reviews some of the options for public eating away from home in the region, including the newly developed popularity of Southeast Asian restaurants overseas. The chapter has an urban, middle-class bias, as those are the people who are eating out on a regular basis. The Special Occasions chapter examines ritual events such as feeding the spirits of rice and the ancestors, Buddhist and Muslim rituals involving food, rites of passage, and universal celebrations around the coming of the New Year. The final chapter on diet and health looks at some of the ideologies underlying the relation between food and disease, particularly the humoral system, and then considers the nutritional challenges related to recent changes in local food systems, including food safety.
