Download or read book Conflictos crisis y abandonos en relaciones contractuales entre clientes y agencias de comunicaci n de marketing written by and published by . This book was released on 2011 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book La gesti n de cuentas en la agencia de comunicaciones de marketing written by Joaquín de Aguilera Moyano and published by ESIC. This book was released on 2016-09 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: A pesar de que la gestión y dirección de cuentas es una de las dos funciones clave, junto a la creativa, en una agencia de comunicación, sea esta del tipo que sea, la literatura académica sobre ella es mínima, así como los manuales de una asignatura que se imparte en todas las carreras de publicidad y comunicación. La labor primordial de los equipos de cuentas es la de establecer, consolidar y hacer crecer una relación sólida, duradera y rentable con los clientes, generando la confianza de estos hacia la agencia; con el objetivo esencial de que se considere a esta última como un socio estratégico, no como un mero proveedor, con una perspectiva a largo plazo. Confianza fundamentada en la idoneidad de las recomendaciones estratégicas, en la calidad del output y del servicio y en la transparencia y rendición de cuentas. Este libro pretende ser una guía, un manual, que sirva de ayuda a estudiantes y profesionales para mejor entender la función del departamento de cuentas, así como para un mejor ejercicio profesional. Un enfoque práctico y docente con, al mismo tiempo, rigor académico. La primera parte está dedicada a una visión general del sector de las Comunicaciones de Marketing, su evolución y características actuales; para pasar a continuación a tratar sobre el principal sujeto, junto al cliente, de este sector, la agencia, en la que se trata de su estructura y sus diferentes tipos. Finaliza con un análisis de la relación cliente-agencia. La segunda parte está específicamente centrada en la función y labores propias del departamento de cuentas, incluyendo su vertiente financiera y la gestión de cuentas globales; además de hablar de la actividad de nuevos negocios. Índice Parte I: El sector de las comunicaciones de marketing y sus principales sujetos: El sector de las comunicaciones de marketing.- La agencia.- La relación cliente-agencia.- Parte II: El departamento de cuentas: La función del departamento de cuentas.- La función financiera.- Desde el briefing hasta la entrega.- Nuevos Negocios.- Bibliografía.
Download or read book Marketing de crisis written by Ariel Andrés Almada and published by Piramide Ediciones Sa. This book was released on 2009 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¡Basta de diagnósticos! ¡Basta de elucubraciones económico-esotéricas acerca de la duración de la crisis! La realidad es que nadie sabe cuándo comenzaremos a salir de la actual situación económica. Diagnosticar el pasado es muy cómodo y todos hablan de lo que se ha hecho mal; sin embargo, son pocos los que pro-ponen a los empresarios medidas concretas para salvar sus empresas. En este libro encontrará: • Las herramientas fundamentales para afrontar la crisis e incluso salir fortalecido de ella. • Cómo construir una estrategia anticrisis, es decir, un mapa coherente, sostenible y práctico que le ayude en la toma de decisiones en el día a día. • Más de medio centenar de estrategias de marketing, efectivas y probadas, que las empresas pueden utilizar cuando los mercados están en crisis. • La teoría real y la práctica para elaborar un plan de fidelidad que le permitirá mantener a sus mejores clientes. • Las 20 tendencias que conforman el comportamiento del consumidor en épocas de crisis. • Los mecanismos para afrontar diferentes situaciones que las crisis económicas suelen presentar: clientes que no pagan, problemas de comunicación o la necesidad de buscar nuevos mercados. Seguramente éste que tiene entre sus manos no será el primer libro sobre la crisis que lea... pero puede estar seguro de que es el que le dará las soluciones precisas. Ahora, depende de usted.
Download or read book Marketing preventivo written by Alfonso González Herrero and published by . This book was released on 1998 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: La gestión de la comunicación de crisis; Modelo de gestión de la comunicación de crisis; La gestión de conflictos potenciales; La planificación de crisis; La ejecución del plan de crisis.
Download or read book Value Chain Finance written by Lucian Peter Christoph Peppelenbos and published by Kit Pub. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Value Chain Finance is a solution to such dilemmas.
Download or read book The Routledge Spanish Bilingual Dictionary of Psychology and Psychiatry written by Steven M. Kaplan and published by Taylor & Francis US. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Spanish Bilingual Dictionary of Psychology and Psychiatry contains over 100,000 entries making this the most comprehensive and up-to-date dictionary of its kind. The Dictionary provides concise, comprehensive and current coverage of every word or phrase used in the study and practice of psychiatry and psychology. This valuable reference tool covers all disciplines and sub-disciplines, both research-based and clinical. This is a vital resource to those in the healthcare professions, to academicians and to those who work in translation and/or interpretation, healthcare and the law who are in contact with the English and Spanish speaking communities.
Download or read book Stand by Me written by Jean E. Rhodes and published by Harvard University Press. This book was released on 2004-10-25 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing upon work in the fields of psychology and personal relations, Rhodes outlines a model of youth mentoring, explores the potential that exists in such relationships, and also exposes the risk of unsuccessful mentoring relationships.
Download or read book Thinking Spanish Translation written by Louise Haywood and published by Routledge. This book was released on 2002-09-10 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thinking Spanish Translation is a comprehensive and revolutionary 20-week course in translation method with a challenging and entertaining approach to the acquisition of translation skills.
Download or read book Diccionario Jur dico Ingl s espa ol Y Espa ol ingl s Wiley written by Steven M. Kaplan and published by John Wiley & Sons. This book was released on 1993 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's "global village", nearly 450 million people speak English while another 350 million speak Spanish. The United States alone, with its more than 22 million Hispanic Americans, is now considered by many to be a bilingual society. As the practice of law and the resolution of legal issues, to a great extent, is all about precise communication, the impact of this on legal and business professionals is obvious - Spanish/English, English/Spanish translations are fast becoming an indispensable component of any thriving law practice or business, be it a small company or a multinational corporation. Translations are now routinely required for trials, contracts, real estate and financial transactions, and in many other situations. Clearly then, the need for a comprehensive bilingual reference such as this one has never been greater. Wiley's English/Spanish and Spanish/English Legal Dictionary offers comprehensive, up-to-date coverage of more than 40,000 essential words and phrases spanning all legal disciplines and subdisciplines including construction, real estate, insurance, business, trial, environmental law, intellectual property, family law, and more. It was written by a professional translator in collaboration with an advisory committee comprising attorneys from some of the most prominent firms in the international legal community. Featuring an extremely user-friendly format, the Dictionary was designed for quick reference. It directs you instantly to the precise equivalent you need without first "rerouting" you through a maze of other irrelevant terms and phrases. Gender neutral equivalents are provided, and in cases where the nongender neutral term is the norm, both are given.Wiley's English/Spanish and Spanish/English Legal Dictionary puts all important English and Spanish legal terms at the fingertips of attorneys, businesspeople, paralegals, and law students. It belongs on the shelves of law firms, libraries, businesses, and international agencies. It is also an essential communications tool for translators, interpreters, and civil servants.
Download or read book Foreign Investment and the Environment in International Law written by Jorge E. Viñuales and published by Cambridge University Press. This book was released on 2012-09-13 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides academics and practitioners with a detailed analysis of the interface between foreign investment and environmental law.
Download or read book Fundamentals of Marketing written by Miguel Santesmases Mestre and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind. In addition to its theoretical presentation illustrated with many examples, each chapter starts with a business situation, and closes with a case study with practice topics, key terms and review questions, along with related Internet links and specific bibliography. In addition, teachers and students are provided with complementary on-line material on the book’s website: www.miguelsantesmases.com/fm.htm This textbook presents the fundamentals of marketing, the market, the consumer’s environment and behaviour, the marketing research, and the information systems. It later goes deeper into the marketing tools (product and services management, pricing, communication, sales, distribution and, lastly, the marketing plan), all supported by examples and case studies. Chapters dealing with relationship marketing, customer relations management, new communication technologies and emerging marketing techniques have also been included. Fundamentals of Marketing offers a modern approach, adapted to the new teaching methodologies which will make both the teaching and learning of the principles of marketing much easier.
Download or read book Principles of International Economic Law written by Matthias Herdegen and published by Oxford University Press, USA. This book was released on 2013-01-10 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive insight into the legal framework of international economic relations, comprising the law of the World Trade Organization, investment law, and international monetary law, this book highlights the context of human rights, good governance, environmental protection, development, and the role of the G20 and multinationals.
Download or read book The Law of International Responsibility written by James Crawford and published by Oxford University Press. This book was released on 2010-05-20 with total page 1364 pages. Available in PDF, EPUB and Kindle. Book excerpt: The law of international responsibility is one of international law's core foundational topics. Written by international experts, this book provides an overview of the modern law of international responsibility, both as it applies to states and to international organizations, with a focus on the ILC's work.
Download or read book The Marx Engels Reader written by Karl Marx and published by W. W. Norton. This book was released on 1972 with total page 730 pages. Available in PDF, EPUB and Kindle. Book excerpt: Se muestra tanto la cronología como el desarrollo temático de los dos grandes pensadores. Abarca desde la historia, la sociedad y la economía, hasta la política, la filosofía, y la estrategia y táctica de la revolución social. Se presenta los escritos del joven Marx, las obras que despertaron tanto interés y provocó tanto debate en los últimos años. Se esboza, la estrategia y las tácticas del movimiento revolucionario. Incluye escritos sobre sociedad y política en el siglo XIX, no solo europeos, sino también asiáticos y rusos. Se presenta los últimos escritos de Engels, en los que el marxismo fue popularizado y sistematizado en beneficio de las masas. El lector de Marx-Engels contiene una introducción general interpretativa que rastrea y analiza el desarrollo de la filosofía marxista.
Download or read book The Theory of Economic Integration Routledge Revivals written by Bela Balassa and published by Routledge. This book was released on 2013-05-13 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1962, The Theory of Economic Integration provides an excellent exposition of a complex and far-reaching topic. Professor Balassa has been remarkably successful in covering so much ground with such care and balance, in a treatment which is neither in any way abstruse nor unnecessarily technical. His book will interest economists in Europe by reason of its subject and treatment, but it is also a valuable and reliable textbook for students tackling integration as part of a course of International Economics and for those studying Public Finance. He distinguishes between the various forms of integration (free trade area, customs union, common market, economics union, and total integration). In addition, he applies the theoretical principles to current projects such as the European Common Market and Free Trade Area, and to Latin American integration projects. In offering this theoretical study, the author builds on the conclusions of other writers, but goes beyond this in providing a unifying framework for previous contributions and in exploring questions that in the past received little attention – in particular, the relationship between economic integration and growth (especially the interrelationship between market size and growth, and the implications of various factors for economic growth in an integrated area).
Download or read book Membership Based Organizations of the Poor written by Martha Chen and published by Routledge. This book was released on 2007-05-07 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: This highly topical volume, with contributions from leading experts in the field, explores a variety of questions about membership based organizations of the poor. Analyzing their success and failure and the internal and external factors that play a part, it uses studies from both developed and developing countries. Put together by a group of prestigious editors, the contributors address a range of questions, including: What structures and activities characterize MBOPs? What is meant by success and what factors account for success? What are the internal (governance structure and leadership) and external (policy environment) factors that account for success? Are these factors replicable across countries or even within countries? What are the constraints to successful MBOPs expanding, or to new ones being formed? What sort of policy environment enables the success of MBOPs and the formation of successful MBOPs? What types of institutional reforms are needed to ensure the representation of the poor through their own MBOs? This is an insightful work, that will be invaluable for students and researchers studying or working in the areas of international and development economics and development studies.
Download or read book Mainstreaming Gender in Social Protection for the Informal Economy written by Naila Kabeer and published by Commonwealth Secretariat. This book was released on 2008 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the gendered dimensions of risk, vulnerability and insecurity and hence the need for a gender perspective in the design of social protection measures. This book provides an understanding of the constraints and barriers that confine women to more poorly remunerated, more casual and more insecure forms of waged and self-employment.
