Download or read book Conference and Trade Show Intelligence written by Jonathan Calof and published by Scip. This book was released on 2007-01-01 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Exhibit Marketing and Trade Show Intelligence written by Klaus Solberg Söilen and published by Springer Science & Business Media. This book was released on 2013-06-12 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries they serve. We must react rapidly to their changing needs and even be ahead of the curve in providing the tools and services which they’ll need to successfully meet their business objectives. This book, Exhibit Marketing and Trade Show Intelligence, will assist all those in the exhibition industry to stay on top of trends and changes as we work to improve our customer’s ROI and at the same time strengthen our own bottom line." Paul Woodward Managing Director UFI, the Global Association of the Exhibition Industry "The Exhibit and Event industry has been rapidly expanding over the past several years and offers many global opportunities for a fascinating and rewarding career. Exhibit Marketing & Trade Show Intelligence provides those interested in a career in Exhibit and Event Management a solid foundation on how to become a valuable asset to any organization." Jim Wurm, Executive Director Exhibit & Event Marketers Association (E2MA) "Dr. Klaus Solberg Søilen's book is a vital handbook for all marketers who work with exhibitions as a marketing tool. The book provides clear and extremely useful recommendations for actions before, under and after the exhibition has taken place". Svend Hollensen, author of "Global Marketing"(Pearson) and Associate Professor of International Marketing at the University of Southern Denmark.

Download or read book Powerful Exhibit Marketing written by Barry Siskind and published by John Wiley & Sons. This book was released on 2005-02-28 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Recent studies show that the percentage of the total marketing communications budget spent on event marketing ranged from over 9% to a staggering 29%. In 2003, North America alone hosted over 13,000 trade and consumer shows, each one with hundreds of exhibitors, and thousands of visitors. Beyond traditional trade shows, there are countless other opportunities for exhibitors to interact with their customers directly and improve the bottom line, such as mall displays, corporate events, road shows, and permanent displays. Well chosen and executed events can shorten the sales cycle significantly and put you miles ahead of the competition, but you need to have an exhibit plan that's well thought out, organized, and executed. While some large organizations have a dedicated exhibit staff, often the role of exhibit management lands on the desk of an unsuspecting, overworked, or unwilling sales or marketing person who needs to get results from their exhibit investment, but doesn't know where to start. The Power of Exhibit provides the step-by-step advice you need to exhibit successfully. This definitive guide to trade shows and other event marketing shows how to set objectives, budget for your event and measure its success in ROI, choose the right show and find the right audience, turn leads into business, design booths, work the show, gather information and intelligence, and much more.

Download or read book Analytics of Life written by Mert Damlapinar and published by NLITX. This book was released on 2019-11-11 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analytics of Life provides the reader with a broad overview of the field of data analytics and artificial intelligence. It provides the layperson an understanding of the various stages of artificial intelligence, the risks and powerful benefits. And it provides a way to look at big data and machine learning that enables us to make the most of this exciting new realm of technology in our day-to-day jobs and our small businesses. Questions you can find answers* * What is artificial intelligence (AI)? * What is the difference between AI, machine learning and data analytics? * Which jobs AI will replace, which jobs are safe from data analytics revolution? * Why data analytics is the best career move? * How can I apply data analytics in my job or small business? Who is this book for? * Managers and business professionals * Marketers, product managers, and business strategists * Entrepreneurs, founders and startups team members * Consultants, advisors and educators * Almost anybody who has an interest in the future According to an article by Cade Metz in The New York Times, "Researchers say computer systems are learning from lots and lots of digitized books and news articles that could bake old attitudes into new technology." Oxford University professor Nick Bostrom argues that if machine brains surpassed human brains in general intelligence, then this new superintelligence could become extremely powerful - possibly beyond our control. MIT professor Max Tegmark describes and illuminates the recent, ground-breaking advances in Artificial Intelligence and how it might overtake human intelligence. As Oxford University economist Daniel Susskind points out, technological progress could bring about unprecedented prosperity, solving one of humanity's oldest problems: how to make sure that everyone has enough to live on. Distinguished AI researcher and professor of computer science at UC Berkeley, Russell Stuart suggests that we can rebuild AI on a new foundation, according to which machines are designed to be inherently uncertain about the human preferences they are required to satisfy. Industry experts claim that AI will have a negative impact on blue-collar jobs, but Mert predicts that Americans and Europeans will experience a strong impact on white-collar jobs as well. And Mert also provides research results and a clear description of which jobs will be affected and how soon, which jobs could be enhanced with AI. Analytics of Life also provides solutions and insight into some of the most profound changes to come in human history.

Download or read book Powerful Exhibit Marketing written by Barry Siskind and published by John Wiley & Sons. This book was released on 2010-02-23 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Recent studies show that the percentage of the total marketing communications budget spent on event marketing ranged from over 9% to a staggering 29%. In 2003, North America alone hosted over 13,000 trade and consumer shows, each one with hundreds of exhibitors, and thousands of visitors. Beyond traditional trade shows, there are countless other opportunities for exhibitors to interact with their customers directly and improve the bottom line, such as mall displays, corporate events, road shows, and permanent displays. Well chosen and executed events can shorten the sales cycle significantly and put you miles ahead of the competition, but you need to have an exhibit plan that's well thought out, organized, and executed. While some large organizations have a dedicated exhibit staff, often the role of exhibit management lands on the desk of an unsuspecting, overworked, or unwilling sales or marketing person who needs to get results from their exhibit investment, but doesn't know where to start. The Power of Exhibit provides the step-by-step advice you need to exhibit successfully. This definitive guide to trade shows and other event marketing shows how to set objectives, budget for your event and measure its success in ROI, choose the right show and find the right audience, turn leads into business, design booths, work the show, gather information and intelligence, and much more.

Download or read book Competitive Intelligence Advantage written by Seena Sharp and published by John Wiley & Sons. This book was released on 2009-10-19 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical introduction to the necessity of competitive intelligence for smarter business decisions-from a leading CI expert and speaker In Competitive Intelligence Advantage, Seena Sharp, founder of one of the first Competitive Intelligence firms in the US, provides her expert analysis on the issues and benefits of CI for today's businesses. CI is critical for making smarter business decisions and reducing risks when formulating strategies, leading to more profits and fewer mistakes. This is a practical guide that explains what CI is, why data is not intelligence, why competitor intelligence is a weak sibling to competitive intelligence, when to use it, how to find the most useful information and turn it into actual intelligence, and how to present findings in the most convincing manner. Importantly, Sharp argues that businesses would benefit from shifting their perspective on CI from viewing it as a cost to viewing it as an investment that saves money and provides immediate value. Author Seena Sharp is a noted CI expert who established Sharp Market Intelligence in 1979 Addresses all the most common myths and misconceptions about CI Includes more than sixty examples of when to use CI Completely explains the ins and outs of CI, and why your company will act faster and more aggressively with CI Competitive intelligence is a management tool that is misunderstood and underestimated, yet results in numerous benefits. If you are a senior level executive or operate a business-and you aren't tapping the power of CI to improve your decision making-you are missing a potent advantage.

Download or read book Proactive Intelligence written by John J. McGonagle and published by Springer Science & Business Media. This book was released on 2012-02-15 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditionally, tapping into the power of competitive intelligence (CI) meant investing in the development of an internal CI unit or hiring outside consultants who specialized in CI. Proactive Intelligence: The Successful Executive's Guide to Intelligence offers an alternative: learn how to do it yourself and how to effectively manage the parts you cannot. The tools and techniques that will enable you to produce your own CI for your consumption are out there, and have been honed by decades of work. But, you cannot just adopt them – you have to adapt them. Why? Because, when you finish reading this book, you will be the data collector, the analyst, and the end-user. Traditional CI is premised on a reactive, two part relationship – a CI professional responding to what an end-user identifies as a need; by doing this yourself you can turn CI from being reactive to being proactive. As the decision-maker, you can get what CI you need, when you need it, and then use it almost seamlessly. Written by two of the foremost experts on CI, Proactive Intelligence: The Successful Executive's Guide to Intelligence: shows where and how CI can help you and your firm, provides practical guidance on how to identify what CI you need, how to find the data you need, and how to analyze it, and discusses how to apply CI to develop competitive- and career- advantages. Each chapter is supported by important references as well as by an additional list of resources to support and supplement your knowledge. Proactive Intelligence: The Successful Executive's Guide to Intelligence teaches you how to generate proactive intelligence and use it to advance your business and your career- making it an essential resource for managers and executives, as well as everyone who wishes to integrate CI into their daily work routine.

Download or read book InfoWorld written by and published by . This book was released on 1980-09-29 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.

Download or read book The Competitive Intelligence Playbook written by Fouad Benyoub and published by Fouad Benyoub. This book was released on 2022-02-15 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you believe that intelligence, not data, can shape better business decisions? Do you want to explore how to gather, analyze, and share competitive intelligence? Do you want to learn what it takes to build efficient competitive intelligence programs? Then The Competitive Intelligence Playbook is for you! In this book, you will find the main ingredients you need to take your competitive intelligence program to the next level. You will learn how to build, manage, and optimize your program. You will learn how to move your program from the tactical to the strategic level of your organization. Most importantly, you will learn how to extract the most business value from the program. Let the journey begin!

Download or read book Competitive Intelligence written by Christopher Murphy and published by CRC Press. This book was released on 2016-05-23 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Obtaining this is often an unplanned, instinctive process. The manager who has a conscious, systematic approach to acquiring intelligence will be better placed to recognize and seize opportunities whilst safeguarding the organization against the competitive risks that endanger its prosperity - and sometimes even its survival. Christopher Murphy's Competitive Intelligence explains: ¢ the theory of business competition ¢ how companies try to get ahead of their rivals ¢ methods of research and sources of information that generate the raw material for creating intelligence ¢ analytical techniques which transform the mass of facts and opinions thus retrieved into a platform of sound, useable knowledge to support informed business decision making. The text includes plenty of examples and experiences from the author's own consulting experience. He draws on a wide variety of disciplines, including literary criticism (or how to read between the lines of company reports, announcements and media stories) and anthropology (understanding corporate culture), as well as the more obvious ones such as financial analysis, management theory and business forecasting techniques. This fusion of insights from many fields of expertise provides a very readable, practical and imaginative framework for anyone seeking to gather and make effective use of market and company data. While focused on the British business environment, the lessons drawn are of universal application, and examples are taken from across the globe. In addition a chapter is devoted to researching industries and companies in other countries. Although primarily concerned with commercial enterprises, many of the principles and techniques will also be of considerable practical relevance to managers in the public sector or not-for-profit organizations. Competitive Intelligence also provides a legal

Download or read book Competitive Intelligence written by C. West and published by Springer. This book was released on 2001-09-19 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: To beat your competitors you must know exactly what they are doing. It is impossible to put together a successful competitive strategy if you are unsure what your competitors are doing, what they plan to do or even who your competitors really are. As markets evolve even more rapidly and companies adapt their plans much faster, the demand for competitive intelligence has spiralled. Christopher West, an expert in the field, shows you how to collect, analyse and use competitive intelligence from a variety of sources, including the internet, and change your competitive strategy accordingly.

Download or read book The Economics of Artificial Intelligence written by Ajay Agrawal and published by University of Chicago Press. This book was released on 2024-03-05 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: A timely investigation of the potential economic effects, both realized and unrealized, of artificial intelligence within the United States healthcare system. In sweeping conversations about the impact of artificial intelligence on many sectors of the economy, healthcare has received relatively little attention. Yet it seems unlikely that an industry that represents nearly one-fifth of the economy could escape the efficiency and cost-driven disruptions of AI. The Economics of Artificial Intelligence: Health Care Challenges brings together contributions from health economists, physicians, philosophers, and scholars in law, public health, and machine learning to identify the primary barriers to entry of AI in the healthcare sector. Across original papers and in wide-ranging responses, the contributors analyze barriers of four types: incentives, management, data availability, and regulation. They also suggest that AI has the potential to improve outcomes and lower costs. Understanding both the benefits of and barriers to AI adoption is essential for designing policies that will affect the evolution of the healthcare system.

Download or read book Competitive Intelligence written by Rob Duncan and published by AuthorHouse. This book was released on 2008-05-21 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is your competition doing right now? What tools can you use to predict what your competition will do next? How can you getand keepa competitive advantage? If you cant answer these questions, you need this book. Whether youre an innovator, entrepreneur or manager, Competitive Intelligence: Fast, Cheap & Ethical will help you make smart decisions that lead to profit and success. To make smart decisions about your business, you need intelligence. Not the kind of intelligence measured with IQ tests, but the kind that involves your ability to find, interpret and respond to the information around you. It is vital for entrepreneurs, innovators and managers to be able to understand what their competitors are doing, how they think and what they are likely to do in the future. Intelligence is everywhere, but do you know how to find and make use of it? Competitive Intelligence: Fast, Cheap & Ethical shows you how to use all your senses and mental powers to develop an in-depth picture of the competition and the broader business environment. This book gives you a wealth of easy to understand tools to help you keep tabs on your competitors and predict how they will behave in the future. You can use all of the techniques presented in this book at virtually no cost and in a legal and ethical manner. Let Rob Duncan show you how to create a vibrant CI process, one that is constantly being challenged, updated and refocused and one that is sure to lead you toward competitive success.

Download or read book Blockchain Internet of Things and Artificial Intelligence written by Naveen Chilamkurti and published by CRC Press. This book was released on 2021-04-02 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blockchain, Internet of Things, and Artificial Intelligence provides an integrated overview and technical description of the fundamental concepts of blockchain, IoT, and AI technologies. State-of-the-art techniques are explored in depth to discuss the challenges in each domain. The convergence of these revolutionized technologies has leveraged several areas that receive attention from academicians and industry professionals, which in turn promotes the book's accessibility more extensively. Discussions about an integrated perspective on the influence of blockchain, IoT, and AI for smart cities, healthcare, and other business sectors illuminate the benefits and opportunities in the ecosystems worldwide. The contributors have focused on real-world examples and applications and highlighted the significance of the strengths of blockchain to transform the readers’ thinking toward finding potential solutions. The faster maturity and stability of blockchain is the key differentiator in artificial intelligence and the Internet of Things. This book discusses their potent combination in realizing intelligent systems, services, and environments. The contributors present their technical evaluations and comparisons with existing technologies. Theoretical explanations and experimental case studies related to real-time scenarios are also discussed. FEATURES Discusses the potential of blockchain to significantly increase data while boosting accuracy and integrity in IoT-generated data and AI-processed information Elucidates definitions, concepts, theories, and assumptions involved in smart contracts and distributed ledgers related to IoT systems and AI approaches Offers real-world uses of blockchain technologies in different IoT systems and further studies its influence in supply chains and logistics, the automotive industry, smart homes, the pharmaceutical industry, agriculture, and other areas Presents readers with ways of employing blockchain in IoT and AI, helping them to understand what they can and cannot do with blockchain Provides readers with an awareness of how industry can avoid some of the pitfalls of traditional data-sharing strategies This book is suitable for graduates, academics, researchers, IT professionals, and industry experts.

Download or read book Computerworld written by and published by . This book was released on 1980-03-31 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.

Download or read book Competitive Intelligence Rescue written by Carolyn M. Vella and published by Bloomsbury Publishing USA. This book was released on 2017-07-20 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: A powerful "how-to-do-it-better" book, this is the first guidebook on competitive intelligence that uses case studies to provide behind-the-scenes insights into how professionals improve competitive intelligence processes. All organizations need to stay competitive in their respective fields to ensure success. Competitive intelligence (CI) is an established discipline that focuses on giving businesses and nonprofit organizations the advantage of staying fully informed about what their competitors are doing, are capable of doing, and will likely do. CI is a particularly valuable and powerful tool that supports everything from strategic planning to marketing and new business development to human resources—if it's executed properly. This groundbreaking book uses real-world case studies to expose common CI challenges and present a simple methodology for spotting problems, understanding how to rectify each problem, educating others in order to bring about improvements in a process, and testing and validating that the changes are working. Competitive Intelligence Rescue: Getting It Right provides invaluable insights from Carolyn M. Vella and John J. McGonagle, two of the most prolific authors, recognized experts, and in-demand speakers on the topic of competitive intelligence worldwide. Any manager, executive, or owner of any organization—including medium-sized and large enterprises such as businesses, law firms, hospitals, nonprofits, and universities—as well as anyone inside or outside of a firm who provides competitive intelligence to managers or executives will benefit from reading this book, regardless of previous experience with or knowledge about CI.

Download or read book Win Loss Analysis written by Ellen Naylor and published by . This book was released on 2016-04 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: If your company is struggling, losing its visibility or failing in growth projections, you need Win/Loss Analysis. Woven throughout are steps to gather competitive intelligence and customer insight. With the guidance of this book, you will remove the guesswork and gain more business through Win/Loss Analysis.