Download or read book Concepts and Canadian Cases in Marketing written by J. Alex Murray and published by . This book was released on 1973 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Concepts and Canadian Cases in Marketing written by J. Alex Murray and published by Don Mills, Ont.: Longman Canada. This book was released on 1973 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Concepts and Canadian Cases in Marketing by J Alex Murray William A Preshing and E George Yaworsky written by J. Alex Murray (comp) and published by . This book was released on 1973 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Canadian Marketing written by Kenneth G. Hardy and published by Scarborough, Ont. : Allyn & Bacon Canada. This book was released on 1994 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Contemporary Canadian Marketing Cases written by H.F. (Herb) MacKenzie and published by Pearson Education Canada. This book was released on 2013-09-17 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of 41 marketing cases provide flexibility to personalize your course as well as the opportunity for students to learn valuable case analysis skills. A broad selection of cases varying in focus and brevity are both interesting and fun for students and instructors alike. Cases provide an excellent basis to build rapport among everyone involved in the case-learning environment.

Download or read book Canadian Marketing written by Kenneth G. Hardy and published by . This book was released on 1994 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Teaching Notes to Accompany Canadian Marketing written by Kenneth G. Hardy and published by . This book was released on 1984 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Contemporary Canadian Marketing Cases written by and published by . This book was released on 2004 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highly readable and current, this Canadian casebook provides marketing students with the opportunity to gain valuable experience in marketing case analysis through active participation and discussions. The various activities foster learning through the development of independent thought and creativity, and interpersonal, communication, and decision-making skills. This text features a broad selection of cases of varying length, scope, number and difficulty, chosen to allow for flexibility. While some cases are focused on specific marketing issues, others are comprehensive cases that require a complete analysis. Detailed teaching notes provide useful suggestions for teaching the material at different levels. This collection of 50 cases is drawn from different geographic regions of Canada, covering a wide range of organizations and marketing scenarios. Reflecting current realities in the Canadian market, there is an equal balance between product and services marketing cases as well as cases that deal with marketing within an international context.

Download or read book Contemporary Canadian Marketing Cases written by H. F. MacKenzie and published by . This book was released on 2007-05-15 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Highly readable and current, this Canadian case book provides you with the opportunity to gain valuable experience in marketing case analysis through active participation and discussion. The various activities foster learning through the development of independent thought and creativity and interpersonal, communication, and decision-making skills."--Page 4 of cover.

Download or read book Canadian Marketing written by Kenneth G. Hardy and published by Allyn & Bacon. This book was released on 1985 with total page 747 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Cases in Canadian Marketing written by Nicolas Papadopoulos and published by J. Wiley & Sons Canada. This book was released on 1988 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Canadian Marketing Cases and Concepts Fourth Edition Instructor s Manual written by Kenneth G. Hardy and published by Scarborough, Ont. : Allyn & Bacon Canada. This book was released on 1994 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Insights written by Marvin G. Ryder and published by Dryden. This book was released on 1994-01-01 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Canadian Marketing Cases written by Gordon H. G. McDougall and published by Prentice Hall, c2003, [i.e. 2002]. This book was released on 2002-01-07 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Appropriate for a variety of marketing courses at the college and university level. Canadian Marketing Cases is written with today's college and university students in mind. The book is designed to provide diverse challenges for the student -- in line with the constantly expanding scope of marketing. No longer are marketing issues limited to the concerns of large companies selling manufactured goods in Canada. Today, Canadian companies need to think about worldwide markets and to anticipate and meet threats from foreign competitors. In addition, over half the economy is concerned with the marketing of services; the cases in this book contain many examples from services marketers in both the profit and nonprofit sectors.

Download or read book Canadian Sport Marketing written by Norm O'Reilly and published by Human Kinetics. This book was released on 2022-05-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid professionalization of marketing in the sport industry has helped vault the business of sport into the upper echelons of the economy. Innovative, effective, timely, and culturally sensitive marketing allows sport managers to vie for consumer attention in an ever-expanding marketplace of competitors. Canadian Sport Marketing, Third Edition With HKPropel Access, brings to life the fundamental principles of marketing, drawn from Canadian experience, with the end goal of providing students with a toolbox of useful tactics, frameworks, models, and knowledge to support a promising career or future learning in sport marketing. It covers essential topics, including the Canadian sport system and Canadian consumer behavior, market research, branding, pricing, sponsorship, ambush marketing, traditional media, social media, and digital marketing. Additionally, a sample marketing plan provides instructors an invaluable opportunity for assigned experiential learning and gives students a practical tool for use in early career work. The only text focusing on Canadian sport marketing, this edition has been extensively updated to foster applied learning in sport marketing concepts and theories, supported by expert perspectives from the Canadian sport industry. Over 40 sport industry executives and experts contribute to the In the Know sidebars, Executive Perspective, and case studies, which draw from the most successful Canadian sport brands, events, and organizations to provide real-life application of the material. Authors Norm O’Reilly and Benoit Séguin welcome Gashaw Abeza and Michael Naraine, forming an author team with comprehensive professional experience in the Canadian sport sector. With reflections on, and references to, a variety of Canadian and provincial sport entities, this third edition offers the following: Learning objectives provide students a road map to navigate the content while maximizing retention. In the Know sidebars direct student attention to the consideration of real-world situations and sport business analysis. Executive Perspective sidebars, written by individuals who work within the industry, bring sport marketing concepts to life by using examples from Canadian sport businesses. Case studies in HKPropel allow enhanced practical application and use real Canadian examples with questions to ensure critical analysis and understanding. Test Your Knowledge questions help students assess their learning. Answers are provided in the instructor guide. A glossary helps students identify and learn key vocabulary within the text. A sample marketing plan provides an opportunity to review a completed marketing plan, and students can also use it as a template for creating their own plan. Also new to Canadian Sport Marketing, Third Edition, are case studies and quizzes delivered through HKPropel. These are designed to increase student engagement and help students more deeply examine their comprehension of the material. Strengthen and prepare students for future success in the sport industry with Canadian Sport Marketing, Third Edition With HKPropel Access. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.

Download or read book Teaching Notes to Accompany Canadian Marketing Cases and Concepts written by Kenneth G. Hardy and published by . This book was released on 1978 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Canadian Cases in Marketing Communications Instructor s Guide written by John R. G. (John Robert Graham) Jenkins and published by . This book was released on 1983 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: