Download or read book Comunicaci n estrat gica dise o de la identidad corporativa Volumen 1 identidad vs imagen written by Jesús Meza Lueza and published by Editorial Digital del Tecnológico de Monterrey. This book was released on 2018-07-17 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este eBook ofrece a los lectores los conocimientos, medios, técnicas y estrategias que les ayudarán a manejar la identidad y la imagen organizacional en empresas, corporaciones e instituciones de cualquier tipo. La obra ofrece además una guía de aprendizaje integral para conceptualizar, diseñar, planear y elaborar los manuales de identidad corporativa o institucional. De igual manera, se hace un acento especial al contexto y dinámica que los medios digitales imponen en el mundo actual. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Verdana; color: #101010; -webkit-text-stroke: #101010} span.s1 {font-kerning: none}

Download or read book Comunicaci n estrat gica dise o de la identidad corporativa Volumen 2 written by Jesús Meza Lueza and published by Editorial Digital del Tecnológico de Monterrey. This book was released on 2016-08-19 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Descripcion

Download or read book World Anthropologies written by Gustavo Lins Ribeiro and published by Routledge. This book was released on 2020-07-12 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its inception, anthropology's authority has been based on the assumption that it is a unified discipline emanating from the West. In an age of heightened globalization, anthropologists have failed to discuss consistently the current status of their practice and its mutations across the globe. World Anthropologies is the first book to provoke this conversation from various regions of the world in order to assess the diversity of relations between regional or national anthropologies and a contested, power-laden Western discourse. Can a planetary anthropology cope with both the 'provincial cosmopolitanism' of alternative anthropologies and the 'metropolitan provincialism' of hegemonic schools? How might the resulting 'world anthropologies' challenge the current panorama in which certain allegedly national anthropological traditions have more paradigmatic weight - and hence more power - than others? Critically examining the international dissemination of anthropology within and across national power fields, contributors address these questions and provide the outline for a veritable world anthropologies project.

Download or read book Territory written by David Delaney and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This short introduction conveys the complexities associated with the term "territory" in a clear and accessible manner. It surveys the field and brings theory to ground in the case of Palestine. A clear and accessible introduction to the complexities associated with the term "territory". Provides an interdisciplinary survey of the many strands of research in the field. Addresses specific areas including interpretations of territorial structures; the relationship between territoriality and scale; the validity and fluidity of territory; and the practical, social processes associated with territorial re-configurations. Stresses that our understanding of territory is inseparable from our understanding of power. Uses Israel/Palestine as an extended illustrative case study. The author’s strong legal and geographical background gives the work an authoritative perspective.

Download or read book Beyond the City written by Felipe Correa and published by University of Texas Press. This book was released on 2016-06-07 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the last decade, the South American continent has seen a strong push for transnational integration, initiated by the former Brazilian president Fernando Henrique Cardoso, who (with the endorsement of eleven other nations) spearheaded the Initiative for the Integration of Regional Infrastructure in South America (IIRSA), a comprehensive energy, transport, and communications network. The most aggressive transcontinental integration project ever planned for South America, the initiative systematically deploys ten east-west infrastructural corridors, enhancing economic development but raising important questions about the polarizing effect of pitting regional needs against the colossal processes of resource extraction. Providing much-needed historical contextualization to IIRSA’s agenda, Beyond the City ties together a series of spatial models and offers a survey of regional strategies in five case studies of often overlooked sites built outside the traditional South American urban constructs. Implementing the term “resource extraction urbanism,” the architect and urbanist Felipe Correa takes us from Brazil’s nineteenth-century regional capital city of Belo Horizonte to the experimental, circular, “temporary” city of Vila Piloto in Três Lagoas. In Chile, he surveys the mining town of María Elena. In Venezuela, he explores petrochemical encampments at Judibana and El Tablazo, as well as new industrial frontiers at Ciudad Guayana. The result is both a cautionary tale, bringing to light a history of societies that were “inscribed” and administered, and a perceptive examination of the agency of architecture and urban planning in shaping South American lives.

Download or read book Bamako Sounds written by Ryan Thomas Skinner and published by U of Minnesota Press. This book was released on 2015-06-01 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bamako Sounds tells the story of an African city, its people, their values, and their music. Centered on the music and musicians of Bamako, Mali’s booming capital city, this book reveals a community of artists whose lives and works evince a complex world shaped by urban culture, postcolonialism, musical expression, religious identity, and intellectual property. Drawing on years of ethnographic research with classically trained players of the kora (a twenty-one-string West African harp) as well as more contemporary, hip-hop influenced musicians and producers, Ryan Thomas Skinner analyzes how Bamako artists balance social imperatives with personal interests and global imaginations. Whether performed live on stage, broadcast on the radio, or shared over the Internet, music is a privileged mode of expression that suffuses Bamako’s urban soundscape. It animates professional projects, communicates cultural values, pronounces public piety, resounds in the marketplace, and quite literally performs the nation. Music, the artists who make it, and the audiences who interpret it thus represent a crucial means of articulating and disseminating the ethics and aesthetics of a varied and vital Afropolitanism, in Bamako and beyond.

Download or read book Rethinking Urban Risk and Resettlement in the Global South written by Garima Jain and published by . This book was released on 2021-06-10 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study on urban risk and resettlement programs in the Global South in the era of climate change. Environmental changes impact everyone, but the burden is especially heavy upon the lives and livelihoods of the urban poor and those living in informal settlements. In an effort to reduce urban residents' exposure to climate change and natural disasters, resettlement programs are becoming widespread across the Global South. Yet, while resettlement may reduce a region's future climate-related disaster risk, it can also often increase poverty and vulnerability. This volume collates the findings from a research project that examined urban areas across the globe, including case studies from India, Uganda, Peru, Colombia, Mexico, Cambodia, and the Philippines. The book offers a unique approach to resettlement, providing an opportunity for urban planners to re-think how disaster risk management can better address the accumulation of urban risks in the era of climate change.

Download or read book Territories of Difference written by Arturo Escobar and published by Duke University Press. This book was released on 2008-11-26 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Territories of Difference, Arturo Escobar, author of the widely debated book Encountering Development, analyzes the politics of difference enacted by specific place-based ethnic and environmental movements in the context of neoliberal globalization. His analysis is based on his many years of engagement with a group of Afro-Colombian activists of Colombia’s Pacific rainforest region, the Proceso de Comunidades Negras (PCN). Escobar offers a detailed ethnographic account of PCN’s visions, strategies, and practices, and he chronicles and analyzes the movement’s struggles for autonomy, territory, justice, and cultural recognition. Yet he also does much more. Consistently emphasizing the value of local activist knowledge for both understanding and social action and drawing on multiple strands of critical scholarship, Escobar proposes new ways for scholars and activists to examine and apprehend the momentous, complex processes engulfing regions such as the Colombian Pacific today. Escobar illuminates many interrelated dynamics, including the Colombian government’s policies of development and pluralism that created conditions for the emergence of black and indigenous social movements and those movements’ efforts to steer the region in particular directions. He examines attempts by capitalists to appropriate the rainforest and extract resources, by developers to set the region on the path of modernist progress, and by biologists and others to defend this incredibly rich biodiversity “hot-spot” from the most predatory activities of capitalists and developers. He also looks at the attempts of academics, activists, and intellectuals to understand all of these complicated processes. Territories of Difference is Escobar’s effort to think with Afro-Colombian intellectual-activists who aim to move beyond the limits of Eurocentric paradigms as they confront the ravages of neoliberal globalization and seek to defend their place-based cultures and territories.

Download or read book Public Opinion written by Walter Lippmann and published by . This book was released on 2018-09-04 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Walter Lippmann wrote his "Public Opinion" at a time when something like the 'mass media' was coming into existence. Prior to the age of electronic communication, the only mechanism for reaching large numbers of individuals was the newspapers. In World War I, he saw how opportunistic nations used the newspapers to serve their often nefarious aims. Lippmann, however, believed that in the hands of super-intelligent, disinterested, omni-benevelont 'experts, ' the 'mass media' could bring about world peace. The school system, the advent of radio, and of course, the television, were arriving or coming along shortly. Each allowed a small group of people the ability to manage a much larger group, inspiring optimism among liberals and progressives that with the right forumula, the horrors seen in World War I would never occur again. Lippmann wrote "Public Opinion" in 1922, shortly after World War I. In 1924, a certain Adolf Hitler would be spending time in jail. If this merited any mention in any newspaper, it is doubtful that no expert paid it any mind. 1939 was, after all, a long way off.

Download or read book El Mall written by Arlene Dávila and published by Univ of California Press. This book was released on 2016-01-05 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: While becoming less relevant in the United States, shopping malls are booming throughout urban Latin America. But what does this mean on the ground? Are shopping malls a sign of the region’s “coming of age”? El Mall is the first book to answer these questions and explore how malls and consumption are shaping the conversation about class and social inequality in Latin America. Through original and insightful ethnography, Dávila shows that class in the neoliberal city is increasingly defined by the shopping habits of ordinary people. Moving from the global operations of the shopping mall industry to the experience of shopping in places like Bogotá, Colombia, El Mall is an indispensable book for scholars and students interested in consumerism and neoliberal politics in Latin America and the world.

Download or read book The Knowledge Web written by Marc Eisenstadt and published by Psychology Press. This book was released on 2000 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2000. Routledge is an imprint of Taylor & Francis, an informa company.

Download or read book Public Relations Strategies and Tactics written by Dennis L. Wilcox and published by Pearson Higher Ed. This book was released on 2013-03-18 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.

Download or read book Collaborative Learning 2 0 Open Educational Resources written by Okada, Alexandra and published by IGI Global. This book was released on 2012-03-31 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book offers a collection of the latest research, trends, future developments, and case studies pertaining to collaborative learning"--Provided by publisher.

Download or read book Responsive Open Learning Environments written by Sylvana Kroop and published by Springer. This book was released on 2015-01-07 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the outcomes of four years of educational research in the EU-supported project called ROLE (Responsive Online Learning Environments). ROLE technology is centered around the concept of self-regulated learning that creates responsible learners, who are capable of critical thinking and able to plan their own learning processes. ROLE allows learners to independently search for appropriate learning resources and then reflect on their own learning process and progress. To accomplish this, ROLE ́s main objective is to support the development of open personal learning environments (PLE's). ROLE provides a framework consisting of “enabler spaces” on the one hand and tools, content, and services on the other. Utilizing this framework, learners are invited to create their own controlled and preferred learning environments to trigger and motivate self-regulated learning. Authors of this book are researchers, developers and teachers who have worked in the ROLE project and belong to the ROLE partner consortium consisting of 16 internationally renowned research institutions, including those from 6 EU countries and China. Chapters include numerous practical tutorials to guide the reader in creating innovative and useful learning widgets and present the best practices for the development of PLE's.

Download or read book Fragments for a History of the Human Body written by Michel Feher and published by Zone Books. This book was released on 1989 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The first approach can be called vertical since what is explored here is the human body's relationship to the divine, to the bestial and to the machines that imitate or simulate it. The second approach covers the various junctures between the body's "outside" and "inside": it can therefore be called a "psychosomatic" approach, studying the manifestation - or production - of soul and the expression of emotions through the body's attitudes, and, on another level, the speculations inspired by cenesthesia, pain and death. Finally, the third approach ... brings into play the classical opposition between organ and function by showing how a certain organ or bodily substance can be used to justify or challenge the way human society functions ..." - foreword Part 3.

Download or read book Issues Options written by José Goldemberg and published by UN. This book was released on 1998 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Comunicaci n e imagen corporativa written by César de la Fuente Chico and published by Editorial Elearning, S.L.. This book was released on 2019-10-24 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: • Conocer en profundidad los factores que influyen la identidad corporativa. • Descubrir las estrategias para la identificación y cuantificación del público objetivo de una marca. • Profundizar en el concepto de filosofía corporativa. • Estudiar los factores que afectan a la imagen corporativa y su diferencia con la identidad corporativa. • Estudiar el concepto de comunicación efectiva como herramienta para la construcción de la imagen corporativa. • Profundizar en el plan de comunicación y sus objetivos • Conocer las diferentes fases que conformar un plan de comunicación • Conocer los beneficios de la planificación estratégica para la imagen corporativa • Profundizar en el plan de imagen y comunicación de una empresa, mediante el análisis de la misma y de sus objetivos. • Estudiar las diferentes estrategias a abordar en un plan de imagen • Aprender a desarrollar un plan estratégico de comunicación integral. • Conocer las diferentes estrategias de comunicación existentes. • Conocer las diferentes herramientas de comunicación existentes. • Profundizar en los conceptos de identidad digital corporativa y de reputación online • Descubrir los perfiles del cliente digital y cómo la empresa debe adaptarse a ellos • Conocer los principales riesgos que existen en la gestión online y el marco legal actual • Profundizar en el concepto de marca, su arquitectura y sus tipos. • Aprender la metodología necesaria para crear una marca. • Conocer cómo registrar una marca de forma legal. • Conocer los tipos de crisis y las principales estrategias para abordarlos • Profundizar en las acciones que hay que llevar a cabo para atajar una crisis • Aprender qué elementos debe contener un plan de crisis • Descubrir cómo gestionar una situación de crisis en internet UD1.Identidad, cultura e imagen corporativa 1.Identidad corporativa 1.1.Factores que influyen en la identidad corporativa 1.2.Posicionamiento de la identidad corporativa 1.3.Componentes de la identidad corporativa 1.4.Comunicación de la identidad corporativa 1.5.Conducta corporativa 1.6.Comunicación corporativa 1.7.El manual de identidad corporativa 2.Identificación y cuantificación del público objetivo 2.1.Estudio de la estructura del público objetivo 2.1.1.Identificación del público objetivo 2.1.2.Jerarquía de los público 2.2.Infraestructura de la audiencia 2.3.Estudio del perfil de la audiencia 3.Cultura colaborativa 3.1.Filosofía corporativa 4. Imagen Corporativa 4.1 Estudio de la imagen corporativa 4.2. Metodología de investigación en la imagen corporativa 4.3.Diferencia entre imagen e identidad corporativa UD2.La comunicación como instrumento en la creación de la imagen corporativa 1. Introducción 2. Comunicación efectiva 3. Plan de comunicación de la imagen corporativa 3.1. Objetivos 3.2. Fase de investigación 3.3. Fase de planificación 3.4. Fase de implementación UD3.Planificación estratégica de la imagen 1. Introducción 2. La planificación estratégica de la imagen corporativa 2.1. Posicionamiento de la imagen corporativa 3. El plan de imagen y comunicación de una empresa 3.1. Análisis de la empresa y su entorno 3.2. Objetivos de la imagen corporativa 3.3. Estrategias 3.4. Presupuesto UD4.Diseño de estrategias de comunicación para la imagen corporativa 1. Introducción 2. Plan estratégico de comunicación integral 3. Estrategias de comunicación 3.1. Estrategias de comunicación para la imagen 3.2. Estrategias de comunicación externa 3.3. Estrategias de comunicación interna 3.4. Estrategias de comunicación de crisis 3.5. Estrategias de relaciones públicas y gestión de medios 3.6. Estrategias responsabilidad social corporativa 4. Herramientas de comunicación 4.1. Herramientas de análisis de la efectividad 4.2. Herramientas para la comunicación externa 4.3. Herramientas de comunicación interna 4.4. Herramientas de comunicación en situaciones de crisis 4.5. Herramientas de relaciones públicas y gestión de medios 4.6. Herramientas de responsabilidad social corporativa UD5.La imagen corporativa en internet 1. Introducción 2. Identidad digital corporativa 2.1. Reputación online 3. El cliente digital 3.1. Fidelización de clientes en un contexto digital 4. La empresa digital 5. Riesgos en la gestión online de una empresa 5.1. Suplantación de identidad digital 5.2. Registro abusivo del nombre de un dominio 5.3. Ataques de denegación de servicio distribuido 5.4. Fuga de información 5.5. Publicación de información negativa por terceras personas 5.6. Uso no consentido de derechos de propiedad intelectual 6. Marco legal 6.1. Derecho al honor de las empresas 6.2. Derecho al olvido 7. Recomendaciones en la gestión de la identidad y reputación online UD6.Gestión de la marca 1. Introducción 2. ¿Qué es una marca? 2.1. ¿Hacia dónde van las marcas? 2.2. Tipos de marcas 2.3. El valor de la marca 2.4. Motivos para crear una marca 3. Metodología para crear de una marca 3.1. Branding 4. Arquitectura de las marcas 5. Estadios por los que pasa una marca 6. Claves para crear una marca de éxito 6.1. Errores a evitar 7. Registro de marcas UD7.Gestión de crisis 1. Introducción 2. Tipos de crisis 3. Estrategias para situaciones de crisis 4. Acciones para situaciones de crisis 4.1. Acciones destinadas a los empleados 4.2. Acciones destinadas a accionistas o inversores 4.3. Acciones dirigidas a clientes y proveedores 4.4. Acciones para directivos 4.5. Acciones orientadas a poderes públicos. 4.6. Acciones destinadas a la opinión pública 4.7. Acciones destinadas a las víctimas y sus familiares. 5. El plan de crisis 6. Gestión de una situación de crisis en internet