Download or read book Comunicaci n empresarial written by and published by . This book was released on 2011 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Comunicaci n Empresarial written by CENTRO DE LA INVESTIGACIONES DE LA COMUNICACION CORPORATIVA ORGANIZACIONAL CICCO and published by Universidad de La Sabana. This book was released on 2006 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro es parte de la colección e-Libro en BiblioBoard.

Download or read book Public Opinion written by Walter Lippmann and published by . This book was released on 2018-09-04 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Walter Lippmann wrote his "Public Opinion" at a time when something like the 'mass media' was coming into existence. Prior to the age of electronic communication, the only mechanism for reaching large numbers of individuals was the newspapers. In World War I, he saw how opportunistic nations used the newspapers to serve their often nefarious aims. Lippmann, however, believed that in the hands of super-intelligent, disinterested, omni-benevelont 'experts, ' the 'mass media' could bring about world peace. The school system, the advent of radio, and of course, the television, were arriving or coming along shortly. Each allowed a small group of people the ability to manage a much larger group, inspiring optimism among liberals and progressives that with the right forumula, the horrors seen in World War I would never occur again. Lippmann wrote "Public Opinion" in 1922, shortly after World War I. In 1924, a certain Adolf Hitler would be spending time in jail. If this merited any mention in any newspaper, it is doubtful that no expert paid it any mind. 1939 was, after all, a long way off.

Download or read book Fundamentals of Marketing written by Miguel Santesmases Mestre and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind. In addition to its theoretical presentation illustrated with many examples, each chapter starts with a business situation, and closes with a case study with practice topics, key terms and review questions, along with related Internet links and specific bibliography. In addition, teachers and students are provided with complementary on-line material on the book’s website: www.miguelsantesmases.com/fm.htm This textbook presents the fundamentals of marketing, the market, the consumer’s environment and behaviour, the marketing research, and the information systems. It later goes deeper into the marketing tools (product and services management, pricing, communication, sales, distribution and, lastly, the marketing plan), all supported by examples and case studies. Chapters dealing with relationship marketing, customer relations management, new communication technologies and emerging marketing techniques have also been included. Fundamentals of Marketing offers a modern approach, adapted to the new teaching methodologies which will make both the teaching and learning of the principles of marketing much easier.

Download or read book Beyond the City written by Felipe Correa and published by University of Texas Press. This book was released on 2016-06-07 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the last decade, the South American continent has seen a strong push for transnational integration, initiated by the former Brazilian president Fernando Henrique Cardoso, who (with the endorsement of eleven other nations) spearheaded the Initiative for the Integration of Regional Infrastructure in South America (IIRSA), a comprehensive energy, transport, and communications network. The most aggressive transcontinental integration project ever planned for South America, the initiative systematically deploys ten east-west infrastructural corridors, enhancing economic development but raising important questions about the polarizing effect of pitting regional needs against the colossal processes of resource extraction. Providing much-needed historical contextualization to IIRSA’s agenda, Beyond the City ties together a series of spatial models and offers a survey of regional strategies in five case studies of often overlooked sites built outside the traditional South American urban constructs. Implementing the term “resource extraction urbanism,” the architect and urbanist Felipe Correa takes us from Brazil’s nineteenth-century regional capital city of Belo Horizonte to the experimental, circular, “temporary” city of Vila Piloto in Três Lagoas. In Chile, he surveys the mining town of María Elena. In Venezuela, he explores petrochemical encampments at Judibana and El Tablazo, as well as new industrial frontiers at Ciudad Guayana. The result is both a cautionary tale, bringing to light a history of societies that were “inscribed” and administered, and a perceptive examination of the agency of architecture and urban planning in shaping South American lives.

Download or read book Bamako Sounds written by Ryan Thomas Skinner and published by U of Minnesota Press. This book was released on 2015-06-01 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bamako Sounds tells the story of an African city, its people, their values, and their music. Centered on the music and musicians of Bamako, Mali’s booming capital city, this book reveals a community of artists whose lives and works evince a complex world shaped by urban culture, postcolonialism, musical expression, religious identity, and intellectual property. Drawing on years of ethnographic research with classically trained players of the kora (a twenty-one-string West African harp) as well as more contemporary, hip-hop influenced musicians and producers, Ryan Thomas Skinner analyzes how Bamako artists balance social imperatives with personal interests and global imaginations. Whether performed live on stage, broadcast on the radio, or shared over the Internet, music is a privileged mode of expression that suffuses Bamako’s urban soundscape. It animates professional projects, communicates cultural values, pronounces public piety, resounds in the marketplace, and quite literally performs the nation. Music, the artists who make it, and the audiences who interpret it thus represent a crucial means of articulating and disseminating the ethics and aesthetics of a varied and vital Afropolitanism, in Bamako and beyond.

Download or read book Territories of Difference written by Arturo Escobar and published by Duke University Press. This book was released on 2008-11-26 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Territories of Difference, Arturo Escobar, author of the widely debated book Encountering Development, analyzes the politics of difference enacted by specific place-based ethnic and environmental movements in the context of neoliberal globalization. His analysis is based on his many years of engagement with a group of Afro-Colombian activists of Colombia’s Pacific rainforest region, the Proceso de Comunidades Negras (PCN). Escobar offers a detailed ethnographic account of PCN’s visions, strategies, and practices, and he chronicles and analyzes the movement’s struggles for autonomy, territory, justice, and cultural recognition. Yet he also does much more. Consistently emphasizing the value of local activist knowledge for both understanding and social action and drawing on multiple strands of critical scholarship, Escobar proposes new ways for scholars and activists to examine and apprehend the momentous, complex processes engulfing regions such as the Colombian Pacific today. Escobar illuminates many interrelated dynamics, including the Colombian government’s policies of development and pluralism that created conditions for the emergence of black and indigenous social movements and those movements’ efforts to steer the region in particular directions. He examines attempts by capitalists to appropriate the rainforest and extract resources, by developers to set the region on the path of modernist progress, and by biologists and others to defend this incredibly rich biodiversity “hot-spot” from the most predatory activities of capitalists and developers. He also looks at the attempts of academics, activists, and intellectuals to understand all of these complicated processes. Territories of Difference is Escobar’s effort to think with Afro-Colombian intellectual-activists who aim to move beyond the limits of Eurocentric paradigms as they confront the ravages of neoliberal globalization and seek to defend their place-based cultures and territories.

Download or read book Defining Marketing written by Christian Grönroos and published by . This book was released on 1989 with total page 9 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book El Mall written by Arlene Dávila and published by Univ of California Press. This book was released on 2016-01-05 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: While becoming less relevant in the United States, shopping malls are booming throughout urban Latin America. But what does this mean on the ground? Are shopping malls a sign of the region’s “coming of age”? El Mall is the first book to answer these questions and explore how malls and consumption are shaping the conversation about class and social inequality in Latin America. Through original and insightful ethnography, Dávila shows that class in the neoliberal city is increasingly defined by the shopping habits of ordinary people. Moving from the global operations of the shopping mall industry to the experience of shopping in places like Bogotá, Colombia, El Mall is an indispensable book for scholars and students interested in consumerism and neoliberal politics in Latin America and the world.

Download or read book Self Organization in Biological Systems written by Scott Camazine and published by Princeton University Press. This book was released on 2020-05-05 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: The synchronized flashing of fireflies at night. The spiraling patterns of an aggregating slime mold. The anastomosing network of army-ant trails. The coordinated movements of a school of fish. Researchers are finding in such patterns--phenomena that have fascinated naturalists for centuries--a fertile new approach to understanding biological systems: the study of self-organization. This book, a primer on self-organization in biological systems for students and other enthusiasts, introduces readers to the basic concepts and tools for studying self-organization and then examines numerous examples of self-organization in the natural world. Self-organization refers to diverse pattern formation processes in the physical and biological world, from sand grains assembling into rippled dunes to cells combining to create highly structured tissues to individual insects working to create sophisticated societies. What these diverse systems hold in common is the proximate means by which they acquire order and structure. In self-organizing systems, pattern at the global level emerges solely from interactions among lower-level components. Remarkably, even very complex structures result from the iteration of surprisingly simple behaviors performed by individuals relying on only local information. This striking conclusion suggests important lines of inquiry: To what degree is environmental rather than individual complexity responsible for group complexity? To what extent have widely differing organisms adopted similar, convergent strategies of pattern formation? How, specifically, has natural selection determined the rules governing interactions within biological systems? Broad in scope, thorough yet accessible, this book is a self-contained introduction to self-organization and complexity in biology--a field of study at the forefront of life sciences research.

Download or read book Hegemony And Socialist Strategy written by Ernesto Laclau and published by Verso Books. This book was released on 2014-01-07 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this hugely influential book, Laclau and Mouffe examine the workings of hegemony and contemporary social struggles, and their significance for democratic theory. With the emergence of new social and political identities, and the frequent attacks on Left theory for its essentialist underpinnings, Hegemony and Socialist Strategy remains as relevant as ever, positing a much-needed antidote against ‘Third Way’ attempts to overcome the antagonism between Left and Right.

Download or read book Comunicar written by Fernando Véliz Montero and published by Editorial GEDISA. This book was released on 2018-02-15 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro es una herramienta práctica orientada a un objetivo: fortalecer la organización de las empresas, conseguir comunicaciones y estratégicas más eficaces e imaginar una mejor relación entre sus individuos. Es decir, dar mayor sentido a nuestro trabajo. Reflexionar sobre el cambio organizacional nos enfrentará a muchas preguntas: ¿por qué todo lo vinculado a la organización comunica?, ¿somos conscientes que todos nuestros trabajadores comunican a su manera?, ¿sabemos la diferencia entre informar internamente y comunicar al exterior?, ¿lo aplicamos conscientemente?, ¿sabemos con certeza quiénes somos (identidad) y cómo nos ven (imagen) como marca y organización?, etc. Todo ello nos lleva a plantearnos en este libro qué es la comunicación en 360º y cómo podemos aplicarla en nuestro entorno laboral. Las organizaciones del siglo XXI requieren la valentía de hacerse las preguntas decisivas para fomentar el talento, el emprendimiento, los nuevos liderazgos y la circulación informativa, aumentando la eficacia y dotando de energía regenerativa a las direcciones. Queremos abordar estas preguntas, con esta obra práctica e ilustrada, pues la comunicación es nuestro nuevo campo de certezas para las organizaciones del nuevo siglo.

Download or read book Comunicaci n empresarial written by Linda L. Putnam and published by . This book was released on 2002-01-01 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: El nacimiento, permanencia y desarrollo de la empresa en el tiempo esta profundamente relacionado con la comunicacion que, a su vez, debe estar gestionada a partir del Plan Estrategico de la organizacion. Esto hace que la cultura corporativa sea parte del proceso consciente de desarrollo de la empresa cumpliendo con ello un papel de gran valor estrategico. Esta obra aborda, tras el estudio de las teorias tradicionales de la comunicacion, la nueva cultura de la empresa, en la cual la comunicacion debe ser entendida como accion y percepcion, movilidad e impacto.

Download or read book El portavoz en la comunicaci n de las organizaciones fundamentos te rico pr cticos written by Alfredo Arceo Vacas and published by Universidad de Alicante. This book was released on 2012 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt: Los portavoces necesitan formación específica para sacar más provecho de sus apariciones públicas: cómo generar relaciones eficaces, cómo construir discursos apropiados en distintos contextos, la comunicación no verbal, la relación con los medios, los procesos de negociación, etc. Esta obra ofrece soluciones y una dimensión teórico-práctica sobre la circunstancia de las protavocías, desde un sentido psicosocial, técnico y a la luz de las experiencias profesionales e investigadoras de los autores. Porque la comunicación corporativa e institucional está adquiriendo un sentido estratégico que los nuevos y los actuales portavoces deben saber transmitir: una comunicación al servicio de los hechos y de los resultados.

Download or read book Aprender a comunicarse en las organizaciones written by Núria Saló and published by Grupo Planeta (GBS). This book was released on 2005-09-15 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: La comunicación es hoy un instrumento de gestión estratégica de las empresas y una inversión de futuro. El presente libro tiene como objetivo presentar una guía práctica y metodológica sobre los principales aspectos que se deben abordar para la aplicación de la comunicación en las empresas e instituciones. Ofrece al lector un resumen actualizado, detallado y seleccionado que contiene los elementos clave que intervienen en el proceso de comunicación en la empresa, en especial: ·La necesidad de profesionales de la comunicación en la empresa capaces de asesorar, gestionar y planificar la comunicación para alcanzar los objetivos de negocio. ·La dirección de comunicación, las responsabilidades y el perfil profesional de un director de comunicación. ·La estrategia y el plan de comunicación. El valor de la opinión de las personas. Los procedimientos y métodos principales para evaluar el proceso y las actividades de comunicación. Los instrumentos de comunicación que se utilizan en la empresa. El impacto de la comunicación digital y de la intranet.

Download or read book Comunicacion empresarial una mirada corporativa written by Pablo Antonio Múnera Uribe and published by . This book was released on 2003 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Gerencia integral de comunicaciones written by Jorge Aguilera and published by . This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: CONTENIDO: De la pirámide a la esfera - La hora de la gerencia integral de comunicaciones - Comunicación y cultura organizacional - Comunicación y clima organizacional - Comunicación y trabajo en equipo - No más transmisión, ¡llegó la hora de la interacción! - Dinámica organizacional y gestión de cambio - La imagen, una dimensión mental de la organización - Imagen del servicio - La estrategia de comunicaciones.