Download or read book Advertisements for Computers Products Examined Through Two Social Theories of Knowledge written by Howard A. Besser and published by . This book was released on 1988 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book How to Market Computers and Office Systems written by Merlin Stone and published by Springer. This book was released on 1984-06-18 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book How to Market Computers and Information Technology written by Hamish E. Macarthur and published by Springer. This book was released on 2016-07-27 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Market Computers and Information Technology covers all the basic principals of marketing from strategic planning through to management implementation. Covering all aspects of the marketing mix, this book provides practical guidance on all the steps required for planning, implementing and executing sales and marketing programmes. This is an invaluable reference source for all managers and professionals in the information technology industry. Videos Hamish Macarthur in conversation with the late Brian Redhead Differentiation in today's markets depends on clear marketing strategies implemented with a strong emphasis on service. This series of 4 videos covers the following key aspects of implementing sales and marketing strategy: * Selling and Account Management * Customer Service * Distribution Channels * Products and Product Mix The videos offer an authoritative insight into helping sales, marketing and planning professionals to address the key issues. For further information please write to: Just Results Multimedia, PO Box11, Woodstock, Oxford OX20 1SG
Download or read book Computer Mediated Marketing Strategies Social Media and Online Brand Communities written by Bowen, Gordon and published by IGI Global. This book was released on 2014-10-31 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in todays business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.
Download or read book The Use Of Computers In Advertising Media Selection written by William Ernest Cermak and published by . This book was released on 1965 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Computer in Advertising written by and published by . This book was released on 1962 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Impact of Personal Home Computers on Marketing written by American Marketing Association. Workshop and published by . This book was released on 1983 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising on the Internet written by Neil Barrett and published by . This book was released on 1997 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting your message across on the World Wide Web.
Download or read book An Advertiser s Guide to the Successful Use of Computers written by A.N.A. and published by Association of National Advertisers, Incorporated. This book was released on 1991-06-01 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Pervasive Advertising written by Jörg Müller and published by Springer Science & Business Media. This book was released on 2011-09-21 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at the future of advertising from the perspective of pervasive computing. Pervasive computing encompasses the integration of computers into everyday devices, like the covering of surfaces with interactive displays and networked mobile phones. Advertising is the communication of sponsored messages to inform, convince, and persuade to buy. We believe that our future cities will be digital, giving us instant access to any information we need everywhere, like at bus stops, on the sidewalk, inside the subway and in shopping malls. We will be able to play with and change the appearance of our cities effortlessly, like making flowers grow along a building wall or changing the colour of the street we are in. Like the internet as we know it, this digitalization will be paid for by adverts, which unobtrusively provide us suggestions for nearby restaurants or cafés. If any content annoys us, we will be able to effortlessly say so and change it with simple gestures, and content providers and advertisers will know what we like and be able to act accordingly. This book presents the technological foundations to make this vision a reality.
Download or read book Pervasive Advertising written by Jörg Müller and published by Springer. This book was released on 2011-09-25 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at the future of advertising from the perspective of pervasive computing. Pervasive computing encompasses the integration of computers into everyday devices, like the covering of surfaces with interactive displays and networked mobile phones. Advertising is the communication of sponsored messages to inform, convince, and persuade to buy. We believe that our future cities will be digital, giving us instant access to any information we need everywhere, like at bus stops, on the sidewalk, inside the subway and in shopping malls. We will be able to play with and change the appearance of our cities effortlessly, like making flowers grow along a building wall or changing the colour of the street we are in. Like the internet as we know it, this digitalization will be paid for by adverts, which unobtrusively provide us suggestions for nearby restaurants or cafés. If any content annoys us, we will be able to effortlessly say so and change it with simple gestures, and content providers and advertisers will know what we like and be able to act accordingly. This book presents the technological foundations to make this vision a reality.
Download or read book Computers in Advertising written by and published by . This book was released on 1966 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising on the Internet written by Robbin Zeff and published by Wiley. This book was released on 2009-02-03 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: How today's most successful online advertisers and marketers maximize their online presence, and how you can too This updated and expanded Second Edition of the bestselling guide to online advertising is must reading for everyone who wants to take advantage of the most important new advertising medium since television. A complete primer on online advertising for businesses of all sizes, it gets you up to speed on the crucial issues, hot new trends, and most effective new technologies in Internet advertising. Loaded with examples of some of today's most successful online advertising and marketing initiatives, it gives you the inside track on: * Successful online ad models * Market research online * Direct marketing, including opt-in e-mail, promotions, and sweepstakes * Targeting and personalization * Internet advertising management tools * Traffic measurement and gauging the effectiveness of your ads * Buying and selling ads on your Web site * Advertising locally * Advertising to an international market * Legal aspects of Internet advertising * How to advertise for free, or almost free (contributed by Eric Ward, the father of grassroots advertising strategies) On the companion Web site at www.wiley.com/compbooks/zeff you'll find: * Links to additional training and tool resources
Download or read book Computers in Advertising Papers Presented at the Computer Seminar Brighton 15 17 November 1965 written by Institute of Practitioners in Advertising and published by . This book was released on 1966 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Computer Applications in Marketing written by Robert Marshall Kaplan and published by . This book was released on 1967 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Personal Computer in Advertising written by Robert W. Bly and published by . This book was released on 1983 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Improving Advertisement Efficiency with Information Systems Design written by M. Riechert and published by GRIN Verlag. This book was released on 2011-05 with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Report from the year 2010 in the subject Computer Science - Commercial Information Technology, grade: 1,0, Queensland University of Technology, course: Information Systems Design, language: English, abstract: This report has been created to successfully analyse a business problem and create the idea for an information system solution to that problem. The business problem chosen is that advertising for businesses is currently ineffective and could be improved thoroughly. Interactive advertising can successfully improve business advertising and therefore the design of ContAD was created. The idea of ContAD was created for users to connect with the content of business advertisements. ContAD is an interactive advertisement system consisting of a variety of interactive advertising nodes, demonstrated by Figure 5. The advertising nodes are a user-friendly and interactive way of allowing customers to view and search through store deals and advertisements. The interactive advertising nodes consist of a touch screen that provides advertisements of the nearby shop deals. If a user likes a deal the advertising node can provide the user with a direct map to the store, and similar stores on that route. The system is needed because it will successfully improve the business problem that is ineffective advertising. Throughout this report a number of areas will be covered consisting of: the different types of methodologies but more specifically the chosen waterfall methdology. The design of the project, the team member roles and the project and team dynamics. The information system, the theory regarding the need for the system, the basic idea of the system, the conceptual design of the system and finally a user guide for the system.
