Download or read book Computer Simulation of Competitive Market Response written by Arnold E. Amstutz and published by . This book was released on 1970 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Computer Simulation of Competitive Market Response written by Arnold Everett Amstutz and published by . This book was released on 1967 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Market Response Models Econometric and Time Series Analysis written by Dominique M. Hanssens and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reports over a decade's worth of research on the development of empirical response models that have important uses for generating marketing knowledge and improving marketing decisions. Some of its contributions to marketing are the following: 1. It integrates state-of-the art technical material with discussions of its relevance to management. 2. It provides continuity to a research stream over 20 years old. 3. It illustrates how marketing generalizations are the basis of marketing theory and marketing knowledge. 4. It shows how the research can be applied to marketing planning and forecasting. 5. It presents original research in marketing. The book addresses both marketing researchers and marketing managers. This can be done because empirical decision models are helpful in practice and are also based on theories of response. Econometric and time series analysis (ETS) is one of the few areas in marketing where there is little, if any, conflict between the academic sphere and the world of professional practice. Market Response Models is a sequel to Marketing Models and Econometric Research, published in 1976. It is rare for a research-oriented book in market ing to be updated or to have a sequel. Unlike many other methodologies, ETS research in marketing has stood the test of time. It remains the main method for discovering relations among marketing variables.
Download or read book Volumetric modeling written by Alain Pioche and published by Editions Publibook. This book was released on 2017-04 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Microsimulation Modelling of the Corporate Firm written by Frank W. van Tongeren and published by Springer Science & Business Media. This book was released on 2013-03-09 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: My interest in microsimulation started to develop when I was exposed to the works of Guy Orcutt and his associates on microsimulation of households in the USA, and those of Gunnar Eliasson and his associates on simulatio~ of Swedish firms. Their approaches promised the exciting possibility to represent an by simulating the behaviour of individual microeconomic entire economic system units on a computer. The construction of a large scale microsimulation model seemed to be a worthwhile adventure which could yield much more detailed results than existing models. It was also evident that microsimulation of firms is a relatively underdeveloped area, in spite of the large number of operational microsimulation models of households in the USA and Europe. Developing the computer implementation has been an integral part of the research. Translating initially vague ideas into mathematical formulae and subsequently into a structured computer language provides a testing ground for 10Bical consistency of ideas. When writing this book I have purposefully abstained from describing the computer program and dedicated solution algorithms. The reason is that the book is primarily directed towards readers interested in economics and therefore uses the language of economics and not that of computer science. The simulation model has been programmed for the personal computer in Turbo Pascal. Sophisticated memory management techniques have lifted constraints on the number of firms which can be simulated on the PC.
Download or read book Selected Aspects of Consumer Behavior written by and published by . This book was released on 1977 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Building Models for Marketing Decisions written by P. S. H. Leeflang and published by Springer Science & Business Media. This book was released on 2000-02-29 with total page 682 pages. Available in PDF, EPUB and Kindle. Book excerpt: With advances in information technology and expertise in modeling, IRI introduced model-based services in the US that explain and predict essential parts of the marketplace. ACNielsen followed, and marketing researchers have been developing increasingly valid, useful and relevant models of marketplace behavior ever since. Models that provide information about the sensitivity of market behavior to marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the identification of changes in marketing programs that can improve brand performances. Building Models for Marketing Decisions, Second Edition describes up-dated marketing models that managers can use as an aid in decision making.
Download or read book Marketing Concepts And Cases written by Rajagopal and published by New Age International. This book was released on 2000 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Present Environment Of Increasing Global Competition, Marketing Has Emerged As The Key Factor In Any Commercial Enterprise. This Book Explains The Basic Principles, Strategies And Activities Involved In Marketing Management.Starting With The Fundamental Marketing Concepts, The Book Explains The Various Dimensions Of The Entire Marketing Management Process. It Then Discusses The Important Element Of Advertising With Reference To The Relevant Legal Provisions. Marketing Research Is Explained In Detail Along With Research Design And Mis. Analysis And Forecasting Of Consumer Behaviour Is Discussed Next, Followed By An Analysis Of Sales Management.Relevant Case Studies Drawn From The Indian Context Have Been Presented Throughout The Book To Illustrate The Basic Concepts And Strategies. Flow Charts And Diagrams Have Also Been Included For An Easier Grasp Of The Discussion.All These Features Make This Book An Excellent Text For Marketing Management Students. Professionals And Consultants Would Also Find It Very Useful.
Download or read book Applications of Systems Analysis Models written by Abt Associates and published by . This book was released on 1968 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Proceedings written by and published by . This book was released on 1966 with total page 1146 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Conceptual and Numerical Analysis of Data written by Otto Opitz and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 13th conference of the Gesellschaft fUr Klassifikation e. V. took place at the Universitat Augsburg from April 10 to 12, 1989, with the' local organization by the Lehrstuhl fUr Mathematische Me thoden der Wirtschaftswissenschaften. The wide ranged subject of the conference Conceptual and Numerical Analysis of Data was obliged to indicate the variety of the concepts of data and information as well as the manifold methods of analysing and structuring. Based on the received announcements of papers four sections have been arranged: 1. Data Analysis and Classification: Basic Concepts and Methods 2. Applications in Library Sciences, Documentation and Information Sciences 3. Applications in Economics and Social Sciences 4. Applications in Natural Sciences and Computer Sciences This classification doesn't separate strictly, but it shows that theo retic and applying researchers of most different disciplines were disposed to present a paper. In 60 survey and special lectures the speakers reported on developments in theory and applications en couraging the interdisciplinary dialogue of all participants. This volume contains 42 selected papers grouped according to the four sections. Now we give a short insight into the presented papers. x Several problems of concept analysis, cluster analysis, data analysis and multivariate statistics are considered in 18 pa pers of section 1. The geometric representation of a concept lattice is a collection of figures in the plane corresponding to the given concepts in such a way that the subconcept-superconcept-relation corresponds to the containment relation between the figures. R.
Download or read book Agent Based Modeling Meets Gaming Simulation written by K. Arai and published by Springer Science & Business Media. This book was released on 2006-10-10 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of excellent papers cultivates a new perspective on agent-based social system sciences, gaming simulation, and their hybridization. Most of the papers included here were presented in the special session titled Agent-Based Modeling Meets Gaming Simulation at ISAGA2003, the 34th annual conference of the International Simulation and Gaming Association (ISAGA) at Kazusa Akademia Park in Kisarazu, Chiba, Japan, August 25–29, 2003. This post-proceedings was supported by the twenty-?rst century COE (Centers of Excellence) program Creation of Agent-Based Social Systems Sciences (ABSSS), established at the Tokyo Institute of Technology in 2004. The present volume comprises papers submitted to the special session of ISAGA2003 and provides a good example of the diverse scope and standard of research achieved in simulation and gaming today. The theme of the special session at ISAGA2003 was Agent-Based Modeling Meets Gaming Simulation. Nowadays, agent-based simulation is becoming very popular for modeling and solving complex social phenomena. It is also used to arrive at practical solutions to social problems. At the same time, however, the validity of simulation does not exist in the magni?cence of the model. R. Axelrod stresses the simplicity of the agent-based simulation model through the “Keep it simple, stupid” (KISS) principle: As an ideal, simple modeling is essential.
Download or read book Applied Mechanics Reviews written by and published by . This book was released on 1985 with total page 1052 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Encyclopedia of Computer Science and Technology written by Jack Belzer and published by CRC Press. This book was released on 1977-05-01 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This comprehensive reference work provides immediate, fingertip access to state-of-the-art technology in nearly 700 self-contained articles written by over 900 international authorities. Each article in the Encyclopedia features current developments and trends in computers, software, vendors, and applications...extensive bibliographies of leading figures in the field, such as Samuel Alexander, John von Neumann, and Norbert Wiener...and in-depth analysis of future directions."
Download or read book Building Implementable Marketing Models written by Philippe A. Naert and published by Springer Science & Business Media. This book was released on 2013-12-01 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: The observation that many models are built but few are used has almost become a commonplace in the management science and operations research literature. Nevertheless, the statement remains to a large extent true today, also and perhaps even more so where marketing models are concerned. This led Philippe Naert, now about four years ago, to write a concept text of a few hundred pages on the subject of how to build imple men table marketing models, that is, models that can and will be used. One of the readers of that early manuscript was Peter Leefiang. He made suggestions leading to a more consistent ordering of the material and pro posed the addition of some topics and the expansion of others to make the book more self-contained. This resulted in a co-authorship and a revised version, which was written by Peter Leefiang and consisted of a reshuffling and an expansion of the original material by about fifty per cent. Several meetings between the co-authors produced further refinements in the text and the sequence of chapters and sections, after which Philippe Naert again totally reworked the whole text. This led to a new expansion, again by fifty per cent, of the second iteration. The third iteration also required the inclusion of a great deal of new literature indicating that the field is making fast progress and that implementation has become a major concern to marketing model builders.
Download or read book Marketing Theory written by Jagdish N. Sheth and published by John Wiley & Sons. This book was released on 1991-01-16 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thought-provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. They also develop a list of concepts and axioms useful in generating a practical theory of marketing. References are extensive and include many pioneering, seldom-cited works. Graduate students and marketing professionals will find this a stimulating and practical work.
Download or read book Reader in Operations Research for Libraries written by Peter Brophy and published by Englewood, Col. : Information Handling Services, Library and Education Division. This book was released on 1976 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:
