Download or read book Innovation in Pricing written by Andreas Hinterhuber and published by Routledge. This book was released on 2013-05-07 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as a main basis for setting prices. Product or business model innovation has a high priority for many companies whereas innovation in pricing has received scant attention. This book examines how innovation in pricing can drive profits. The text examines innovation in pricing from four complementary perspectives. Innovation in Pricing Strategy illustrates how companies implement innovative pricing strategies, such as customer value-based pricing. Innovation in Pricing Tactics deals with innovative tools to measure and increase customer willingness to pay and to communicate value to B2B and B2C customers. Innovation in Organizing the Pricing Function looks at state-of-the art approaches to embed the pricing function in the organization. Psychological Aspects of Pricing illustrates how companies can influence customer perceptions of value and price in their question to implement innovation in pricing. This edited volume brings together 26 articles from academics, business practitioners and consultants. Authors are from the world’s largest companies, leading research-based universities and consulting companies specialized in pricing. This book is the only book dedicated to innovation in pricing and an essential read for business executives and pricing managers wishing to treat innovation in pricing as seriously as they treat product or business model innovation.
Download or read book Competition Innovation and Antitrust written by Federico Etro and published by Springer Science & Business Media. This book was released on 2007-09-05 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reviews recent progress in the theory of oligopoly and market leadership and provides new results on the theory of Stackelberg competition and Nash competition with strategic investment under endogenous entry. These theories are applied to models of competition in quantities, prices and to patent races. The results are used to propose a new approach to competition policy and issues of the abuse of dominance.
Download or read book Advances in Production Management Systems Competitive Manufacturing for Innovative Products and Services written by Christos Emmanouilidis and published by Springer. This book was released on 2013-08-13 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt: The two volumes IFIP AICT 397 and 398 constitute the thoroughly refereed post-conference proceedings of the International IFIP WG 5.7 Conference on Advances in Production Management Systems, APMS 2012, held in Rhodes, Greece, in September 2012. The 182 revised full papers were carefully reviewed and selected for inclusion in the two volumes. They are organized in 6 parts: sustainability; design, manufacturing and production management; human factors, learning and innovation; ICT and emerging technologies in production management; product and asset lifecycle management; and services, supply chains and operations.
Download or read book CIM Coursebook Marketing Environment 07 08 written by Mike Oldroyd and published by Routledge. This book was released on 2012-06-14 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
Download or read book Competition Law s Innovation Factor written by Viktoria H S E Robertson and published by Bloomsbury Publishing. This book was released on 2020-02-06 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, market definition has come under attack as an analytical tool of competition law. Scholars have increasingly questioned its usefulness and feasibility. That criticism comes into sharper relief in dynamic, innovation-driven markets, which do not correspond to the static markets on which the concept of the relevant market was modelled. This book explores that controversy from a comparative legal perspective, taking into account both EU competition and US antitrust law. It examines the manifold ways in which courts and competition authorities in the EU and US have factored innovation-related considerations into market delineation, covering: innovative product markets, product differentiation, future markets, issues going beyond market definition proper – such as innovation competition, innovation markets and potential competition –, intellectual property rights, innovative aftermarkets and multi-sided platforms. This book finds that going forward, the role of market definition in dynamic contexts needs to focus on its function of market characterisation rather than on the assessment of market power.
Download or read book ECIE 2022 17th European Conference on Innovation and Entrepreneurship written by Pantelis Sklias and published by Academic Conferences and publishing limited. This book was released on 2022-09-15 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of the Economics of Innovation written by Bronwyn H. Hall and published by Elsevier. This book was released on 2010-05-14 with total page 803 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economists examine the genesis of technological change and the ways we commercialize and diffuse it. The economics of property rights and patents, in addition to industry applications, are also surveyed through literature reviews and predictions about fruitful research directions. Two volumes, available as a set or sold separately - Expert articles consider the best ways to establish optimal incentives in technological progress - Science and innovation, both their theories and applications, are examined at the intersections of the marketplace, policy, and social welfare - Economists are only part of an audience that includes attorneys, educators, and anyone involved in new technologies
Download or read book New Developments in Eco Innovation Research written by Jens Horbach and published by Springer. This book was released on 2018-09-28 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eco-innovations are crucial for reducing the environmental damages arising from economic activities, and are one of the main drivers of a successful transition towards sustainable development and remedying essential climate change problems. This book provides an overview of recent advances in the rapidly growing field of eco-innovation research, adopts an interdisciplinary perspective and outlines the main future developmental trends. A broad range of topics are addressed, including a bibliometric analysis of eco-innovation research, the relationship between eco-innovation and corporate sustainability, eco-innovation system analysis, new evidence on the economic effects of eco-innovation, and the relevance of policy and policy mixes for eco-innovation activities. The book is dedicated to Klaus Rennings, one of the most important representatives of this field, who unexpectedly passed away in September 2015.
Download or read book CIM Coursebook 06 07 Marketing Environment written by Mike Oldroyd and published by Routledge. This book was released on 2007-07-11 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings
Download or read book Endogenous Innovations and Knowledge Spillovers written by Werner Smolny and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: The recent development of endogenous growth theories has renewed the in terest into the sources of productivity growth of the advanced industrialized economies. The basic advance of these models is that the evolution of tech nological progress is explained endogeneously within the economic model. The most important concept is the idea of endogenous, market-driven inno vations which are seen as the basic source of technological advances. Firms develop sophisticated production techniques and new products in order to reduce costs or to stimulate demand. Equally important is the concept of knowledge spillovers from innovation activities and scale economies associ ated with them. External effects drive a wedge between private and social re turns of innovation activities, and scale economies affect the market structure. In addition, each year's productivity increases exhibit an enormous social value. Therefore, the analysis of endogenous innovations, scale economies, and knowledge spillovers has important implications for economic policy which enhances the interest into empirical investigations of these issues. This book is a collection of theoretical and empirical work on this subject. It combines micro economic and macroeconomic issues; a special emphasis is placed on empirical applications. Much work has been devoted to the search and the preparation of appropriate data, and all models are estimated with panel data. The first two chapters take an aggregate view at the growth process.
Download or read book CIM Coursebook 03 04 Marketing Environment written by Mike Oldroyd and published by Routledge. This book was released on 2012-10-02 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts
Download or read book Reclaiming Pluralism in Economics written by Jerry Courvisanos and published by Routledge. This book was released on 2016-03-31 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until the end of the early 1970s, from a history of economic thought perspective, the mainstream in economics was pluralist, but once neoclassical economics became totally dominant it claimed the mainstream as its own. Since then, alternative views and schools of economics increasingly became minorities in the discipline and were considered ‘heterodox’. This book is in honour of John Edward King who has an impressive publication record in the area of economic theory with specific interest in how economic thought in the past shapes current economic theory and enforces certain paths of economic policy and economic development. This book is divided into five themes based on King’s interests. The first theme looks at the challenge in trying to reclaim pluralism in economics. The second faces head-on the direct collision of mainstream economics with history of economic thought and heterodox economics. The third addresses classical economic ideas, their central influence in the past and how they can still primarily guide modern pluralist economics. The fourth examines Post Keynesian and Kaleckian economics with a view to providing a more coherent and extensive branch of heterodox economics. The final theme critiques the policy of neoliberalism that has entrenched itself in capitalist economies which have led to financial, industrial, labour, and behavioural/consumerist crises. This text aims to provide a clear path for pluralism to serve the economics discipline as its standard bearer, and to no longer be merely a heterodox challenge to the mainstream. This book is of interest to those who study history of economic thought, political economy and heterodox economics.
Download or read book Economic Instability and Stabilization Policy written by Ralf Pauly and published by Springer Nature. This book was released on 2021-04-30 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book pleads for a new orientation of government economic policy, as well as central bank policy, rejecting the traditional government stabilization policy that leads to a dead-end of economic instability and social inequality in the long run. Growing economic instability and increasing state stabilization characterize the development of the capitalist market economy since the major world economic crises of the last century. The book examines these crises and the measures states take to overcome them. Additionally, it addresses the effectiveness and consequences of state intervention. In presenting the main features of Keynes’ and Minsky’s macroeconomics, the book provides a conceptual basis for an outlook on government stabilization in a changing market economy. It thus also offers a suitable framework for current economic policy discussions. Finally, the book examines the wider context of economic history for lessons to be learned. This book is a must-read for scholars and students of economics, as well as policy-makers and practitioners, interested in a better understanding of macroeconomics, central bank policy, and the results of state intervention.
Download or read book Handbook of Research on Global Competitive Advantage through Innovation and Entrepreneurship written by Carmo Farinha, Luís M. and published by IGI Global. This book was released on 2015-04-30 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt: As businesses seek to compete on a global stage, they must be constantly aware of pressures from all levels: regional, local, and worldwide. The organizations that can best build advantages in diverse environments achieve the greatest success. The Handbook of Research on Global Competitive Advantage through Innovation and Entrepreneurship explores the emergence of new ideas and opportunities in various markets and provides organizational leaders with the tools they need to take full advantage of those opportunities. With a focus on economic growth in a fast-paced environment, this handbook is a critical reference for business leaders, economists, and students of economic theory.
Download or read book Telecommunications Law and Regulation written by Ian Walden and published by OUP Oxford. This book was released on 2012-09-13 with total page 977 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the last edition of the book was published, there have been a number of important developments in the telecommunications industry. Telecommunications Law and Regulation takes these changes into account, including an examination of the EU New Regulatory Framework, as well as the establishment of the Body of European Regulators for Electronic Communications (BEREC). There are also new chapters on spectrum management (radio frequencies), and consumer protection rules. The access and interconnection chapter addresses the issues surrounding the high capacity broadband widely provided by Next Generation Networks.The chapter on licensing and authorisation has been refocused to reflect the increasing regulatory focus on the mobile sector. The chapter on regulating content has also been significantly restructured and revised to reflect the changes in how we consume content. Written by leading experts, it is essential reading for legal practitioners and academics involved in the telecommunications industry.
Download or read book Understanding Economic Growth written by Jati Sengupta and published by Springer Science & Business Media. This book was released on 2011-01-15 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern economies have undergone a dramatic change. There has been a shift from large scale material manufacturing to the design and application of new technology with R&D and human capital. The new information age has introduced significant productivity gains through increasing returns and learning by doing, which has challenged the traditional growth models based on competitive market structures. Institutions outside the traditional markets and the genetic principle of survival of the fittest have dominated the current theory of industry growth. This book coordinates and integrates the two strands of economic growth and development: the endogenous theory of growth and the extra-market models of evolutionary economics dominated by innovation efficiency. It presents this new paradigm in terms of both theory and historical experiences. The book addresses the role of innovations and human capital, the impact of information technology, the role of institutions as mechanisms of evolutionary economies and the experiences of Asian growth miracles, and will be of interest to readers in economics and political science concerned with economic growth and development.
