Download or read book Comparison of attitudes toward sex appeal ads between Korean and American students written by In-Jin Kim and published by . This book was released on 1992 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Attitudes toward advertising between Korean and American students written by Seong-Bong Lim and published by . This book was released on 1992 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A comparison of Korean and American advertising appeals based on cultural differences written by Ja-Ik Koo and published by . This book was released on 1991 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Attitudes toward advertising written by Tze-yu Yuan and published by . This book was released on 1981 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cross cultural Influences on Attitudes Toward Advertising written by Julie Scott Wilcox and published by . This book was released on 1994 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Cultural Influence and Consumer Attitude Toward the Usage of Sexual Appeal in Advertising written by Sukanlaya Sawang and published by . This book was released on 2001 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A study of differences in attitudes toward television advertising written by Yongmei Yang and published by . This book was released on 1997 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A study of U S and Korean students attitudes toward cigarette advertising written by Chan-pyo Hong and published by . This book was released on 2002 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cultural Impact on Advertising written by Kyusun Park-Chang and published by . This book was released on 1985 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Influence of Advertisements Containing Sex Appeal on College Students Attitudes to the Product written by Staci Lauren Belcher and published by . This book was released on 2003 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Generations Z in Europe written by Christian Scholz and published by Emerald Group Publishing. This book was released on 2019-09-30 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Generations Z in Europe brings together differing geographic perspectives from a range of researchers to present a fascinating picture of the contemporary reality for 'Gen-Z' workers from nine European countries. The findings will help readers understand the diversity of issues and commonalities for this new part of the global workforce.
Download or read book A Comparative Study of Sex Role Portrayals in Magazine Advertisements Between Korea and the United States written by Haewon Cho and published by . This book was released on 1993 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Sex roles are one facet of cultural characteristics which reflect the norms of a particular society. Culture has a profound effect on people's ways of life, values, and behavior. Cultural characteristics are considered to be particularly important in advertising since advertising tends to reproduce these characteristics in idealized form (Hong, Mudderrisoglu, and Zinkhan, 1987). Recently, cross-cultural researchers were concerned about the content of advertisements and analyzed how cultural differences would be presented in advertising. Many studies support a thesis that cross-cultural differences are reflected in different advertising appeals (Hornick, 1980; Unwin, 1974; Madden, Caballero and Matsukubo, 1986; Hong, Muderrisoglu and Zinkhan, 1987; Mueller, 1987; Tse, Belk and Zhou, 1989; Tansey, Hyman, and Zinkhan, 1990). Therefore, a knowledge of the impact of culture on advertising is critical in international advertising. This study attempts to determine how different sex roles from different cultures are treated in advertising. Content analysis is employed in order to compare the current status of sex role portrayals in magazine advertisements from the United States and Korea. Since the U.S. and Korea have different sex role concepts that reflect different cultures, it is expected that these different roles between the two countries are also reflected in advertising. This cross-cultural study will examine how the cultures of two societies influence portrayals of sex roles in advertising. In addition, this cross-cultural study will help us to understand cultural differences that often function as boundaries in international advertising (Cole and Bruner, 1971)"--Leaves 2-3
Download or read book Sexual Appeals in Advertising written by 貝妮恩 and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Handbook of International Advertising Research written by Hong Cheng and published by John Wiley & Sons. This book was released on 2014-01-21 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers
Download or read book The Impact of Culture on Political Advertising written by Chun-Sik Kim and published by . This book was released on 1999 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study examines the impact of cultural characteristics on political advertising between the united States and Korea.
Download or read book Attitudes toward advertising written by Hongseok Kim and published by . This book was released on 1996 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A comparison of college students attitudes toward advertising in China and Taiwan written by Ching-ju Chen and published by . This book was released on 1995 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
