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Download or read book Mass Communication written by Ralph E. Hanson and published by SAGE Publications. This book was released on 2018-11-15 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your students into smart, savvy media consumers. A book that students find fun to read and instructors consider educationally valuable, Mass Communication: Living in a Media World provides the media literacy principles and critical thinking skills that students need to become self-aware media consumers. Known for his storytelling approach, bestselling author Ralph E. Hanson uses examples drawn from everyday life to explain the many dimensions of mass media that operate in our society. This newly revised Seventh Edition is packed with contemporary examples and compelling stories that illustrate the latest developments and recent events that are changing the face of media today.
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Download or read book Corporate Sustainability written by Andreas Rasche and published by Cambridge University Press. This book was released on 2023-03-30 with total page 667 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introductory textbook explores key issues and recent discussions within the field of corporate sustainability and social responsibility, through theoretical and practical perspectives. Written by an international team of experts, the chapters introduce the actors and corporate processes that shape firms' management of environmental, social and governance (ESG) issues. Spanning strategy, communication, changing regulation and governance, the book grapples with critical issues such as anti-corruption, labour rights and climate change, balancing incisive critique with suggestions for meaningful change. This analysis, supported by study questions and further learning resources in each chapter, equips students to tackle sustainability challenges effectively in their future work. A regularly updated companion website provides adaptable lecture slides and case studies with discussion questions for instructors. This is an essential text for undergraduate and postgraduate courses on corporate sustainability, CSR and business ethics, and is also relevant to political science, international relations and communications.
Download or read book The Handbook of Financial Communication and Investor Relations written by Alexander V. Laskin and published by John Wiley & Sons. This book was released on 2017-11-29 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to offer a global look at the state-of-the-art thinking and practice in investor relations and financial communication Featuring contributions from leading scholars and practitioners in financial communication and related fields—including public relations, corporate communications, finance, and accounting— this volume in the critically acclaimed “Handbooks in Communication and Media” seriesprovides readers with a comprehensive, up-to-date picture of investor relations and financial communications as they are practiced in North America and around the world. The Handbook of Financial Communication and Investor Relations provides an overview of the past, present, and future of investor relations and financial communications as a profession. It identifies the central issues of contemporary investor relations and financial communications practice, including financial information versus non-financial information, intangibles, risk, value, and growth. Authors address key topics of concern to contemporary practitioners, such as socially responsible investing, corporate governance, shareholder activism, ethics, and professionalism. In addition, the book arms readers with metrics and proven techniques for reliably measuring and evaluating the effectiveness of investor relations and financial communications. Bringing together the most up-to-date research on investor relations and financial communication and the insights and expertise of an all-star team of practitioners, The Handbook of Financial Communication and Investor Relations: Explores how the profession is practiced in various regions of the globe, including North America, South America, Europe, the Middle East, India, Australia, and other areas Provides a unique look at financial communication as it is practiced beyond the corporate world, including in families, the medical profession, government, and the not-for-profit sector Addresses “big-picture” strategies as well as specific tactics for financial communication during crises, the use of social media, dealing with shareholder activism, integrated reporting and CSR, and more This book makes an ideal reference resource for undergrads and graduate students, scholars, and practitioners studying or researching investor relations and financial communication across schools of communication, journalism, business, and management. It also offers professionals an up-to-date, uniquely holistic look at best practices in financial communication investor relations worldwide.
Download or read book Corporate Branding written by T C Melewar and published by Routledge. This book was released on 2015-04-10 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it can boost business performance in measurable ways. For example, it promotes customer patronage without expensive advertising and raises profitability by enabling companies to leverage their brand image when buying from particular sources. Yet there are few empirical studies available to clarify its basic tenets and fewer still that help us understand corporate branding in different parts of the world. Existing books focus mainly on conceptual ideas and real-life examples. Corporate Branding: Areas, arenas and approaches is a unique take on corporate branding that provides a global overview through rigorous research of different geographical areas across industries. An international range of leading scholars contribute their coverage across three clear themes: Area: geographical areas across the globe including the UK, USA, Europe and Asia; Arena: a variety of commercial and not-for-profit sectors, both B2B and B2C; Approach: methodological approaches to brand research design, including qualitative, quantitative, case studies, interpretivistic and social narrative. These three themes enable the reader to consider corporate branding from more perspectives and in more ways than any other corporate branding book. The result is an understanding of this strategically important, growing subject that cannot be found anywhere else. This book is an essential read for any branding student or interested professional.
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Download or read book Leading Through Uncertainty written by Raymond P. Davis and published by John Wiley & Sons. This book was released on 2013-10-14 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the CEO of Umpqua Bank, the essential leadership practices that allowed the West Coast’s largest independent community bank to emerge from the economic crisis even stronger than before In this follow-up to the successful Leading for Growth, Umpqua Bank CEO Ray Davis shares the tactics and strategies that have allowed Umpqua to grow and succeed in the toughest economic environment. The results are clear: despite years of economic uncertainty, Umpqua has continued its upward trajectory—expanding from five locations in 1994 to more than 200 today. Davis’s approach can help leaders recalibrate their approaches, no matter what the industry or market upheaval they face. In Leading Through Uncertainty, Davis shares a concise set of smart, actionable leadership practices that leaders can use to navigate their businesses and teams through difficult times. These include focusing on honesty and transparency, motivating and inspiring employees, building an outstanding corporate reputation, paying attention to details, and more. By showing leaders how to maintain a clear value proposition and strong leadership, Leading Through Uncertainty will help any company secure a lasting foothold in any economy.
Download or read book Electronic Commerce 2018 written by Efraim Turban and published by Springer. This book was released on 2017-10-12 with total page 653 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain EC applications, such as buying and selling stocks and airline tickets online, are reaching maturity, some even exceeding non-Internet trades. However, EC is not just about buying and selling; it also is about electronically communicating, collaborating, and discovering information. It is about e-learning, e-government, social networks, and much more. EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people. The most important developments in EC since 2014 are the continuous phenomenal growth of social networks, especially Facebook , LinkedIn and Instagram, and the trend toward conducting EC with mobile devices. Other major developments are the expansion of EC globally, especially in China where you can find the world's largest EC company. Much attention is lately being given to smart commerce and the use of AI-based analytics and big data to enhance the field. Finally, some emerging EC business models are changing industries (e.g., the shared economy models of Uber and Airbnb). The 2018 (9th) edition, brings forth the latest trends in e-commerce, including smart commerce, social commerce, social collaboration, shared economy, innovations, and mobility.
Download or read book Electronic Commerce written by Efraim Turban and published by Springer. This book was released on 2015-01-29 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided. Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations. In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.
Download or read book They Know Everything About You written by Robert Scheer and published by Bold Type Books. This book was released on 2015-02-24 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: They Know Everything About You is a groundbreaking expos' of how government agencies and tech corporations monitor virtually every aspect of our lives, and a fierce defense of privacy and democracy. The revelation that the government has access to a vast trove of personal online data demonstrates that we already live in a surveillance society. But the erosion of privacy rights extends far beyond big government. Intelligence agencies such as the NSA and CIA are using Silicon Valley corporate partners as their data spies. Seemingly progressive tech companies are joining forces with snooping government agencies to create a brave new world of wired tyranny. Life in the digital age poses an unprecedented challenge to our constitutional liberties, which guarantee a wall of privacy between the individual and the government. The basic assumption of democracy requires the ability of the individual to experiment with ideas and associations within a protected zone, as secured by the Constitution. The unobserved moment embodies the most basic of human rights, yet it is being squandered in the name of national security and consumer convenience. Robert Scheer argues that the information revolution, while a source of public enlightenment, contains the seeds of freedom's destruction in the form of a surveillance state that exceeds the wildest dream of the most ingenious dictator. The technology of surveillance, unless vigorously resisted, represents an existential threat to the liberation of the human spirit.
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