Download or read book Company Image and Reality written by David Bernstein and published by Taylor & Francis. This book was released on 1984 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Image Reality and Media Construction written by Fengmin Yan and published by Springer Nature. This book was released on 2019-09-24 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how news media construct social issues and events and thereby convey certain perceptions within the scope of framing theory. By operationalizing media framing as a process of interpretation through defining problem, diagnosing causes, making moral judgments and suggesting solutions, the book proposes a systematic and transparent approach to images in news discourse. Based on a frame analysis, it examines how German news media framed a list of China-related issues and events, and thereby conveyed particular beliefs and opinions on this country. Moreover, it investigates whether there were dominant patterns of interpretation and the extent to which diverse views were evident by comparing two major daily newspapers with opposite political orientations - the FAZ and the taz. Motivated by the relationship between image and reality, the book explores image formation and persistence from media construction of meaning and human cognitive complexity in perceiving others. Media select certain issues and events and then interpret them from particular perspectives. A variety of professional and non-professional factors behind news making may result in biased representations. In addition, from a social psychological perspective, inaccurate perceptions of foreign cultures may arise from categorical thinking, biased processing of stimulus information, intergroup conflicts of interest and in-group favoritism. Accordingly, whether media coverage deviates from reality is not the main concern of this book; instead, it emphasizes the underlying logics upon which the conclusions and judgments were drawn. It therefore contributes to a rational understanding of Western discourse and holds practical implications for both Chinese public diplomacy and a more constructive role of news media in promoting the understanding of others.
Download or read book Image by Design written by Clive Chajet and published by Addison-Wesley Longman. This book was released on 1991 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addresses the importance of establishing a corporate image and examines the success of Lippincott & Margulies, a company that has shaped the images of leading American corporations
Download or read book Image and Reality of the Israel Palestine Conflict written by Norman G. Finkelstein and published by Verso Books. This book was released on 2015-09-15 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1995, this acclaimed study challenges generally accepted truths of the Israel-Palestine conflict as well as much of the revisionist literature. This new edition critically reexamines dominant popular and scholarly images in the light of the current failures of the peace process.
Download or read book Reality Modeled After Images written by Michael Young and published by Routledge. This book was released on 2021-08-30 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reality Modeled After Images: Architecture and Aesthetics after the Digital Image explores architecture’s entanglement with contemporary image culture. It looks closely at how changes produced through technologies of mediation alter disciplinary concepts and produce political effects. Through both historical and contemporary examples, it focuses on how conventions of representation are established, maintained, challenged, and transformed. Critical investigations are conjoined with inquiries into aesthetics and technology in the hope that the tensions between them can aid an exploration into how architectural images are produced, disseminated, and valued; how images alter assumptions regarding the appearances of architecture and the environment. For students and academics in architecture, design and media studies, architectural and art history, and related fields, this book shows how design is impacted and changed by shifts in image culture, representational conventions and technologies.
Download or read book LSC Image by Design From Corporate Vision to Business Reality written by Clive Chajet and published by Learning Solutions. This book was released on 1997-06-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book illuminates and clarifies the relationship between corporate image and corporate strategy. In his book the author urges businesses to recognize the fact that image is reality. It is necessary to create commercially useful corporate and brand images through identity and to design systems that drive all communications for maximum impact and cost effectiveness.
Download or read book Reality Marketing Revolution written by Eric Keiles and published by . This book was released on 2008-08 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: For decades, small business owners, entrepreneurs, and marketers followed the advice of traditional ad agencies. But mass advertising like radio, TV, and billboards never really fit the challenge of marketing a small business. So it's time for the Reality Marketing Revolution -- to create new a system of marketing that will transform any small business into a money making machine. Reality Marketing Revolution offers a new way of thinking about your company's marketing strategies and tactics that will help you tap new markets, generate more leads, close more sales and make more money. It's the ultimate guide to help today's entrepreneur grow their sales and profit beyond their dreams in today's ultra competitive world.
Download or read book Defining Chu written by Constance A. Cook and published by University of Hawaii Press. This book was released on 2004-01-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Defining Chu begins with an overview of the historical geography, an outline of archaeological evidence for Chu history, and an appreciation of Chu art. Following chapters examine issues of state and society: the ideology of the ruling class, legal procedures, popular culture, and daily life. The final section surveys Chu religion and literature and includes an analysis of the Chuci, the great anthology of Chu poetry, and its impact on mainstream Chinese literature. A translation of the Chu Silk Manuscript¿ is appended. This document has intrigued scholars since its discovery in Changsha some sixty years ago. The inclusion of this rare and difficult text, available for the first time in an effective and accessible translation, will make this volume indispensable to students and scholars of early Chinese history and thought.
Download or read book Image and Reality of Roman Imperial Power in the Third Century AD written by Lukas de Blois and published by Routledge. This book was released on 2018-09-03 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Image and Reality of Roman Imperial Power in the Third Century AD focuses on the wide range of available sources of Roman imperial power in the period AD 193-284, ranging from literary and economic texts, to coins and other artefacts. This volume examines the impact of war on the foundations of the economic, political, military, and ideological power of third-century Roman emperors, and the lasting effects of this. This detailed study offers insight into this complex and transformative period in Roman history and will be a valuable resource to any student of Roman imperial power.
Download or read book Corporate Communication written by Klement Podnar and published by Routledge. This book was released on 2014-11-13 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways communication can add value to an organization. Step by step, this text introduces the main concepts of the field, including discipline and function frameworks, corporate identity, corporate and employer branding, corporate social responsibility, stakeholder management, storytelling, corporate associations, identification, commitment and acceptability. In order to help reinforce key learning points, grasp the essential facts and digest and retain information, the text offers a comprehensive pedagogy, including: chapter summaries; a list of key words and concepts; case studies and questions at the end of each chapter. Principles are illustrated through a wealth of real life examples, drawn from a variety of big, small, global and local companies such as BMW Group, Hidria, Lego, Mercator, Krka, Barilla, Domino's Pizza, Gorenje, Si Mobil, BP, Harley-Davidson and Coca-Cola. This exciting new textbook is essential reading for all professional corporate marketing and communication executives, as well as undergraduate and postgraduate students of marketing and public relations, not to mention managers who need a complete and accurate view of this increasingly important subject.
Download or read book The Company Image written by Elinor Selame and published by . This book was released on 1988-09-23 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: With so many similar or seemingly identical corporations, products and services vying for attention, why is it that some prosper while others fail? This question and many related questions and issues are clearly examined in this book, which shows why a positive, attention-getting corporate image is one of the most important marketing tools for any company. Using several case studies to illustrate key points, it explains what a corporate identity is, why it is important, and how to determine if a company needs a new or revised one. Also discusses how to choose a corporate symbol that sends out the right message, with several annotated illustrations of corporate seals and logos, and examines the responsibilities and alternatives in communicating a new corporate image. Other topics cover packaging and creating brand image as strategic marketing tools; how architectural design can be a powerful statement of company image; using advertising to project a positive corporate image; and issues related to marketing and corporate image-making in the international arena.
Download or read book Image and Reality of the Israel Palestine Conflict written by Norman G. Finkelstein and published by Verso Books. This book was released on 2016-03-15 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This acclaimed study surveys the dominant popular and scholarly images of the Israel–Palestine conflict. Finkelstein opens with a theoretical discussion of Zionism, locating it as a romantic form of nationalism that assumed the bankruptcy of liberal democracy. He goes on to look at the demographic origins of the Palestinians, with particular reference to the work of Joan Peters, and develops critiques of the influential studies of both Benny Morris and Anita Shapira. Reviewing the diplomatic history with Aban Eban‘s oeuvre as his foil, Finkelstein closes by demonstrating that the casting of Israel as the innocent victim of Arab aggression in the June 1967 and October 1973 wars is not supported by the documentary record. This new edition critically reexamines dominant popular and scholarly images in the light of the current failures of the peace process.
Download or read book Reality Based Leadership written by Cy Wakeman and published by John Wiley & Sons. This book was released on 2010-09-21 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leadership strategies grounded in reality and focused on results Recent polls show that 71% of workers think about quitting their jobs every day. That number would be shocking-if people actually were quitting. Worse, they go to work, punching time clocks and collecting pay checks, while completely checked out emotionally. In Reality-Based Leadership, expert Fast Company blogger Cy Wakeman reveals how to be the kind of leader who changes the way people think about and perceive their circumstances-one who deals with the facts, clarifies roles, gives clear and direct feedback, and insists that everyone do the same-without drama or defensiveness. Filled with dynamic examples, innovative tools, and diagnostic tests, this book shows you how to become a Reality-Based Leader, revealing how to: Uncover destructive thought patterns with yourself and others Diffuse drama and lead the person in front of you Stop managing and start leading, empowering others to focus on facts and think for themselves Equipped with a facts-based, confident approach, you will free yourself from the frustrations you face at work and transform yourself into a Reality-Based Leader, with the ability to liberate and inspire others.
Download or read book Reality In Advertising written by Rosser Reeves and published by Lulu.com. This book was released on 2017-06-09 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now
Download or read book Visual literacy written by Paul Messaris and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: People today are constantly bombarded with a wide variety of visual images. How do we interpret them? What causes us to respond to them emotionally? And how does this response differ for visual devices such as close-ups, camera angles and flashbacks? The book addresses these and other questions.
Download or read book The Big House written by Stephen D. Cox and published by Yale University Press. This book was released on 2009-11-03 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: ""The Big House" is America's idea of the prison - a huge, tough, ostentatiously oppressive pile of rock, bristling with rules and punishments, overwhelming in size and the intent to intimidate. Stephen Cox tells the story of the American prison - its politics, its sex, its violence, its inability to control itself - and its idealization in American popular culture. This book investigates both the popular images of prison and the realities behind them : problems of control and discipline, mainenance and reform, power and sexuality. It conveys an awareness of the limits of human and institutional power, and of the symbolic and iconic qualities the "Big House" has attained in America's understanding of itself"--Jacket.
Download or read book Reality Check written by Jeremy Dalton and published by Kogan Page Publishers. This book was released on 2021-01-03 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover THE next big competitive advantage in business: learn how augmented and virtual reality can put your business ahead. Augmented reality (AR) and virtual reality (VR) are part of a new wave of immersive technologies that offer huge opportunities for businesses, across industries and regardless of their size. Most people think of AR or VR as a new development in video gaming like Pokémon GO, or an expensive marketing campaign by the Nikes of the world. The truth is, businesses of any size can put these new technologies to immediate use in areas that include: - Learning and development - Remote collaboration and assistance - Visualization of remote assets and environments - Sales and marketing - Consumer behaviour research Reality Check dispels the common misconceptions of AR and VR, such as them being too expensive or not easily scalable, and details how business leaders can integrate them into their business to deliver more efficient, impactful and cost-effective business solutions. The up and coming voice of AR and VR for businesses, Jeremy Dalton, uses case studies from organizations all over the world including Cisco, Ford, GlaxoSmithKline, La Liga and Vodafone to showcase the practical uses of immersive technologies. Reality Check makes cutting-edge technology accessible and grounds them into the everyday workings of normal businesses. It is your one-stop non-technical guide to incredibly exciting new technologies that will deliver results.
