Download or read book Strategic Uses of Social Media for Improved Customer Retention written by Al-Rabayah, Wafaa and published by IGI Global. This book was released on 2016-11-09 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social networking venues have increased significantly in popularity in recent years. When utilized properly, these networks can offer many advantages within business contexts. Strategic Uses of Social Media for Improved Customer Retention is a pivotal reference source for the latest scholarly research on the implementation of online social networks in modern businesses and examines how such networks allow for a better understanding of clients and customers. Highlighting theoretical concepts, empirical case studies, and critical analyses, this book is ideally designed for researchers, practitioners, professionals, and upper-level students interested in improving and maintaining customer relationships.
Download or read book Digital Technologies and African Societies written by Julien Atchoua and published by John Wiley & Sons. This book was released on 2020-09-29 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The integration and use of information and communication technologies (ICT) in African countries is increasingly observable in various sectors of activity (banking, education, trade, etc.) despite a digital divide still relevant. ICT has become a major sector of the recent growth of a new informal economy in African cities (Chéneau-Loquay, 2008). This question has been at the heart of various international meetings. An overall positive and even utopian momentum is generally heard about the contribution of digital technologies to the development of African states. The adoption or appropriation of digital technologies by Africans is presented in many speeches by politicians or institutions involved in the field of cooperation and international development as an important issue for the development of this continent. These different considerations give rise to reflections on the following themes. - Social Media and Public Space in Africa - Challenges of the digital economy in Africa - ICT and modernization of higher education in Africa
Download or read book Communiquer sur les r seaux sociaux written by Antoine Dupin and published by FYP editions. This book was released on 2010 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Digital Marketing and Consumer Engagement Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-01-05 with total page 1755 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Download or read book Recommender Systems written by Gérald Kembellec and published by John Wiley & Sons. This book was released on 2014-12-04 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acclaimed by various content platforms (books, music, movies) and auction sites online, recommendation systems are key elements of digital strategies. If development was originally intended for the performance of information systems, the issues are now massively moved on logical optimization of the customer relationship, with the main objective to maximize potential sales. On the transdisciplinary approach, engines and recommender systems brings together contributions linking information science and communications, marketing, sociology, mathematics and computing. It deals with the understanding of the underlying models for recommender systems and describes their historical perspective. It also analyzes their development in the content offerings and assesses their impact on user behavior.
Download or read book Pearson Edexcel International GCSE French Study and Revision Guide written by Paul Shannon and published by Hodder Education. This book was released on 2020-02-17 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Send students into their exam with the confidence to aim for their best with this formula for effective and structured revision including guidance that helps students practice vocabulary, grammar and all four skills. - Enable students to avoid misconceptions with common mistakes highlighted throughout - Build students' vocabulary and grammar knowledge with recaps for each topic - Develop students' reading, listening, speaking and writing skills through short questions for every topic - Allow students to identify areas for improvement with sample answers and commentary for exam-style questions throughout - Prepare students for the exam with extra exam-style questions to try at the back, plus revision tips throughout - Allow students to mark their own responses using the answers in the back of the book
Download or read book Th orie de la communication et thique relationnelle Collection forme et sens written by FOURNOUT Olivier and published by Lavoisier. This book was released on 2012-06-01 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Théorie de la communication et éthique relationnelle montre, à travers des études de cas, que les discours sur la communication sont marqués d'une structure relationnelle qui prend son origine dans la perception de l'espace, dans le langage, dans l'esprit, mais aussi dans les formes graphiques et mises en page textuelles en circulation dans la société. Cet ouvrage met cette matrice relationnelle à l'épreuve, notamment, de la pensée systémique, de la complexité en science, du dialogisme en littérature, du traitement journalistique des conflits, de l'éthique managériale, des méthodes d'apprentissage de la communication, de campagnes de publicité, d'oeuvres d'artistes, de scénographies, de communications par internet.
Download or read book TEF CANADA Expression crite 150 Topics To Succeed written by Jean K. MATHIEU and published by It's French Juice. This book was released on with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you plan to study or work in Canada, this book will help you with the Expression Écrite part to improve your overall score. This book contains 150 topics that you will find at the exam. Both sections are covered in this book (Section A and Section B). It includes handful advice so that you get the most out of this test and succeed. • 150 topics of TEF test for section A and section B • 20+ sample answers for writing test section A • 15+ sample answers for writing test section B • How to do it for each test • Advice for TEF writing test • Cheat sheet for section B • 500 words essential vocabulary Benefit from my experience as a professional French tutor, specialized in oral and exam preparation. I helped thousands of students to improve their French and achieve their goal! To your success! Jean K. MATHIEU
Download or read book Identity and Intercultural Communication written by Nicoleta Corbu and published by Cambridge Scholars Publishing. This book was released on 2014-10-21 with total page 695 pages. Available in PDF, EPUB and Kindle. Book excerpt: The search for identity is a continuous challenge in the global world: from personal identity to social, national, European or professional identities, each person experiences nowadays a multi-dimensional self-representation. Placing the topic against an intercultural background, with a focus on communication, this book addresses the complicated relationship between self, identity, and society, from an academic perspective. The authors of the chapters in this book offer a complex landscape of professional and scholar approaches and research, in various parts of the world, including Canada, China, Estonia, France, Greece, Israel, Romania, and the United States of America.
Download or read book Les avatars jouables des mondes num riques Th ories terrains et t moignages de pratiques interactives written by AMATO Etienne Armand and published by Lavoisier. This book was released on 2013-09-01 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ces créatures d’images polymorphes que sont les avatars jouables nous font exister dans les mondes numériques des jeux vidéo, et même dans certains sites Web communautaires ou ludiques. Parce qu’elles nous y métamorphosent, elles apparaissent emblématiques des pratiques interactives les plus sophistiquées et troublantes. Toutefois, leurs propriétés et effets, espérés ou redoutés, restent encore à éclairer, ainsi que toutes ces interactions à distance réalisées par avatars interposés, au cœur des simulations audiovisuelles informatiques contemporaines. Ancré en sciences de l’information et de la communication, ce premier ouvrage collectif francophone sur le thème conceptualise l’avatar. Aussi, il bénéficie des apports conjugués de différentes disciplines (philosophie des techniques, psychologie, psychanalyse, sémiologie, ethnologie, sociologie, sciences de la gestion, arts). Par cette pluralité et grâce à de constants allers-retours entre théories et terrains, descriptions et analyses, hypothèses et témoignages, peuvent être articulées toutes les dimensions en jeu : technologiques, physiologiques, interpersonnelles, identitaires, intimes et/ou culturelles.
Download or read book Communicating the Environment to Save the Planet written by Maurizio Abbati and published by Springer. This book was released on 2019-01-30 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, based on authoritative sources and reports, links environmental communication to different fields of competence: environment, sustainability, journalism, mass media, architecture, design, art, green and circular economy, public administration, big event management and legal language. The manual offers a new, scientifically based perspective, and adopts a theoretical-practical approach, providing readers with qualified best practices, case studies and 22 exclusive interviews with professionals. A fluent style of writing leads the readers through specific details, enriching their knowledge without being boring. As such it is an excellent preparatory and interdisciplinary academic tool intended for university students, scholars, professionals, and anyone who would like to know more on the matter.
Download or read book Les intelligences artificielles au prisme de la justice sociale Considering Artificial Intelligence Through the Lens of Social Justice written by Collectif Collectif and published by Presses de l'Université Laval. This book was released on 2024-07-24T00:00:00-04:00 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage vient clôturer deux années de réflexion intensive sur les enjeux à l’intersection entre la justice sociale et les technologies d’IA. Une compréhension de ces impacts sociétaux dépasse alors l’aspect technique pour se concentrer principalement sur le fait social.
Download or read book Recherches ouvertes sur le num rique written by PAPY Fabrice and published by Lavoisier. This book was released on 2013-06-01 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: En quelques années, les organisations publiques et privées ont imposé à leurs salariés une grande conversion numérique au nom de la performance économique et de l’optimisation des ressources et des moyens. Ce diktat technologique a été massivement plébiscité par les individus eux-mêmes qui ont volontairement intégré ce processus de numérisation à leurs activités personnelles, socialisantes et ludiques. Malgré les études menées ces dernières années en sciences humaines et sociales, confirmant la persistance de fossés numériques, l’émergence de situations de non-usages volontaires et le risque d’avènement d’une société du contrôle, la transformation numérique sociétale apparaît réellement irréversible. Ce nouvel ordre numérique engendre de nouvelles recompositions en matière de communication et de gouvernance au sein des organisations, des changements radicaux dans les relations sociales, des logiques de flux, d’instantanéité, d’immédiateté et d’interopérabilité, etc., et s’avère d’une grande richesse pour la Recherche en Sciences Humaines qui découvre dans cet univers numérique, de nouveaux objets d’étude que cet ouvrage invite à découvrir.
Download or read book Le r seau social d entreprise written by Garnier Alain and published by Lavoisier. This book was released on 2011-05-24 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Après avoir envahi le web, les réseaux sociaux partent désormais à la conquête de l'entreprise. Ces nouveaux outils se révèlent être de véritables leviers stratégiques au service des organisations. Cet ouvrage analyse les enjeux de cette nouvelle mutation pour les entreprises. Il pose les questions-clés avant d'envisager un projet de réseau social d'entreprise (RSE) et la méthodologie de mise en place qui l'accompagne. Les changements imposés par son implémentation sont étudiés dans leur dimension technique (système d'information) et dans leur dimension humaine (accompagnement, conduite du changement auprès des utilisateurs et questions juridiques). Le réseau social d'entreprise présente également différents retours d'expérience et dresse un panorama des principaux éditeurs et de leur solution, apportant ainsi des exemples concrets et des pistes de réflexion nécessaires à l'appréhension de ces nouveaux usages d'entreprise.
Download or read book Employer Branding for Competitive Advantage written by Geeta Rana and published by CRC Press. This book was released on 2021-03-22 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success. The book will review the pressures that have generated current interest in employer branding. It goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success. The book includes the business case, research, positioning, implementation, management and measurement, and case studies of big-named employer brand stories. This book will provide new insights into the field of employer branding and provide directions and tools for organizational brand building. It will be beneficial for research scholars, engineers, practitioners, and management students.
Download or read book Tradition in motion written by and published by Uitgeverij Larcier. This book was released on 2019-09-12 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: In een wereld die constant verandert en versnelt kunnen ondernemingen en organisaties niet achterblijven. Dat is ook zo voor het notariaat.De notaris moet de relatie met zijn cliënten, maar ook met zijn medewerkers, herbekijken zodat een notariële loopbaan aantrekkelijk blijft. Dit werk bevat de bijdragen aan het Notarieel Congres 2019, met focus op HR en algemeen menselijke aspecten (sopft skills...) en de implementatie van nieuwe technologieën (blockchain, smart contracts, AI, ...) in het notariaat
