Download or read book Fundamentals of Public Relations and Marketing Communications in Canada written by William Wray Carney and published by University of Alberta. This book was released on 2022-09-01 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application—and generously supplemented with examples and case studies—the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada. Contributors: Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D’Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue. Sponsor: Hill + Knowlton Strategies

Download or read book Strategic Communication in Canada written by Bernard Gauthier and published by Canadian Scholars’ Press. This book was released on 2018-07-06 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Informed by decades’ worth of agency experience, Bernard Gauthier prepares aspiring public relations professionals to think strategically about communication and to plan and implement effective campaigns. Strategic Communication in Canada is grounded upon a simple yet comprehensive framework called the CARE model, which teaches readers how to strategically select goals and objectives that bring about change, identify and engage key audiences, determine their strongest resources as well as those needing improvement, and scan the external environment for opportunities and threats. Brimming with examples from the Canadian context, this highly accessible text demonstrates how to develop a communication strategy, from building an action plan and amassing content, to implementing the campaign and evaluating the results. Easy to follow, this step-by-step guide to strategic planning features practical advice and study tools such as learning objectives, key terms and concepts, questions for critical reflection, and an original, detailed case study of a successful campaign. This insightful read is essential for students in public relations, marketing communication, and business strategy.

Download or read book Canada in Crisis 2 written by Robert A. Battram and published by Trafford Publishing. This book was released on 2010-07-22 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building upon his analysis in the first volume of the series, Canada in Crisis: An Agenda to Unify the Nation, longtime federal employee Robert A. Battram goes beyond explaining what will unify the nation to provide a working roadmap that can help ensure its continued success. Battram identifies problems in all areas of governance, from the simple to the complex, and offers a range of solutions to these problems. He examines why law enforcement agencies and immigration policies are failing, and also explores issues of infrastructure, such as how the placement of electrical transmission grids affects different areas of Canada. Take a deep look into how to improve all areas of government, including • economic policies, • transportation systems, • security of communications, • security of energy and power, • measures taken to combat extremism Join the author as he examines the many changes threatening Canada. Discover how the nation can defend itself, find solutions to its problems, and maintain its heritage, so that it can survive and thrive in Canada in Crisis: An Agenda for Survival of the Nation.

Download or read book Communications Factsheet broadcasting written by Canada. Department of Communications and published by . This book was released on 1983 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Communications for the Twenty first Century written by Canada. Dept. of Communications and published by . This book was released on 1987 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this paper is to open a discussion on the measures that should be taken over the next few years to deal with the weaknesses in the role of communications and computers in Canada. These weaknesses are found in the industries that produce the information resources on which our economic and social welfare increasingly depend, in our fragmented arrangements for regulating our communications networks, in the relatively slow rate at which we take up and apply new technologies and in the uneven development of our national communications research effort.

Download or read book Publicity and the Canadian State written by Kirsten Kozolanka and published by University of Toronto Press. This book was released on 2014-01-01 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Publicity and the Canadian State is the first sustained study of the contemporary practices of political communication, focusing holistically on the tools of the publicity state and their ideological underpinnings: advertising, public opinion research, marketing, branding, image consulting, and media and information management, as well as related topics such as election law and finance, privacy, think-tank lobbying, and non-election communication campaigns."--Publishers website

Download or read book The Canadian Space Program written by Andrew B. Godefroy and published by Springer. This book was released on 2017-05-03 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Canada’s space efforts from its origins towards the end of the Second World War through to its participation in the ISS today are revealed in full in this complete and carefully researched history. Employing recently declassified archives and many never previously used sources, author Andrew B. Godefroy explains the history of the program through its policy and many fascinating projects. He assesses its effectiveness as a major partner in both US and international space programs, examines its current national priorities and capabilities, and outlines the country’s plans for the future. Despite being the third nation to launch a satellite into space after the Soviet Union and the United States; being a major partner in the US space shuttle program with the iconic Canadarm; being an international leader in the development of space robotics; and acting as one of the five major partners in the ISS, the Canadian Space Program remains one of the least well-known national efforts of the space age. This book attempts to shed a clearer light on the progress made by the CSA thus far, with more ambitious goals ahead. Technical information, diagrams, glossaries, a chronology, and extensive notes on sources are also included in this volume.

Download or read book Canada Year Book written by and published by . This book was released on 1922 with total page 970 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Canada Year Book written by and published by . This book was released on 1922 with total page 966 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Concise Encyclopedia of Communication written by Wolfgang Donsbach and published by John Wiley & Sons. This book was released on 2015-02-03 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise volume presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008), condensing leading scholarship into a practical and valuable single volume. Based on the definitive twelve-volume IEC, this new concise edition presents key concepts and the most relevant headwords of communication science in an A-Z format in an up-to-date manner Jointly published with the International Communication Association (ICA), the leading academic association of the discipline in the world Represents the best and most up-to-date international research in this dynamic and interdisciplinary field Contributions come from hundreds of authors who represent excellence in their respective fields An affordable volume available in print or online

Download or read book How Canadians Communicate written by David Taras and published by University of Calgary Press. This book was released on 2003 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Canadians Communicate, Vol. 1 is a timely collection that chronicles the extraordinary changes that are shaking the foundations of Canada's cultural and communications industries in the twenty-first century. With essays from some of Canada's foremost media scholars, this book discusses the major trends and developments that have taken place in government policy, corporate strategies, creative communities, and various communication mediums: newspapers, films, cellular and palm technology, the Internet, libraries, TV, music, and book publishing. This volume addresses many issues unique to Canada in a broader framework of global communications. Specifically, it looks at new media communications in Aboriginal communities, the changing role of the state in cultural institutions, the conglomeratization of the media, the threat of American and global communications to Canadian voices, and the struggle to retain and reclaim local and national identities in the face of globalization. With articles from academics and professionals across Canada, How Canadians Communicate, Vol.1 provides the most current perspectives on communication in Canada in a rapidly changing world of technology and global communication.

Download or read book Media Divides written by Marc Raboy and published by UBC Press. This book was released on 2010-04-01 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Divides offers a comprehensive democratic audit of communications law and policy. Using the concept of communications rights as a framework for analysis in five key domains – media, access, the Internet, privacy, and copyright – leading analysts reveal that Canada’s failure to respond adequately to a host of pressures and developments has left its citizens with unequal access to the nation’s communications system and the freedom of expression it promises. Media Divides not only offers the first up-to-date account of the democratic deficits in Canada’s communications policy, it formulates recommendations – including the establishment of a Canadian right to communicate – for the future.

Download or read book Communications in Canada a Statistical Summary written by Canada. Department of Communications and published by . This book was released on 1971 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Canadian Communication Policy and Law written by Sara Bannerman and published by Canadian Scholars. This book was released on 2020-05-20 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Canadian Communication Policy and Law provides a uniquely Canadian focus and perspective on telecommunications policy, broadcasting policy, internet regulation, freedom of expression, censorship, defamation, privacy, government surveillance, intellectual property, and more. Taking a critical stance, Sara Bannerman draws attention to unequal power structures by asking the question, whom does Canadian communication policy and law serve? Key theories for analysis of law and policy issues—such as pluralist, libertarian, critical political economy, Marxist, feminist, queer, critical race, critical disability, postcolonial, and intersectional theories—are discussed in detail in this accessibly written text. From critical and theoretical analysis to legal research and citation skills, Canadian Communication Policy and Law encourages deep analytic engagement. Serving as a valuable resource for students who are undertaking research and writing on legal topics for the first time, this comprehensive text is well suited for undergraduate communication and media studies programs.

Download or read book Media and Communication in the Chinese Diaspora written by Wanning Sun and published by Routledge. This book was released on 2015-09-16 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of China has brought about a dramatic increase in the rate of migration from mainland China. At the same time, the Chinese government has embarked on a full-scale push for the internationalisation of Chinese media and culture. Media and communication have therefore become crucial factors in shaping the increasingly fraught politics of transnational Chinese communities. This book explores the changing nature of these communities, and reveals their dynamic and complex relationship to the media in a range of countries worldwide. Overall, the book highlights a number of ways in which China’s "going global" policy interacts with other factors in significantly reshaping the content and contours of the diasporic Chinese media landscape. In doing so, this book constitutes a major rethinking of Chinese transnationalism in the twenty-first century.

Download or read book Communications in Canadian Society written by Craig McKie and published by Toronto. : Thompson Educational. This book was released on 2001 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communications in Canadian Society, 5th Edition, provides a comprehensive overview and analysis of communications institutions in Canada. This edition has been thoroughly updated to take into account the changes taking place in information technology and the effects of this communications revolution in Canada and throughout the world. As with previous editions, this edition provides a diversity of analytical perspectives, with selections by leading authorities in communication studies, journalism, sociology psychology, political science, and economics. It also provides a strong mix of both classic and contemporary Canadian writing in the field. Primarily intended for use at Canadian universities and colleges, this book will also be useful to communications professionals and laypersons seeking a better understanding of the communications revolution.

Download or read book Government of Canada Publications Quarterly Catalogue written by and published by . This book was released on 1979 with total page 1340 pages. Available in PDF, EPUB and Kindle. Book excerpt: