Download or read book Communication in the Era of Attention Scarcity written by Waddick Doyle and published by Springer Nature. This book was released on 2019-09-13 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines a series of phenomena that have accompanied the development of digital technology and focuses on the attentional processes that these phenomena have in common. Across the social order, complaints are growing about a lack of attention as well as an overriding push by corporations and institutions to capture and mobilize attention. With a particular focus on social attention, the book highlights the need for an increased awareness about the agents that shape attention in our society, the effects that these agents (attempt to) produce, and the means by which individuals and groups may increase their control over personal and social attention. With a range of academic perspectives, this book is a crucial read for understanding the changing shape of political, business and personal communication.
Download or read book Technological Governance and Escapism in Times of Accelerated Change written by Ignas Kalpokas and published by Springer Nature. This book was released on with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Malleable Digital and Posthuman written by Ignas Kalpokas and published by Emerald Group Publishing. This book was released on 2021-09-10 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes a posthumanist research methodology for future research in the areas of the economy, the human self, politics, and research ethics, providing a novel explanatory and methodological framework for studying today's world.
Download or read book Attention and its Crisis in Digital Society written by Enrico Campo and published by Routledge. This book was released on 2022-05-08 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the context of debates surrounding the effects of new technologies on our mental faculties, particularly the attention span, this volume addresses the notion of a deterioration of attention, and the related ideas of cognitive overload, an inability to concentrate, and attention deficit disorder. Through a new conceptualization of attention based not on individualistic or universalistic approaches, but centered instead on the cultural and social variability of cognitive processes and the multiplicity of forces and environments that encourage, stimulate, and inhibit certain cognitive mechanisms, the author rejects the idea of a degradation or crisis of attention and proposes an alternative vision of the problem of attention in contemporary societies. Placing cultural conventions, social norms, and ecological environments at the forefront of our understanding of individual and collective attention, Attention and its Crisis in Digital Society will appeal to scholars of sociology, psychology, and philosophy with interests in social theory, cognitive processes, and the criticisms often levelled at digital society and new technologies.
Download or read book Between the Forest and the Road written by Stephan Ehrig and published by Berghahn Books. This book was released on 2023-08-11 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Audiences for contemporary German film and television are becoming increasingly transnational, and depictions of German cultural history are moving beyond the typical post-war focus on Germany’s problematic past. Entertaining German Culture explores this radical shift, building on recent research into transnational culture to argue that a new process of internal and external cultural reabsorption is taking place through areas of mutually assimilating cultural exchange such as streaming services, an increasingly international film market, and the import and export of Anglo-American media formats.
Download or read book Deepfakes written by Ignas Kalpokas and published by Springer Nature. This book was released on 2022-02-16 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the use and potential impact of deepfakes, a type of synthetic computer-generated media, primarily images and videos, capable of both creating artificial representations of non-existent individuals and showing actual individuals doing things they did not do. As such, deepfakes pose an obvious threat of manipulation and, unsurprisingly, have been the subject of a great deal of alarmism in both the news media and academic articles. Hence, this book sets out to critically evaluate potential threats by analyzing human susceptibility to manipulation and using that as a backdrop for a discussion of actual and likely uses of deepfakes. In contrast to the usual threat narrative, this book will put forward a multi-sided picture of deepfakes, exploring their potential and that of adjacent technologies for creative use in domains ranging from film and advertisement to painting. The challenges posed by deepfakes are further evaluated with regard to present or forthcoming legislation and other regulatory measures. Finally, deepfakes are placed within a broader cultural and philosophical context, focusing primarily on posthumanist thought. Therefore, this book is a must-read for researchers, students, and practitioners of political science and other disciplines, interested in a better understanding of deepfakes.
Download or read book Transparency and Critical Theory written by Jorge I. Valdovinos and published by Springer Nature. This book was released on 2022-02-26 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes an interdisciplinary approach to the critique of contemporary ideology, offering an innovative genealogy of one of its most fundamental discursive manoeuvres: the ideological effacement of mediation. Providing a comprehensive historical revision of media (from the Greeks to the Internet), this book identifies several critical junctures at which the tension between visibility and invisibility has overlapped with conceptions of neutrality—a tension best incarnated in today's use of the word transparency. Then, it traces this term's evolving semantic constellation through a variety of intellectual discourses, exposing it as a key operator in the revaluation of ideals, sensibilities, and modalities of perception that lie at the core of our contemporary attention-based economy.
Download or read book Paid Attention written by Faris Yakob and published by Kogan Page Publishers. This book was released on 2015-04-03 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry. Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today's cluttered marketplace. Online resources include additional toolkits with advice, techniques and best practice on brand behaviour, new ideas and effective communication.
Download or read book Resistance in the Era of Nationalisms written by Hsin-I Cheng and published by MSU Press. This book was released on 2023-04-01 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: The desire of the people of Taiwan and Hong Kong to exercise democratic self-rule, fully embody their local identities, and become global citizens challenges the big-power politics between China and the United States. Occupying a critical stance on the margins, the local perspectives and international relations of these two cosmopolitan and postcolonial societies challenge both narratives centered on China and those focused on the U.S.–China power struggle. Taking a culture-centered approach to the communicative process of “glocalized resistance” in an era of rising nationalisms, the chapters in this volume address topics ranging from the rhetoric of political leaders and the language games of mass protesters on social media to resistant street performance. These chapters showcase the geocultural identity-in-the-making of the Taiwanese and Hong Kong people and offer insights into societies under imminent threat by an aggressive neighbor.
Download or read book Post Truth Populism written by Saul Newman and published by Springer Nature. This book was released on with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Regulating the Metaverse written by Ignas Kalpokas and published by Taylor & Francis. This book was released on 2023-01-26 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt: The metaverse seems to be on everybody’s lips – and yet, very few people can actually explain what it means or why it is important. This book aims to fill the gap from an interdisciplinary perspective informed by law and media and communications studies. Going beyond the optimism emanating from technology companies and venture capitalists, the authors critically evaluate the antecedents and the building blocks of the metaverse, the design and regulatory challenges that need to be solved, and commercial opportunities that are yet to be fully realised. While the metaverse is poised to open new possibilities and perspectives, it will also be a dangerous place – one ripe with threats ranging from disinformation to intellectual property theft to sexual harassment. Hence, the book offers a useful guide to the legal and political governance issues ahead while also contextualising them within the broader domain of governance and regulation of digital technologies.
Download or read book The Experience Economy With a New Preface by the Authors written by B. Joseph Pine II and published by Harvard Business Press. This book was released on 2019-12-10 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral? Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality. This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local. Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.
Download or read book Stand Out of Our Light written by James Williams and published by . This book was released on 2018-05-31 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues that human freedom is threatened by systems of intelligent persuasion developed by tech giants who compete for our time and attention. This title is also available as Open Access.
Download or read book Entertaining German Culture written by Stephan Ehrig and published by Berghahn Books. This book was released on 2023-08-11 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Audiences for contemporary German film and television are becoming increasingly transnational, and depictions of German cultural history are moving beyond the typical post-war focus on German’s problematic past. Entertaining German Culture explores this radical shift, building on recent research into transnational culture to argue that a new process of internal and external cultural reabsorption is taking place through areas of mutually assimilating cultural exchange such as streaming services, an increasingly international film market, and the import and export of Anglo-American media formats.
Download or read book Cognitive Surplus written by Clay Shirky and published by Penguin. This book was released on 2010-06-10 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author of the breakout hit Here Comes Everybody reveals how new technology is changing us for the better. In his bestselling Here Comes Everybody, Internet guru Clay Shirky provided readers with a much-needed primer for the digital age. Now, with Cognitive Surplus, he reveals how new digital technology is unleashing a torrent of creative production that will transform our world. For the first time, people are embracing new media that allow them to pool their efforts at vanishingly low cost. The results of this aggregated effort range from mind-expanding reference tools like Wikipedia to life-saving Web sites like Ushahidi.com, which allows Kenyans to report acts of violence in real time. Cognitive Surplus explores what's possible when people unite to use their intellect, energy, and time for the greater good.
Download or read book Fallen Monuments and Contested Memorials written by Juilee Decker and published by Taylor & Francis. This book was released on 2023-07-05 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fallen Monuments and Contested Memorials examines how the modification, destruction, or absence of monuments and memorials can be viewed as performative acts that challenge prescribed, embodied narratives in the public realm. Bringing together international, multidisciplinary approaches, the chapters in this volume interrogate the ways in which memorial constructions disclose implicitly and explicitly the proxy battle for public memory and identity, particularly since 2015. Acknowledging the ways in which the past — which is given agency through monuments and memorials — intrudes into daily life, this volume offers perspectives from researchers that answer questions about the roles of monuments and memorials as persistent, yet mutable, works whose meanings are not fixed but are, rather, subject to processes of continual re-interpretation. By using monuments and memorials as lenses through which to view race, memory, and the legacies of war, power, and subjugation, this volume demonstrates how these works, and their visible representations of entitlement, possession, control, and authority, can offer the opportunity to pose and answer questions about whose memory matters and what our symbols say about who we are and what we value. Fallen Monuments and Contested Memorials is essential reading for scholars and students studying cultural heritage, history, art history, and public history. It will be particularly useful to those with an interest in public monuments and memorials; colonial and post-colonial history; memory studies; and nationalism, race, and ethnic studies.
Download or read book Peripheral Locations in European TV Crime Series written by Kim Toft Hansen and published by Springer Nature. This book was released on 2023-11-18 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a comprehensive study of peripheral locations in contemporary European TV crime series. Ambitiously, it covers the complete geography of Europe, and offers a nuanced image of a changing, dynamic, and unfinished continent. The chapters include analyses of the practical, creative approach to producing crime series in European peripheries and rural areas, evaluating a continent marked by an internal crisis between urban and rural Europe. The study includes readings of crime series such as Shetland, Bitter Daisies, Trom, Pagan Peak, and The Border, but presents such representative cases within broader tendencies on the European TV market, including challenges from streaming services, the influence of Nordic Noir, and changes within the cognitive geography of Europe. The authors position peripheral European crime series in a complex relationship between universal appeal and local recognisability and offer a comprehensive theoretical approach to the aesthetics of peripherality. Grounded in desktop production studies, the book presents an original scholarly approach to analysing European crime series from a continental point of view. Despite local differences, the spatio-generic orientations scrutinized in the book – Nordic Noir, Mediterranean Noir, Country Noir, Eastern Noir, and Brit Noir – show remarkable aesthetic similarities in series from territories otherwise normally unconnected in television production. Consequently, television crime series reveal a common tongue and voice for dialogue on a continent in a deepening crisis.
