Download or read book Communication in the Era of Attention Scarcity written by Waddick Doyle and published by Springer Nature. This book was released on 2019-09-13 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines a series of phenomena that have accompanied the development of digital technology and focuses on the attentional processes that these phenomena have in common. Across the social order, complaints are growing about a lack of attention as well as an overriding push by corporations and institutions to capture and mobilize attention. With a particular focus on social attention, the book highlights the need for an increased awareness about the agents that shape attention in our society, the effects that these agents (attempt to) produce, and the means by which individuals and groups may increase their control over personal and social attention. With a range of academic perspectives, this book is a crucial read for understanding the changing shape of political, business and personal communication.
Download or read book The Attention Deficit written by Swati Bhatt and published by Springer Nature. This book was released on 2019-09-05 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital technology has enabled connectivity on an unimagined scale. Human beings are social animals and economic activity promotes this socialization. Market transactions are based on optimism about the future, faith that the world is good and trust that growth is organic or coming from within the system. Individuals therefore invest in the future by having children, by extending credit and accepting risk, and by building connections with others in the sincere expectation of this connectivity being reciprocated. This book explores the unintended consequences of ubiquitous connectivity. The first effect is captured by the sharing model. Technology offers multiple avenues for sharing experiences and personal information, so active engagement with this increased content uses mental effort. Connection inevitably leads to comparisons with other groups and individuals, so despite the benefits of affirmation and group inclusion, these links corrode social networks, leading to depression and mental apathy. The second effect--the result of the commercialization of sharing--is encapsulated in the attention deficit model. Loss of self-worth, driven by the first effect, encourages further connectivity and sharing as buyers seek more comfort and reassurance via social media, paying with time and personal information. The product is digital content and the payment is with time and data. Correspondingly, social media fulfills this demand with exuberance, both via user-generated content and commercially curated content. We are overwhelmed with even more information, paying with increasingly scarce time and attention. Finally, the third and most consequential effect is diminished risk taking. Attention scarcity, as a consequence of the content tsunami, throttles cognitive effort, impairing judgment and decision-making. So the safe bet may be to do nothing . . . take no risks and no gambles. Weaving together the latest research on economics, psychology, and neuroscience, this book fills a void for readers wanting a smart, clear analysis of communications markets and the commercialization of Internet-inspired connectivity.
Download or read book Technological Governance and Escapism in Times of Accelerated Change written by Ignas Kalpokas and published by Springer Nature. This book was released on with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Attention and its Crisis in Digital Society written by Enrico Campo and published by Routledge. This book was released on 2022-05-08 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the context of debates surrounding the effects of new technologies on our mental faculties, particularly the attention span, this volume addresses the notion of a deterioration of attention, and the related ideas of cognitive overload, an inability to concentrate, and attention deficit disorder. Through a new conceptualization of attention based not on individualistic or universalistic approaches, but centered instead on the cultural and social variability of cognitive processes and the multiplicity of forces and environments that encourage, stimulate, and inhibit certain cognitive mechanisms, the author rejects the idea of a degradation or crisis of attention and proposes an alternative vision of the problem of attention in contemporary societies. Placing cultural conventions, social norms, and ecological environments at the forefront of our understanding of individual and collective attention, Attention and its Crisis in Digital Society will appeal to scholars of sociology, psychology, and philosophy with interests in social theory, cognitive processes, and the criticisms often levelled at digital society and new technologies.
Download or read book Reality Lost written by Vincent F. Hendricks and published by Springer. This book was released on 2018-09-07 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book looks at how a democracy can devolve into a post-factual state. The media is being flooded by populist narratives, fake news, conspiracy theories and make-believe. Misinformation is turning into a challenge for all of us, whether politicians, journalists, or citizens. In the age of information, attention is a prime asset and may be converted into money, power, and influence – sometimes at the cost of facts. The point is to obtain exposure on the air and in print media, and to generate traffic on social media platforms. With information in abundance and attention scarce, the competition is ever fiercer with truth all too often becoming the first victim. Reality Lost: Markets of Attention, Misinformation and Manipulation is an analysis by philosophers Vincent F. Hendricks and Mads Vestergaard of the nuts and bolts of the information market, the attention economy and media eco-system which may pave way to postfactual democracy. Here misleading narratives become the basis for political opinion formation, debate, and legislation. To curb this development and the threat it poses to democratic deliberation, political self-determination and freedom, it is necessary that we first grasp the mechanisms and structural conditions that cause it.
Download or read book Deepfakes written by Ignas Kalpokas and published by Springer Nature. This book was released on 2022-02-16 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the use and potential impact of deepfakes, a type of synthetic computer-generated media, primarily images and videos, capable of both creating artificial representations of non-existent individuals and showing actual individuals doing things they did not do. As such, deepfakes pose an obvious threat of manipulation and, unsurprisingly, have been the subject of a great deal of alarmism in both the news media and academic articles. Hence, this book sets out to critically evaluate potential threats by analyzing human susceptibility to manipulation and using that as a backdrop for a discussion of actual and likely uses of deepfakes. In contrast to the usual threat narrative, this book will put forward a multi-sided picture of deepfakes, exploring their potential and that of adjacent technologies for creative use in domains ranging from film and advertisement to painting. The challenges posed by deepfakes are further evaluated with regard to present or forthcoming legislation and other regulatory measures. Finally, deepfakes are placed within a broader cultural and philosophical context, focusing primarily on posthumanist thought. Therefore, this book is a must-read for researchers, students, and practitioners of political science and other disciplines, interested in a better understanding of deepfakes.
Download or read book Malleable Digital and Posthuman written by Ignas Kalpokas and published by Emerald Group Publishing. This book was released on 2021-09-10 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes a posthumanist research methodology for future research in the areas of the economy, the human self, politics, and research ethics, providing a novel explanatory and methodological framework for studying today's world.
Download or read book Between the Forest and the Road written by Stephan Ehrig and published by Berghahn Books. This book was released on 2023-08-11 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Audiences for contemporary German film and television are becoming increasingly transnational, and depictions of German cultural history are moving beyond the typical post-war focus on Germany’s problematic past. Entertaining German Culture explores this radical shift, building on recent research into transnational culture to argue that a new process of internal and external cultural reabsorption is taking place through areas of mutually assimilating cultural exchange such as streaming services, an increasingly international film market, and the import and export of Anglo-American media formats.
Download or read book Transparency and Critical Theory written by Jorge I. Valdovinos and published by Springer Nature. This book was released on 2022-02-26 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes an interdisciplinary approach to the critique of contemporary ideology, offering an innovative genealogy of one of its most fundamental discursive manoeuvres: the ideological effacement of mediation. Providing a comprehensive historical revision of media (from the Greeks to the Internet), this book identifies several critical junctures at which the tension between visibility and invisibility has overlapped with conceptions of neutrality—a tension best incarnated in today's use of the word transparency. Then, it traces this term's evolving semantic constellation through a variety of intellectual discourses, exposing it as a key operator in the revaluation of ideals, sensibilities, and modalities of perception that lie at the core of our contemporary attention-based economy.
Download or read book Resistance in the Era of Nationalisms written by Hsin-I Cheng and published by MSU Press. This book was released on 2023-04-01 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: The desire of the people of Taiwan and Hong Kong to exercise democratic self-rule, fully embody their local identities, and become global citizens challenges the big-power politics between China and the United States. Occupying a critical stance on the margins, the local perspectives and international relations of these two cosmopolitan and postcolonial societies challenge both narratives centered on China and those focused on the U.S.–China power struggle. Taking a culture-centered approach to the communicative process of “glocalized resistance” in an era of rising nationalisms, the chapters in this volume address topics ranging from the rhetoric of political leaders and the language games of mass protesters on social media to resistant street performance. These chapters showcase the geocultural identity-in-the-making of the Taiwanese and Hong Kong people and offer insights into societies under imminent threat by an aggressive neighbor.
Download or read book Stand Out of Our Light written by James Williams and published by . This book was released on 2018-05-31 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues that human freedom is threatened by systems of intelligent persuasion developed by tech giants who compete for our time and attention. This title is also available as Open Access.
Download or read book The Experience Economy With a New Preface by the Authors written by B. Joseph Pine II and published by Harvard Business Press. This book was released on 2019-12-10 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral? Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality. This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local. Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.
Download or read book Human Attention in Digital Environments written by Claudia Roda and published by Cambridge University Press. This book was released on 2011-02-03 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital systems, such as phones, computers and PDAs, place continuous demands on our cognitive and perceptual systems. They offer information and interaction opportunities well above our processing abilities, and often interrupt our activity. Appropriate allocation of attention is one of the key factors determining the success of creative activities, learning, collaboration, and many other human pursuits. This book presents research related to human attention in digital environments. Original contributions by leading researchers cover the conceptual framework of research aimed at modelling and supporting human attentional processes, the theoretical and software tools currently available, and various application areas. The authors explore the idea that attention has a key role to play in the design of future technology and discuss how such technology may continue supporting human activity in environments where multiple devices compete for people's limited cognitive resources.
Download or read book Media Consumption and Public Engagement written by N. Couldry and published by Palgrave Macmillan. This book was released on 2007-04-03 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Democracy is based on the belief that the media gets the attention of voters. But is this plausible in an age of multiplying media, disillusionment with the political system and time-scarcity? This book addresses this question, and charts experiences of 'public connection'.
Download or read book Entertaining German Culture written by Stephan Ehrig and published by Berghahn Books. This book was released on 2023-08-11 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Audiences for contemporary German film and television are becoming increasingly transnational, and depictions of German cultural history are moving beyond the typical post-war focus on German’s problematic past. Entertaining German Culture explores this radical shift, building on recent research into transnational culture to argue that a new process of internal and external cultural reabsorption is taking place through areas of mutually assimilating cultural exchange such as streaming services, an increasingly international film market, and the import and export of Anglo-American media formats.
Download or read book Media Consumption and Public Engagement written by N. Couldry and published by . This book was released on 2010 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Democracy is based on the belief that the media gets the attention of voters. But is this plausible in an age of multiplying media, disillusionment with the political system and time-scarcity? This book addresses this question, and charts experiences of 'public connection'.
Download or read book Regulating the Metaverse written by Ignas Kalpokas and published by Taylor & Francis. This book was released on 2023-01-26 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt: The metaverse seems to be on everybody’s lips – and yet, very few people can actually explain what it means or why it is important. This book aims to fill the gap from an interdisciplinary perspective informed by law and media and communications studies. Going beyond the optimism emanating from technology companies and venture capitalists, the authors critically evaluate the antecedents and the building blocks of the metaverse, the design and regulatory challenges that need to be solved, and commercial opportunities that are yet to be fully realised. While the metaverse is poised to open new possibilities and perspectives, it will also be a dangerous place – one ripe with threats ranging from disinformation to intellectual property theft to sexual harassment. Hence, the book offers a useful guide to the legal and political governance issues ahead while also contextualising them within the broader domain of governance and regulation of digital technologies.
