Download or read book Commodity Marketing from a Producer s Perspective written by Donald G. Chafin and published by Prentice Hall. This book was released on 2002 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fluctuating commodity prices provide an opportunity to teach marketing principles from an applied perspective. That perspective is the thrust of this book. Though much of the material centers around the commodity futures market, various marketing tools are defined and described, with an explanation given for applying each tool to decision making in the marketplace. Used as a manual, Commodity Marketing can transform producers from sellers to merchandisers. The more commodity producers learn about how markets function, the better will be their marketing decision.

Download or read book Commodity Marketing written by Keith Schap and published by . This book was released on 1993 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Commodity Marketing written by Margit Enke and published by Springer Nature. This book was released on 2022-04-22 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.

Download or read book Commodity Advertising written by Olan D. Forker and published by Lexington Books. This book was released on 1993 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.

Download or read book Guide to Commodities written by Caroline Bain and published by Wiley. This book was released on 2013-04-29 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A gold mine of information, insights and powerful tools to help you win big in today's commodities markets The recent fortunes made by investors in rare earth metals and gold are just two shining examples of what an extremely profitable investment class commodities can be. But with radical swings in price volatility (think oil) and the vagaries of global geopolitics, commodities also can be one of the trickiest arenas in which to play. Written by the Senior Commodities Editor for The Economist Intelligence Unit, this book provides you with a comprehensive, highly practical look at the commodities markets. In addition to covering major trends and key changes in the markets, both past and present, it supplies you with proven tools for analyzing and taking full advantage of this ever-changing asset class. Focuses specifically on natural commodities classes, such as natural resources and raw materials, both mineral and agricultural Explores trends in the consumption and production of the commodities in question as well as the changing markets for those goods Describes how commodities prices have changed historically and in recent years and how they are likely to change in future Arms investors with an array valuable tools for analyzing market movements, timing trades and tracking and predicting price volatility

Download or read book Collective marketing for smallholder farmers Manual 4 The territorial approach to rural agro enterprise development written by and published by CIAT. This book was released on with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Agricultural Commodity Markets and Trade written by Alexander Sarris and published by Edward Elgar Publishing. This book was released on 2006-01-27 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues that the viability of many observed market and non-market interventions in agricultural products worldwide depends considerably on the underlying behaviour of the relevant commodity markets. Many of these policies have had distortive impacts, resulting in much discussion and controversy in the context of the World Trade Organization (WTO) Doha Round of trade negotiations.

Download or read book The Commodity Futures Market from an Agricultural Producer s Point of View written by Timothy M. Hammonds and published by . This book was released on 1972 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Review of Commodity Futures Trading and Its Relationship to Agricultural Producers written by United States. Congress. House. Committee on Agriculture. Subcommittee on Conservation, Credit, and Rural Development and published by . This book was released on 1984 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Approaches to linking producers to markets written by Andrew Shepherd and published by Food & Agriculture Org.. This book was released on 2007 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Does Speculation Drive Commodity Prices Evidence from the Market for Corn written by Niklas Humann and published by GRIN Verlag. This book was released on 2021-09-22 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2020 in the subject Economics - Finance, grade: 1,0, University of Münster, language: English, abstract: This seminar paper reviews the literature on futures markets as well as the recent food crisis and presents an empirical investigation of the influence of (index) speculation on the corn price. My findings are in line with most of the other empirical conclusions that, rather than speculation, factors from the real and monetary economy played a role in the spike of commodity prices. For centuries, corn has been one of the most produced crops in the world, used to feed people, livestock and machines. During the last quarter of the twentieth-century, world food prices declined by more than 50 percent, thereby improving the nourishment of people all over the world. However, this extensive decline also raised calls for protectionist policies, aimed at defending the welfare of commodity producers. Starting in the early 2000s, all classes of commodities have experienced hefty price increases. The price for corn increased by more than 250 percent in roughly three years (2005-2008). The resulting food crisis devastated low-income communities around the globe, with the already large part of their income they spent on food becoming even more substantial, causing hunger and malnutrition. While a variety of explanations for this crisis have been offered, some were quick to blame excessive (index) speculation.

Download or read book Marketing Livestock and Meat written by William H Lesser and published by CRC Press. This book was released on 1993-04-27 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking volume presents a comprehensive view of the many concerns of those involved with livestock and meat marketing. During the 1980s, livestock production faced some critical changes. Product and feed prices became less stable, cycles lost their century-old patterns, both competition and trade barriers seemed to rise, and market outlets shrank in number and ownership diversity. At the same time, the United States demography became increasingly older, while new and confusing health concerns about red meat arose rapidly. This practical book introduces the reader to a range of issues of the livestock marketing system and looks ahead to such future issues as biotechnology, human health, and food safety. Considerable interest is given to international trade, an increasingly important sector in the market. Marketing Livestock and Meat is a concise and convenient compendium of diverse information. It provides functionaries in the system with an overall concept of how the market functions as a whole to promote better skills and strategies for marketing of red meats. The author describes specific applications vital to successful operation of the complex and far-reaching marketing system of meat and livestock, including international trade, grades and grading, health matters, demand for meat, price reporting and electronic markets, costs and benefits, and their combination into marketing strategies for producers. To supplement the research, theories, and strategies presented in this important book, there are many charts, graphs, and photographs. All persons connected to the marketing of meat and livestock--undergraduate students in North America, foreign students interested in exporting meat to the U. S., and most segments of the livestock sector, including supply and processing firms and retailers--will benefit from this important book.

Download or read book Stabilizing World Commodity Markets written by Francis Gerard Adams and published by Free Press. This book was released on 1978 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Market Orientation written by Dr Paul Custance and published by Gower Publishing, Ltd.. This book was released on 2012-09-28 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changing needs and aspirations of the customer provides the means to ensure competitive advantage, resilience and added value in what you produce. But market orientation is not something that you can just buy in or bolt on to what you do. Market orientation is a matter of changing the culture of your organisation; finding ways of learning more about your customers and understanding their needs; changing your development and reward systems to educate your employees; it may also involve significant changes to your production processes. This comprehensive collection of original research explores the challenges and opportunities associated with market orientation along the food supply chain; from the animal feed industry to meat retailing and from organic foods to old world wines. All the chapters provide exceptional insight into understanding how market orientation can benefit food suppliers and how it is essential for long-term success.

Download or read book Consumer Producer Interaction written by Niladri B. Syam and published by . This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper focuses on the process by which consumers and producers interact to create better value for consumers. This happens in many situations but is arguably most prominent in mass-customization, an area that has recently gained a lot of popularity among manufacturers (Business Week, March 20, 2000). In terms of communications, such interaction entails a shift from the one-way communication (usually from seller to buyer) of traditional markets, to a two-way communication. Specifically, potential producers need to elicit preference (and other) information from consumers. They then have to provide a product that correctly incorporates such information. This brings up many strategic issues. In particular, we are interested in answering the following questions: (1) What is the "economic value" of consumers' information? (2) Are there any strategic implications for producers, if they depend on consumer input and have to pay for consumers' information? (3) In what way does pricing for customized products differ from pricing for similar standardized products? (4) Is the strategic relationship between consumers and producers different in the market for customized goods as compared to more traditional markets? The main contribution of this paper is to bring into focus the issues surrounding mass-customization via an analysis of consumer-producer interaction, which is the facilitating process. This paper is the first attempt in marketing to analytically model this emerging area and should be of interest to academics. Practitioners should be interested in the marketing and strategic perspective on mass-customization that this paper adopts. The trade press has approached mass-customization from a manufacturing/production cost angle, while its marketing implications have largely been left open (Wind and Rangaswamy, 2000). To answer the above questions we build a game-theoretic model, which analyses the interaction between consumers and producers in an agency-theoretic framework. The main features of our model are the following. Consumers vary in their desire for customization, with some consumers having a higher need for and willingness to pay for customized goods. Producers vary in the ability to "successfully customize" according to consumer specifications. Producers first solicit consumers' suggestions/preferences and attempt to screen consumers who are willing to pay for customized products (stage 1: 'Information market'). They then try to provide a product, which correctly incorporates consumers' input and set prices for such customized products (stage 2: 'Product market'). The main question for consumers at this stage is whether the producer has been able to successfully incorporate their input given in the first stage. We start first with the monopoly case to isolate the strategic issues in consumer-producer interaction. Later we incorporate competition between firms. In the latter case, both the information market (where firms compete for consumers' information) and the product market (where firms compete to sell the final product) come into their own and have interesting interactions. We find that, in equilibrium, firms will pay consumers for their information in the first stage. Intuitively, consumers provide costly input, but any commitment by the firm to provide surplus through a lower price of the product in the second stage, lacks commitment. Moreover, the producer's payment can act as a signal of high quality for the skillful customizer who tries to separate from a "ghost firm", which cannot customize well. Under monopoly, the price of customized products is the same as that of non-customized products, contrary to common wisdom as reflected in the trade press (Anderson, 1997). Thus, our analyses could explain why some manufacturers find that they cannot charge a premium for customized products (Wind and Rangaswamy, 2000). We find that equilibrium prices of customized products are at the high end of the price range for similar non-customized products, consistent with casual observation. Under duopoly, when firms compete for consumers' information, the prices of customized products are in fact less than the price of non-customized products. This counter-intuitive result occurs because firms try to avoid being heldup by consumers who may withhold purchase, after first getting the firm to produce a very individually tailored product which the firm might not be able to sell to other consumers. Since, first stage competition for information gives consumers a high price for their information, it increases their incentive to holdup the firm. The firm, therefore, has to charge a lower price to induce consumers to purchase the product. Finally, we show that, in the market for customized goods (stage 2), consumers can be better off with less competition between firms. When firms compete in the product market in the second stage, they earn less equilibrium profits. Thus, they compensate consumers less for their information in the first stage, and this may yield consumers less overall utility. This finding could be of interest to manufacturers who increasingly attempt to build deep, long lasting ties with consumers. Often such ties are perceived as conflicting with the consumers' desire to retain the flexibility to compare and opt for the offerings of different producers. Our results suggest that such misalignment of interests need not exist, at least in the market for customized goods.

Download or read book Effects of Power Resources on Producer Marketing Behaviour written by Margitta Minah and published by GRIN Verlag. This book was released on 2012-12-27 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2012 in the subject Agrarian Studies, grade: 1.0, Humboldt-University of Berlin (Ressourcenökonomie), language: English, abstract: About two-thirds of the Sierra Leonean population depends on agricultural activities for their livelihood. Agriculture in Sierra Leone is diverse but the highest potential for increasing rural income is attached to cocoa production. Cocoa producers in the Eastern region have an option to sell their cocoa to cooperatives, companies, petty traders, resident and Lebanese buyers. Producer marketing decision is key to breaking a vicious circle of low quality, prices and incentives that hinder overall development in the sector and poverty alleviation. The purpose of this study was therefore to better understand marketing behaviour of cocoa producers in Sierra Leone with the help of New Institutional Economics. In this study, the concept of Power Resources was employed and complemented by a Value Chain Analysis to study factors which influence cocoa marketing decisions. Both qualitative and quantitative research methods were applied. First, qualitative research activities included 20 Focus Group Discussions with farmers in selected communities in the Eastern province. The research team then returned to respective communities to conduct questionnaires with 100 farmers. Considering the twelve Power Resources investigated in greater detail showed that those related to transaction costs, risks, exit possibilities, sanction power and credibility affect marketing decisions the most. The results revealed that farmers are encouraged to sell to cooperatives because of relatively lower transaction costs, risks and credible commitments. It was further found that farmers are discouraged to sell to petty traders and Lebanese buyers amongst others because of the lack of market information, the fear of being cheated and high price risks. Farmers were further found to face comparably high exit costs in transactions with cooperatives, companies and Lebanese buyers because of strong dependency and parallel business relations as well as unavailability of alternative market outlets. Furthermore, it was discovered that farmers are poorly endowed in sanction power and therefore prefer to sell to resident buyers who could be sued to the traditional chiefs in case of transaction problems. Overall, the principal conclusion was that Power Resource endowments in the Sierra Leone cocoa market encourage producers to sell to cooperatives while discouraging farmers to sell to petty traders and Lebanese buyers.

Download or read book Marketing Agricultural Products and Services written by Brian Walsh and published by NSW Agriculture. This book was released on 2015-07-17 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Times are changing. Until fairly recently many farmers were simply producers. Their energies were focused on growing crops and producing livestock. Selling was often just a matter of sending produce to the local saleyards or silo or contacting their stock and station agent. Producers were price takers rather than price managers. Now many farmers have become marketers rather than just producers, and in the near future many more will make the fundamental shift from an on-farm focus as price-takers to a wider approach that includes price risk management and marketing. Official marketing authorities are playing less of a role in marketing Australian agricultural produce. As part of this deregulation, farmers have many more choices, marketing tools and options that they can use to their advantage provided they know how to use them. At the same time consumer expectations have become more complex. Farmers find themselves required to respond to concerns about animal welfare practices, health and food safety aspects of their products, and the environmental and ethical impact of their production methods. The marketing landscape has therefore become more complex and producers need good marketing skills to navigate their way through the pros and cons of the many alternatives they face. This is the challenge for producers—to apply a balance of production, finance, people and marketing skills to run their farm businesses successfully. This book gives farmers the tools to become a marketer rather than just a producer. It details market specifications, product promotion, quality control and how to respond to consumer demands for animal welfare practices, health, food safety, environmental and ethical issues.