Download or read book Sales Celebrations written by Sarah Elvins and published by Ohio University Press. This book was released on 2004 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between the two world wars, the retail world experienced tremendous changes. New forms of competition, expanded networks of communication and transportation, and the proliferation of manufactured goods posed challenges to department store and small shopkeeper alike. In western New York, and in Buffalo and Rochester in particular, retailers were a crucial part of urban life, acting as cultural brokers and civic leaders. They were also cultivators of area pride. Even as they adopted the latest merchandising techniques or stocked the newest items, merchants emphasized their local roots and their ability to put a local spin on national trends and innovations. Regional identity became a powerful selling tool not only during the prosperity of the 1920s but also through the economic crisis of the Great Depression. Sales and Celebrations explains how local traditions and institutions affected the evolution of American consumer culture. It expands our understanding of American consumerism, demonstrating that local particularities and loyalties could often coexist with, and occasionally challenge, the spread of mass consumption. In her award-winning study, Professor Sarah Elvins provides new insight into the relationship between America's largest metropolises and its smaller centers. Retailers in Buffalo and Rochester did not simply imitate the practices of their counterparts in Manhattan and Chicago; they highlighted their unique ability to serve the wants and needs of their particular markets. By drawing attention to this persistent power of the local, Sales and Celebrations illuminates a neglected aspect of the story of American culture in the interwar period.
Download or read book Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy written by Gómez-Suárez, Mónica and published by IGI Global. This book was released on 2016-06-20 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.
Download or read book Government s Role in Retail Marketing of Food Products in Chile written by Peter D. Bennett and published by . This book was released on 1968 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Globalization of Retailing written by Neil M. Coe and published by . This book was released on 2009 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: This path-breaking collection brings together seminal contributions from the burgeoning multidisciplinary literature on the globalisation of retailing.
Download or read book Directories in Print written by and published by . This book was released on 2004 with total page 1710 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Water Footprint Assessment Manual written by Maite M. Aldaya and published by Routledge. This book was released on 2012-08-21 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: People use lots of water for drinking, cooking and washing, but significantly more for producing things such as food, paper and cotton clothes. The water footprint is an indicator of water use that looks at both direct and indirect water use of a consumer or producer. Indirect use refers to the 'virtual water' embedded in tradable goods and commodities, such as cereals, sugar or cotton. The water footprint of an individual, community or business is defined as the total volume of freshwater that is used to produce the goods and services consumed by the individual or community or produced by the business. This book offers a complete and up-to-date overview of the global standard on water footprint assessment as developed by the Water Footprint Network. More specifically it: o Provides a comprehensive set of methods for water footprint assessment o Shows how water footprints can be calculated for individual processes and products, as well as for consumers, nations and businesses o Contains detailed worked examples of how to calculate green, blue and grey water footprints o Describes how to assess the sustainability of the aggregated water footprint within a river basin or the water footprint of a specific product o Includes an extensive library of possible measures that can contribute to water footprint reduction
Download or read book Marketing written by Rosalind Masterson and published by SAGE. This book was released on 2014-03-25 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: *Winners - British Book Design Awards 2014 in the category Best Use of Cross Media* Get access to an interactive eBook* when you buy the paperback (Print paperback version only, ISBN 9781446296424) Watch the video walkthrough to find out how your students can make the best use of the interactive resources that come with the new edition! With each print copy of the new 3rd edition, students receive 12 months FREE access to the interactive eBook* giving them the flexibility to learn how, when and where they want. An individualized code on the inside back cover of each book gives access to an online version of the text on Vitalsource Bookshelf® and allows students to access the book from their computer, tablet, or mobile phone and make notes and highlights which will automatically sync wherever they go. Green coffee cups in the margins link students directly to a wealth of online resources. Click on the links below to see or hear an example: Watch videos to get a better understanding of key concepts and provoke in-class discussion Visit websites and templates to help guide students’ study A dedicated Pinterest page with wealth of topical real world examples of marketing that students can relate to the study A Podcast series where recent graduates and marketing professionals talk about the day-to-day of marketing and specific marketing concepts For those students always on the go, Marketing an Introduction 3rd edition is also supported by MobileStudy – a responsive revision tool which can be accessed on smartphones or tablets allowing students to revise anytime and anywhere that suits their schedule. New to the 3rd edition: Covers topics such as digital marketing, global marketing and marketing ethics Places emphasis on employability and marketing in the workplace to help students prepare themselves for life after university Fun activities for students to try with classmates or during private study to help consolidate what they have learnt (*interactivity only available through Vitalsource eBook)
Download or read book Bibliographic Guide to Business and Economics written by New York Public Library. Research Libraries and published by . This book was released on 1986 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book COVID 19 and E commerce written by United Nations Publications and published by . This book was released on 2022-04-30 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication assesses the impact of COVID-19 on e-commerce and digital trade. While the pandemic caused a sharp deceleration in economic activity, it also led to a rapid acceleration of e-commerce. With restrictions on movement and other public health interventions in place, digital solutions have become essential to continued delivery of economic and social activities. And, as the digital economy and e-commerce play an increased role in Sustainable Development, stakeholders at all levels have a responsibility to ensure that these technologies play a positive and powerful role in national and international recovery efforts. Indeed, those that can harness the potential of e-commerce will be better placed to benefit from global markets for their goods and services, while those that fail to do so risk falling behind. Thus, the critical global policy challenge that emerges from this study is that greater efforts are needed to help reduce inequalities in e-trade readiness that currently prevail amongst countries.
Download or read book Smartphones from an Applied Research Perspective written by Nawaz Mohamudally and published by BoD – Books on Demand. This book was released on 2017-11-02 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smartphones from an Applied Research Perspective highlights latest advancements of research undertaken in multidisciplinary fields where the smartphone plays a central role. Smartphone is synonymous to innovation in today's society. Very few visionaries predicted its social, cultural, technological and economic impacts, although the usage of smartphone is almost pervasive and transcendental. This book is meant for researchers and postgraduate students looking forward for hot topics for their final year projects, doctoral or even postdoctoral studies. Practitioners too will find food for thought and will surely be amazed by the broadness of the topics presented.
Download or read book Marketing Myopia written by Theodore Levitt and published by Harvard Business Press. This book was released on 2008 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead.
Download or read book THE INTERNATIONAL CODE OF MARKETING OF BREAST MILK SUBSTITUTES written by and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Free Trade and Uneven Development written by Gary Gereffi and published by Temple University Press. This book was released on 2009 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: How NAFTA has reshaped the production of clothing in North America.
Download or read book Bacardi and the Long Fight for Cuba written by Tom Gjelten and published by Penguin. This book was released on 2008-09-04 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this widely hailed book, NPR correspondent Tom Gjelten fuses the story of the Bacardi family and their famous rum business with Cuba's tumultuous experience over the last 150 years to produce a deeply entertaining historical narrative. The company Facundo Bacardi launched in Cuba in 1862 brought worldwide fame to the island, and in the decades that followed his Bacardi descendants participated in every aspect of Cuban life. With his intimate account of their struggles and adventures across five generations, Gjelten brings to life the larger story of Cuba's fight for freedom, its tortured relationship with America, the rise of Fidel Castro, and the violent division of the Cuban nation.
Download or read book Free Trade Uneven Development written by Gary Gereffi and published by Temple University Press. This book was released on 2002-08-12 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume addresses many of the complex issues raised by North American integration through the lens of one of the largest and most global industries in the region: textiles and apparel. In part, this is a story of winners and losers in the globalization process, especially if one focuses on jobs lost and jobs gained in different countries and communities within North America, defined here as: Canada, the United States, Mexico, Central America, and the Caribbean. However, it would be a mistake to view the industry solely in these zerosum terms. The North American apparel industry is an excellent illustration of larger trends in the global economy, in which regional divisions of labor appear to be one of the most stable and effective responses to globalization.The contributors to this volume are an international and interdisciplinary group of scholars who have all done detailed fieldwork at the firm and factory levels in one or more countries of North America. Taken together the essays offer theoretical and methodological innovations built around the intersection of the global commodity chains and industrial districts literatures, as well as innovative approaches to studying the impact of cross-national, interfirm networks in terms of production and trade issues, and local development outcomes for workers and communities.
Download or read book Dictionary Catalog of the Research Libraries of the New York Public Library 1911 1971 written by New York Public Library. Research Libraries and published by . This book was released on 1979 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book World Investment Report 2019 written by United Nations Publications and published by . This book was released on 2019-08-16 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report focuses on special economic zones (SEZs) which are widely used across most developing and many developed economies. It explores the place of SEZs in today's global investment landscape and provides guidance for policymakers on how to make SEZs work for sustainable development. It presents international investment trends and prospects at global, regional and national levels, as well as the evolution of international production and global value chains. It analyses the latest developments in new policy measures for investment promotion, facilitation and regulation around the world.
