Download or read book Combo Loose Leaf Marketing The Core with Connect Plus written by Roger Kerin and published by McGraw-Hill/Irwin. This book was released on 2012-06-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing The Core with Connect Plus written by Roger Kerin and published by McGraw-Hill/Irwin. This book was released on 2010-12-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Loose Leaf Marketing The Core written by Roger Kerin and published by McGraw-Hill/Irwin. This book was released on 2010-10-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing: the Core 4/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing: the Core utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing: the Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below: High Engagement Style - Easy-to-read, interactive, writing style that engages students through active learning techniques. Personalized Marketing - A vivid and accurate description of businesses, marketing professionals, and entrepreneurs—through cases, exercises, and testimonials—that allows students to personalize marketing and identify possible career interests. Marketing Decision Making – The use of extended examples, cases, and videos involving people making marketing decisions. Integrated Technology - The use of powerful technical resources and learning solutions. Traditional and Contemporary Coverage - Comprehensive and integrated coverage of traditional and contemporary concepts. Rigorous Framework - A pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, and supportive student supplements.
Download or read book LOOSE LEAF MARKETING written by William Rudelius and published by McGraw-Hill Education. This book was released on 2012-10-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount to students.
Download or read book LOOSE LEAF MARKETING written by Steven W. Hartley and published by McGraw-Hill Education. This book was released on 2015-02-02 with total page 1152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing: The Core 6e by Kerin and Hartley continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing: The Core utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing: The Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below: High Engagement Style: Easy-to-read, interactive, writing style that engages students through active learning techniques. Personalized Marketing: A vivid and accurate description of businesses, marketing professionals, and entrepreneurs—through cases, exercises, and testimonials—that allows students to personalize marketing and identify possible career interests. Marketing Decision Making: The use of extended examples, cases, and videos involving people making marketing decisions. Integrated Technology: The use of powerful technical resources and learning solutions, such as Connect, LearnSmart, SmartBook, www.kerinmarketing.com, and video links. Traditional and Contemporary Coverage: Comprehensive and integrated coverage of traditional and contemporary concepts. Rigorous Framework: A pedagogy based on the use of learning objectives, learning reviews, learning objectives reviews, and supportive student supplements. .
Download or read book Loose leaf Marketing written by Dhruv Grewal and published by McGraw-Hill/Irwin. This book was released on 2011-01-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors up to date tools every month through the monthly newsletter.It has a strong emphasis on experiential learning and focuses on the value that marketer’s create for the firm. In addition the authors have incorporated the theme of Entrepreneurship throughout the text, building on Babson’s reputation as the top school for entrepreneurship in the country. As one of the shortest of the hardback books on the market Grewal also fits the changing needs of professors to present a more concise look at key marketing concepts.
Download or read book Looseleaf Marketing written by Steven W. Hartley and published by McGraw-Hill Education. This book was released on 2016-02-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kerin/Hartley's Marketing 13th edition is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. The author team's decades of combined experience in the higher education classroom continue to inform the title's innovative pedagogical approach. Marketing is known for its conversational writing style, ability to engage students through active learning techniques, and vivid descriptions of businesses, marketing professionals, and entrepreneurs in cases, exercises, and testimonials that help students personalize marketing and identify possible career interests. Powerful tools like Connect, SmartBook, and the regularly updated resources at www.kerinmarketing.com make this 13th edition of Marketing the best choice for instructors seeking a rigorous, comprehensive program with balanced coverage of traditional and contemporary concepts. Kerin/Hartley's Marketing is also available through McGraw-Hill Connect®, a subscription-based learning service accessible online through personal computer or tablet. A subscription to Connect includes the following: • SmartBook® - an adaptive digital version of the course textbook that personalizes the reading experience based on how well students are learning the content. • Access to homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course. Auto-graded assignments in Connect Marketing include iSeeIt! concept animations, video cases, and other application exercises that challenge students to apply concepts and examine how firms analyze, create, deliver, communicate, and capture value. Contact your Learning Technology Representative for a complete list of assignments by chapter and learning outcome. • Progress dashboards that quickly show students how they are performing on assignments, with tips for improvement. • The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping. Complete system requirements to use Connect can be found here.
Download or read book Loose Leaf for Marketing written by Roger A. Kerin and published by McGraw-Hill Education. This book was released on 2018-02-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing, 14th Edition is the most robust principles of marketing solution available, meeting the needs of a wide range of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. Their decades of combined experience in the higher education classroom continue to inform the authors' innovative pedagogical approach. Marketing is known for its conversational writing style, ability to engage students through active learning techniques, and vivid descriptions of businesses, marketing professionals, and entrepreneurs, in cases, exercises, and testimonials that help students personalize marketing and identify possible career interests. Powerful tools like Connect, SmartBook, and the regularly updated resources at www.kerinmarketing.com make Marketing, 14th Edition the best choice for instructors seeking a rigorous, comprehensive program with balanced coverage of traditional and contemporary concepts.
Download or read book Loose Leaf for Marketing The Core written by Roger A. Kerin and published by McGraw-Hill Education. This book was released on 2021-01-27 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing: The Core, 9th Edition, is a briefer, 18-chapter version of Marketing, 15th Edition, the most rigorous and robust program on the market. The Core 9e takes a pedological approach that focuses on high engagement, personalized marketing, traditional and contemporary coverage, a rigorous framework, marketing decision making, and integrated technology. The ninth edition continues to demonstrate the authors' commitment to engagement, leadership, and innovation: Engagement: In-Class and Digital In-Class tested active learning activities, such as surveys, out of class assignments, and personal observations are designed to engage students in discussions with the instructor and amongst themselves. A strong emphasis on high engagement with an easy-to-read, high involvement, interactive writing style that engages students through active learning techniques. Media-enhanced PPT slides, alternate cases, and a 5,000+ item test bank are included in the comprehensive instructor resource suite. Leadership: Leading, current content, and conversational writing style, with new emphasis on data-driven decision-making and coverage of traditional and contemporary marketing concepts, with hyperlinked assignments throughout to easily correlate activities. Innovation: Innovative pedagogical tools that match contemporary students learning styles and interests. The authors up to date use of technology to bring real innovation to the text and package. Innovations such as in-text links, a Twitter feed, hyperlinked PowerPoint slides, a regularly updated author blog, updated Marketing Video Library, and more all supplement the robust McGraw Hill Connect® Marketing with SmartBook® 2.0 digital learning package.
Download or read book Looseleaf for Marketing The Core written by Steven W. Hartley and published by McGraw-Hill Education. This book was released on 2019-01-29 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing: The Core is a more brief, 18-chapter version of the Kerin/Hartley Marketing 14e product, the most rigorous and robust program on the market. The Core 8e also continues to demonstrate the authors’ commitment to engagement, leadership, and innovation: Engagement in class-tested, active learning activities to help instructors illustrate textbook concepts as well as examples throughout featuring real people, cases and companies throughout. Media-enhanced PPT slides, alternate cases, and a 5,000+ item test bank are included in the comprehensive instructor resource suite. Leadership in leading, current content and conversational writing style, with new emphasis on marketing metrics and data-driven decision-making, with hyperlinked assignments throughout to easily correlate activities. Innovation in outcomes-oriented Connect®, a highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.
Download or read book Loose Leaf for Marketing written by Michael Levy and published by McGraw-Hill Education. This book was released on 2021-01-26 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing was designed to show today’s social and digital students how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers. The eighth edition represents the authors’ most extensive revision today, exploring both fundamentals and new marketing influencers such as digital, social and mobile marketing, marketing analytics, and the psychology influencer on consumer behavior. Written in an engaging, highly visual format with up-to-date examples throughout for today's mobile and modern students and instructors. Accompanied by McGraw Hill Connect® with SmartBook® 2.0, our highly reliable, digital teaching and learning solution that embeds learning science and award-winning adaptive tools to improve student results as well as a robust suite of instructor resources and a regularly updated author blog.
Download or read book LOOSE LEAF MARKETING written by Michael Levy and published by McGraw-Hill Education. This book was released on 2015-01-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grewal/Levy Marketing was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect for Marketing, and provides professors with updated tools every month through the monthly newsletter. With Connect, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influencers, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.
Download or read book Loose Leaf for Marketing written by Michael Levy and published by McGraw-Hill Education. This book was released on 2019-01-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grewal/Levy Marketing 7e was designed to show today’s social and digital student how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers. The seventh edition represents the authors’ most extensive revision today, exploring both fundamentals and new marketing influencers such as digital, social and mobile marketing, marketing analytics and the psychology influencers on consumer behavior. Written in an engaging, highly visual format with up-to-date examples throughout for today’s mobile students and instructors. Accompanied by Connect®, our highly reliable, digital teaching and learning solution that embeds learning science and award-winning adaptive tools to improve student results as well as a robust suite of instructor resources and a regularly updated author blog.
Download or read book Marketing written by Roger A. Kerin and published by . This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Biology written by Mariëlle Hoefnagels and published by McGraw-Hill Higher Education. This book was released on 2021-03 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I have been teaching nonmajors biology at the University of Oklahoma since 1997 and over that time have encountered many students who fear science in general and biology in particular. The complexity, abstractions, and unfamiliar terms can seem overwhelming at first, but with practice, I know that anyone can think like a scientist. Learning to think scientifically is important well beyond passing your biology class. After all, scientific issues confront you every day as you navigate your life and your social media accounts. How do you know if a claim about climate change is scientific? Will you be able to identify misinformation and interpret graphs during the next global health crisis? This book will teach you not only to understand the scientific terms you encounter but also to distinguish "good science" from unscientific claims. I've created the following features to help you make the transition from memorizing facts to understanding concepts-from accepting scientific claims to analyzing them for yourself. These tools will help you to pass your class and to be an informed citizen"--
Download or read book Crafting and Executing Strategy written by Arthur A. Thompson and published by Irwin/McGraw-Hill. This book was released on 2005 with total page 1184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting the most recent developments in research and strategy, this text applies these theories and illustrates their implementation in business cases.
Download or read book Creativity Inc The Expanded Edition written by Ed Catmull and published by Random House. This book was released on 2014-04-08 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve. “Might be the most thoughtful management book ever.”—Fast Company For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.
