Download or read book Color Planning for Business and Industry written by Howard Ketcham and published by . This book was released on 1958 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the imaginative use of color can increase sales, improve morale and efficiency, and attract greater attention to your products.
Download or read book Color in Business Science and Industry written by Deane Brewster Judd and published by . This book was released on 1963 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Color in Business Science and Industry written by Deane B. Judd and published by . This book was released on 1967 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Disaster Planning Guide for Business and Industry written by United States. Defense Civil Preparedness Agency and published by . This book was released on 1974 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Distribution Data Guide written by and published by . This book was released on 1956 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Color in Architecture written by Harold Linton and published by McGraw-Hill Professional Publishing. This book was released on 1999 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Color in Architecture: Design Methods for Buildings, Interiors, and Urban Spaces addresses every aspect of color planning and application. Going far beyond a theory-based "textbook" approach to the subject matter, Linton draws on over 200 real-world examples from an international cast of professional colorists. Case studies of various design challenges and solutions are presented in an easy-to-understand workshop format. Each of these studies let you dig a little deeper, giving you significant insight into the practices of professional color designers and illustrating how to clarify the planning concepts, capitalize on the visual properties of color, and select from the range of industrial materials available for both interior and exterior building surfaces."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Download or read book Visualizing Taste written by Ai Hisano and published by Harvard Studies in Business Hi. This book was released on 2019 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ai Hisano exposes how corporations, the American government, and consumers shaped the colors of what we eat and even the colors of what we consider "natural," "fresh," and "wholesome." The yellow of margarine, the red of meat, the bright orange of "natural" oranges--we live in the modern world of the senses created by business. Ai Hisano reveals how the food industry capitalized on color, and how the creation of a new visual vocabulary has shaped what we think of the food we eat. Constructing standards for the colors of food and the meanings we associate with them--wholesome, fresh, uniform--has been a business practice since the late nineteenth century, though one invisible to consumers. Under the growing influences of corporate profit and consumer expectations, firms have sought to control our sensory experiences ever since. Visualizing Taste explores how our perceptions of what food should look like have changed over the course of more than a century. By examining the development of color-controlling technology, government regulation, and consumer expectations, Hisano demonstrates that scientists, farmers, food processors, dye manufacturers, government officials, and intermediate suppliers have created a version of "natural" that is, in fact, highly engineered. Retailers and marketers have used scientific data about color to stimulate and influence consumers'--and especially female consumers'--sensory desires, triggering our appetites and cravings. Grasping this pivotal transformation in how we see, and how we consume, is critical to understanding the business of food.
Download or read book Marketing Information Guide written by and published by . This book was released on 1957 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Color Revolution written by Regina Lee Blaszczyk and published by MIT Press. This book was released on 2012-09-07 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: A history of color and commerce from haute couture to automobile showrooms to interior design. When the fashion industry declares that lime green is the new black, or instructs us to “think pink!,” it is not the result of a backroom deal forged by a secretive cabal of fashion journalists, designers, manufacturers, and the editor of Vogue. It is the latest development of a color revolution that has been unfolding for more than a century. In this book, the award-winning historian Regina Lee Blaszczyk traces the relationship of color and commerce, from haute couture to automobile showrooms to interior design, describing the often unrecognized role of the color profession in consumer culture. Blaszczyk examines the evolution of the color profession from 1850 to 1970, telling the stories of innovators who managed the color cornucopia that modern artificial dyes and pigments made possible. These “color stylists,” “color forecasters,” and “color engineers” helped corporations understand the art of illusion and the psychology of color. Blaszczyk describes the strategic burst of color that took place in the 1920s, when General Motors introduced a bright blue sedan to compete with Ford's all-black Model T and when housewares became available in a range of brilliant hues. She explains the process of color forecasting—not a conspiracy to manipulate hapless consumers but a careful reading of cultural trends and consumer taste. And she shows how color information flowed from the fashion houses of Paris to textile mills in New Jersey. Today professional colorists are part of design management teams at such global corporations as Hilton, Disney, and Toyota. The Color Revolution tells the history of how colorists help industry capture the hearts and dollars of consumers.
Download or read book Colour Television written by H.W. Coleman and published by Taylor & Francis. This book was released on 2023-12-22 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Colour Television (1968) examines the rapid growth of colour television in the 1960s as technological advances enabled programmes to be effectively transmitted in colour for the first time. It looks at the technologies involved, the differences in programme-making that colour required, the audience response, and the changes in advertising and network systems that colour broadcasting brought about.
Download or read book Artist Complex written by Jadwiga Kamola and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-10-11 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the Jungian term of the complex the present volume inquires about the making of the artistic persona in twentieth-century photography. The articles examine photographic (self-)portraits, the dynamics between self-statements of artists and photographers, the interrelations of photography, of painting and of performance art and investigate their origins in the history of ideas. The volume traces a portrait of photography as a metascience; as preparatory work, a source of inspiration and an alternate medium in which artists could explore different subjects. With essays by Ulrike Blumenthal, Till Cremer, Victoria Fleury, Jadwiga Kamola, Weronika Kobylińska-Bunsch, Nadja Köffler, Constance Krüger, Wilma Scheschonk, Gerd Zillner.
Download or read book Colour Forecasting for Fashion written by Debra Johnston Cob and published by Laurence King Publishing. This book was released on 2012-02-12 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Color is a powerful selling tool. It is the first thing to catch the consumer's eye in the shop window. Get the color choice wrong and an entire range can stay on the racks. So, how do colors arrive on the runway or the sales floor and why do different companies all seem to choose similar colors each season? The answer lies in the work of the huge color forecasting industry. Color Forecasting for Fashion breaks down the forecasting process—from how to put together a color palette to color theory and the way that colors behave—and helps you to build the combination of research and intuitive skills that a successful designer or forecaster needs.
Download or read book Color Design Workbook written by Terry Lee Stone and published by Rockport Pub. This book was released on 2008-03 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation This workbook allows readers to explore colour through the language of the professionals. It supplies tips on how to talk to clients and use colour in presentations along with historical and cultural meanings and colour theory.
Download or read book Bright Modernity written by Regina Lee Blaszczyk and published by Springer. This book was released on 2017-08-24 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Color is a visible technology that invisibly connects so many puzzling aspects of modern Western consumer societies—research and development, making and selling, predicting fashion trends, and more. Building on Regina Lee Blaszczyk’s go-to history of the “color revolution” in the United States, this book explores further transatlantic and multidisciplinary dimensions of the topic. Covering history from the mid nineteenth century into the immediate past, it examines the relationship between color, commerce, and consumer societies in unfamiliar settings and in the company of new kinds of experts. Readers will learn about the early dye industry, the dynamic nomenclature for color, and efforts to standardize, understand, and educate the public about color. Readers will also encounter early food coloring, new consumer goods, technical and business innovations in print and on the silver screen, the interrelationship between gender and color, and color forecasting in the fashion industry.
Download or read book Industrial small Business Series written by United States. Bureau of Foreign and Domestic Commerce and published by . This book was released on with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Functional Use of Color with Implications for Industrial Arts Shop Planning written by Peter Paul Basich and published by . This book was released on 1949 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Small Business Bibliography written by and published by . This book was released on 1964 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
