Download or read book Design Fundamentals written by Rose Gonnella and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design Fundamentals: Notes on Type looks like a design student's sketchbook with handwritten notes and full-color, hand-drawn illustrations. But it's more than that. This gorgeously illustrated "notebook" is a full-blown typography course in disguise. Young designers are lured in by the lush graphics and quirky layout only to discover by the end of the book that they've learned all of the key concepts taught in a foundational course on type. They'll learn about the history of letterforms, the anatomy and physiology of type, the basics of measurements and spacing, how to recognize and choose type for design projects, and more. Fun and fast-paced, this creative notebook isn't required reading, it's desired reading; and it's the third in a series of Design Fundamentals books that students will want to keep and enjoy long after they've mastered these basic building blocks of design. This book includes: - Core instruction on the history, anatomy, and structure of type - Direction on the basics of measurement and spacing: leading, kerning, indents, and line lengths both in text and display sizes, and optical measurement considerations. - Examination of the use, mood, and "voice" of type as seen in creative work and professional examples - Exercises and projects for practice and concept development - Strange and delightful illustrations created specifically for this book (to inspire action) - A companion website stocked with additional projects, a bibliography, glossary, and links to additional visual examples.
Download or read book Visual Communication in Digital Design written by Ji Yong Park and published by . This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The art of visual communication is the arrangement of designelements in a way that is balanced, visually appealing and mostimportantly, effectively delivers its intended message to the targetaudience. This full-color tutorial serves as an introduction tounderstanding this art of visual communication and the creativeprocess of design. The author presents the basic elements of design -line, shape, color, typography " placing these into a visual structurethat always keeps in mind the audiences visual perception.
Download or read book Color Science and the Visual Arts written by Roy S. Berns and published by Getty Publications. This book was released on 2016-07-01 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A curator, a paintings conservator, a photographer, and a conservation scientist walk into a bar.” What happens next? In lively and accessible prose, color science expert Roy S. Berns helps the reader understand complex color-technology concepts and offers solutions to problems that occur when art is displayed, conserved, imaged, or reproduced. Berns writes for two types of audiences: museum professionals seeking explanations for common color-related issues and students in conservation, museum studies, and art history programs. The seven chapters in the book fall naturally into two sections: fundamentals, covering topics such as spectral measurements, metamerism, and color inconstancy; and applications, where artwork display, painting materials, and color reproduction are discussed. A unique feature of this book is the use of more than 200 images as its main medium of communication, employing color physics, color vision, and imaging science to produce visualizations throughout the pages. An annotated bibliography complements the main text with suggestions for further reading and more in-depth study of particular topics. Engaging, incisive, and absolutely critical for any scholar or student interested in color science, Color Science and the Visual Arts is sure to become a key reference for the entire field.
Download or read book Illumination and Color in Computer Generated Imagery written by Roy Hall and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a very broad sense the historical development of computer graphics can be considered in three phases, each a giant step down the road towards "realistic" computer generated images. The first, during the late 1960's and early 1970's, can perhaps be characterized as the "wire frame" era. Basically pictures were composed of lines. Considerable em phasis was placed on "real time" interactive manipulation of the model. As models became more complex and as raster technology developed, eliminating the hidden lines or hidden surfaces from the image became critical for visual understanding. This requirement resulted in the second phase of computer graphics, the "hidden surface" era, that developed during the 1970's and early 1980's. The names associated with hidden surface algorithms read like a who's who of computer graphics. The cul mination of the hidden surface era and the beginning of the current and third era in computer graphics, the "rendering" era, was Turner Whitted's incorporation of a global illumination model into the ray trac ing algorithm. Now the goal was not just to generate an image, but to generate a realistic appearing image.
Download or read book Interaction of Color written by Josef Albers and published by Yale University Press. This book was released on 2013-06-28 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: An experimental approach to the study and teaching of color is comprised of exercises in seeing color action and feeling color relatedness before arriving at color theory.
Download or read book Vivid written by Sandu Publishing and published by Gingko PressInc. This book was released on 2010 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Allure of Color in Design. What can you find in the word colouring besides colour and -ing? Yes, its luring. As one of the essential elements in visual communication, colour has become a strategy to well present the soul of a design and makes it remarkable by catching the eyes of audiences. Featuring the representative visual identity design worldwide, Vivid tells how to lure the target audiences in a blink and to promote the brand in a long run. The book showcases a full view of corporate identity, iincluding all ranges of branding designs such as logo, stationery, business card, printed matters, promotional materials,
Download or read book Cool Infographics written by Randy Krum and published by John Wiley & Sons. This book was released on 2013-10-23 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make information memorable with creative visual design techniques Research shows that visual information is more quickly and easily understood, and much more likely to be remembered. This innovative book presents the design process and the best software tools for creating infographics that communicate. Including a special section on how to construct the increasingly popular infographic resume, the book offers graphic designers, marketers, and business professionals vital information on the most effective ways to present data. Explains why infographics and data visualizations work Shares the tools and techniques for creating great infographics Covers online infographics used for marketing, including social media and search engine optimization (SEO) Shows how to market your skills with a visual, infographic resume Explores the many internal business uses of infographics, including board meeting presentations, annual reports, consumer research statistics, marketing strategies, business plans, and visual explanations of products and services to your customers With Cool Infographics, you'll learn to create infographics to successfully reach your target audience and tell clear stories with your data.
Download or read book Inessential Colors written by Basile Baudez and published by Princeton University Press. This book was released on 2021-12-21 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first comprehensive account of how and why architects learned to communicate through color Architectural drawings of the Italian Renaissance were largely devoid of color, but from the seventeenth century through the nineteenth, polychromy in architectural representation grew and flourished. Basile Baudez argues that colors appeared on paper when architects adapted the pictorial tools of imitation, cartographers' natural signs, military engineers' conventions, and, finally, painters' affective goals in an attempt to communicate with a broad public. Inessential Colors traces the use of color in European architectural drawings and prints, revealing how this phenomenon reflected the professional anxieties of an emerging professional practice that was simultaneously art and science. Traversing national borders, the book addresses color as a key player in the long history of rivalry and exchange between European traditions in architectural representation and practice. Featuring a wealth of previously unpublished drawings, Inessential Colors challenges the long-standing misreading of architectural drawings as illustrations rather than representations, pointing instead to their inherent qualities as independent objects whose beauty paved the way for the visual system architects use today.
Download or read book Visual Grammar written by Christian Leborg and published by Princeton Architectural Press. This book was released on 2006-05-11 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Both a primer on visual language and a visual dictionary of the fundamental aspects of graphic design, this text deals with every imaginable visual concept, making it an indispensable reference for beginners and seasoned visual thinkers alike.
Download or read book Colour for Architecture Today written by Tom Porter and published by Taylor & Francis. This book was released on 2019-08-08 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: What role does colour play in our built environment? How are our attitudes to colour changing? What potential do new technologies bring for the use of colour and light in architecture? Combining real examples from practice with colour theory, this book will help you to fully understand the role and impact of colour in our urban spaces. Contributions from leading architects Will Alsop, Legorreta and Legorreta, John Outram, Sauerbruch Hutton and Neuterlings Riedijk accompany those from artists Alain Bony and Yann Kersalé, and from colour researchers such as Kristina Enberg and Anders Hård, who developed the Natural Colour System. Topics include: how and why we see colour methodologies in the documentation of traditional colours the development of new urban palettes recent colour psychology research the effect of light levels on human behaviour dramatic colour effects achievable with light guidelines for future deployment of colour in the built environment. This is a sequel to the immensely influential Colour for Architecture, published in 1976. Much has changed in 30 years; new cutting edge technologies and materials have emerged allowing architects to experiment with colour and light in an energy efficient and sustainable way, paving the way for a more colourful and exciting built environment.
Download or read book Create Impact with Type Image Color written by Carolyn Knight and published by Rotovision. This book was released on 2007-01 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets of communication for good graphic design Being able to communicate effectively and persuasively through the mediums of visual and verbal methods is a fundamental concept of design. Create Impact with Type, Image and Color breaks down the specifics of the different levels of communication into what grabs attention first, what is accessed next and what, on various levels, follows on. Through case studies and practical exercises, it looks at the basic principles of design, as well as essential design considerations and the importance of aesthetics, providing a complete overview of all areas of communication. Through inspiring examples, it investigates the ways in which information is received by its audience within a variety of print and screen contexts, and the practical exercises allow the reader to develop what they have learnt. All of this serves to provide the designer with the methodology and the practice to design for maximum effect.
Download or read book Graphic Design Fundamentals Mastering the Basics of Visual Communication and Branding written by Scarlett Adams and published by Daniel O Brien. This book was released on with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: Embrace the fundamentals of graphic design with this comprehensive guide that empowers you to master the basics of visual communication and branding. From the core principles of design to the practical application of tools and techniques, this book provides a thorough foundation for understanding and creating impactful visual content. Explore the theories behind color theory, typography, layout design, and visual hierarchy, and gain insights into the essential elements of effective branding. Discover the creative process that transforms concepts into stunning visual masterpieces, utilizing industry-standard design software such as Photoshop and Illustrator. Learn how to craft eye-catching logos, incorporate vector graphics into your designs, and apply design elements and techniques to create visually engaging imagery. Whether you're a beginner seeking to unlock your design potential or a seasoned professional looking to enhance your skills, this book serves as an invaluable resource for navigating the complexities of graphic design. With practical examples, real-world case studies, and insights into design trends, you'll gain the knowledge and confidence to elevate your visual communication to new heights.
Download or read book Visual Communication written by Janis Teruggi Page and published by John Wiley & Sons. This book was released on 2021-06-15 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers Visual Communication: Insights and Strategies explores visual imagery in advertising, news coverage, political discourse, popular culture, and digital and social media technologies. It is filled with insights into the role of visuals in our dynamic social environment and contains strategies on how to use them. The authors provide an overview of theoretically-informed literacy and critical analysis of visual communication and demonstrate the ways in which we can assess and apply this knowledge in the fields of advertising, public relations, journalism, organizational communication, and intercultural communication. This important book: Reveals how to analyze visual imagery Introduces a 3-step process, Research-Evaluate-Create, to apply the knowledge gained Combines research, theory, and professional practice of visual communication Designed for undergraduate and graduate courses in visual communication as well as visual rhetoric, visual literacy, and visual culture, Visual Communication: Insights and Strategies reveals how to apply rhetorical theories to visual imagery.
Download or read book Color Design Workbook written by Terry Lee Stone and published by Rockport Pub. This book was released on 2008-03 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation This workbook allows readers to explore colour through the language of the professionals. It supplies tips on how to talk to clients and use colour in presentations along with historical and cultural meanings and colour theory.
Download or read book Defensive anti herbivory Coloration in Land Plants written by Simcha Lev-Yadun and published by Springer. This book was released on 2016-10-20 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents visual plant defenses (camouflage, mimicry and aposematism via coloration, morphology and even movement) against herbivores. It is mainly an ideological monograph, a manifesto representing my current understanding on defensive plant coloration and related issues. The book is not the final word in anything, but rather the beginning of many things. It aims to establish visual anti-herbivory defense as an integral organ of botany, or plant science as it is commonly called today. I think that like in animals, many types of plant coloration can be explained by selection associated with the sensory/cognitive systems of herbivores and predators to reduce herbivory. It is intended to intrigue and stimulate students of botany/plant science and plant/animal interactions for a very long time. This book is tailored to a readership of biologists and naturalists of all kinds and levels, and more specifically for botanists, ecologists, evolutionists and to those interested in plant/animal interactions. It is written from the point of view of a naturalist, ecologist and evolutionary biologist that I hold, considering natural selection as the main although not the only drive for evolution. According to this perspective, factors such as chance, founder effects, genetic drift and various stochastic processes that may and do influence characters found in specific genotypes, are not comparable in their power and influence to the common outcomes of natural selection, especially manifested when very many species belonging to different plant families, with very different and separate evolutionary histories, arrive at the same adaptation, something that characterizes many of the visual patterns and proposed adaptations described and discussed in this book. Many of the discussed visual defensive mechanisms are aimed at operating before the plants are damaged, i.e., to be their first line of defense. In this respect, I think that the name of the book by Ruxton et al. (2004) "Avoiding Attack" is an excellent phrase for the assembly of the best types of defensive tactics. While discussing anti-herbivory, I do remember, study and teach physiological/developmental aspects of some of the discussed coloration patterns, and I am fully aware of the simultaneous and diverse functions of many plant characters in addition to defense.
Download or read book Designing Texts written by Eva Brumberger and published by Routledge. This book was released on 2016-12-14 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Designing Texts' is an edited collection dedicated to teaching visual communication in non-visual disciplines, with a particular focus on the fields of technical and professional communication, rhetoric, and composition.
Download or read book Progress in Colour Studies written by Lindsay W. MacDonald and published by John Benjamins Publishing Company. This book was released on 2018-11-15 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents authoritative and up-to-date research in colour studies by specialists across a wide range of academic disciplines, including vision science, psychology, psycholinguistics, linguistics, anthropology, onomastics, philosophy, archaeology and design. The chapters have been developed from papers and posters presented at the Progress in Colour Studies (PICS2016) conference held at University College London in September 2016. The book continues the series from the earlier PICS conferences, which have become renowned for their insights into colour in language and cognition. In the present book all chapters have been rigorously peer-reviewed and revised to ensure the highest standards throughout. The chapters are grouped into three sections: Colour Perception and Cognition; The Language of Colour; and The Diversity of Colour. Each section is preceded by a short introduction drawing together the themes of its chapters. There are over 120 colour illustrations.
