Download or read book Journal of New Communications Research Vol II Issue 1 Spring Summer 2007 written by and published by Lulu.com. This book was released on with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Foundations of Mixed Methods Research written by Abbas Tashakkori and published by SAGE Publications. This book was released on 2020-09-10 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: The highly-anticipated second edition of the Foundations of Mixed Methods Research:Integrating Quantitative and Qualitative Approaches in the Social and Behavioral Sciences gives students a comprehensive overview of mixed methods from philosophical roots and traditions through designing, conducting, and disseminating a study. Authors Abbas Tashakkori, R. Burke Johnson, and Charles Teddlie have thoroughly updated the text to reflect the many advances over the last decade in mixed methods. New example studies throughout and a new appendix highlight the latest research on mixed methods and current best practices. New sections on evaluating quality in mixed methods studies and writing up research results round out the process of mixed methods research. The authors have added features like content summaries and objectives at the beginning of each chapter and chapter summaries and previews at the end of each chapter to aid readers in their mixed methods journey. Students across social science, behavioral science, and health and nursing fields are now expected to be proficient in mixed methods research. This text begins with an introduction to and overview of the development of mixed methodology, and then takes students through all aspects of working with mixed methods, from research design and data collection through to analysis and conclusions. This new edition includes additional information on writing, publishing, and disseminating results, as well as information on policy impact and annotated examplars of mixed methods research studies. A new generation of mixed methods scholars can now engage with this vital text in mixed methods research.

Download or read book Resources in Women s Educational Equity written by and published by . This book was released on 1977 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Handbook of Research on Human Social Interaction in the Age of Mobile Devices written by Xu, Xiaoge and published by IGI Global. This book was released on 2016-06-16 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital innovations, such as mobile technologies, have had a significant impact on the way people relate to one another, as well as the way they obtain and distribute information. As mobile devices continue to evolve, it has become easier to socialize; however, these mobile advancements have also made certain aspects of interaction more complex. The Handbook of Research on Human Social Interaction in the Age of Mobile Devices features an interdisciplinary perspective on mobile innovations and the use of this technology in daily life. Investigating the successes, issues, and challenges of the utilization of mobile technology, this handbook of research is a comprehensive reference source for professionals, educators, policymakers, and students interested in the impact these devices have on digital interaction, media, and communication.

Download or read book Analyzing the Cultural Diversity of Consumers in the Global Marketplace written by Alcántara-Pilar, Juan Miguel and published by IGI Global. This book was released on 2015-04-30 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.

Download or read book Advertising and Violence written by Nora J. Rifon and published by M.E. Sharpe. This book was released on 2014-07-31 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage.

Download or read book Advertising Confluence written by A. Arora and published by Springer. This book was released on 2014-12-15 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that analyze creative social advertising in US, France, and Tunisia and offer a wide spectrum of advertising confluence from both the developed and emerging world. Contributors focus on both empirical studies with practical application as well as examinations of theoretical and methodological developments in the field of advertising studies. In all, they examine the wide range of global and local advertising strategies, the depth of integrated marketing communications, and the future of social media advertising.

Download or read book Dying to be Men written by Will Courtenay and published by Routledge. This book was released on 2011-05-09 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: Masculinity has a powerful effect on the health of men and boys. Indeed, many of the behaviors they use to "be men" actually increase their risk of disease, injury, and death. In this book, Dr. Will Courtenay, an internationally recognized expert on men’s health, provides a foundation for understanding this troubling reality. With a comprehensive review of data and literature, he identifies specific gender differences in the health-related attitudes, beliefs, and behaviors of men and boys and the health consequences of these differences. He then describes the powerful social, environmental, institutional, and cultural influences that encourage their unhealthy behaviors and constrain their adoption of healthier ones. In the book’s third section, he more closely examines the health needs of specific populations of men, such as ethnic-minority men, rural men, men in college, and men in prisons. Courtenay also provides four empirical studies conducted with multidisciplinary colleagues that examine the associations between masculinity and men and boys’ health beliefs and practices. Finally, he provides specific strategies and an evidence-based practice guideline for working with men in a variety of settings, as well as a look to the future of men’s health. Medical professionals, social workers, public health professionals, school psychologists, college health professionals, mental health practitioners, academics, and researchers from a broad array of disciplines, and anyone interested in this topic will find it to be an extensively researched and accessible volume.

Download or read book Attitudes Conflict and Social Change written by Bert T. King and published by Elsevier. This book was released on 2013-09-03 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attitudes, Conflict, and Social Change is based on a symposium on attitudes, social change, and intergroup conflict conducted on the University of Maryland campus. The book focuses on the following interrelated topics and issues: (1) The concepts of "attitude" and "attitude change" as they are used in psychological, sociological, and political science research. (2) How people change their attitudes and behavior in response to technological change and broad social currents as well as to specific persuasive communications delivered via the mass media or within an organization or a small group. (3) The role of attitudes and their modification in social change. (4) The role of attitudes in the genesis, the processes, and the outcomes of intergroup conflict at the level of the organization, at different societal levels, and at the international level. (5) The perplexing problems involved in determining how attitudes and overt behavior relate to each other. (6) Relationships between theories of attitude change and action programs designed to change attitudes in various social, cultural, ethnic, and national groups. (7) Relationships between laboratory experiments and field research involving attitude change. (8) The directions that future attitude research might take in order to be most productive with respect to both theory development and applications.

Download or read book Advances in Advertising Research IX written by Verolien Cauberghe and published by Springer. This book was released on 2018-07-04 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring to advertisers. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 16th International Conference in Advertising (ICORIA) which was held in Ghent (Belgium) in June 2017. The conference gathered more than 160 participants from over 30 countries all over the world.

Download or read book Resources in Education written by and published by . This book was released on 2001 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Debate over Corporate Social Responsibility written by Steven K. May and published by Oxford University Press. This book was released on 2007-04-19 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: Should business strive to be socially responsible, and if so, how? The Debate over Corporate Social Responsibility updates and broadens the discussion of these questions by bringing together in one volume a variety of practical and theoretical perspectives on corporate social responsibility. It is perhaps the single most comprehensive volume available on the question of just how "social" business ought to be. The volume includes contributions from the fields of communication, business, law, sociology, political science, economics, accounting, and environmental studies. Moreover, it draws from experiences and examples from around the world, including but not limited to recent corporate scandals and controversies in the U.S. and Europe. A number of the chapters examine closely the basic assumptions underlying the philosophy of socially responsible business. Other chapters speak to the practical challenges and possibilities for corporate social responsiblilty in the twenty-first century. One of the most distinctive features of the book is its coverage of the very ways that the issue of corporate social responsibility has been defined, shaped, and discussed in the past four decades. That is, the editors and many of the authors are attuned to the persuasive strategies and formulations used to talk about socially responsible business, and demonstrate why the talk matters. For example, the book offers a careful analysis of how certain values have become associated with the business enterprise and how particular economic and political positions have been established by and for business. This book will be of great interest to scholars, business leaders, graduate students, and others interested in the contours of the debate over what role large-scale corporate commerce should take in the future of the industrialized world.

Download or read book Public Opinion written by Rosalee A. Clawson and published by CQ Press. This book was released on 2020-07-21 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Public Opinion: Democratic Ideals, Democratic Practice, Fourth Edition, Clawson and Oxley link the enduring normative questions of democratic theory to existing empirical research on public opinion. Organized around a series of questions—In a democratic society, what should be the relationship between citizens and their government? Are citizens’ opinions pliable? Are they knowledgeable, attentive, and informed?—the text explores the tension between ideals and their practice. Each chapter focuses on exemplary studies, explaining not only the conclusion of the research, but how it was conducted, so students gain a richer understanding of the research process and see methods applied in context.

Download or read book Mobile Electronic Commerce written by June Wei and published by CRC Press. This book was released on 2014-11-20 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile commerce transactions continue to soar, driven largely by the ever-increasing use of smartphones and tablets. This book addresses the role of industry, academia, scientists, engineers, professionals, and students in developing innovative new mobile commerce technologies. It also discusses the impact of mobile commerce on society, economics, culture, organizations, government, industry, and our daily lives. This book brings together experts from multiple disciplines in industry and academia to stimulate new thinking in the development of mobile commerce technology.

Download or read book Proceedings of the International Conference on Entrepreneurship Leadership and Business Innovation ICELBI 2022 written by Donard Games and published by Springer Nature. This book was released on 2024-02-10 with total page 757 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book.The International Conference on Entrepreneurship, Leadership and Business Innovation (ICELBI) is a pioneer conference on entrepreneurship, leadership, and innovation in the higher education environment that focuses on the research-oriented output from academics and practitioners. The conference’s theme, ‘Fostering university-based entrepreneurship in the digital economy era,’ encourages entrepreneurship activists to become a catalyst for creating creative jobs and increasing economic growth, especially in the digital era.

Download or read book Readings in Advertising Society and Consumer Culture written by Roxanne Hovland and published by Routledge. This book was released on 2014-12-18 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.

Download or read book SU AFBE 2018 written by Andriati Fitriningrum and published by European Alliance for Innovation. This book was released on with total page 535 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the 22nd AFBE Conference, a proud record for an academic conference, and we hope it is also an indication of the value of AFBE to business and management scholars within the region. Sampoerna University organizes the 2018 AFBE Conference with the theme of “Business Innovation, Sustainability, and Disruption Technology: Challenges and Opportunities”. This topic has taken growing attention among not only practitioners but also academics. Nowadays there are numerous new ventures that offer novel products or services that may disrupt established industry. More and more people should be aware of the challenges and opportunities and thus forced to become more agile and competitive in the today's business environment. There is four invited speakers, Ir. Airlangga Hartanto, MBA (Minister of Industry of the Republic of Indonesia), Dr. Chris Perryer (University of Western Australia), Dr. Marthin Nanere (La Trobe University, Australia), and Reza Ashari Nasution, Ph.D .(Institut Teknologi Bandung).