Download or read book Cola Madness written by Gary Panter and published by . This book was released on 2000 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graphic novel. A rock'n'roll tale of environmental disaster.
Download or read book The Bluest State written by Jon Keller and published by St. Martin's Press. This book was released on 2013-10-22 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's Happened to Massachusetts? At one time, Americans thought of Massachusetts with pride. It was the place where the charge against British oppression was incubated and first battle of the Revolutionary War was fought. It was the intellectual center of the United States, the home of the country's first university – Harvard - and the birthplace of some of our most famous writers -- Emily Dickinson, Ralph Waldo Emerson and Henry David Thoreau, to name just a few. What do Americans picture when they think of Massachusetts today? They think of taxes on everything that moves and a burning desire to tax what doesn't. They think of unctuous, doomed Presidential candidates from Michael Dukakis to John Kerry. And, most of all, they think of "Kennedy Country" - not the moderate politics of JFK who backed supply-side tax cuts and saber-rattling foreign policy, but a place influenced by the ideology of his little brother, Ted, a punch line for bad political jokes and the relic of a dream gone bad. Over the past thirty years, Massachusetts has been the test kitchen for the baby boom's political impulses and instincts, with devastating results: urban deterioration, failing public schools and a vanishing job base. Unfortunately, the story of Massachusetts' decline has national implications. Other states share its problems. And the cautionary tale of their mishandling in Massachusetts speaks to a broader issue. What's gone wrong with the Democratic Party? In The Bluest State, a book that echoes Tom Franks' bestseller "What's the Matter With Kansas?" Jon Keller, a veteran political commentator, shows how the collapse of the Massachusetts Miracle into the Massachusetts Miasma mirrors chronic failures within the Democratic Party and American liberalism. After an election in which Democrats elsewhere regained power in Washington by moving toward the political center, the story of how failed boomer politics ruined one of America's great liberal citadels is a timely warning to the party for the election ahead.
Download or read book The Argument Handbook written by K. J. Peters and published by Broadview Press. This book was released on 2018-11-15 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Argument Handbook is a classroom text for first-year composition that is designed to help students understand complex rhetorical situations and navigate the process of transforming private thoughts into persuasive, public writing. The book is organized around three key lenses of argumentation that help students focus on the practical challenges of persuasive writing: invention, audience, and authority. Its modular organization makes it easier for students to find what they need and easier for instructors to assign the content that fits their course.
Download or read book The Real Thing written by Constance L. Hays and published by Random House. This book was released on 2004-02-03 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: A definitive history of Coca-Cola, the world’s best-known brand, by a New York Times reporter who has followed the company and who brings fresh insights to the world of Coke, telling a larger story about American business and culture The Real Thing is a portrait of America’s most famous product and the men who transformed it from mere soft drink to symbol of freedom. The story, starting with Coke’s creation after the Civil War and continuing with its domination of the domestic and worldwide soft-drink business, is a uniquely American tale of opportunity, hope, teamwork, and love, as well as salesmanship, hubris, ambition, and greed. By 1920, the Coca-Cola Company’s success depended on a unique partnership with a group of independent bottlers. Together, they had made Coke not just a soft drink but an element of our culture. But the company, intent on controlling everything about Coke, did all it could to dismantle that partnership. In its reach for power, it was more than willing to gamble the past. Constance L. Hays examines a century of Coca-Cola history through the charismatic, driven men who used luck, spin, and the open door of enterprise to turn a beverage with no nutritional value into a remedy, a refreshment, and the world’s best-known brand. The story of Coke is also a catalog of carbonation, soda fountains, dynastic bottling businesses, global expansion, and outsize promotional campaigns, including New Coke, one of the greatest marketing debacles of all time. By examining relationships at all levels of the company, The Real Thing reveals the psyche of a great American corporation and how it shadows all business, for better or worse. This is as much a story about America as it is the tale of a great American product, one recognized all over the world. Under the leadership of Roberto Goizueta and Doug Ivester, Coca-Cola reinvented itself for investors, spearheading trends such as lavish executive salaries and the wooing of Wall Street, but when Coke’s great global ambitions ran into trouble, it had difficulty getting back on track. The Real Thing is a journey through the soft-drink industry, from the corner office to the vending machine. It is also a social history in which sugared water becomes an international object of consumer desire—and the messages poured upon an eager public gradually obscure the truth.
Download or read book Raw Boiled and Cooked written by Paul Candler and published by Last Gasp. This book was released on 2004 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inspired by Art Spiegelman's groundbreaking comic anthology Raw, with all the artists either former Raw contributors or fans, the art here runs the gamut from surprising to shocking to surreally beautiful. Captured in full-colour reproductions (as well as a fair amount of black and white), this book showcases some of the most important comics and comic-themed art being created today.
Download or read book Cola Cowboys written by Franklyn Wood and published by Fox Chapel Publishing. This book was released on 2010-03-01 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: This vivid account tells the story of the truckers who were driving from the UK to the Middle East in the early 1980s. The journey was rough, tough, exhausting, dirty, uncomfortable and dangerous. Journalist Franklyn Wood reports that 'in the course of the one trip we are following, seven Britons died in accidents.' Among the physical hazards were icy mountain hairpins, unmade roads and desert sandstorms. Human hazards included Kamikaze coach drivers, robbers, mind-numbingly slow border controls, rogue police and the temptations of the drivers' favourite watering holes. The route led from Europe, through Turkey, Iraq (during its war with Iran) and on to the wealth and culture shock of Saudi Arabia. The cargoes were often worth a million pounds. Delivering them and returning home for the next load - this was the Olympics of truck driving. "Cola Cowboys" was originally published in 1982 when it proved extremely popular. It has been out of print for many years and has been reprinted by popular demand.
Download or read book 100 Mistakes that Changed History written by Bill Fawcett and published by Penguin. This book was released on 2010-10-05 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collected in one volume, here are backfires and blunders that collapsed empires, crashed economies, and altered the course of the world. From the Maginot Line to the Cuban Missile Crisis, history is filled with bad moves and not-so-bright ideas that snowballed into disasters and unintended consequences. This engrossing book looks at one hundred such tipping points. Japan bombs Pearl Harbor. The Caliphs of Baghdad spend themselves into bankruptcy. The Aztecs greet the Conquistadors with open arms. Mexico invites the Americans to Texas-and the Americans never leave. And the rest is history...
Download or read book Corporate Entrepreneurship and Innovation written by Paul Burns and published by Bloomsbury Publishing. This book was released on 2020-02-15 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a highly regarded expert on entrepreneurship, this bestselling textbook provides an engaging and comprehensive overview of corporate entrepreneurship. Now in its fourth edition and fully revised throughout, this accessible text is structured in four key parts that cover everything a student needs to know about the topic. After an initial consideration of what constitutes corporate entrepreneurship and innovation, the author then guides students through the four pillars of entrepreneurial architecture: culture, structure, leadership and strategy. The third section focusses on the entrepreneurial mind-set, including how to encourage creativity, business ideas and developing concepts. Finally, the book draws attention to corporate venturing, examining venture teams, intrapreneurs, market development and the role of shareholder value. It is no longer sufficient for businesses to grow simply by cutting costs and taking over competitors. To achieve true success, organisations must avoid an ageing product or service portfolio to bring new, innovative ideas to market. Corporate entrepreneurship is inherently risky and therefore requires a fresh approach to strategy. The approach Paul Burns offers will successfully overcome barriers to launching new ideas, internal challenges of managing creativity and show how to foster an entrepreneurial culture. This is the go-to textbook for all students studying Corporate Entrepreneurship, Intrapreneurship or Corporate Venturing at undergraduate, postgraduate or MBA level. The book is also essential reading for courses on Strategic Entrepreneurship and Innovation. New to this Edition: - Fully revised and updated content throughout with new four-part structure - Brand new case studies in every chapter, featuring some of the world's highest profile companies from across the globe - A greater focus on innovation, including a new chapter on this topic at the start of the book - New chapters on 'Developing a Business Model', 'Managing Change' and 'Managing Risk' - New on-page glossary with key terms highlighted in the text and defined in the margins - New Activities and Group Discussion topics at the end of each chapter Accompanying online resources for this title can be found at bloomsburyonlineresources.com/corporate-entrepreneurship-and-innovation-4e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
Download or read book Leaning Forward written by Josh Linkner and published by Dog Ear Publishing. This book was released on 2007-11 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Josh Linkner, CEO of ePrize, is a tremendous business leader who has established a successful and sustainable company, as well as a culture that nurtures employees to help them maximize their potential." - Jennifer M. Granholm, Governor, State of Michigan "Leaning Forward is a deep and highly aware look into the future of interactive marketing. A must-read for anybody who plans to compete and win in the brain age." - Dan Gilbert, Chairman and Founder, Quicken Loans and Majority Owner, Cleveland Cavaliers "Josh has given you reason to fear the programmed nature of obsolescence but more importantly his deep consumer knowledge will give you hope This book will never be obsolete " - David Sable, Vice Chairman/Chief Operating Officer, Wunderman (largest direct marketing company in the world) Leaning Forward takes a penetrating look at the future of Interactive marketing. Major brands throughout the world have embraced the 'Digital Revolution', and have fundamentally changed the way they interact with their consumers. As a marketer, you will learn what you need to know to stay ahead of the curve and compete in this dramatically changed landscape. Renowned entrepreneur Josh Linkner shows you real world examples of what the best marketers are doing today and where the trends are heading. You'll learn how the most savvy marketers: . Establish and nurture direct, one-to-one relationships . Motivate specific consumer behavior . Get marketing messages heard above the non-stop "noise" . Combine brand immersive experiences with proven direct-marketing techniques . Generate "hand-raisers" . Increase relevancy, response-rates, and overall performance . Drive immediate and measurable results By examining the major sea of change that has happened over the last ten years, Linkner shares best practices, trends, and helps readers avoid common pitfalls. A must-read for today's marketing professional, business owner, or aspiring entrepreneur. Josh Linkner --Founder and CEO, ePrize As a pioneer in interactive marketing and promotions, Josh has been involved in the development of thousands of digital marketing strategies over the last 14 years. As the founder and CEO of ePrize, he has led the firm from inception to being ranked the #1 fastest growing and #3 overall promotion agency by PROMO Magazine. ePrize has produced an industry-leading 4,000 interactive promotions for clients including Coca-Cola, American Express, The Gap, Procter & Gamble, Warner Bros. Dell, adidas, Citibank and General Motors. Josh has been featured in the Wall Street Journal, Fast Company, AdAge, Inc. magazine, Entrepreneur, and Adweek, and is a regular keynote speaker at industry events and conferences. Josh has won several business, technology, and design awards. He is also an accomplished and well-respected Jazz musician from which he draws the same passion and excitement toward business, and creating a culture of innovation, discipline, and creativity.
Download or read book A Comics Studies Reader written by Jeet Heer and published by Univ. Press of Mississippi. This book was released on 2011-09-23 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contributions by Thomas Andrae, Martin Barker, Bart Beaty, John Benson, David Carrier, Hillary Chute, Peter Coogan, Annalisa Di Liddo, Ariel Dorfman, Thierry Groensteen, Robert C. Harvey, Charles Hatfield, M. Thomas Inge, Gene Kannenberg Jr., David Kasakove, Adam L. Kern, David Kunzle, Pascal Lefèvre, John A. Lent, W. J. T. Mitchell, Amy Kiste Nyberg, Fusami Ogi, Robert S. Petersen, Anne Rubenstein, Roger Sabin, Gilbert Seldes, Art Spiegelman, Fredric Wertham, and Joseph Witek A Comics Studies Reader offers the best of the new comics scholarship in nearly thirty essays on a wide variety of such comics forms as gag cartoons, editorial cartoons, comic strips, comic books, manga, and graphic novels. The anthology covers the pioneering work of Rodolphe Töpffer, the Disney comics of Carl Barks, and the graphic novels of Art Spiegelman and Chris Ware, as well as Peanuts, romance comics, and superheroes. It explores the stylistic achievements of manga, the international anti-comics campaign, and power and class in Mexican comic books and English illustrated stories. A Comics Studies Reader introduces readers to the major debates and points of reference that continue to shape the field. It will interest anyone who wants to delve deeper into the world of comics and is ideal for classroom use.
Download or read book For God Country and Coca Cola written by Mark Pendergrast and published by Basic Books. This book was released on 2013-05-14 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company -- and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world -- this is business history at its best: in fact, "The Real Thing."
Download or read book Trademarks and Unfair Competition written by Graeme B. Dinwoodie and published by Aspen Publishing. This book was released on 2018-08-27 with total page 1584 pages. Available in PDF, EPUB and Kindle. Book excerpt: The many strands of trademark and unfair competition doctrine are organized into a coherent conceptual framework consisting of a brief examination of foundational concepts, followed by thorough treatments of the law on (1) the creation of trademark rights; and (2) the scope & enforcement of trademark rights and some related causes of action. The traditional case-and-note format is enhanced by problems that help students understand intricate key topics. Trademarks and Unfair Competition features many issues related to online commerce, such as cybersquatting, keyword advertising, the relationship between trademarks and domain names, and the potential secondary liability of online auction websites such as eBay. International as well as domestic issues are thoroughly explored. Comprehensive coverage of trade dress protection is integrated with issues of word mark protection. New to the 5th Edition: the Tam and Brunetti decisions striking down the scandalousness and disparagement bars to registration extensive coverage of recent case developments on expressive uses of marks in political and artistic contexts the Belmora decision on well-known marks and developments on extraterritorial application of the Lanham Act Key Features: coherent conceptual framework clearly delineating creation of rights and enforcement of rights issues traditional case-and-note format, enhanced by problems thorough coverage of trademark issues arising in online commerce integrated coverage of international and domestic doctrine thorough treatment of trade dress protection, integrated with issues of word mark protection
Download or read book The Education of a Design Entrepreneur written by Steven Heller and published by Simon and Schuster. This book was released on 2006-04-02 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: New from the editor of the pioneering EDUCATION OF . . . series, this benchmark collection of fifty essays and interviews provides students and working designers with a firm understanding of the pitfalls and triumphs awaiting the design entrepreneur. Designers recount their motives for setting out on their own and reflect on the degree to which their creative spirit has been satisfied by entrepreneurial freedom –in areas ranging from book, Web site, and home product design to golf course development and entertainment design. Contributors such as Byron Glaser and Sandra Higashi, Eric Zimmerman, Rudy VanderLans, and others reveal that entrepreneurship is not simply a designer's ticket to liberation –it can also be a labyrinth of clerical tasks and manufacturing nightmares. This collection provides candid anecdotes and no-frills advice for any designer ready to brave the trials and rewards of entrepreneurship.
Download or read book Cracking the Code of Possibilities in Business written by Taiwo Fajolu and published by WestBow Press. This book was released on 2014-04-25 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: If managers, innovative and disruptive entrepreneurs, and opinion leadersespecially the ones in emerging economiesread only one book, this should be it. Taiwos study of the lives of the giants of Western industries and the lessons to be gained from their lives are of utmost relevance to a world suffering from the boom and burst and the cycle of growth and depression characteristic of Western economy. This book is a must-read, particularly by the budding entrepreneurs. It is loaded with viable information and aimed at achieving practical and result-oriented actions for developmental and growth objective in this aspect. Taiwos effort in putting this book together is commendable. Lets utilize it productively. Otunba Ayan Kolawole, CEO, Kolaris Services Group International, LLC (Enterprise & Manpower Development Consultants), Willingboro, New Jersey, USA I must commend the efforts, intellect and insight Taiwo have put into this book. One of the most important elements of Nigeria or any country at all becoming a great Nation is her Human Capabilities which makes Capacity Building a must. I will recommend that this book be used to teach in all Business Schools especially in ones that build and breed young Entrepreneurs ...Well Done. Gbenga Akinyombo, Executive Director, Subaru Motors Nigeria Cracking the Code of Possibilities in Business is a lively, pungent and intellectually stimulating excursion into how Nigeria can rediscover and reposition itself in the comity of nations through innovation, institutional renewal and re-engineering in an era of globalization. Absolutely un-put-down-able. Dr Femi Orebe, columnist for The Nation on Sunday
Download or read book Millionaire Teacher written by Andrew Hallam and published by John Wiley & Sons. This book was released on 2011-11-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The incredible story of how a schoolteacher built a million-dollar portfolio, and how you can too Most people wouldn't expect a schoolteacher to amass a million-dollar investment account. But Andrew Hallam did so, long before the typical retirement age. And now, with Millionaire Teacher, he wants to show you how to follow in his footsteps. With lively humor and the simple clarity you'd expect from a gifted educator, Hallam demonstrates how average people can build wealth in the stock market by shunning the investment products peddled by most financial advisors and avoiding the get-rich-quicker products concocted by an ever widening, self-serving industry. Using low cost index funds, coupled with a philosophy in line with the one that made Warren Buffett a multi-billionaire, Hallam guides readers to understand how the stock and bond markets really work, arming you with a psychological advantage for when markets fall. Shows why young investors should hope for stock market crashes if they want to get rich Explains how you can spend just 60 minutes a year on your investments, never open a financial paper, avoid investment news, and still leave most professional investors in the dust Promotes a unique new investment methodology that combines low cost index funds and a Warren Buffett-esque investment philosophy Millionaire Teacher explains how any middle-income individual can learn can learn the ABCs of personal finance and become a multi-millionaire, from a schoolteacher who has been there and done that.
Download or read book Connecting Past and Present written by Aaron M. Kahn and published by Cambridge Scholars Publishing. This book was released on 2015-10-05 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this volume, experts on the Spanish Golden Age from the United Kingdom, Ireland, and the United States offer analyses of contemporary works that have been influenced by the classics from the sixteenth and seventeenth centuries. Part of the formation of a sense of national identity, always a problematic concept in Spain, is founded in the recognition and appreciation of what has come beforehand, and no other era in the history of Spanish literature and drama represents the talent and fascination that Spaniards and non-Spaniards alike possess with the artistic legacy of this country. In order to establish properly a context for the study of literature or history, one cannot always study the works, writers, or era in isolation; rather, performing scholarly studies on these topics as a continuation of what has come before reveals that many thoughts, concepts, character types, criticisms, and social issues have been thoroughly explored by our literary ancestors. This era is referred to as the Golden Age not only because of the voluminous production of art, literature, drama and poetry, but also because writers such as Miguel de Cervantes, Lope de Vega, and Pedro Calderón de la Barca, influenced by the re-birth of the Classical masters, presented the reading and viewing public with genuine human emotions and experiences in a more comprehensive manner than in previous eras. In the twentieth century, Spain faced a series of political crises; the Spanish Civil War (1936-39) and the Franco Dictatorship (1939-75), followed by the Transition and the concept of historical memory, have provided contemporary Spanish writers with the impetus and freedom to express their views. A frequent source of inspiration has been the Golden Age, that epoch of history that produced such political and religious upheaval, and this book explores the manner in which contemporary Spaniards have reached into the past to connect with their present world.
Download or read book Denial written by Richard S. Tedlow and published by Penguin. This book was released on 2010-03-04 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: An astute diagnosis of one of the biggest problems in business Denial is the unconscious determination that a certain reality is too terrible to contemplate, so therefore it cannot be true. We see it everywhere, from the alcoholic who swears he's just a social drinker to the president who declares "mission accomplished" when it isn't. In the business world, countless companies get stuck in denial while their challenges escalate into crises. Harvard Business School professor Richard S. Tedlow tackles two essential questions: Why do sane, smart leaders often refuse to accept the facts that threaten their companies and careers? And how do we find the courage to resist denial when facing new trends, changing markets, and tough new competitors? Tedlow looks at numerous examples of organizations crippled by denial, including Ford in the era of the Model T and Coca-Cola with its abortive attempt to change its formula. He also explores other companies, such as Intel, Johnson & Johnson, and DuPont, that avoided catastrophe by dealing with harsh realities head-on. Tedlow identifies the leadership skills that are essential to spotting the early signs of denial and taking the actions required to overcome it.
