Download or read book Clothing Race and Consumer Decision Making written by Alan R. Andreasen and published by Marketing Classics Press. This book was released on 2011-08-15 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Walking Mannequins written by Joya Misra and published by Univ of California Press. This book was released on 2022-02-01 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: In malls across the United States, clothing retail workers navigate low wages and unpredictable schedules. Despite these problems, they devote time and money to mirror the sleek mannequins stylishly adorned with the latest merchandise. Bringing workers' voices to the fore, sociologists Joya Misra and Kyla Walters demonstrate how employers reproduce gendered and racist "beauty" standards by regulating workers' size and look. Interactions with customers, coworkers, and managers further reinforce racial hierarchies. New surveillance technologies also lead to ineffective corporate decision-making based on flawed data. By focusing on the interaction of race, gender, and surveillance, Walking Mannequins sheds important new light on the dynamics of retail work in the twenty-first century.
Download or read book Proceedings of the 1998 Multicultural Marketing Conference written by Jean-Charles Chebat and published by Springer. This book was released on 2015-05-19 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Minorities and Marketing written by Frederick D. Sturdivant and published by Marketing Classics Press. This book was released on 2011-08-15 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Minority Marketing Research Perspectives for the 1990s written by Robert L. King and published by Springer. This book was released on 2015-05-08 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book The Effect of Race on the Financial Asset Position of Black Consumers written by Claudette Lendora Smith and published by . This book was released on 1983 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fashion and the Consumer written by Jennifer Yurchisin and published by Berg Publishers. This book was released on 2010-10-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text introduces important concepts related to the consumption of fashion and clothing to beginning students. Designed to support teaching and learning, this book looks at the cultural and economic significance of the global fashion industry. Beginning with an historical overview of fashion consumption, the book then provides an analysis of both rational normative consumer decision-making as well as hedonic and alternative consumption patterns. It concludes with a look at ethical decision-making and social responsibility concerning design, production, and consumption. Each chapter contain definitions of the key concepts, overviews of the relevant theories, case studies, summary sections, a listing of key terms, questions for discussion, and assignments for class use. Combining insights and perspectives from a wide range of disciplinary approaches, including fashion, cultural studies, sociology, and business, this book will be of interest to students on a variety of courses studying consumer behavior.
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2008 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Behavior written by Michael R. Solomon and published by . This book was released on 2004 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion is a driving force that shapes the way we live--it influences apparel, hairstyles, art, food, cosmetics, cars, music, toys, furniture, and many other aspects of our daily lives that we often take for granted. Fashion is a major component of popular culture--one that is everchanging. With a solid base in social science, and in economic and marketing research, "Consumer Behavior: In Fashion" provides a comprehensive analysis of today's fashion consumer. Up-to-date, thought-provoking information is presented in an engaging everyday context that helps students, business people and scholars understand how fashion shapes the everyday world of consumers. Among other special features, this comprehensive text: Starts each chapter with a consumer scenario used to analyze concepts covered in the chapter Relates consumer behavior concepts specifically to fashion products and processes Integrates the rapidly-evolving domain of fashion e-commerce Uses numerous fashion ads to explore how fashion companies attempt to communicate with their markets Includes both a marketing and consumer approach to the business of fashion Highlights both good and bad aspects of fashion marketing and offers a chapter on consumer and business ethics, social responsibility, and environmental issues Includes a chapter on consumer protection by business, government, and independent agencies
Download or read book WHY OF THE BUY written by PATRICIA MINK. RATH and published by Bloomsbury Publishing USA. This book was released on 2023 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Who s Buying Apparel written by and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tenth edition of Who's Buying Apparel is based on unpublished data collected by the Bureau of Labor Statistics' 2013 Consumer Expenditure Survey--you can't get these data online. It examines how much Americans spend on apparel by the demographics that count--age, income, high-income households, household type, race and Hispanic origin, region of residence, and education. To round out the spending picture, it also presents who-are-the-best-customers analyses of the data, showing the best and biggest customers at a glance. It looks at who buys apparel and shoes for infants, boys and girls, men and women, plus jewelry, sewing material, laundering, dry cleaning, and more.
Download or read book Proceedings Annual Conference of the American Council on Consumer Interests written by American Council on Consumer Interests. Conference and published by . This book was released on 1993 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Faculty Publications and Doctoral Dissertations written by University of Illinois at Urbana-Champaign and published by . This book was released on 1975 with total page 1188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of English Costume in the Sixteenth Century written by Cecil Willett Cunnington and published by Plays. This book was released on 1970 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Reimagining Fashion Marketing written by Priya Shahi and published by Abhishek Publications. This book was released on 2024-06-01 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Reimagining Fashion Marketing: Dynamic Trends and Shifts" delves into the evolving landscape of fashion marketing, exploring how contemporary strategies are reshaping the industry. This insightful book examines the impact of digital innovation, consumer behavior changes, and sustainability on fashion marketing practices. It provides a comprehensive analysis of emerging trends, such as influencer marketing, virtual fashion shows, and the rise of ethical brands, offering readers a detailed understanding of the shifts transforming how fashion is promoted and consumed. Through case studies and expert insights, the book serves as an essential guide for professionals and enthusiasts aiming to navigate and succeed in the dynamic world of fashion marketing.
Download or read book Fashion Marketing written by Caroline Le Bon and published by Business Expert Press. This book was released on 2014-10-10 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion is everywhere! It transcends domains and applies to almost any kind of product (e.g., apparel, cars, digital devices, food, literature, travel, music, house decoration and personal wellness). Fashion greatly influences public interest, media coverage, and product success. The global fashion industry is among the most important in terms of investments, trade, and employment, despite its dependence on unpredictable demand. This book focuses on the fashion apparel and accessories industry in an attempt to help managers answer the following questions: Why and how do fashion products appeal to consumers, despite their constantly varying attributes? What specific elements and benefits of fashion influence consumers, and how can companies exploit them and gain from these? Which marketing strategies and tactics should companies use to increase fashion products’ success while communicating and managing customers’ image? How can companies maintain customer loyalty and generate higher profits with fashion products? By undertaking deep analyses of manufacturers and retailers’ best practices, interviewing customers and companies, and reviewing recent academic research on fashion marketing, this book answers such questions and thus helps managers leverage the value that fashion adds to products while creating loyal customers in truly competitive fashion markets.
Download or read book A Thirty year History of the Survey Research Laboratory written by Seymour Sudman and published by . This book was released on 1994 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt:
