Download or read book Clothing Consumption Decision Making Style written by Jianchong Zhu and published by . This book was released on 2002 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Clothing Race and Consumer Decision Making written by Alan R. Andreasen and published by Marketing Classics Press. This book was released on 2011-08-15 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Influence of Consumer Decision Making Styles on Online Apparel Consumption By College Students written by Kelly O. Cowart and published by . This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apparel purchases now constitute one of the fastest-growing segments of e-commerce. Thus, there are strong theoretical and managerial reasons to better understand consumer characteristics associated with buying apparel online. This paper investigates motivations for online apparel consumption using the Consumer Styles Inventory. Data from a sample of 357 US college students showed that quality consciousness, brand consciousness, fashion consciousness, hedonistic shopping, impulsiveness and brand loyalty were positively correlated with online apparel shopping. Price sensitivity was negatively correlated with online spending.
Download or read book Fashion and the Consumer written by Jennifer Yurchisin and published by Berg Publishers. This book was released on 2010-10-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text introduces important concepts related to the consumption of fashion and clothing to beginning students. Designed to support teaching and learning, this book looks at the cultural and economic significance of the global fashion industry. Beginning with an historical overview of fashion consumption, the book then provides an analysis of both rational normative consumer decision-making as well as hedonic and alternative consumption patterns. It concludes with a look at ethical decision-making and social responsibility concerning design, production, and consumption. Each chapter contains definitions of the key concepts, overviews of the relevant theories, case studies, summary sections, a listing of key terms, questions for discussion, and assignments for class use. Combining insights and perspectives from a wide range of disciplinary approaches, including fashion, cultural studies, sociology, and business, this book will be of interest to students on a variety of courses studying consumer behavior.
Download or read book Fashion Supply Chain and Logistics Management written by Yi Wang and published by Routledge. This book was released on 2018-11-12 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fashion industry has a dynamic, ever-changing landscape. The last decade has seen a shift in consumer expectations and a heightened dependence on efficient and effective supply chain management. These shifts in the consumer mentality have already forced apparel retailers to adapt, making changes throughout their organisations to maintain consumer loyalty. This new text provides an overview of the latest trends and advances in fashion supply chain management and logistics, including: The fundamentals of fashion supply chain management Strategic management of the fashion supply chain, including the planning aspect of management Technology in fashion supply chain management Radio-frequency identification (RFID) and interoperability Drawing on the expertise of academics, researchers and industry experts, including a wealth of real-life international cases, this book is ideal for advanced undergraduate and postgraduate students and academics of fashion management, logistics and supply chain management, as well as practising professionals.
Download or read book Social Media and Online Consumer Decision Making in the Fashion Industry written by Tarnanidis, Theodore and published by IGI Global. This book was released on 2023-08-01 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, many fashion brands use social media marketing strategies to increase awareness about their brand and influence consumers’ decision-making patterns. Further, consumers use social media platforms to find relevant and reliable information for structuring their preferences and making evaluations. Web 2.0 tools in the digital age provide consumers with a plethora of interactive and user control information that helps them acquire and share brand information, which in turn impacts their purchase decision preferences. The bulk of the data produced by social media tools provides brand marketers with information about the consumers’ wants, beliefs, commitment habits, and purchasing intentions, which in turn is useful for the development and implementation of marketing strategies. Social Media and Online Consumer Decision Making in the Fashion Industry provides critical research on effective methods, techniques, and tools for evaluating the impacts of social media on the consumer decision-making process. The book explores the pertinence of web-based social media tools and how the fashion business sector can benefit from social media innovation approaches in digital environments. Covering topics such as mobile apps, consumer decision-making processes, and communication technologies, this book is ideal for students, brand executives, marketing professionals, researchers interested in social media technology, and more.
Download or read book Introducing Fashion Theory written by Andrew Reilly and published by Bloomsbury Publishing. This book was released on 2020-12-10 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does a style become a fashion? Why do trends spread and decline? Introducing Fashion Theory explores these questions and more to help you quickly get up-to-speed with fashion theories, from scarcity to conformity, through clear practical examples and fascinating case studies. This second edition, re-titled from Key Concepts for the Fashion Industry, includes expanded coverage on cultural appropriation, corporate greenwashing, and the criminal world of counterfeit goods. - Illustrated examples, from Apple's post-postmodernist iWatch to Savage X Fenty's body image message on diversity - Covers core fashion theories, from trickle-down to trickle-up, to political dress and conspicuous consumption - Filled with learning activities, key terms, chapter summaries, and discussion questions to inspire and inform
Download or read book The Role of Personality in Influencing Consumer Choices in the Sustainable Fashion Industry written by and published by GRIN Verlag. This book was released on 2024-04-09 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2022 in the subject Business economics - Customer Relationship Management, CRM, grade: A, Robert Gordon University Aberdeen (Business Management), course: Consumer Psychology, language: English, abstract: The demand for sustainable fashion has increased due to the fashion industry's negative impact on the environment and society. Sustainable fashion consumption involves conscious consumer choices and is influenced by personal values, beliefs, and attitudes. Personality traits are also known to influence consumer behavior and decision-making. This study aims to investigate the impact of personality traits on sustainable fashion consumption. The study seeks to identify the personality traits that are most relevant to sustainable fashion consumption and to explore how these traits influence consumer choices in the sustainable fashion industry. The conceptual framework suggests that personality traits, experiential consumption, and brand loyalty are essential factors in sustainable fashion consumption and should be considered in marketing strategies and consumer behavior research. The Five Factor Model (FFM) theory and the Theory of Planned Behavior (TPB) are used to explain the impact of personality traits on consumer choices in the context of sustainable fashion consumption. The study will make a significant contribution to the literature on sustainable fashion consumption and consumer behavior by providing insights into the role of personality traits in sustainable fashion consumption and practical implications for sustainable fashion brands and their marketing strategies.
Download or read book Consumer Behaviour and Sustainable Fashion Consumption written by Subramanian Senthilkannan Muthu and published by Springer. This book was released on 2018-06-21 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses the importance of consumer behaviour in sustainable fashion and consumption. Consumer behaviour plays a major role in sustainability, and when it comes to textile products, a number of studies have shown that for certain product categories, consumer behaviour during use and disposal stages influences the entire life cycle impacts of the product more than the raw material and manufacturing stages. However green the production, the overall sustainability of a product depends on the consumers who use and dispose of it.
Download or read book Sustainable Fashion Consumption The Influence of Information in Consumer Decision Making Among Millennials Living in Austria written by Anastasia Andreevna Kuryatenko and published by . This book was released on 2019 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fashion industry, which is the second biggest polluting industry in the world, is going through some shifts, due to an increased interest towards sustainability. Sustainable fashion is becoming more prominent in the industry, which is coupled with an abundance of new information for consumers. The objective of this research is to understand the influence that information has on sustainable fashion consumption among millennials in Austria. The researcher will attempt to understand how consumers respond to different type of information especially focusing on eco-labels that may encourage or hamper their decision making process towards sustainable fashion consumption. This study is exploratory in nature, utlizing a qualitative approach. The findings are based on thirteen semi-structured in-depth interviews. The research identified that previous awareness of eco-labels does have an impact on consumer association of eco-labels with sustainable fashion. However, it was was found that consumer perception of certain type of information as easy to understand or self-explanatory, does not require previous awareness for an eco-label to be association with sustainable fashion. Although the research study had an emphasis on eco-labels, additional information was discovered, that may influence consumer decision making, including price and country of production.*****The fashion industry, which is the second biggest polluting industry in the world, is going through some shifts, due to an increased interest towards sustainability. Sustainable fashion is becoming more prominent in the industry, which is coupled with an abundance of new information for consumers. The objective of this research is to understand the influence that information has on sustainable fashion consumption among millennials in Austria. The researcher will attempt to understand how consumers respond to different type of information especially focusing on eco-labels that may encourage or hamper their decision
Download or read book Consumer Behavior written by Michael R. Solomon and published by . This book was released on 2004 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion is a driving force that shapes the way we live--it influences apparel, hairstyles, art, food, cosmetics, cars, music, toys, furniture, and many other aspects of our daily lives that we often take for granted. Fashion is a major component of popular culture--one that is everchanging. With a solid base in social science, and in economic and marketing research, "Consumer Behavior: In Fashion" provides a comprehensive analysis of today's fashion consumer. Up-to-date, thought-provoking information is presented in an engaging everyday context that helps students, business people and scholars understand how fashion shapes the everyday world of consumers. Among other special features, this comprehensive text: Starts each chapter with a consumer scenario used to analyze concepts covered in the chapter Relates consumer behavior concepts specifically to fashion products and processes Integrates the rapidly-evolving domain of fashion e-commerce Uses numerous fashion ads to explore how fashion companies attempt to communicate with their markets Includes both a marketing and consumer approach to the business of fashion Highlights both good and bad aspects of fashion marketing and offers a chapter on consumer and business ethics, social responsibility, and environmental issues Includes a chapter on consumer protection by business, government, and independent agencies
Download or read book The Dirty Side of the Garment Industry written by Nikolay Anguelov and published by CRC Press. This book was released on 2015-09-04 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: When thinking about lowering or changing consumption to lower carbon footprints, the obvious offenders come easily to mind: petroleum and petroleum products, paper and plastic, even food. But not clothes. Although the clothing industry is the second largest polluter after agriculture, most consumers do not think of clothes as a source of environmen
Download or read book Sustainable Fashion written by Sarah Margaretha Jastram and published by Springer. This book was released on 2018-05-30 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume comprises ideas, visions, strategies, and dreams of entrepreneurs, managers, scientists and political experts who share their best practice experience relating to the joint goal of a more sustainable, humanistic, and responsible fashion industry. Readers will find a variety of approaches and strategies that in sum represent a rich pool of insights and cases for anyone interested in the study of new management perspectives and in the systematic advancement of sustainable fashion.In 14 chapters, international authors discuss topics such as Sustainable Business Models, Cradle-to-Cradle, Circular Economy, Human Rights, Ethical Supply Chain Management, Sustainable Fashion Consumption, Certification and Auditing, Traceability, Impact Measurement, and Industry Transformation. Business case studies include H&M, Filippa K, Melawear, Otto, Tauko, and Tchibo. Further brands that are discussed in the book are Prada, Burberry, Hermès, Hugo Boss, and many more. The book demonstrates that sustainable fashion can hardly be realized by just one actor or by using just one business tool or governance instrument. The sustainable transformation of the textile sector requires concerted action of businesses, governments, NGOs, and consumers to clearly demonstrate a coalition for change and a willingness and power to end inhumane and unsustainable business practices in the 21st century. The sum of innovative approaches and solutions presented in this book shows that the momentum for change is strong and that mutual learning, respect and collaboration can lead to interesting and effective new paths of co-creation and shared responsibility in the fashion industry.
Download or read book The Consumption of Counterfeit Fashion written by Joanna Large and published by Springer. This book was released on 2018-12-11 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the consumption of counterfeit fashion goods. Despite the importance of the consumer in counterfeiting policy, there has been a lack of attention within criminology about the demand for counterfeit goods. A tendency to explain counterfeit consumption through deviance or ‘othering’ reinforces stereotypical assumptions about consumers and overplays the importance of superficial factors in consumption. This book develops an understanding of why counterfeit markets exist through exploring consumer behavior in consuming counterfeit fashion, and examining this in relation to attitudes on fashion, crime, harm and victimization. The book argues that there is a need to consider demand for illicit goods within a broader understanding of the nature of fashion and the fashion industry. This book will appeal to those with an interest in illicit markets, consumer behavior, fashion, criminology, and the harms associated with fashion and consumer industries more generally.
Download or read book Eco Friendly and Fair written by Mark Heuer and published by Routledge. This book was released on 2018-05-11 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The make-take-waste paradigm of fast fashion explains much of the producer and consumer behavior patterns towards fast fashion. The evolution from a two-season fashion calendar to fast fashion, characterized by rapid product cycles from retailers and impulse buying by consumers, presents new challenges to the environment, workplace and labour practices. This book provides a comprehensive overview of new insights into consumer behaviour mechanisms in order to shift practices toward sustainable fashion and to minimize the negative impacts of fast fashion on the environment and society. Concepts and techniques are presented that could overcome the formidable economic drivers of fast fashion and lead toward a future of sustainable fashion. While the need for change in the fashion industry post-Rana Plaza could not be more obvious, alternative and more sustainable consumption models have been under-investigated. The paucity of such research extends to highly consumptive consumer behaviours regarding fast fashion (i.e. impulse buying and throwaways) and the related impediments these behaviours pose for sustainable fashion. Written by leading researchers in the field of sustainable fashion and supported by the Textile Institute, this book evaluates fashion trends, what factors have led to new trends and how the factors supporting fast fashion differ from those of the past. It explores the economic drivers of fast fashion and what social, environmental and political factors should be maintained, and business approaches adopted, in order for fast fashion to be a sustainable model. In particular, it provides consumer behaviour concepts that can be utilized at the retail level to support sustainable fashion.
Download or read book Sustainability in Fashion and Textiles written by Miguel Angel Gardetti and published by Routledge. This book was released on 2017-09-08 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is no doubt that the textile industry – the production of clothing, fabrics, thread, fibre and related products – plays a significant part in the global economy. It also frequently operates with disregard to its environmental and social impacts. The textile industry uses large quantities of water and outputs large quantities of waste. As for social aspects, many unskilled jobs have disappeared in regions that rely heavily on these industries. Another serious and still unresolved problem is the flexibility textile industry companies claim to need. Faced with fierce international competition, they are increasingly unable to offer job security. This is without even considering the informal-sector work proliferating both in developing and developed countries. Child labour persists within this sector despite growing pressure to halt it.Fashion demands continuous consumption. In seeking to own the latest trends consumers quickly come to regard their existing garments as inferior, if not useless. "Old" items become unwanted as quickly as new ones come into demand. This tendency towards disposability results in the increased use of resources and thus the accelerated accumulation of waste. It is obvious to many that current fashion industry practices are in direct competition with sustainability objectives; yet this is frequently overlooked as a pressing concern.It is, however, becoming apparent that there are social and ecological consequences to the current operation of the fashion industry: sustainability in the sector has been gaining attention in recent years from those who believe that it should be held accountable for the pressure it places on the individual, as well as its contribution to increases in consumption and waste disposal.This book takes a wide-screen approach to the topic, covering, among other issues: sustainability and business management in textile and fashion companies; value chain management; use of materials; sustainable production processes; fashion, needs and consumption; disposal; and innovation and design.The book will be essential reading for researchers and practitioners in the global fashion business.
Download or read book Ecological Consumer Decision Making written by Kim Yvonne Hiller Connell and published by . This book was released on 2008 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:
