Download or read book Chipotle Company Assessment written by Benjamin Abwanzo and published by . This book was released on 2018 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chipotle is a chain of multinational restaurant that specializes in Mexican cuisine. This marketing plan provides the strategy that the company should utilize in the market. A situation analysis of the company shows that Chipotle has sufficient resources, with a marketing budget of $69, 257, 000 for the year 2015, its core competencies of providing food with integrity, as well as its capability to operate strategically in the corporate scene give it an advantage. Analysis of the external environment showed that Chipotle lost some of its market share due to health and safety code violation. As such, the company, today, has to adhere to strict legal, political, and socio-cultural concepts of ensuring health and food safety. The plan in the market is to improve awareness, increase revenue, and recapture lost market share. This would be achieved by targeting the baby boomers and millennials. The main marketing strategy would entail advertisement using traditional and digital media.
Download or read book Analysis of Strategic Move by Chipotle written by Ernesto Paiz and published by GRIN Verlag. This book was released on 2011-06 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Report from the year 2011 in the subject Business economics - Company formation, Business Plans, grade: B, Santa Clara University, language: English, abstract: Chipotle Mexican Grill, hereafter referred to as Chipotle, is a fast-casual restaurant that specializes in a limited menu mainly consisting of burritos, tacos and burrito bowls. Chipotle is known for its ability to offer products made from sustainable, organic ingredients, while remaining price competitive with other fast food chains. Chipotle refers to this differentiation as "food with integrity" and it is the driving force that has propelled the company to where it is today. Since its foundation in 1993, Chipotle has been tremendously successful, growing into a corporation that is now worth roughly $8.5 billion (56). Chipotle's growth is a direct result of the quality of its products, the consistency of its service and the perceived differentiated value it has established in the minds of consumers. Chipotle stands apart from others in a highly concentrated industry because it does business differently in terms of its food, restaurants and advertising. While most fast food chains rely on advertisements that promote menu gimmicks, such as limited-time price reductions, new items, value menu offerings and more, Chipotle focuses on showcasing its quality ingredients. It also generates excitement for its food through a number promotional events and word of mouth. Strategic Move Even though the restaurant and bar industry is saturated, there are not many competitors that offer organic ingredients within the industry. To take advantage of the recent surge of consumers who demand healthier, organic food, Chipotle has decided to enter into the fast-casual Asian restaurant market with a new chain named ShopHouse Southeast Asian Kitchen, hereafter referred to as ShopHouse. Staying true to its position as a focused differentiator, Chipotle will operate ShopHouse under the same philosophy that has made it so s
Download or read book Marketing Analysis Chipotle Mexican Restaurant and Applebee s Restaurant written by Kimberly Wylie and published by GRIN Verlag. This book was released on 2009-06 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2003 in the subject Business economics - Business Management, Corporate Governance, University of Phoenix, 5 entries in the bibliography, language: English, abstract: The following paper compares the marketing strategies employed by two successful restaurants, Chipotle Mexican Grill and Applebee's Neighborhood Grill & Bar. This analysis will include an overview of each restaurant's business, their current sales trends, and their specific target market. In addition, company brands will be discussed, as well as their manner of distribution, promotion methods, and pricing. With these factors determined, each company's specific advantages and strengths will then be given. From there, a comparison of the two companies marketing strategies will be examined, including an overview of each company website, the strengths and weaknesses of these sites, and which features I personally preferred.
Download or read book A case study of Chipotle Mexican Grill What are the key factors for the competitive success of the company written by Joe Wessh and published by GRIN Verlag. This book was released on 2019-08-13 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2019 in the subject Business economics - Business Management, Corporate Governance, grade: 4.6, University of Toronto, language: English, abstract: Despite the industry within which a company operates, there are various key success factors that enable a company to survive and develop. Key success factors are an essential part of the company's competitive success and it is this important that the company pay a considerable attention to them. The elements of a company must correspond with the key success factors required in the industry in order for it to survive and grow. As far as the case is concerned, the fast-casual restaurant industry is heavily competitive, making it hard for most of the restaurants to survive and remain successful. Six major rivals; Burger King Corporation, Jack in the Box, McDonald's, Wendy's Group, Starbucks and Yum! Brands, occupy about 40 percent of the market. The remaining 60 percent consists of smaller competitors such as Panera, Panda Express and Chipotle Mexican Grill. Each competitor offers distinguishable products aligned with their core capabilities. Hence, the intense threat of rivalry in this industry requires restaurants to be distinctive and innovative so that they can achieve a competitive edge. Those restaurants that are unable to maintain a constant competitive advantage end up failing.
Download or read book Risk Assessment written by Lee T. Ostrom and published by John Wiley & Sons. This book was released on 2019-07-09 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guides the reader through a risk assessment and shows them the proper tools to be used at the various steps in the process This brand new edition of one of the most authoritative books on risk assessment adds ten new chapters to its pages to keep readers up to date with the changes in the types of risk that individuals, businesses, and governments are being exposed to today. It leads readers through a risk assessment and shows them the proper tools to be used at various steps in the process. The book also provides readers with a toolbox of techniques that can be used to aid them in analyzing conceptual designs, completed designs, procedures, and operational risk. Risk Assessment: Tools, Techniques, and Their Applications, Second Edition includes expanded case studies and real life examples; coverage on risk assessment software like SAPPHIRE and RAVEN; and end-of-chapter questions for students. Chapters progress from the concept of risk, through the simple risk assessment techniques, and into the more complex techniques. In addition to discussing the techniques, this book presents them in a form that the readers can readily adapt to their particular situation. Each chapter, where applicable, presents the technique discussed in that chapter and demonstrates how it is used. Expands on case studies and real world examples, so that the reader can see complete examples that demonstrate how each of the techniques can be used in analyzing a range of scenarios Includes 10 new chapters, including Bayesian and Monte Carlo Analyses; Hazard and Operability (HAZOP) Analysis; Threat Assessment Techniques; Cyber Risk Assessment; High Risk Technologies; Enterprise Risk Management Techniques Adds end-of-chapter questions for students, and provides a solutions manual for academic adopters Acts as a practical toolkit that can accompany the practitioner as they perform a risk assessment and allows the reader to identify the right assessment for their situation Presents risk assessment techniques in a form that the readers can readily adapt to their particular situation Risk Assessment: Tools, Techniques, and Their Applications, Second Edition is an important book for professionals that make risk-based decisions for their companies in various industries, including the insurance industry, loss control, forensics, all domains of safety, engineering and technical fields, management science, and decision analysis. It is also an excellent standalone textbook for a risk assessment or a risk management course.
Download or read book Chipotle Mexican Grill written by Russell Walker and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: By any measure, Chipotle Mexican Grill was a success story in the restaurant business. It grew from one location in 1993 to over 2,000 locations by 2016 and essentially created the fast casual dining category. Its stock appreciated more than 1,000% in the ten years following its 2006 IPO.However, after more than 20 years without a major reported food safety incident, Chipotle was revealed as the source of multiple outbreaks of illness from norovirus, salmonella, and E. coli that sickened nearly 600 people in 13 states in 2015. The company closed stores, spent several months under investigation by the U.S. Centers for Disease Control and Prevention (CDC) and other health organizations, and faced a criminal investigation in connection with the incidents.After a much-publicized closing of all of its stores on February 8, 2016, and numerous changes to its food sourcing and preparation practices, Chipotle tried to win back customers with dramatically increased advertising and free food promotions.However, on April 26, the chain announced its first-ever quarterly loss as a public company. Same-store sales for the first quarter were 29.7% lower than in the previous year. Operating margins fell from 27.5% to 6.8% over the same period, and the company's share price was down 41% from its summer 2015 high.
Download or read book Chipotle and TLC Crises written by Alyssa J. Diulio and published by . This book was released on 2016 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Crisis communication is a communicative reaction to a crisis. This study applies two perspectives, Image Repair Theory and Corporate Apologia, to analyze two separate cases: (a) Chipotle, who suffered from multiple E.coli outbreaks caused by their food products in 2015 and 2016, and (b) TLC, who suffered after Josh Duggar, a member from one of their reality television series, publically admitted to sexually abusing young girls and cheating on his wife. This research explores how Chipotle and TLC utilized image repair and apologia strategies post crisis to restore their reputations. Benoit (1995) and Coombs' (1999) image restoration and Apologia strategies are utilized in the analysis of the social media usage of both organizations. Results suggest that both Chipotle and TLC did not use image repair tactics appropriately, and thus suffered negative consequences. Results suggest that the proper utilization of image restoration are crucial. Both the Chipotle and TLC cases illustrate the significance of timely response strategies, adequate understanding of the severity of a crisis, displaying compassion for those who have been affected, corrective action initiatives that repair the issue, and a social media strategy that allows an organization to acknowledge the public's feedback while also correcting the situation."--Abstract, leaf 1.
Download or read book Chipotle Mexican Grill Inc written by Syvia Banda and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In late 2015, Chipotle Mexican Grill experienced a large-scale food safety crisis. The companys restaurants were identified as the source of an E. Coli outbreak that affected 14 states and led to more than 20 hospitalizations. Known for its Food With Integrity initiative, and having experienced a decade of explosive growth, the companys livelihood was being threatened by the design of its own supply chain. Customers were scared, and the issue had attracted the attention of investors, regulators, and the national news media; Chipotle needed to respond.
Download or read book Chipotle Mexican Grill Inc Case Study written by Daniel Krier and published by . This book was released on 2014-12-15 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dan Krier reviews Chipotle's current business strategies and vision. He then uses that information to make strategic recommendations for the company's future.
Download or read book Short Selling for the Long Term written by Joseph Parnes and published by John Wiley & Sons. This book was released on 2020-03-26 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find a method to evaluate stocks— and build a record of impressive returns Short Selling for the Long Term describes the methods used by Joseph Parnes, President of Technomart, to obtain consistent returns in the stock market. Most investors fail to exceed the returns represented by the Standard and Poor’s Stock Index, but Parnes often does using his investment philosophy. This book outlines his method of stock assessment, providing an understandable formula. If the formula tells a reader to buy a stock, then, as explained, there is a significant chance that stock will go up. If the formula tells a reader to short a stock, then the book shows how there is a significant chance that the stock will go down. Parnes advocates the use of short selling as a long-term strategy in combination with long positions, so advisors and individual investors alike can profit in both rising and falling markets. While most investing books focus on how to make money over the long term in a rising markets, Parnes's focus on short selling as a way of capturing volatility sets this book apart from the crowd. He offers insights into the difference between option trading and shorting which make his system useful in both type of markets. • Profit in a bear market • Borrow the stock you want to bet against • Sell borrowed shares • Learn the secrets of long-term short selling strategy • Buy shares back and close by delivering at the new, lower price Short Selling for the Long Term is essential reading for investment advisors, fund managers, and individual investors.
Download or read book Chipotle Mexican Grill Inc written by Syvia Banda and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In late 2015, Chipotle Mexican Grill experienced a large-scale food safety crisis. The companys restaurants were identified as the source of an E. Coli outbreak that affected 14 states and led to more than 20 hospitalizations. Known for its Food With Integrity initiative, and having experienced a decade of explosive growth, the companys livelihood was being threatened by the design of its own supply chain. Customers were scared, and the issue had attracted the attention of investors, regulators, and the national news media; Chipotle needed to respond.
Download or read book Contemporary Strategy Analysis written by Robert M. Grant and published by John Wiley & Sons. This book was released on 2016-01-05 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt: A strategy text on value creation with case studies The ninth edition of Contemporary Strategy Analysis: Text and Cases focuses on the fundamentals of value creation with an emphasis on practicality. Topics in this edition include: platform-based competition and ecosystems of related industries; the role of strategy making processes; mergers, acquisitions and alliances; and strategy implementation. Within the twenty case studies, students will find leading companies that are familiar to them. This strategy analysis text is suitable for MBA and advanced undergraduate students.
Download or read book Company Profiles Chipotle Mexican Grill Inc written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Chipotle Mexican Grill Inc written by Alan Nathan Hoffman and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded by Steve Ells in 1993, Chipotle Mexican Grill quickly became one of the fastest growing restaurant chains in US history. People loved Chipotle because of the tasty and healthy food as well as its edgy, trendy, cool brand image. Chipotle established itself as a successful company practicing "conscious capitalism" by serving "food with integrity" - its supply chain and corporate culture were closely integrated from the time that ingredients were farmed, raised, harvested, and shipped to stores to the time the final product was placed on a customer's serving tray.By 2014, the fast-casual food market in the US became increasingly competitive and crowded with many new entrants, especially traditional fast food players who were attracted by the double-digit revenue growth. Being a public listed company, Chipotle had to meet Wall Street's high expectations of growth and earnings. Living up to analysts' expectations was becoming increasingly difficult for Chipotle.
Download or read book Strategic Staffing written by Jean Phillips and published by SAGE Publications. This book was released on 2023-01-05 with total page 638 pages. Available in PDF, EPUB and Kindle. Book excerpt: Formerly published by Chicago Business Press, now published by Sage Strategic Staffing equips both current and future managers with the knowledge and skills to adopt a strategic and contemporary approach to talent identification, attraction, selection, deployment, and retention. Grounded in research, this text covers modern staffing concepts and practices in an engaging and reader-friendly format. Author Jean Phillips expertly guides students in developing a staffing strategy that aligns with business objectives, accurately forecasting talent needs, conducting thorough job or competency analysis, and strategically sourcing potential recruits. The Fifth Edition includes the effects of the COVID-19 pandemic on staffing needs worldwide, new coverage of staffing-related technologies, and updated examples throughout, providing students with the latest and most relevant knowledge in the field. Included with this title: LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don′t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
Download or read book The Valuation Handbook Custom Chapter 14 written by Rawley Thomas and published by John Wiley & Sons. This book was released on 2009-10-01 with total page 806 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive guide to valuation written by a who's who of today's top practitioners The Valuation Handbook differs significantly from other related books on this topic because the contributors are practitioners, academics, and investment firms that explain how they value companies and other assets. It concentrates on specific and innovative valuation techniques, rather than the theoretical approaches more generally accepted and discussed. Given the extreme volatility of the stock market, valuation is a critical issue for analysts, investors, and businesses. Here, various professional contributors explain how their firms approach the valuation process, while academic contributors share their valuation consulting and research experience. Examines how to value assets in today's dynamic market setting Offers a broad spectrum of ideas from some of the top practitioners and academics in this field Highlights state-of-the-art approaches to company valuation Filled with in-depth insights and expert advice, The Valuation Handbook puts this difficult discipline in perspective.
Download or read book Form 10 K written by United States. Securities and Exchange Commission and published by . This book was released on 1949 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
