Download or read book China s Generation Y written by Michael Stanat and published by Homa & Sekey Books. This book was released on 2006 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on interviews and surveys conducted in Shanghai by the author, this is the first English book to look into all aspects of China's young generation - their life styles, relationships with family and society, views, dreams and development. Growing up during the information age, China's Generation Y (born between 1981 and 1995) is unlike any of its predecessors, sporting branded items and increasingly sharing some of the same ideas as western youth. Living in a rapidly developing country, this generation of teenagers in China will most likely be the political and business leaders of the world's next superpower by the year 2025. China's Generation Y explores these perspectives by delving into the nooks and crannies of Chinese teenagers' stories. The book is not only for those who seek to acquaint themselves with this crucial generation from the perspective of a western peer, but also for business leaders who wish to cater to the up-and-coming Chinese consumers. Informative and stimulating, this book will open up a new horizon for many in the west who will ultimately meet the need and challenge of this emerging Chinese generation.
Download or read book China s Generation Y and Youth Culture written by Michael Kennedy and published by GRIN Verlag. This book was released on 2014-01-29 with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2013 in the subject Orientalism / Sinology - Chinese / China, grade: A, Webster University, language: English, abstract: The post-1980 generation of Chinese or China’s Generation Y can be characterized by a number of factors. One of the most significant factors that characterizes China’s post-1980 generation that differs from previous generations is the strong materialistic attitude that has become apparent. One such example, as outlined by Yan (2006, pg. 255) is the dramatic embrace of McDonald’s in China. This embrace of McDonald’s and the slogan “I’m lovin’ it” or “jiu xihuan” resonates this life aspiration to achieve “instant individual gratification in terms of a pleasurable and comfortable material life”. This attitude is in opposition to China’s former generations who embraced a more collective mindset and had less desire for material gain. In contrast, China’s new generation are more comparable to American youth as having an “individualistic” and fun-seeking behavior that goes beyond social norms. However, where this differs is where Chinese and American youth perform such acts. While Americans may be more outwardly public about their behavior, the Chinese appear to place more emphasis on personal consumption. Furthermore, as Yan (2006, pg. 256) describes, this new generation also have ambitions in the field of business to build wealth in order to acquire more material wealth. In contrast under Chairman Mao, former generations were more concerned with being provided for through the communist system. Part of this reason is because of China’s new economic policies where advancing financially is more possible than ever and this new generation is responsible for fulfilling the dreams of their parents and to provide for them as they grow old.
Download or read book Generation Y in Consumer and Labour Markets written by Anders Parment and published by Routledge. This book was released on 2011-09-16 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded society overcrowded with commercial messages and a never-ending supply of choices and opportunities, Generation Y not only influences consumption patterns, they also bring their values to work life, thus changing the attitudes towards the employee-employer relationship and how work is being done. Generation Y particularly see work as a venue of self-realization and the boundaries between work and leisure time are becoming blurred—thus the consumer and labor markets converge in some critical dimensions. This book delves into the substantial research body on characteristics and behaviors of the Generation Y, including their relation to other generations and the role of understanding generations in developing effective and attractive organizations. It further outlines the experiences and best practice for attracting, recruiting, selling to, and communicating with Generation Y, based on the author’s experiences from hundreds of organizations where he has been involved as a consultant – offering the reader a better understanding of generations in marketing research, and the impact of generations in employee-employer relations.
Download or read book Current Issues in Asian Tourism Volume II written by C. Michael Hall and published by Routledge. This book was released on 2021-04-05 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Current Issues in Asian Tourism: Volume II draws together a collection of papers from Current Issues in Asian Tourism (CIAT). CIAT was launched by the editors of Current Issues in Tourism in response to the growing number of papers about tourism in Asia received by the journal and the increasing number of authors from Asian countries. This volume focuses on three aspects of Asian tourism. Firstly, the section on marketing, consumption and demand for Asian tourism includes papers on mega events, creative experiences, World Heritage Sites and pollution. Secondly, a group of papers focus on sustainable Asian tourism destinations including papers on investment, climate change, energy and local food. Finally, there are two chapters on Asian tourism research methods including the use of photography and qualitative methods. The papers in this book were originally published in Current Issues in Asian Tourism.
Download or read book Young China written by Zak Dychtwald and published by St. Martins Press-3PL. This book was released on 2018-02-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Tourism and Generation Y written by Pierre Benckendorff and published by CABI. This book was released on 2010 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at Generation Y in a tourism context; in broad conceptual terms such as trends and behaviour, and in applied terms, for example looking at particular types of travel that Generation Y takes part in, and tourism marketing aimed specifically at them. Benckendorff/Moscardo, James Cook Uni, Pendergast, Griffith Uni, Aus.
Download or read book China s Generation Gap written by Jiaming Sun and published by Routledge. This book was released on 2018-01-12 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on data collected for the Generation Gap Survey in Shanghai and updated to take into account contemporary trends, this book uses an empirical approach to study the generation gap in China. It covers various aspects of life from professional and family life to political participation and belief systems, analysing and comparing the values held by four different generations. Encompassing more than 2000 case studies and drawing on a wealth of fieldwork interviews, in particular it examines the experiences, thoughts and perceptions of adolescents, young adults, the middle-aged, and the elderly. As the largest sociological survey ever conducted regarding attitudes and value changes by different age groups in Shanghai, it highlights how social change and globalization have impacted on new generations, and the results indicate the dramatic difference and supersession of social ideologies between the generations. A unique piece of research, shedding light on a changing Chinese society, China’s Generation Gap will be of huge value to students and scholars of Chinese culture and society, Chinese social policy, globalisation and cultural studies.
Download or read book Current Issues in Asian Tourism written by Chris Cooper and published by Routledge. This book was released on 2020-06-09 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive volume was put together in response to the growing amount of research on tourism in Asia and an increasing number of authors from Asian countries. It concentrates on two aspects of Asian Tourism: first, the Asian tourists themselves, and second, economic development and tourism in the Asian region. The first part of the collection focuses on three areas: the motivations of different types of Asian tourist; the characteristics and behaviour of particular Asian tourist segments; and, finally, an analysis of specific research issues. The second part of the book then goes on to explore the governance and organisation of tourism in the Asian region, and the nature of Asian growth and competitiveness as it relates to tourism. The articles in this book were originally published in the journal Current Issues in Tourism.
Download or read book China s Millennials written by Eric Fish and published by . This book was released on 2016-08-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eric Fish provides compelling portraits of young Chinese as they struggle to cope with their country's wrenching socioeconomic and demographic transition after years of lofty expectations. He deftly captures their hopes, disillusionment, and rebellion in a system that is scrambling to keep them in line as they increasingly refuse to conform.
Download or read book Under Red Skies written by Karoline Kan and published by Hachette Books. This book was released on 2019-03-12 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A deeply personal and shocking look at how China is coming to terms with its conflicted past as it emerges into a modern, cutting-edge superpower. Through the stories of three generations of women in her family, Karoline Kan, a former New York Times reporter based in Beijing, reveals how they navigated their way in a country beset by poverty and often-violent political unrest. As the Kans move from quiet villages to crowded towns and through the urban streets of Beijing in search of a better way of life, they are forced to confront the past and break the chains of tradition, especially those forced on women. Raw and revealing, Karoline Kan offers gripping tales of her grandmother, who struggled to make a way for her family during the Great Famine; of her mother, who defied the One-Child Policy by giving birth to Karoline; of her cousin, a shoe factory worker scraping by on 6 yuan (88 cents) per hour; and of herself, as an ambitious millennial striving to find a job--and true love--during a time rife with bewildering social change. Under Red Skies is an engaging eyewitness account and Karoline's quest to understand the rapidly evolving, shifting sands of China. It is the first English-language memoir from a Chinese millennial to be published in America, and a fascinating portrait of an otherwise-hidden world, written from the perspective of those who live there.
Download or read book A Logistics It Strategy Firm Performance Generation Y Corporate Social Responsibility written by Archanna Arumugam and published by Partridge Publishing Singapore. This book was released on 2020-07-28 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: Malaysia’s manufacturing sector plays an integral role in enabling the growth of the country’s supply chain and continues evolution of the logistics role are obvious in the last two decades. Despite of the remarkable expansion of the industry, very few studies are focusing on logistics system’s contribution towards the organization performance. This study examine the factors that affect the organization performance of manufacturing firms from a logistics perspective. The variables employed to examine are logistics strategic, organizational structure and logistics information technology (LIT) towards organization performance of manufacturing firms. From the sample of data collection, the results indicated that logistics strategy, organizational structure and logistics information technology has significant relationship with organization performance. As the corporate social responsibility are growing popularity in Malaysia particularly, Malaysian generation Y who newly joined the workforce are found not only focus on the products and services but also on the response of the corporation CSR. This investigated the factors, such as consumers’ awareness, consumers’ trust and the willingness to pay premium price on CSR that have impact on the purchase intention. From survey collected, the findings demonstrated that the relationship between the willingness to pay premium price and purchase intention is the strongest, compared to the consumers’ trust on purchase intention. While, the consumers’ awareness on the purchase intention of Malaysian generation Y is weakest relationship among the other two factors.
Download or read book China s Youth written by Li Chunling and published by Brookings Institution Press. This book was released on 2021-09-28 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding the young adults who came of age during the rise of China's economic and global power This book by a prominent Chinese sociologist explores how China's youth will influence the country's future. Focusing on millennials—those born between the early 1980s and the mid-1990s—the book examines the status, lifestyles, attitudes, values, and behaviors of this key segment of the country's population. Li Chunling's study presents a native Chinese perspective on the increasingly diverse generation that at some point will assume leadership of the country. Among the key questions addressed in the book are: How do Chinese millennials differ both from preceding generations in China and from their counterparts around the world? How can current and future relations between Chinese millennials and the Chinese government be assessed? And, what are the factors or fault lines that have shaped the intra-generational differences among China's young people? Members of this age cohort are extraordinary, and in some respects unique, in contemporary China. Their ascent has accompanied five historic and far-reaching developments. These include China's rapid economic rise, the adoption of the one-child-per-family policy, the largest domestic rural-to-urban migration in Chinese history, the opening of extensive educational opportunities abroad, and the arrival of the digital era. Young Chinese citizens have developed a comprehensive understanding of the world much faster than previous generations; millennials see themselves not as extensions of the past, but rather as the innovators of the country's future. Through expansive and in-depth empirical research on Chinese millennials and younger age cohorts (people in their late teens and early 20s), Dr. Li's book illustrates how China's younger adults reflect the growing diversity and persistent inequality in society. The book also explores how their distinct characteristics and views will shape the country's trajectory. For the outside world, developing a better understanding of this unique generation is an urgent task, given that China now has more influence on the global economy and regional security than at any other point in modern history.
Download or read book Psychologist s Guide to Adolescents and Social Media written by Pierre Court and published by Academic Press. This book was released on 2021-09-23 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet has become a principal venue for social interaction. Young people are growing up in a world surrounded by technology that could have only been imagined a generation ago. Social media have crafted a landscape that has made connection with others easy. Yet this rise has become a concern. So, what is happening here? Why is it so compelling to use social media? Why is it difficult to quit social media? What impact can social media have on teenagers, their education, and their well-being? Should we be worried? What can be done to help? Psychologist's Guide to Adolescents and Social Media aims to deliver a deeper understanding regarding the psychology of social media, both positive and negative. This guide is divided into four parts. The reader will be guided through the purposes and merits of social media, the unintended consequences of using social media, author conducted research exploring the experiences of adolescent-aged school children, and what can be done to help those struggling with the overuse of social media, including assessment resources. Examines the consequences of using social media, including cyberbullying and internet addiction Explores what can be done to help those who need support with their social media use Features relevant real-life examples and interviews with adolescents
Download or read book Urban Mobility in Modern China written by Dennis Zuev and published by Springer. This book was released on 2018-04-20 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an empirically rich case-study of what is currently the most popular alternative-fuel vehicle in the history of motorization – the electric two-wheeler (e-bike). The book provides sociological insights into e-bike mobility in China and discusses politics, social practices and larger issues of mobility transition in urban China. Taking an accessible approach to the subject, the book identifies the main sociospatial conflicts regarding the use of e-bikes and discusses why electric two-wheeler mobility is important for the future of urban China and urban transportation globally. This book will be an invaluable read for urban geographers and transportation researchers, but also for academics and general readers interested in Chinese Studies, specifically in the area of urban mobility in China.
Download or read book Plugged In written by Tamara Erickson and published by Harvard Business Review Press. This book was released on 2008-10-07 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Plugged In, Tamara Erickson shows Gen Y's how to use their own unique strengths to understand and influence their professional relationships, to figure out how they define "success," and to help them find their way in the changing workplace. --from publisher description.
Download or read book European Journal of Tourism Research written by and published by Varna University of Management. This book was released on 2021-03-01 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: The European Journal of Tourism Research is an open-access academic journal in the field of tourism, published by Varna University of Management, Bulgaria. Its aim is to provide a platform for discussion of theoretical and empirical problems in tourism. Publications from all fields, connected with tourism such as tourism management, tourism marketing, tourism sociology, psychology in tourism, tourism geography, political sciences in tourism, mathematics, tourism statistics, tourism anthropology, culture and tourism, heritage and tourism, national identity and tourism, information technologies in tourism and others are invited. Empirical studies need to have either a European context or clearly stated implications for the European tourism industry. The journal is open to all researchers. Young researchers and authors from Central and Eastern Europe are encouraged to submit their contributions. The journal is indexed in Scopus and Clarivate Analytics' Emerging Sources Citation Index. There are no charges for publication. The editorial team welcomes your submissions to the European Journal of Tourism Research.
Download or read book Monthly Supplement written by and published by . This book was released on 1922 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt:
