Download or read book Chasing Cool written by Noah Kerner and published by Simon and Schuster. This book was released on 2007-05-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it factor? In this wide-ranging exploration the authors Noah Kerner, a celebrated marketing maverick, and Gene Pressman, legendary creative visionary and former co-CEO of Barneys New York, have uncovered surprising and universal patterns and trends. They systematically parse the successes and failures of the last few decades -- in music and fashion, magazines and food, spirits and hip-hop culture. Their discoveries are pulled together in this definitive book on the commerce of cool. Nike and Target endure as relevant brands not because of a shortsighted and gimmicky campaign. A dash of bling and a viral website don't amass long-term value. Brands are effectively developed when companies take substantial risk -- and face the possibility of real failure -- in order to open up the opportunity for real success. Chasing Cool includes interviews with more than seventy of today's most respected innovators from Tom Ford and Russell Simmons to Ian Schrager and Christina Aguilera. And through this accomplished assemblage, Pressman and Kerner dig beneath the surface and reveal how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not. In a multidimensional, entertaining, and eminently readable book that redefines how to appeal to today's savvy consumer, Kerner and Pressman explore the lessons to be learned by America's ongoing search for the ever-changing concept of cool. Readers will learn how to apply these lessons to their own businesses and creative projects in order to stand out in today's cluttered marketplace. "Simply chasing cool is really a bad idea; inspired by cool is a great idea. Walk the street, see what's going on, and spit it out in your own way. Don't do it because you research it, do it because you breathe it." -- Russell Simmons, chairman and CEO of Rush Communications "I can't imagine having to hire a so-called Cool Hunter. If I had to go to someone else to be cool, I'd just pack up my bags and find a new profession." -- Tony Hawk, professional skateboarder "It's possible to be both mainstream and edgy. You can be the Goliath but you always have to think and behave like the David." -- Scott Bedbury, former Nike and Starbucks marketing executive "I love looking at trend reports because then I know exactly what I shouldn't be doing." -- John Demsey, group president, Estée Lauder, MAC Cosmetics, Prescriptives, Sean John, and Tom Ford Beauty "I don't believe in creation by committee. I think it's impossible." -- Bonnie Fuller, chief editorial director and executive vice president of American Media Inc. "We had to make a big decision at MTV when I was there. Do we grow old with our audience or are we going to be the voice of young America? We made the decision to be the voice of young America, which meant we had to let people grow out of MTV." -- Bob Pittman, cofounder of MTV, former president of AOL

Download or read book Fashion Wise written by Maria Vaccarella and published by BRILL. This book was released on 2019-01-04 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume was first published by Inter-Disciplinary Press in 2013. Fashion-Wise offers an interdisciplinary and transcultural approach to the phenomenon of fashion, investigating its historical, socio-political and artistic aspects. The chapters collected in the volume discuss fashion in the contexts of personal and national identity, gender politics, phenomenology, psychoanalysis, history, consumer culture, ethics, education, performance studies, authenticity, disability studies, sport and celebrity culture. The authors included in this seven-part volume not only comment on the ways in which we have been ‘consuming’ fashion across centuries and cultures but also explore its relevance as a critical subject in cultural studies.

Download or read book Can You Survive Storm Chasing written by Elizabeth Raum and published by Capstone. This book was released on 2012 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: You're a meteorology student fascinated by storms. But Mother Nature can be unpredictable. Situations can quickly turn deadly when extreme weather is involved. What do you do when, You're in a van full of people and a tornado suddenly appears to be headed right for you? A hurricane gains strength along the Florida coast but you're unable to convince people to leave their homes? A flash flood suddenly strikes, putting you and your friends and family in mortal danger? Experience the life or death dilemmas that face storm chasers. YOU CHOOSE what you'll do next. The choices you make will either lead you to safety or to doom.

Download or read book Street Style written by Brent Luvaas and published by Bloomsbury Publishing. This book was released on 2016-04-07 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2019 John Collier Jr Award Street style blogging has experienced a meteoric rise in popularity over the last decade. Amateur photographers, often with no formal training in fashion, have become critical arbiters of taste and trends, influencing the representations that appear in magazines and on runways, and putting new cities on the fashion world map. This cutting-edge book documents the evolution of street style photography, from the fieldwork photos of early anthropology to the glamorized snapshots that appear on blogs today, and explores the structural shifts in the global fashion industry that street style has helped bring about. Chronicling author and anthropologist Brent Luvaas' experience over three years of blogging through vivid street imagery and rich ethnographic detail, this book turns the lens of street style photography back onto anthropology itself, arguing that the phenomenon is a powerful mode of amateur ethnography. Bloggers blur the distinction between professional and amateur, insider and outsider, self and brand. This book documents that blur from the ground level-from the streets of Philadelphia to the sidewalks of New York Fashion Week. Street Style is an essential read for students and scholars of fashion, anthropology, sociology, media and cultural studies, and fans of street style photography alike.

Download or read book Unleashed written by Harding, Simon and published by Policy Press. This book was released on 2012-08-29 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book in the UK or US to set on record the recent cultural phenomenon of the use of certain dog breeds - both legal and illegal - to 'convey status' upon their owners. Such dogs are easily visible on social housing estates throughout the UK and in projects in the USA and provide acquired authority, respect, power and control. However they are increasingly linked to urban street gangs as 'Weapon Dogs' and present a danger to the ordinary public especially those using parks and open spaces with increased injuries being presented at UK hospitals. Though initially slow to react, local and statutory authorities are now seeking to address the issue through action plans and interventions. Written in a fresh, engaging and accessible style, this unique book contextualizes the phenomenon in terms of sociology, criminology and public policy. It considers a complex mix of urban and social deprivation, social control of public space and the influence of contemporary media imagery and 'gangsta' culture. It will make essential reading for academics and policy makers in criminology and criminal justice and those working with animal rights/animal welfare groups.

Download or read book Lo written by Charles Fort and published by Library of Alexandria. This book was released on 2020-09-28 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Coolhunting written by Peter Gloor and published by Amacom. This book was released on 2022-09-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do the iPhone, Instagram, and TikTok all have in common? They're fresh, they're sexy, and most importantly -- they're cool. But while many companies embark on the eternal quest for the next big thing, very few know how to actually find it. Coolhunting will take readers into the very heart of the search and show them how to find trendsetters, spot innovations, and turn brilliant ideas into hot new trends. Major companies like Starbucks and Proctor & Gamble have already discovered the power of coolhunting. Now, anyone can learn how to: Tap into the "Tao of Cool" and identify the trends that are truly cutting-edge Cultivate the skills and techniques of highly effective coolhunters Pinpoint developing trends on the Internet by using smartbadges An invaluable tool for businesses of all sizes, Coolhunting will show leaders how to stay ahead of the curve and on the cutting edge of where their customers want to be taken.

Download or read book Brandweek written by and published by . This book was released on 2007 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book What Great Brands Do written by Denise Lee Yohn and published by John Wiley & Sons. This book was released on 2013-11-20 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.

Download or read book Chasing Kassie written by Cassie Colton and published by mystic marigold publishing LLC. This book was released on 2023-09-26 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kassie Stanton flees the mountain where she's been safe for months. What she hadn't counted on was falling in love with her rescuer. However, she's determined to face the man responsible for hurting her family. James Stanton and his enemies have other plans. Chase Winters is determined to protect the woman he loves and give her back her life...even if he disagrees with her decisions. When she is kidnapped, he knows his team is her only chance at rescue. But will she trust him enough to let him save her? Does she love him enough to fight for them?

Download or read book The Journal of the American Chamber of Commerce in Japan written by and published by . This book was released on 2007 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Chasing Religion in the Caribbean written by Peter Marina and published by Springer. This book was released on 2016-09-11 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on ten islands through the Caribbean, this ethnography examines how charismatic religious leaders develop creative transnational religious networking strategies that help spread the movement and increase its potential to become a greater force in shaping the future in the English-speaking Caribbean. The large and explosive global Charismatic movement spread in powerful ways in the small and tranquil English-speaking Caribbean. It is here in the deep Caribbean world of demonic possessions, spiritual demons, and supernatural healers where the Charismatic movement continues to shape a resilient culture. Placing the Charismatic movement in the realm of culture provides some highly surprising findings that reveal the potential of a religious movement and its ability for change in a late-modern social world.

Download or read book Blackjacks written by Tony Illman and published by Xlibris Corporation. This book was released on 2017-06-01 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is based on our lives. It starts very briefly in the United Kingdom and quickly moves to the Eastern Highland of Rhodesia. It moves through our childhood while we’re living in the eastern border areas, Umtali, Sabi Tanganda, and Chipinga. As we pass through our teenage years and become adults, it travels with us to Western Australia and then back to Chipinga. We share the lives of others as the Rhodesian Bush War escalates in what was a quiet and idyllic country town to one of the most dangerous and deadly districts in Rhodesia. Then the books deals with our final move back to Western Australia and our struggle to once again build a life for our children and ourselves. To most people, this may seem to be an unusual life, but to a Rhodesian, it would be considered pretty much the same story as many other families. Although it is our story, there are many stories told by others who have shared our way of life. It is about love, hate, and humor. It is about determination and desperation. It is about life and death and friendship and community spirit. Most of all, I hope it is a monument to those who died or were seriously injured, physically or mentally, black or white. It is also a salute to those incredible farmers, the Rhodesian armed forces, and those who worked in the rural areas during those troubled times. For me personally, writing this book has been a huge emotional journey.

Download or read book Reconstructing the Rubble written by Kevin Jack and published by Morgan James Publishing. This book was released on 2020-12-01 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: The lead pastor of Be Hope Church offers a guide for those who are questioning their faith and those who want to rebuild it. Questioning our long-held beliefs and assumptions can be a good thing. But deconstructing your faith can also lead to dismantling it completely. When one’s childlike faith is not sturdy enough to handle the doubts and struggles of adulthood, it needs rebuilt. In Reconstructing the Rubble, Kevin Jack walks readers through a spiritually healthy process of deconstruction and reconstruction. Jack helps readers understand what is happening with friends or family members who are suddenly questioning everything. And he offers advice on how to help loved ones rebuild their faith.

Download or read book When Journalism was a Thing written by Alexandra Kitty and published by John Hunt Publishing. This book was released on 2018-07-27 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journalism used to be a thing. It used to be a powerful and wonderful thing, yet now it has become a curiosity, and not even the Internet can resurrect it. When Journalism was a Thing considers the downfall and the reasons why, but also offers a model for a new approach to the once-noble profession.

Download or read book Motor Age written by and published by . This book was released on 1924 with total page 910 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Risk written by Kenny Luck and published by WaterBrook. This book was released on 2009-01-21 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you dare let Jesus take control of your life? Predictability. Control. Safety. Comfort. Jesus challenges God’s man to throw all those words out the window. Because, when it comes to your faith, all the energy spent eliminating risk from your life actually becomes a barrier to progress in your spiritual journey. Jesus said, “If you try to keep your life for yourself you will lose it. But if you give up your life for my sake…you will find true life” (Mark 8:35). There really is no such thing as the “safe life” when you are committed to Christ–when you seek to become God’s man. Instead, Jesus personally challenges you to bet your life totally on him. Risk is for men who are ready to go to the next level in their faith–and ready to say goodbye to playing it safe when it comes to radically trusting their Savior. Look for the Risk Workbook– a hands-on guide for personal or group study!