Download or read book Chasing Cool written by Noah Kerner and published by Simon and Schuster. This book was released on 2007-05-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it factor? In this wide-ranging exploration the authors Noah Kerner, a celebrated marketing maverick, and Gene Pressman, legendary creative visionary and former co-CEO of Barneys New York, have uncovered surprising and universal patterns and trends. They systematically parse the successes and failures of the last few decades -- in music and fashion, magazines and food, spirits and hip-hop culture. Their discoveries are pulled together in this definitive book on the commerce of cool. Nike and Target endure as relevant brands not because of a shortsighted and gimmicky campaign. A dash of bling and a viral website don't amass long-term value. Brands are effectively developed when companies take substantial risk -- and face the possibility of real failure -- in order to open up the opportunity for real success. Chasing Cool includes interviews with more than seventy of today's most respected innovators from Tom Ford and Russell Simmons to Ian Schrager and Christina Aguilera. And through this accomplished assemblage, Pressman and Kerner dig beneath the surface and reveal how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not. In a multidimensional, entertaining, and eminently readable book that redefines how to appeal to today's savvy consumer, Kerner and Pressman explore the lessons to be learned by America's ongoing search for the ever-changing concept of cool. Readers will learn how to apply these lessons to their own businesses and creative projects in order to stand out in today's cluttered marketplace. "Simply chasing cool is really a bad idea; inspired by cool is a great idea. Walk the street, see what's going on, and spit it out in your own way. Don't do it because you research it, do it because you breathe it." -- Russell Simmons, chairman and CEO of Rush Communications "I can't imagine having to hire a so-called Cool Hunter. If I had to go to someone else to be cool, I'd just pack up my bags and find a new profession." -- Tony Hawk, professional skateboarder "It's possible to be both mainstream and edgy. You can be the Goliath but you always have to think and behave like the David." -- Scott Bedbury, former Nike and Starbucks marketing executive "I love looking at trend reports because then I know exactly what I shouldn't be doing." -- John Demsey, group president, Estée Lauder, MAC Cosmetics, Prescriptives, Sean John, and Tom Ford Beauty "I don't believe in creation by committee. I think it's impossible." -- Bonnie Fuller, chief editorial director and executive vice president of American Media Inc. "We had to make a big decision at MTV when I was there. Do we grow old with our audience or are we going to be the voice of young America? We made the decision to be the voice of young America, which meant we had to let people grow out of MTV." -- Bob Pittman, cofounder of MTV, former president of AOL

Download or read book You Found Me written by Keith M. Robinson and published by Gospel Light Publications. This book was released on 2014-01-23 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: By the time Keith was 17 years old, his rap sheet included DUI, possession of narcotics and intent to distribute (that’s drug dealing). He was emaciated from drug use, dirty and rumpled, and under house arrest awaiting trial. That’s when a stranger paid him a visit, sitting down in his filthy room to touch his gaunt shoulder and pray. Maybe you are facing circumstances even worse than Keith’s. Maybe you’ve made choices that have hurt you and the people around you. Maybe your family has failed or damaged you, leaving scars you’re sure will never heal. Or maybe you just can’t bring yourself to care anymore, because you’ve forgotten how to dream big. How ever lost you are, you have not been abandoned—a relentless God is pursuing you. You Found Me is Keith’s story of a tragic life redeemed, but it’s more than that: It’s the story of anyone willing to be found.

Download or read book Fashion Wise written by Maria Vaccarella and published by BRILL. This book was released on 2019-01-04 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume was first published by Inter-Disciplinary Press in 2013. Fashion-Wise offers an interdisciplinary and transcultural approach to the phenomenon of fashion, investigating its historical, socio-political and artistic aspects. The chapters collected in the volume discuss fashion in the contexts of personal and national identity, gender politics, phenomenology, psychoanalysis, history, consumer culture, ethics, education, performance studies, authenticity, disability studies, sport and celebrity culture. The authors included in this seven-part volume not only comment on the ways in which we have been ‘consuming’ fashion across centuries and cultures but also explore its relevance as a critical subject in cultural studies.

Download or read book Fashion Capital Style Economies Sites and Cultures written by Jess Berry and published by BRILL. This book was released on 2020-05-06 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originating from the 2nd Global Fashion Conference hosted by Inter-Disciplinary.Net in Oxford, UK 2010.

Download or read book Consumer Tribes written by Avi Shankar and published by Routledge. This book was released on 2012-06-25 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the tribus, the many little groups we belong to, that are fundamental to our experience of life. Tribal Marketing shows that it is not individual consumption of products that defines our lives but rather that this activity actually facilitates meaningful social relationships. The social ‘links’ (social relationships) are more important than the things (brands etc.) The aim of this book is therefore to offer a systematic overview of the area that has been defined as “cultures of consumption”- consumption microcultures, brand cultures, brand tribes, and brand communities. It is though these that students of marketing and marketing practitioners can begin to genuinely understand the real drivers of consumer behaviour. It will be essential to everyone who needs to understand the new paradigm in consumer research, brand management and communications management.

Download or read book High Schoolers Meet Media Literacy written by Jim Wasserman and published by Rowman & Littlefield. This book was released on 2019-06-18 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: High school students today are no longer insulated from the vicissitudes of messaging/counter messaging in today’s always available, always blaring media (coming into their cars, homes, and ears through ever-more personal devices), including the cross-accusations of “fake news” that leave true seekers of information spinning in circles. Young people are no longer “future consumers,” as products they are not even old enough to buy are pitched to them, while groups with political agendas seek to make future voters already on their “team” before they first step into a voting booth. Fortunately, there is now a call for empowering teens with the knowledge and skills to decode such messaging so that they are no longer passive receptacles of messaging, but active participants in their own media processing. This is the field of media literacy.

Download or read book Consumer Culture Theory written by Domen Bajde and published by Emerald Group Publishing. This book was released on 2019-04-10 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference 2018. The book explores three narrative lines that were prevalent during the conference: 'Objects and their doings', 'Glocalization', and 'Constituting Markets'.

Download or read book Elementary Schoolers Meet Media Literacy written by Jim Wasserman and published by Rowman & Littlefield. This book was released on 2020-02-07 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world of media saturation, children today are not future consumers of information and goods, but targeted participants involved in a game in which they don’t know the rules or even that they are playing, yet one that will affect them throughout their lives. This teaching manual will help educators to not only introduce the concepts of economics, financial literacy, and media literacy to elementary students but supplies lessons designed to provide hands-on experiences recognizing, deconstructing, evaluating, and choosing for themselves whether to accept the tangible product or intangible message offered. The lessons help students to build a toolbox of analytical skills that they can carry with them and develop further throughout the rest of their lives to distinguish information from persuasion, from what people tell them they should believe to what the students, through critical thinking, decide is worthy of their belief.

Download or read book Emotion By Design written by Greg Hoffman and published by Twelve. This book was released on 2022-04-05 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most high-profile breakthrough campaigns. In EMOTION BY DESIGN, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insider’s guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman’s three favorite guiding principles: Creativity is a Team Sport Dare to be Remembered Leave a Legacy, Not Just a Memory Over the course of a twenty-seven-year Nike career—from intern to Chief Marketing Officer—Hoffman led teams in shaping and expressing Nike’s brand voice and identity through storytelling and experiences. Every story was distinct, yet the result was always the same: a strong emotional attachment between products and people—quite literally emotion by design. With fascinating stories about Nike’s most famous campaigns, EMOTION BY DESIGN shares Hoffman’s philosophy and principles on how to create an empowering brand that resonates deeply with people by unlocking the creativity within your organization and unleashing it out into the world.

Download or read book Deadly Cool written by Gemma Halliday and published by Gemma Halliday Publishing. This book was released on 2020-11-10 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: From #1 Amazon, New York Times & USA Today bestselling author Gemma Halliday comes an average day in an average high school that suddenly turns deadly... When Hartley Grace Featherstone heard the rumor that her boyfriend, Josh, was playing "hide the pom-poms" with the president of the Herbert Hoover High Chastity Club, she was crushed. When she found proof of his cheating, she was downright angry. But when she found the dead body of Miss Chastity herself, Courtney Cline, shoved into her boyfriend's closet, Hartley was something else altogether... scared for her life. Now Hartley's boyfriend Josh—scratch that, ex-boyfriend—is the #1 suspect in a murder, the police are watching Hartley's every move, and the only thing spreading faster than the gossip about Hartley is the fear that someone else at school may be next. Along with her faithful best friend and an unlikely ally in the bad-boy editor of the school paper, it's up to Hartley to find out who really offed her school's queen of mean. Before Hartley becomes the killer's next victim. Hartley Grace Featherstone Mysteries: Deadly Cool – book #1 Killer Looks – book #2 Wicked Games – book #3 "Irreverently funny voice... wicked pace... explosive conclusion!" ~ Booklist "Halliday balances the comedy and suspense notes well, keeping her characters intriguing and her narrative bright. Suspenseful fun." ~ Kirkus Reviews "This fun and outrageous mystery is a perfect mix of humor and horror that will have readers laughing while they try to figure out 'whodunit.'" ~ School Library Journal "I absolutely adore this series and these characters... it's smart, funny and full of heart." ~ The Book Life Rating: This book does not contain any scenes with graphic gore, violence, or sexual content. Its rating would be similar to a PG13 movie or Hallmark Channel mystery. Themes encountered by real teens are explored (including teen sex vs. abstinence), while keeping the overall rating and content appropriate for younger- and pre-teens. Consequences are shown for behaviors, and negative actions are not glorified.

Download or read book The Danger of Raising Nice Kids written by Timothy Smith and published by InterVarsity Press. This book was released on 2009-09-20 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nice is not enough. We are raising a generation of "nice" kids. Nice kids are well behaved and look good on the outside, but they often lack courageous character inside. Offering practical wisdom gleaned from his experience as a parent and family coach, Tim Smith helps you move your kids from simply polite to truly compassionate. He targets nine key qualities children need but often lack and shows you how to build them into your children by modeling core values and biblical practices. Your kids can be--and indeed, are meant to be--kingdom builders who help bring God's light and life to others through their decisions and influence. "Being nice won't help them stand apart," Tim says. "We need to strategically train our children to engage and challenge the popular views of our culture." Here is a clear, down-to-earth resource that will help you do just that. But be prepared for change--in you, in your kids and in the world.

Download or read book Research in Consumer Behavior written by Russell W. Belk and published by Emerald Group Publishing. This book was released on 2010-12-06 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents consumer research across both positivist and interpretivist methods. This title deals with such topics as: organic food consumption, luxury goods consumption by Chinese consumers, country of manufacture effects on product quality perceptions, and the nature and effects of cool consumption.

Download or read book Middle Schoolers Meet Media Literacy written by Jim Wasserman and published by Rowman & Littlefield. This book was released on 2019-01-19 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world of media saturation, children today are not future consumers of information and goods, but targeted participants involved in a game in which they don’t know the rules or even that they are playing, yet one that will affect them throughout their lives. This book is a teaching manual that helps teachers not only explain the concepts of consumer economics and media literacy to middle schoolers but supplies lessons for students to get hands-on experience recognizing, deconstructing, evaluating, and choosing for themselves whether to accept the tangible product or intangible message offered. Teachers can use the lessons to help students build a toolbox of analytical skills that they can carry with them and develop further throughout the rest of their lives to distinguish information from persuasion, from what people tell them they should believe to what the students, through critical thinking, decide is worthy of their belief.

Download or read book Street Style written by Brent Luvaas and published by Bloomsbury Publishing. This book was released on 2016-04-07 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2019 John Collier Jr Award Street style blogging has experienced a meteoric rise in popularity over the last decade. Amateur photographers, often with no formal training in fashion, have become critical arbiters of taste and trends, influencing the representations that appear in magazines and on runways, and putting new cities on the fashion world map. This cutting-edge book documents the evolution of street style photography, from the fieldwork photos of early anthropology to the glamorized snapshots that appear on blogs today, and explores the structural shifts in the global fashion industry that street style has helped bring about. Chronicling author and anthropologist Brent Luvaas' experience over three years of blogging through vivid street imagery and rich ethnographic detail, this book turns the lens of street style photography back onto anthropology itself, arguing that the phenomenon is a powerful mode of amateur ethnography. Bloggers blur the distinction between professional and amateur, insider and outsider, self and brand. This book documents that blur from the ground level-from the streets of Philadelphia to the sidewalks of New York Fashion Week. Street Style is an essential read for students and scholars of fashion, anthropology, sociology, media and cultural studies, and fans of street style photography alike.

Download or read book Sermons of Soul written by Iman Rappetti and published by Pan Macmillan South africa. This book was released on 2020-08-03 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sermons of Soul brings you the best-loved opening segments from Iman Rappetti’s award-winning radio show, POWER Talk. With each daily sermon, Iman sought to reach out to her listeners and give them something special before the day’s tough subjects unfolded on the programme. She wanted to create a moment for them to feel appreciated, thought of, challenged or cared for. Some days the sermon was a motivational letter, encouraging listeners to stay strong and confident, to have hope for themselves and the country. On other days it was different – a call to action, a sociopolitical critique, a powerfully moving assessment of how we were doing as a society. These few minutes became one of the most-listened-to segments in radio, so popular that people frequently called in to comment on the impact of the messages or stopped Iman in the street to talk about them. More than once, the sermons have been called life changing. Reading Iman’s labour of love will remind you of important issues at the same time as it will encourage and inspire you.

Download or read book Unleashed written by Harding, Simon and published by Policy Press. This book was released on 2012-08-29 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book in the UK or US to set on record the recent cultural phenomenon of the use of certain dog breeds - both legal and illegal - to 'convey status' upon their owners. Such dogs are easily visible on social housing estates throughout the UK and in projects in the USA and provide acquired authority, respect, power and control. However they are increasingly linked to urban street gangs as 'Weapon Dogs' and present a danger to the ordinary public especially those using parks and open spaces with increased injuries being presented at UK hospitals. Though initially slow to react, local and statutory authorities are now seeking to address the issue through action plans and interventions. Written in a fresh, engaging and accessible style, this unique book contextualizes the phenomenon in terms of sociology, criminology and public policy. It considers a complex mix of urban and social deprivation, social control of public space and the influence of contemporary media imagery and 'gangsta' culture. It will make essential reading for academics and policy makers in criminology and criminal justice and those working with animal rights/animal welfare groups.

Download or read book Superior Customer Value written by Art Weinstein and published by CRC Press. This book was released on 2012-02-24 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers — this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and fast-changing businesses, managers may lose sight of customers’ desires. And, consequently, customer experiences often fall far short of expectations. Written by an expert with more than fifteen years of experience, Superior Customer Value: Strategies for Winning and Retaining Customers, Third Edition benchmarks the best companies and shows you what it truly means to create world-class value for customers. The book is a state-of-the-art guide to designing, implementing, and evaluating a customer value strategy in service, technology, and information-based organizations. It explores key marketing planning issues that emphasize relationship management strategies to keep customers happy. See What’s New in the Third Edition: New topics include: Business models Co-creation of value Corporate entrepreneurship Customer experience management Customer value metrics Net promoter score Image Innovation Social media Expanded coverage of: Customer relationship management E-business opportunities Written as an academic textbook for use in MBA programs, the book is highly readable, practical, and action-oriented, giving managers at all levels of experience guidance on how to improve marketing operations and create customer-centric organizations. It explains valuable tools such as customer value funnel, customer value assessment, service-quality-image-price (SQIP) analysis, and CRM models. Each chapter has a customer value insight checklist, action items, and informative figures and tables. This revised edition addresses current trends in value-adding business practice, from understanding how to drive a market and find new ventures to the rise in customer importance of the online arena and new models and metrics for customer loyalty and retention. Great companies amaze and delight customers — Superior Customer Value offers a strategic blueprint to learn from the market leaders and apply those lessons to your organization. Art Weinstein discusses the book in several videos on the CRC Press YouTube Channel.