Download or read book Dissertation Abstracts International written by and published by . This book was released on 1990-06 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Strategic Marketing in the Global Forest Industries written by Heikki Juslin and published by . This book was released on 2002 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book American Doctoral Dissertations written by and published by . This book was released on 1989 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Strategic Management for Tourism Hospitality and Events written by Nigel Evans and published by Routledge. This book was released on 2015-01-30 with total page 729 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. Among the new features and topics included in this edition are: Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategy New international Tourism, Hospitality and Events case studies from both SME’s and large-scale businesses are integrated throughout to show applications of strategic management theory, such as objectives, products and markets and strategic implementation. Longer combined sector case studies are also included at the end of the book for seminar work. New content on emerging strategic issues affecting the tourism ,hospitality and events industries, such as innovation, employment, culture and sustainability Web Support for tutors and students providing explanation and guidelines for instructors on how to use the textbook and case studies, additional exercises, case studies and video links for students. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. This book is an essential resource to Tourism, Hospitality and Events students.

Download or read book The Marketing Renaissance written by David E. Gumpert and published by Wiley. This book was released on 1985-05-13 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Strategic Marketing written by Torsten Tomczak and published by Springer. This book was released on 2017-09-15 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dieses Lehrbuch führt in verständlicher, systematischer und knapper Form in die Problemfelder der Marketingplanung ein. Sowohl die Marketingplanung auf der Unternehmens- und Geschäftsfeldebene als auch die Planung des Marketing-Mix werden behandelt. Mit Hilfe von zahlreichen kurzen Fallbeispielen werden wesentliche Aspekte des Inhaltes veranschaulicht. Die Autoren haben in der 7. Auflage alle Kapitel überarbeitet und diverse neue Praxisbeispiele aufgenommen. Bei der Markenführung wurden einige Grundlagen ergänzt.

Download or read book Readings in Marketing Management written by Joel R. Evans and published by John Wiley & Sons. This book was released on 1984 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Competitive Advantage written by Michael E. Porter and published by Simon and Schuster. This book was released on 2008-06-30 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now beyond its eleventh printing and translated into twelve languages, Michael Porter’s The Competitive Advantage of Nations has changed completely our conception of how prosperity is created and sustained in the modern global economy. Porter’s groundbreaking study of international competitiveness has shaped national policy in countries around the world. It has also transformed thinking and action in states, cities, companies, and even entire regions such as Central America. Based on research in ten leading trading nations, The Competitive Advantage of Nations offers the first theory of competitiveness based on the causes of the productivity with which companies compete. Porter shows how traditional comparative advantages such as natural resources and pools of labor have been superseded as sources of prosperity, and how broad macroeconomic accounts of competitiveness are insufficient. The book introduces Porter’s “diamond,” a whole new way to understand the competitive position of a nation (or other locations) in global competition that is now an integral part of international business thinking. Porter's concept of “clusters,” or groups of interconnected firms, suppliers, related industries, and institutions that arise in particular locations, has become a new way for companies and governments to think about economies, assess the competitive advantage of locations, and set public policy. Even before publication of the book, Porter’s theory had guided national reassessments in New Zealand and elsewhere. His ideas and personal involvement have shaped strategy in countries as diverse as the Netherlands, Portugal, Taiwan, Costa Rica, and India, and regions such as Massachusetts, California, and the Basque country. Hundreds of cluster initiatives have flourished throughout the world. In an era of intensifying global competition, this pathbreaking book on the new wealth of nations has become the standard by which all future work must be measured.

Download or read book Plunkett s Almanac of Middle Market Companies 2009 written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2008-08 with total page 663 pages. Available in PDF, EPUB and Kindle. Book excerpt: A business development tool for professionals, marketers, sales directors, consultants and strategists seeking to understand and reach middle market American companies. It covers important business sectors, from InfoTech to health care to telecommunications. Profiles of more than 500 leading US middle market companies. Includes business glossary, a listing of business contacts, indexes and database on CD-ROM.

Download or read book Handbook of Financial Planning and Control written by Robert P. Greenwood and published by Routledge. This book was released on 2020-11-25 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides not only practical guidance on how to manage resources but also a critical examination of the conventional techniques of financial planning and control through the introduction of new approaches. Additional chapters have been added to introduce Strategic Management Accounting, Activity Based Costing and the Balanced Scorecard, New Performance Measures, Venture Capital, Knowledge Management and Outsourcing, and Financial Considerations of eBusiness. In this third edition, the book has been revised to encourage the reader to think about and reflect upon the emergence of recent principles and practices related to financial planning and control. While it is addressed primarily to business managers with an interest in financial planning and control, the range of subjects covered and the breadth of approach adopted by many of the contributors will make the Handbook of Financial Planning and Control especially useful to those managers in non-financial functions (as well as students of management) who must reconcile theory with the everyday reality of modern business practice.

Download or read book Strategy for Action II written by Giorgio Gandellini and published by Springer Science & Business Media. This book was released on 2013-01-26 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: The innovative and unique feature of this book is that it does not contain theoretical concept that cannot be translated into practice. This second volume expands the analysis of the strategic decisions, emphasizing the importance of a sustainable competitive advantage, and proposing an integrated conceptual and operational framework (the “Strateco Dashboard”), that complements and significantly improves the recent and well-known Blue Ocean approach to strategy development. Finally, it addresses the measurement of the performance of strategy in terms of value creation, highlighting differences and similarities, as well as strengths and weaknesses, of the main metrics. Furthermore, it proposes a comprehensive and operational framework for the assessment of the financial feasibility of strategy, through the measurement of the impact of the planned strategic moves on financial needs and the evaluation of their financial sustainability.

Download or read book Strategic Management written by Upendra Kachru and published by Excel Books India. This book was released on 2009 with total page 852 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in a lucid way, this book traverses the entire panorama of strategic management.

Download or read book Grow Globally written by Mona Pearl and published by John Wiley & Sons. This book was released on 2011-08-24 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover proven strategies and solutions for successful participation in the global market With less than fifty percent of middle market US companies succeeding at going global, corporate executives need to know how to build effective global execution platforms that will allow their organizations to thrive in a global economy. Filled with case studies and indispensable checklists, Grow Globally guides executives in crafting an actionable global strategy that will not only stand the test of change—but that will also be on target, on budget, and on time. Reveals how to anticipate change in global decision-making and execution Explores how to identify trends and respond to differences between internal corporate culture and the target culture Includes case studies, checklists, process visuals and resources, plus a website that hosts online tools and materials As the world becomes more dependent on technology and trade borders gradually disappear, your company needs to acquire the tools and skills necessary to compete in the global market. Grow Globally presents the skills needed to build a global execution platform that will keep your organization relevant and competitive in the international landscape.

Download or read book The PIMS Principles written by Robert Dow Buzzell and published by Simon and Schuster. This book was released on 1987 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to the powerful, proven method of strategic planning for top profitability. Illustrated.

Download or read book How to Price Your Products and Services written by and published by Harvard Business Review Press. This book was released on 1991 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Plunkett s Almanac of Middle Market Companies 2007 written by Plunkett Research Ltd and published by Plunkett Research, Ltd.. This book was released on 2006-07 with total page 661 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a business development tool for professionals, marketers, sales directors, consultants and strategists seeking to understand and reach middle market American companies. This work covers important business sectors, from InfoTech to health care to telecommunications. It includes profiles of more than 500 US middle market companies.

Download or read book Principles of Marketing written by Gary M. Armstrong and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.