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Book Marketing Opportunities and Challenges in a Changing Global Marketplace

Download or read book Marketing Opportunities and Challenges in a Changing Global Marketplace written by Shuang Wu and published by Springer Nature. This book was released on 2020-06-15 with total page 701 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Book Curriculum Challenges and Opportunities in a Changing World

Download or read book Curriculum Challenges and Opportunities in a Changing World written by Bill Green and published by Springer Nature. This book was released on 2021-03-18 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together voices and perspectives from across the world and draws in a new generation of curriculum scholars to provide fresh insight into the contemporary field. By opening up Curriculum Studies with contributions from twelve countries—including every continent—the book outlines and exemplifies the challenges and opportunities for transnational curriculum inquiry. While curriculum remains largely shaped and enabled nationally, global policy borrowing and scholarly exchange continue to influence local practice. Contributors explore major shared debates and future implications through four key sections: Decolonising the Curriculum; Knowledge Questions and Curriculum Dilemmas; Nation, History, Curriculum; and Curriculum Challenges for the Future.

Book All change please    challenges and opportunities of the energy transition

Download or read book All change please challenges and opportunities of the energy transition written by Andreas Stefansky and published by BoD – Books on Demand. This book was released on 2022-01-27 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: The annual meeting of the ARLs Junges Forum forum for young professionals on 6-8 October 2016 in Leipzig addressed various aspects of the energy transition-when, where, how and why? In presentations and discussion groups, they considered not only technical, legal and planning aspects related to infrastructure expansion and the management and structuring of the energy transition, but also its significance for spatial development. The focus of the annual meeting was selected in view of the current importance of the issue. The transition is a process intended to ensure a safe, environmentally friendly and economically successful future and as such involves a broad spectrum of social, planning and scientific challenges and opportunities that require more in-depth consideration and analysis. The following questions thus provided the starting points for the presentations: What are the key action areas for the implementation of the energy transition? How will the cities and the countryside of the future look? How do the various actors behave and how do they react to different technologies? Where and why do conflicts and competition emerge and how can resistance and acceptance be dealt with? These key questions were the focus of the annual meeting and informed the following themes: How smart is the city of the future? Pole position for new form: of mobility and We say no! - public protest in the energy transition.

Book Climate Change and Select Financial Instruments An Overview of Opportunities and Challenges for Sub Saharan Africa

Download or read book Climate Change and Select Financial Instruments An Overview of Opportunities and Challenges for Sub Saharan Africa written by Anna Belianska and published by International Monetary Fund. This book was released on 2022-11 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sub-Saharan Africa (SSA) is the region in the world most vulnerable to climate change despite its cumulatively emitting the least amount of greenhouse gases. Substantial financing is urgently needed across the economy—for governments, businesses, and households—to support climate change adaptation and mitigation, which are critical for advancing resilient and green economic development as well as meeting commitments under the Paris Agreement. Given the immensity of SSA’s other development needs, this financing must be in addition to existing commitments on development finance. There are many potential ways to raise financing to meet adaptation and mitigation needs, spanning from domestic revenue mobilization to various forms of international private financing. Against this backdrop, SSA policymakers and stakeholders are exploring sources of financing for climate action that countries may not have used substantially in the past. This Staff Climate Note presents some basic information on opportunities and challenges associated with these financing instruments.

Book Public Policy in the United States

Download or read book Public Policy in the United States written by Mark E Rushefsky and published by Routledge. This book was released on 2014-12-18 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fifth edition of this well-regarded text covers the period up through the 2012 elections. It has been revised to make it sleeker, more concise, and up-to-date with a clear organisational structure. This edition accomplishes these three important goals: First, it introduces readers to the American approach to public policy making as it has been shaped by our political institutions, changing circumstances, and ideology. Second, it surveys American public policy and policymaking in all the major policy areas from economic policy to health care policy to environmental policy, and does so clearly and even-handedly, with well-selected illustrations, case studies, terms, and study questions. Finally, in addition to providing analytical tools and empirical information, the book challenges readers to come to terms with the widely shared but often competing values that must be balanced and rebalanced in the ongoing policy making process, affecting issues of the highest concern to the American public.

Book The Imagination Machine

Download or read book The Imagination Machine written by Martin Reeves and published by Harvard Business Press. This book was released on 2021-06-08 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide for mining the imagination to find powerful new ways to succeed. We need imagination now more than ever—to find new opportunities, rethink our businesses, and discover paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it in a systematic way? The Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, Martin Reeves of Boston Consulting Group's Henderson Institute and Jack Fuller, an expert in neuroscience, provide a fascinating look into the mechanics of imagination and lay out a process for creating ideas and bringing them to life: The Seduction: How to open yourself up to surprises The Idea: How to generate new ideas The Collision: How to rethink your idea based on real-world feedback The Epidemic: How to spread an evolving idea to others The New Ordinary: How to turn your novel idea into an accepted reality The Encore: How to repeat the process—again and again. Imagination is one of the least understood but most crucial ingredients of success. It's what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to transformation—especially during a crisis. The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools at your disposal.

Book Challenge and Change

Download or read book Challenge and Change written by Norma C. Noonan and published by Springer. This book was released on 2016-11-11 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume addresses how the state system, the organizing political institution in world politics, copes with challenges of rapid change, unanticipated crises, and general turmoil in the twenty-first century. These disruptions are occurring against the background of declining US influence and the rising power of countries in Asia, Africa, and Latin America. Traditional inter-state security concerns coexist with new security preoccupations, such as rivalries likely to erupt over the resources of the global commons, the threat of cyber warfare, the ever-present threat of terrorism, and the economic and social repercussions of globalization. The contributors explore these key themes and the challenges posed by rapid change.

Book Climate Change and Human Well Being

Download or read book Climate Change and Human Well Being written by Inka Weissbecker and published by Springer Science & Business Media. This book was released on 2011-08-04 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Climate change is increasing the severity of disasters and adverse weather conditions worldwide, with particularly devastating effects on developing countries and on individuals with lower resources. Climate change is likely to impact mental health and psychosocial well-being via multiple pathways, leading to new challenges. Direct effects such as gradual environmental changes, higher temperatures, and natural disasters, are likely to lead to more indirect consequences such as social and economic stressors, population displacement, and conflict. Climate change, largely the product of industrialized nations, is projected to magnify existing inequalities and to impact the most vulnerable, including those with low resources, individuals living in developing countries and specific populations such as women, children and those with pre-existing disabilities. This book outlines areas of impact on human well being, consider specific populations, and shed light on mitigating the impact of climate change. Recommendations discuss ways of strengthening community resilience, building on local capacities, responding to humanitarian crises, as well as conducting research and evaluation projects in diverse settings.

Book Leading Successful Change  Revised and Updated Edition

Download or read book Leading Successful Change Revised and Updated Edition written by Gregory P. Shea and published by University of Pennsylvania Press. This book was released on 2020-02-11 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this revised and updated edition of Leading Successful Change, Gregory Shea and Cassie Solomon share success stories from a host of companies including Twitter and Viacom. They offer a tested method for leading successful change, which they have developed over a combined 50 years of helping organizations do just that.

Book Remarkable Changes

Download or read book Remarkable Changes written by Jane Seymour and published by Harper Collins. This book was released on 2009-10-06 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this inspiring memoir, internationally beloved actress Jane Seymour shows how she has learned to embrace and learn from the many changes in her life Now fifty, Jane Seymour––the eternally beautiful star of Dr. Quinn, Medicine Woman and countless other television shows and films––is a living testament to the rewards of embracing midlife and its challenges eagerly and gracefully. In Remarkable Changes, she leads the reader through the challenges of those years––from the physical changes that come with the territory to the emotional transformations that accompany this passage of life. From understanding the stages of change, to making every moment significant, she helps us find the true value in our life transitions, from marriage and divorce to career changes to milestones in the lives of our parents and children. Whether we initiate change in our life or it is thrust upon us by circumstances beyond our control, Jane shows that we should stop coping with change and start actively incorporating it into our lives, using the hard–won wisdom we? all gained through the years. Holding up as an example her own life and the lives of those closest to her, Seymour empowers us to accept life shifts and teaches us how to take even the toughest situations and turn them into strengthening tools. She talks about her own experiences with divorce and remarriage, children and stepchildren, and her new twin boys, and she describes her indomitable mother's difficult years in a World War II prison camp in Indonesia. Her best friend faced her own challenges when learning to understand her son's mental illness, and another friend started a grief recovery organization when his wife and son were murdered. We all need to face the beginnings and endings that make up our constantly changing lives. And this warm, inspiring book shows that we can all learn how to make each change remarkable.

Book The Dance of Change

Download or read book The Dance of Change written by Peter M. Senge and published by Crown Currency. This book was released on 2014-05-14 with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since Peter Senge published his groundbreaking book The Fifth Discipline, he and his associates have frequently been asked by the business community: "How do we go beyond the first steps of corporate change? How do we sustain momentum?" They know that companies and organizations cannot thrive today without learning to adapt their attitudes and practices. But companies that establish change initiatives discover, after initial success, that even the most promising efforts to transform or revitalize organizations—despite interest, resources, and compelling business results—can fail to sustain themselves over time. That's because organizations have complex, well-developed immune systems, aimed at preserving the status quo. Now, drawing upon new theories about leadership and the long-term success of change initiatives, and based upon twenty-five years of experience building learning organizations, the authors of The Fifth Discipline Fieldbook show how to accelerate success and avoid the obstacles that can stall momentum. The Dance of Change, written for managers and executives at every level of an organization, reveals how business leaders can work together to anticipate the challenges that profound change will ultimately force the organization to face. Then, in a down-to-earth and compellingly clear format, readers will learn how to build the personal and organizational capabilities needed to meet those challenges. These challenges are not imposed from the outside; they are the product of assumptions and practices that people take for granted—an inherent, natural part of the processes of change. And they can stop innovation cold, unless managers at all levels learn to anticipate them and recognize the hidden rewards in each challenge, and the potential to spur further growth. Within the frequently encountered challenge of "Not Enough Time," for example—the lack of control over time available for innovation and learning initiatives—lies a valuable opportunity to reframe the way people organize their workplaces. This book identifies universal challenges that organizations ultimately find themselves confronting, including the challenge of "Fear and Anxiety"; the need to diffuse learning across organizational boundaries; the ways in which assumptions built in to corporate measurement systems can handcuff learning initiatives; and the almost unavoidable misunderstandings between "true believers" and nonbelievers in a company. Filled with individual and team exercises, in-depth accounts of sustaining learning initiatives by managers and leaders in the field, and well-tested practical advice, The Dance of Change provides an insider's perspective on implementing learning and change initiatives at such corporations as British Petroleum, Chrysler, Dupont, Ford, General Electric, Harley-Davidson, Hewlett-Packard, Mitsubishi Electric, Royal DutchShell, Shell Oil Company, Toyota, the United States Army, and Xerox. It offers crucial advice for line-level managers, executive leaders, internal networkers, educators, and others who are struggling to put change initiatives into practice.

Book Challenges and Opportunities for Change in Food Marketing to Children and Youth

Download or read book Challenges and Opportunities for Change in Food Marketing to Children and Youth written by Institute of Medicine and published by National Academies Press. This book was released on 2013-06-14 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: The childhood obesity epidemic is an urgent public health problem. The most recent data available show that nearly 19 percent of boys and about 15 percent of girls aged 2-19 are obese, and almost a third of U.S. children and adolescents are overweight or obese (Ogden et al., 2012). The obesity epidemic will continue to take a substantial toll on the health of Americans. In the midst of this epidemic, children are exposed to an enormous amount of commercial advertising and marketing for food. In 2009, children aged 2-11 saw an average of more than 10 television food ads per day (Powell et al., 2011). Children see and hear advertising and marketing messages for food through many other channels as well, including radio, movies, billboards, and print media. Most notably, many new digital media venues and vehicles for food marketing have emerged in recent years, including Internet-based advergames, couponing on cell phones, and marketing on social networks, and much of this advertising is invisible to parents. The marketing of high-calorie, low-nutrient foods and beverages is linked to overweight and obesity. A major 2006 report from the Institute of Medicine (IOM) documents evidence that television advertising influences the food and beverage preferences, requests, and short-term consumption of children aged 2-11 (IOM, 2006). Challenges and Opportunities for Change in Food Marketing to Children and Youth also documents a body of evidence showing an association of television advertising with the adiposity of children and adolescents aged 2-18. The report notes the prevailing pattern that food and beverage products marketed to children and youth are often high in calories, fat, sugar, and sodium; are of low nutritional value; and tend to be from food groups Americans are already overconsuming. Furthermore, marketing messages that promote nutrition, healthful foods, or physical activity are scarce (IOM, 2006). To review progress and explore opportunities for action on food and beverage marketing that targets children and youth, the IOM's Standing Committee on Childhood Obesity Prevention held a workshop in Washington, DC, on November 5, 2012, titled "New Challenges and Opportunities in Food Marketing to Children and Youth."

Book The Challenges of Change

    Book Details:
  • Author : Dr. Peter W. Tischmann
  • Publisher : Xlibris Corporation
  • Release : 2007-09-26
  • ISBN : 1465318240
  • Pages : 259 pages

Download or read book The Challenges of Change written by Dr. Peter W. Tischmann and published by Xlibris Corporation. This book was released on 2007-09-26 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dr. Peter W. Tischmann, a native of Hannover, Germany, has over 30 years of senior management experience in the luxury hotel industry with an extensive background in repositioning luxury hotels acknowledged for quality and service. Amongst his many accomplishments are the re-opening of The St. Regis, a landmark property in New York City, as well as the repositioning of the Ciragan Palace Hotel in Istanbul, Turkey, which under Dr. Tischmanns tenure reached the # 14 position amongst the 100 worlds best hotels as listed by Institutional Investor. His commitment to quality and service, combined with a strong visionary leadership have earned him numerous international recognitions, amongst others the prestigious Award for Excellence from Leaders magazine. With the undertake of one of his recent assignments at the Helmsley Park Lane Hotel in New York, known for a strong union environment as well as its illustrious owner, Mrs. Leona M. Helmsley, Dr. Tischmann has added new perspectives to his vast experience in managing a change process. Caring about people and the development of future, young hoteliers, is one of Dr. Tischmanns priorities and has led him to lecture on this subject in universities and business schools in Europe and in the United States. The attached manuscript about the Challenges of Change describes the impact of such change on the attitude and human behavior of the people affected by such change. It combines many years of real life experience with thorough research in pursuit of his objective to publish an outstanding book on this subject. In an attempt to make the reading of a comprehensive subject such as the process of change easy to understand, Dr. Tischmann has developed a new interesting format to his book, which makes it unique amongst the many business books available today.

Book Employment Relations in the 21st Century

Download or read book Employment Relations in the 21st Century written by Valeria Pulignano and published by Kluwer Law International B.V.. This book was released on 2019-11-07 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: It cannot be denied that in recent decades, for many if not most people, work has become unstable and insecure, with serious risk and few benefits for workers. As this reality spills over into political and social life, it is crucial to interrogate the transformations affecting employment relations, shape research agendas, and influence the policies of national and international institutions. This single volume brings together thirty-nine scholars (both academics and experienced industrial relations actors) in the fields of employment relations and labour law in a forthright discussion of new approaches, theories, and methods aimed at ameliorating the world of work. Focusing on why and how work is changing, how collective actors deal with it, and the future of work from different disciplinary angles and at an international level, the contributors describe and analyse such issues and topics as the following: new forms of social protection and representation; differences in the power relations of workers and political dynamics; balancing protection of workers’ dignity and promotion of productivity; intersection of information technology and workplace regulation; how the gig economy undermines legal protections; role of professional and trade associations; workplace conflict management; lay judges in labour courts; undeclared work in the informal sector of the labour market; work incapacity and disability; (in)coherence of the work-related case law of the European Court of Justice; and business restructurings. Derived from a major conference held in Leuven in September 2018, the book offers an in-depth understanding of the changing world of work, its main transformations, and the challenges posed to classical employment relations theories and methods as well as to labour law. With its wide range of insights, analysis, and reflection, this unique contribution to the study of industrial relations offers an authoritative reference guide to scholars, policymakers, trade unions and business associations, human resources professionals, and practitioners who need to deal with the future of work challenges.

Book Challenges and Opportunities for U S  China Cooperation on Climate Change

Download or read book Challenges and Opportunities for U S China Cooperation on Climate Change written by United States. Congress. Senate. Committee on Foreign Relations and published by . This book was released on 2009 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Changing Face of Health Care Social Work

Download or read book The Changing Face of Health Care Social Work written by Sophia F. Dziegielewski, PhD, LCSW and published by Springer Publishing Company. This book was released on 2019-08-12 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical guide provides the knowledge and skills social workers need when navigating the complex health care environment, while having to continuously adapt to change. Substantially revised and updated, the fourth edition delivers a wealth of new information reflecting the rapidly evolving health care landscape. Full of practice-oriented advice, it encompasses all aspects of professional health care social work in the U.S. health care system, across all key settings. Throughout the fourth edition there is a strong emphasis on the importance of developing best practices that are evidence-based, culturally-sensitive, supportive, and ethically accountable. The book is also a call to action for social workers, who must not only be therapeutically effective but also professionally competitive with other health care providers offering similar services. Each chapter contains professional profiles in diverse practice areas along with a glossary, reflective questions, and relevant websites. New to the Fourth Edition: Major updates on all recent changes in health care practice and the ACA and the role of the health care social worker, including an increased emphasis on the role of social justice Updated information related to the NASW Code of Ethics, including use of technology and evaluation Increased emphasis on Evidence-Based Practice throughout Updated with the different roles of social workers, including medical social work in the military, VA hospitals and clinics, and advocacy for those who are serving or have served New sections on behavioral health and integrative practice, telehealth, Institutional Review Boards (IRBs), social work practice in emergency departments, and home health, intimate partner/domestic violence, mandated reporting, and duty to protect/duty to warn Major changes to health and mental health assessment, including updated DSM-5 and WHO assessments Examining ethical dilemmas, including vaccinations and new sections on pain and spirituality Completely rewritten content on prevention, health, and wellness coaching Key Features: Encompasses all aspects of professional health care social work in the U.S. health care system, across key settings and patient populations Highlights the need for more organizational and leadership knowledge Provides tools for adapting to all major changes in health care with updated roles and functions Includes a wealth of advice through professional profiles Supplementary material for instructors includes PowerPoints and an Instructor’s Manual with sample syllabus, course-related CSWE accreditation suggestions, classroom activities, and a test bank for each chapter

Book Leading Change

Download or read book Leading Change written by John P. Kotter and published by Harvard Business Press. This book was released on 2012 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the ill-fated dot-com bubble to unprecedented merger and acquisition activity to scandal, greed, and, ultimately, recession -- we've learned that widespread and difficult change is no longer the exception. By outlining the process organizations have used to achieve transformational goals and by identifying where and how even top performers derail during the change process, Kotter provides a practical resource for leaders and managers charged with making change initiatives work.