Download or read book Celebrity Branding You written by J. W. Dicks and published by D & N Pub. This book was released on 2008-02-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrity Branding You: A Revolutionary System for Entrepreneurs and Professionals to Become the Go-To Expert, Dominate Your Field, and Eliminate the Competition is a step by step practical guide for businesses and solo-preneurs to make their market Personality Driven. Personality Driven marketing allows you to leverage the one asset you have that no one else has - YOU! Follow Attorneys and Marketing Gurus JW Dicks, Esq. & Nick Nanton, Esq. through their proven formula for turning business people into Celebrities.
Download or read book Celebrity Branding You written by Esq Jack Dicks and published by . This book was released on 2013-03-01 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advice for creating a brand for you and your business.
Download or read book Celebrity Branding written by Shareen Kaheaku and published by . This book was released on 2019-11-02 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrity Branding was written with one thing in mind; for both parties involved to win. Every celebrity goes through a period in their life, where they desire to make additional income. Some celebrities endorse brands that are new while others endorse brands that are well known and more established. With this book you will learn how to become a brand sponsor and how to utilize a celebrity for branding. To those interested in Celebrity Branding, Welcome to My World, where the glam and glitz meets marketing. We all know that Marketing, is the key to success in any business endeavor you choose to get into. The tools in this book will help to connect celebrities with businesses. Celebrity Branding can boost your business and take it to the top almost overnight. Key note speakers, Influencer's, Artist's and Mentor's can help you to find your voice. Make that mass movement, and start living the life you were meant to live. Extraordinary lives are built by branding. The time is now, branding your message through a celebrity may increase your chances drastically. Your message matters, so make it count. The real secrets to transforming your life. From my experience with promotions, it gave me this idea to utilize the local celebrities, during events to help boost a brand sponsor. As a Celebrity photographer it made my job easier and more exciting again. Hope you enjoy this book. This book will help you learn the following; How Celebrity endorsements help to boost a brand, the pros and cons of Celebrity Branding, and about paid and unpaid endorsements. If you are ready to begin Celebrity Branding yourself and to be successful in this field, start the process by buying this book. Happy Branding! #KPI-Mentor "Strive for Excellence"-Kulia I ka nu'u #Aloha'Aina
Download or read book The Power of Personal Branding written by Tim O'Brien and published by Mendham Publishing. This book was released on 2007 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Why is personal branding so important today? At one time, superior skills, great resources and inside knowledge gave you a competitive advantage; now they are merely prerequisites if you even hope to compete in today's marketplace. Our personal brand--the word or phrase we want others to think of when they think of us--is all that is left to differentiate us from the pack. Because your personal brand is uniquely about you, it will never become a commodity. Statistics overwhelmingly show people buy personalities and ideas long before they buy products or services. The challenge for most professionals is that they lack the discipline necessary to define their personal brands. As a result, their peers select it for them. Unfortunately, the personal brand others select for you will not always be the personal brand you would have selected for yourself. This is where The Personal Branding Group comes in."--Descripción del editor.
Download or read book Status Update written by Alice E. Marwick and published by Yale University Press. This book was released on 2013-11-26 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents an analysis of social media, discussing how a technology which was once heralded as democratic, has evolved into one which promotes elitism and inequality and provides companies with the means of invading privacy in search of profits.
Download or read book Branding Marketing You Through Teams written by Donna Rachelson and published by Porcupine Press Trading Under Dgr Writing & Resear. This book was released on 2013-09 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Description of Book: Branding & Marketing YOU through Teams is the 2013 successor to author Donna Rachelson's best-selling Branding & Marketing YOU - first published in 2011 - which focused on personal brand development. This book, which has already garnered critical acclaim is based on interviews conducted with teams at Microsoft, Sanlam, the MTN-Qhubeka cycling team, Gift of the Givers, Demographica and the Protea Hotels Group. The fascinating 'conversations' that result, provide fresh and valuable insights into what makes teams effective and how they contribute to brand development. The book is written in a very conversational, accessible style and will be of interest to anyone in business or private life with an interest in marketing, communications, branding or reputation management. About the Author: Donna Rachelson, MBA, branding and marketing specialist, is the author of the best-selling Branding & Marketing YOU. In response to demand for how brands and teams can thrive together, she's now crafted Branding & Marketing YOU through TEAMS, to reveal the secrets of harnessing their combined power. She's held marketing director positions in blue chip organisations including Nando's, the South African Institute of Chartered Accountants (SAICA), marketing positions at Standard Bank and AECI, and is currently a guest lecturer at GIBS (Gordon Institute of Business Science). Donna is CEO of the company, Branding & Marketing YOU, which helps individuals, teams or businesses 1) develop branding and marketing strategies 2) execute those strategies, and 3) market themselves in an innovative and impactful manner. She's coached people across more than twenty blue chip clients, including Microsoft, Discovery, Deloitte, Standard Bank, Nedbank, Basil Read, Anglo American, McKinsey and SABMiller. In her spare time, Donna enjoys assisting NGOs to market themselves. She loves spending time with her family on adventures, running, skiing and chocolate. Strictly in that order. Her motto, which drives her commitment, is 'Making a marketing difference every day'. Endorsements: ..". should be read, not only by marketers, but by everyone who is in business and wants to know how to make teamwork work." Chris Moerdyk - Marketing Analyst "I recommend this book to my team and other teams. It not only contains amazing stories of great teams in South Africa that we can all learn from, but it inspired me to carry on raising the bar." Monica Singer - CEO, Strate ..". explores the concept of leading teams, exposes some of the local talent we should celebrate, and offers telling insights." Jeremy Sampson - Visiting Professor, University of Cape Town Graduate School of Business and Group Executive Chairman, InterbrandSampsonDevilliers ..". a timely and insightful experience-based book..." Thebe Ikalafeng - global African advisor, author on branding and reputation leadership and founder of Brand Africa. "This is a must-read for all leaders!" Allen Swiegers - Chief Operating Officer, Deloitte Southern and East Africa "Donna Rachelson has achieved that rare thing - a business book that is useful, interesting and accessible to anyone who wants to learn more about marketing..." Mandy Collins - business writing course co-ordinator, Allaboutwriting
Download or read book The Secrets of Cyber Celebrity Branding r written by Mitchell and published by Jor'el Mitchell. This book was released on 2019-04-25 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like Richard Branson, Kim Kardashian, Oprah & Tony Robbins, You too have what it takes to be a powerful personal brand? Are you ready to bring your passions, talents, skills, and personality into one cohesive brand package to take you or your business to the next level, while learning the secrets of the cyber rich? When it comes to attracting and living their dream life, nobody does it better then a celebrity and I'm about to blow the lid open on the secrect to their success by showing how you too can achieve the same. You see, there is a new breed of celebrity in town, The Cyber-Celebrity(R), and you have the potential to be one Your talents, passions, and skills, combined with your unique life experience, have given you a powerful brand message that is bursting to be shared with the globe and I'm excited to show you how to unlock this potential. In this digital age, where everything and everyone is moving online, There is a massive opportunity for you to create your dream life, however, you have to understand and practise the well-guarded Cyber-Celebrity(R) secrets that I am about to share with you in this book. I guarantee that after reading this, you will never see yourself, your business or your current brand in the same way again Join me and together, lets unlock your Cyber-Celebrity(R) and claim that lifestyle that you truly desire, by taking you, your lifestyle, your current brand or your business to that next level.
Download or read book The Kim Kardashian Principle written by Jeetendr Sehdev and published by St. Martin's Press. This book was released on 2017-03-21 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the instant New York Times, Wall Street Journal and Washington Post bestseller, Jeetendr Sehdev inspires people everywhere to learn from the way celebrities engage their fan bases. In the space of five years, Jeetendr Sehdev has shaken up the world of entertainment by revealing how social media stars generate more obsession than the Hollywood A-list. What can he teach us about making our own ideas, products, and services break through? Sehdev shows why successful images today–the most famous being Kim Kardashian–are not photoshopped to perfection, but flawed, vulnerable, and in your face. This total transparency generates a level of authenticity that traditional marketing tactics just can’t touch. From YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk, The Kim Kardashian Principle reveals the people, products, and brands that do it best. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight. The Kim Kardashian Principle is a fresh, provocative, and eye-opening guide to understanding why only the boldest and baddest ideas will survive–and how to make sure yours is one of them.
Download or read book The Truth About Creating Brands People Love written by Donna D. Heckler and published by FT Press. This book was released on 2008-10-10 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding: secrets revealed, best practices explained, pitfalls exposed! • The truth about positioning brands and developing brand meaning • The truth about brands as corporate profit drivers • The truth about advertising, pricing, segmentation, and more Simply the best thinking the truth and nothing but the truth This book reveals the 51 bite-size, easy-to-use techniques for building great brands–and keeping them great. “I recommend this punchy, provocative book that uses vivid case studies to remind us of 51 truths about brands.” DAVID AAKER, Vice-Chairman, Prophet and Author of Building Strong Brands and Spanning Silos
Download or read book Everyday Celebrity written by Jess Ponce III and published by . This book was released on 2017-09-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: It's your time to shine! Unleash your innate star quality and get the meaningful attention you and your personal brand truly deserve. Hollywood media coach Jess Ponce III reveals how you can master best practices for self-promotion that transcend the entertainment world. This insightful handbook empowers you with strategies for professional and personal success-no matter your industry. -Communicate your irresistible offer with clarity, confidence, and charisma -Leverage media opportunities for more productive results -Grow your visibility, influence, and professional network -Create a compelling call to action for profitable outcomes
Download or read book Brand Against the Machine written by John Michael Morgan and published by John Wiley & Sons. This book was released on 2011-11-22 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered. Brand Against the Machine is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing. Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider The 20/60/20 Rule: Why it's important to take a stand and why it's okay to have haters—because it creates a stronger bond with those who love you Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it.
Download or read book A Branded World written by Michael Levine and published by John Wiley & Sons. This book was released on 2003-04-07 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The head of a celebrity public relations firm offers expert advice on the art of PR and branding In A Branded World, renowned celebrity publicist and bestselling author Michael Levine explores the fascinating and complex world of branding. He explores the many facets of PR in the branding process, including packaging, damage control, and e-branding. By actually creating a fictional product and using it as a branding template throughout the book, this definitive work offers extraordinary advice for PR executives and marketing managers on how to build their brands and use the appropriate media to effectively promote those brands. With examples of successful and unsuccessful branding campaigns and an exploration of the idea of personalities as product, this is the definitive guide to branding.
Download or read book The Ultimate Small Business Marketing Book written by Dee Blick and published by FilamentPublishing Ltd. This book was released on 2011 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is written for you if you want to get to grips with your marketing but you need a helping hand. It's packed with powerful tips, proven tools and many real-life examples and case studies. If you're looking for commonsense marketing advice that you can implement immediately, you'll find it on every page. You'll learn how to: plan and review your marketing activities, write brilliant copy that generates sales, write sales letters that sells, effectively troubleshoot when your marketing is not delivering, make your website a magnet for visitors and loads more! Dee Blick is a respected business author and a multi-award winning Fellow of the Chartered Institute of Marketing. Dee has 27 years marketing experience gained working with small businesses from all sectors. She is internally renowned for her practical approach to small business marketing and for getting results on the smallest of marketing budgets. Dee has also built a reputation as a formidable marketing troubleshooter. A speaker, columnist and small business marketing practioner, Dee is also the author of 'Powerful Marketing on a Shoestring Budget for Small Businesses'. Yorkshire born and bred, Dee lives with her husband and two sons in Sussex.
Download or read book Online Branding and Reputation Management written by Alex Genadinik and published by Createspace Independent Publishing Platform. This book was released on 2015-12-23 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will teach you advanced personal branding and reputation management so that you can elevate your business presence to immediate celebrity status within your industry niche. Having a celebrity status will open an incredible number of doors for you. People will want to do business with you, people will trust you more, you will be able to sell more products for higher prices, and people will want to be associated with you. You can get all that just by following the proven online reputation management and personal branding tactics described in this book. Most of the strategies you will find in this book are considered advanced strategies. Keep in mind that business isn't rocket science, but at the same time, almost no new marketers pursue the strategies in this book. The online reputation and personal branding strategies in this book are used mostly by very experienced marketers, branding agencies and business people. Try the book today, and begin learning how to create an amazing online personal brand that lifts you to celebrity status in your industry.
Download or read book Library Edition of Everyday Celebrity written by Jess Ponce and published by Createspace Independent Publishing Platform. This book was released on 2018-03-18 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: LIBRARY EDITION of Everyday Celebrity Unleash your innate star quality and get the meaningful attention you and your personal brand truly deserve. It's your time to SHINE! Hollywood media coach Jess Ponce III reveals how you can master best practices for self-promotion that transcend the entertainment world. He, along with international business leadership consultant Emily Liu, empower you with strategies for professional and personal success-no matter your industry. - Communicate your irresistible offer with clarity, confidence, and charisma - Leverage media opportunities for more productive results - Grow your visibility, influence, and professional network - Create a compelling call to action for profitable outcomes Caring mentors with worldwide reach. In 2014 Emily invited Jess to bring his extraordinary blend of celebrity know-how and branding expertise to Asia. Jess is the creator of The A Factor(TM) and he is the creative force behind Media 2x3, a U.S. based media-company that develops and packages personality, entrepreneurial, and media talent. His celebrity insight stems from extensive experience as a producer and interviewer for celebrity-driven television programs. He has coached 4000+ individuals to tap into their own star qualities, including creative and corporate executives, TEDx speakers, celebrities, and on-air presenters from Disney, HGTV, ABC, and other entertainment brands. As the founder of the Awesome Group, Emily has mobilized best-in-class, global resources to build a multi-media learning platform. Through publishing, premium learning events, and extended product lines, she has created Asia's preeminent personal and professional development firm. Emily is the author of "Singing in the Rain" and the co-author of "Secrets to Winning," the bestselling book on performance coaching that has been translated into three languages.
Download or read book 10 Case Studies on Celebrity Branding Celebrity Endorsements written by Kisholoy Roy and published by Independently Published. This book was released on 2023-06-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the conceptual understanding of celebrity brands and the prerequisites involved as far as effective celebrity branding is concerned. It also highlights the defining parameters of celebrity endorsements and impact of celebrities on brands. The learning comes through a series of interesting and engaging case studies based on topics across the globe which surely calls for effective and durable learning. The book has been compiled through secondary research taking relevant aid from various online and offline sources and it is expected to serve students pursuing marketing and brand management studies along with researchers and faculty members in the above areas.
Download or read book The Celebrity CEO written by Ramon Ray and published by Simon and Schuster. This book was released on 2019-04-02 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Celebrity CEO is the complete guide to creating a strong personal brand. By developing your personal brand, you will set your business apart from your competitors and become known as the expert in your industry. The Celebrity CEO is the complete guide to creating a strong personal brand. By developing your personal brand, you will set your business apart from your competitors and become known as the expert in your industry. Written for entrepreneurs and small business owners who want to make a massive impact and build a loyal fan base, The Celebrity CEO is the source for celebrity status in business. Learn from the founder of Smart Hustle Media, Ramon Ray, the mind-set of a celebrity CEO and the tools to cultivate your tribe.
