Download or read book Celebrity and the American Political Process written by Jennifer Brubaker and published by Rowman & Littlefield. This book was released on 2020-11-10 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrated Marketing Communication: Celebrity and the American Political Process uses an integrated marketing communication perspective to examine the brand of the celebrity as it is brought into the American political system, primarily in the form of celebrity endorsements and branding, as candidates, causes, and movements use celebrities as a strategy to reach voters. Jennifer Brubaker posits that while the relationship between celebrities and political issues is hardly new, it has evolved into a significant connection—in the past, it was a novelty to see a politically active celebrity; today, it’s becoming an expectation related to fame. Using integrated marketing communication and persuasion theory, Brubaker argues that establishing candidates’ brand identity is a critical factor in determining whether they win or lose an election, and celebrity-politics relationships are a central tool in building a candidates’ brand identity. Scholars of political science, communication, marketing, and history will find this book particularly useful.
Download or read book Star Power written by Lauren Wright and published by Routledge. This book was released on 2019-07-04 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are celebrity politics the spice of American public life or a pox on policy progress? This book identifies and measures the attributes of celebrities that make them well-equipped to win campaigns and yet poorly prepared to govern effectively. The framers of the U.S. Constitution worried about the propensity of an undereducated public to elect unqualified entertainers rather than fit characters to government positions. Celebrities have come to play an increasingly central role in the American political process as fundraisers, surrogates, and as candidates themselves, yet remain a sorely understudied topic in political science. Through a multimethod approach that includes qualitative analysis, novel public opinion surveys, and survey experiments, this book assesses whether Americans are more likely to vote for celebrities than well-known traditional politicians and the implications of these preferences for democracy in the U.S. Perfect for students, scholars, and interested citizens, Star Power looks at the contemporary American political landscape through new lenses of research as well as popular appeal.
Download or read book Celebrity Politics written by Darrell M. West and published by Pearson. This book was released on 2003 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: [This book] looks at the history and contemporary role of celebrities in American politics, and the long-term implications of this trend. It examines the intersection of prominent families such as the Kennedys, Bushes, and Clinton with entertainment figures like Charlton Heston (now head of the National Rifle Association) ... Since this book examines celebrity politics in historical context as well as in the contemporary situation, it can be used as a ... supplementary reading in introduction to American Politics courses as well as classes on mass media, campaigns and elections, Congress, the presidency, parties, interest groups, and popular culture.-Pref.
Download or read book Celebrity Politics written by Mark Wheeler and published by John Wiley & Sons. This book was released on 2013-08-22 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new book, Mark Wheeler offers the first in-depth analysis of the history, nature and global reach of celebrity politics today. Celebrity politicians and politicized celebrities have had a profound impact upon the practice of politics and the way in which it is now communicated. New forms of political participation have emerged as a result and the political classes have increasingly absorbed the values of celebrity into their own PR strategies. Celebrity activists, endorsers, humanitarians and diplomats also play a part in reconfiguring politics for a more fragmented and image-conscious public arena. In academic circles, celebrity may be viewed as a ‘manufactured product’; one fabricated by media exposure so that celebrity activists are no more than ‘bards of the powerful.’ Mark Wheeler, however, provides a more nuanced critique contending that both celebrity politicians and politicized stars should be defined by their ‘affective capacity’ to operate within the public sphere. This timely book will be a valuable resource for students of media and communication studies and political science as well as general readers keen to understand the nature and reach of contemporary celebrity culture.
Download or read book Showbiz Politics written by Kathryn Cramer Brownell and published by UNC Press Books. This book was released on 2014-11-24 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conventional wisdom holds that John F. Kennedy was the first celebrity president, in no small part because of his innate television savvy. But, as Kathryn Cramer Brownell shows, Kennedy capitalized on a tradition and style rooted in California politics and the Hollywood studio system. Since the 1920s, politicians and professional showmen have developed relationships and built organizations, institutionalizing Hollywood styles, structures, and personalities in the American political process. Brownell explores how similarities developed between the operation of a studio, planning a successful electoral campaign, and ultimately running an administration. Using their business and public relations know-how, figures such as Louis B. Mayer, Bette Davis, Jack Warner, Harry Belafonte, Ronald Reagan, and members of the Rat Pack made Hollywood connections an asset in a political world being quickly transformed by the media. Brownell takes readers behind the camera to explore the negotiations and relationships that developed between key Hollywood insiders and presidential candidates from Dwight Eisenhower to Bill Clinton, analyzing how entertainment replaced party spectacle as a strategy to raise money, win votes, and secure success for all those involved. She demonstrates how Hollywood contributed to the rise of mass-mediated politics, making the twentieth century not just the age of the political consultant but also the age of showbiz politics.
Download or read book Celebrities in Politics written by Lisa Idzikowski and published by Greenhaven Publishing LLC. This book was released on 2019-07-15 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: From campaigning for politicians, to speaking out on political issues, to running for public office, celebrities around the world have long played an active role in politics. Their presence in the public sphere often helps them make this leap, but is the fact that we recognize their names and faces enough to make them trustworthy political figures? The diverse viewpoints in this volume explore what role celebrities should play in politics, discuss the phenomenon of making the transition from celebrity to politician, and investigate the place of contemporary media culture in this pattern.
Download or read book Celebrities in American Elections written by Richard T. Longoria and published by Rowman & Littlefield. This book was released on 2022-09-02 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using a case study approach, Celebrities in American Elections contends that celebrities have the talent, fame, and resources to succeed in electoral politics. These factors account for the electoral victories of Ronald Reagan, Clint Eastwood, Fred Grandy, Sonny Bono, Jesse Ventura, Arnold Schwarzenegger, Al Franken, and Donald Trump. However, the author argues that these items are insufficient without a favorable political environment; as many celebrities have lost elections as have won them. They lose because their persona does not match the politics of their time, or they represent the minority party in a one party dominated district or state, or they advocate for unpopular policies. Among those that won, nearly half were elected by a plurality – not a majority – of voters. This does not suggest overwhelming public support for celebrity candidates despite their many advantages. With a few exceptions, celebrities that won tended to also win the fundraising battle, while celebrities that lost tended to raise less than their opponent – the normal laws of politics still apply. The celebrity factor, while helpful, does not fully explain why celebrities win or lose elections.
Download or read book The Hollywood Connection written by Heather E. Yates and published by Rowman & Littlefield. This book was released on 2018-10-15 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Hollywood Connection: The Influence of Fictional Media and Celebrity Politics on American Public Opinion is one of the first edited volumes offered in the political science discipline on the effects of fictional media and celebrity on public opinion, and synthesizes many niche areas of research into single text. Additionally, it emphasizes the importance of acknowledging a shift in academic focus away from the lateral interactions between celebrities and politicians (and in some cases celebrities becoming politicians) toward research that engages the American audience, as consumers of media, as a critical political component. The volume offers a collection of diverse research on questions treating the effects of fictional media on consumer audiences and the larger implications for American politics. This research collection offers both qualitative and quantitative data sources and showcases a variety of methodological approaches (experimental design, public opinion survey analysis, content analysis, etc.), robust theoretical applications, and encompasses a variety of conduits, ranging from television sitcoms to horror films to the action drama 24, that make it both compelling and timely.
Download or read book Liking Ike written by David Haven Blake and published by Oxford University Press. This book was released on 2016 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Liking Ike offers a behind-the-scenes look at how advertising agencies parternered with political strategists to involve celebrities in Dwight Eisenhower's presidential campaigns, setting the stage for future presidential contests.
Download or read book Democratic Elitism written by and published by BRILL. This book was released on 2010-01-11 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joseph Schumpeter's “competitive theory of democracy” – often labeled democratic elitism - has struck many as an apt and insightful description of how representative democracy works, even though convinced democrats detect an elitist thrust they find disturbing. But neither Schumpeter nor subsequent defenders of democratic elitism have paid enough attention to actual behaviors of leaders and elites. Attention has been riveted on how adequately democratic elitism captures the relationship between governors and governed in its insistence that competitive elections prevent the relationship from being one-way, that is, leaders and elites largely unaccountable to passive and submissive voters. Why and how leaders and elites create and sustain competitive elections, what happens if their competitions become excessively stage-managed or belligerent – how, in short, leaders and elites really act - are some of the issues this book addresses. Contributors are Heinrich Best, Jens Borchert, Michael Edinger, Fredrik Engelstad, Trygve Gulbrandsen, John Higley, Gabriella Ilonszki, András Körösényi, Mindaugas Kuklys, Gyorgy Lengyel, Anton Steen, and Jacek Wasilewski.
Download or read book A Genre Approach to Celebrity Politics written by Nahuel Ribke and published by Springer. This book was released on 2015-03-17 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the transition of celebrities into institutional-electoral politics, the book argues that many insights developed by genre theorists could be highly instrumental to understand the celebrity politics phenomenon. It analyzes the historical and cultural specificity of celebrity politics as it evolved through different countries and cultures.
Download or read book The Politics Industry written by Katherine M. Gehl and published by Harvard Business Press. This book was released on 2020-06-23 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading political innovation activist Katherine Gehl and world-renowned business strategist Michael Porter bring fresh perspective, deep scholarship, and a real and actionable solution, Final Five Voting, to the grand challenge of our broken political and democratic system. Final Five Voting has already been adopted in Alaska and is being advanced in states across the country. The truth is, the American political system is working exactly how it is designed to work, and it isn't designed or optimized today to work for us—for ordinary citizens. Most people believe that our political system is a public institution with high-minded principles and impartial rules derived from the Constitution. In reality, it has become a private industry dominated by a textbook duopoly—the Democrats and the Republicans—and plagued and perverted by unhealthy competition between the players. Tragically, it has therefore become incapable of delivering solutions to America's key economic and social challenges. In fact, there's virtually no connection between our political leaders solving problems and getting reelected. In The Politics Industry, business leader and path-breaking political innovator Katherine Gehl and world-renowned business strategist Michael Porter take a radical new approach. They ingeniously apply the tools of business analysis—and Porter's distinctive Five Forces framework—to show how the political system functions just as every other competitive industry does, and how the duopoly has led to the devastating outcomes we see today. Using this competition lens, Gehl and Porter identify the most powerful lever for change—a strategy comprised of a clear set of choices in two key areas: how our elections work and how we make our laws. Their bracing assessment and practical recommendations cut through the endless debate about various proposed fixes, such as term limits and campaign finance reform. The result: true political innovation. The Politics Industry is an original and completely nonpartisan guide that will open your eyes to the true dynamics and profound challenges of the American political system and provide real solutions for reshaping the system for the benefit of all. THE INSTITUTE FOR POLITICAL INNOVATION The authors will donate all royalties from the sale of this book to the Institute for Political Innovation.
Download or read book Citizen Hollywood written by Timothy Stanley and published by Macmillan. This book was released on 2014-05-13 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: "To most Americans, Hollywood activism consists of self-obsessed movie stars making transparently liberal films in a desperate bid for Academy Award glory. There's some truth in that stereotype. But celebrity activism also exerts a subtle power over the American political process. Through money, networking, and image making, the movie industry has shaped the way that politics works for nearly a century. It has helped to forge a culture that is obsessed with celebrity and spectacle. In return, politics has become part of the fabric of Hollywood society. Using original archival research and exclusive interviews with stars, directors, producers, and politicians from both parties, Timothy Stanley's Citizen Hollywood tells the story of how Hollywood revolutionized American politics"--
Download or read book The Media and Political Process written by P. Eric Louw and published by SAGE. This book was released on 2005-05-20 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media and Political Process examines the increasingly topical subject of the political process and assesses: The nature of the relationship between mass media and the political process The impact of media-ization on existing political frameworks The implications of media-ized politics Eric Louw uses a number of case-studies including political, celebrity, war and terrorism to provide a media studies perspective on how media workers (journalists, public affairs officers, spin-doctors) impact upon the political process. The book also considers the media's role in promoting a range of twentieth century ideologies and emerging dominant discourses.
Download or read book On Behalf of the President written by Lauren A. Wright and published by Bloomsbury Publishing USA. This book was released on 2016-04-18 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: White House expert Lauren A. Wright identifies, explains, and measures the impact of the expanding role of presidential spouses in the White House and presidential campaign communications strategy, with a focus on the Clinton, Bush, and Obama administrations. More than any other time in history, the First Lady now bears responsibilities tantamount to those of any high-ranking cabinet member. This fascinating book documents the growing presence of the president's wife in the communications strategies of the last three administrations, explaining why their involvement in a campaign has been critical to its survival. The book explores how the First Lady serves to persuade public opinion, make personal appeals to the public on behalf of the president, and promote initiatives that serve as uncontroversial frames for controversial policies. The author delves into political discussions about what makes presidents and presidential candidates likable, what draws public support to their agendas, and why spouses appear to be more effective in these arenas than other surrogates or even the presidents themselves. The content features dozens of interviews with former White House staff and communications strategists; in-depth analysis of almost 1,700 public speeches made by Hillary Clinton, Laura Bush, and Michelle Obama; and surveys testing the effect of public relations strategies involving spouses on political opinion.
Download or read book Celebrity written by Milly Williamson and published by John Wiley & Sons. This book was released on 2016-10-18 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is a truism to suggest that celebrity pervades all areas of life today. The growth and expansion of celebrity culture in recent years has been accompanied by an explosion of studies of the social function of celebrity and investigations into the fascination of specific celebrities. And yet fundamental questions about what the system of celebrity means for our society have yet to be resolved: Is celebrity a democratization of fame or a powerful hierarchy built on exclusion? Is celebrity created through public demand or is it manufactured? Is the growth of celebrity a harmful dumbing down of culture or an expansion of the public sphere? Why has celebrity come to have such prominence in today’s expanding media? Milly Williamson unpacks these questions for students and researchers alike, re-examining some of the accepted explanations for celebrity culture. The book questions assumptions about the inevitability of the growth of celebrity culture, instead explaining how environments were created in which celebrity output flourished. It provides a compelling new history of the development of celebrity (both long-term and recent) which highlights the relationship between the economic function of celebrity in various media and entertainment industries and its changing social meanings and patterns of consumption.
Download or read book Celebrity Diplomacy written by Andrew F. Cooper and published by Routledge. This book was released on 2015-12-03 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Time magazine named Bono and Bill and Melinda Gates their "Persons of the Year." The United Nations tapped Angelina Jolie as a goodwill ambassador. Bob Geldof organized the Live8 concert to push the G8 leaders' summit on AIDS and debt relief. What has come to be called "celebrity diplomacy" attracts wide media attention, significant money, and top official access around the world. But is this phenomenon just the latest fad? Are celebrities dabbling in an arena that is out of their depth, or are they bringing justified notice to important problems that might otherwise languish on the crowded international diplomatic scene? This book is the first to examine celebrity diplomacy as a serious global project with important implications, both positive and negative. Intended for readers who might not normally read about celebrities, it will also attract audiences often turned off by international affairs. Celebrities bring optimism and "buzz" to issues that seem deep and gloomy. Even if their lofty goals remain elusive, when celebrities speak, other actors in the global system listen.
