Download or read book Category Creation written by Anthony Kennada and published by John Wiley & Sons. This book was released on 2019-10-08 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands "The Uber of this" "The Salesforce of that" "It's like Instagram, but for..." There is no such thing as an original idea anymore – right? Actually, it turns out that the world’s most innovative companies have created so much more than just brand new products and technology. They've created entirely new market categories. The challenge is that successfully building new categories requires a perfect storm of luck and timing. Or does it? Category Creation is the first and only book on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing, and more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There’s no better strategy that results in faster growth and higher valuations for the company on top. Author Anthony Kennada, former Chief Marketing Officer at Gainsight, explains how he led Gainsight in creating the “customer success” category, and shares success stories from fellow category-creators like Salesforce, HubSpot and others. It requires much more than just having the best product. You have to start and grow a conversation that doesn’t yet exist, positioning a newly discovered problem in addition to your company and product offerings. The book explains the 7 key principles of category creation, including the importance of creating a community of early adopters who will rally around the problem they all share—especially if someone will lead them. · Identify the “go” and “no go” signals for category creation in your business · Activate customers and influencers as brand ambassadors · Grow a community by investing in live events and experiences · Prove the impact of category creation investments on growth, customer success, and company culture Written for entrepreneurs, marketers, and executives from startups to large enterprises, Category Creation is the exclusive playbook for building a category defining brand in the modern economy.
Download or read book And the Category Is written by Ricky Tucker and published by Beacon Press. This book was released on 2022-01-25 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: A 2023 Lambda Literary Award Finalist in Nonfiction An Electric Literature “Most Anticipated LGBTQ+ Book of 2022” Selection A love letter to the legendary Black and Latinx LGBTQ underground subculture, uncovering its abundant legacy and influence in popular culture. What is Ballroom? Not a song, a documentary, a catchphrase, a TV show, or an individual pop star. It is an underground subculture founded over a century ago by LGBTQ African American and Latino men and women of Harlem. Arts-based and intersectional, it transcends identity, acting as a fearless response to the systemic marginalization of minority populations. Ricky Tucker pulls from his years as a close friend of the community to reveal the complex cultural makeup and ongoing relevance of house and Ballroom, a space where trans lives are respected and applauded, and queer youth are able to find family and acceptance. With each chapter framed as a “category” (Vogue, Realness, Body, et al.), And the Category Is . . . offers an impressionistic point of entry into this subculture, its deeply integrated history, and how it’s been appropriated for mainstream audiences. Each category features an exclusive interview with fierce LGBTQ/POC Ballroom members—Lee Soulja, Benjamin Ninja, Twiggy Pucci Garçon, and more—whose lives, work, and activism drive home that very category. At the height of public intrigue and awareness about Ballroom, thanks to TV shows like FX’s Pose, Tucker’s compelling narratives help us understand its relevance in pop culture, dance, public policy with regard to queer communities, and so much more. Welcome to the norm-defying realness of Ballroom.
Download or read book Category Theory for the Sciences written by David I. Spivak and published by MIT Press. This book was released on 2014-10-17 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to category theory as a rigorous, flexible, and coherent modeling language that can be used across the sciences. Category theory was invented in the 1940s to unify and synthesize different areas in mathematics, and it has proven remarkably successful in enabling powerful communication between disparate fields and subfields within mathematics. This book shows that category theory can be useful outside of mathematics as a rigorous, flexible, and coherent modeling language throughout the sciences. Information is inherently dynamic; the same ideas can be organized and reorganized in countless ways, and the ability to translate between such organizational structures is becoming increasingly important in the sciences. Category theory offers a unifying framework for information modeling that can facilitate the translation of knowledge between disciplines. Written in an engaging and straightforward style, and assuming little background in mathematics, the book is rigorous but accessible to non-mathematicians. Using databases as an entry to category theory, it begins with sets and functions, then introduces the reader to notions that are fundamental in mathematics: monoids, groups, orders, and graphs—categories in disguise. After explaining the “big three” concepts of category theory—categories, functors, and natural transformations—the book covers other topics, including limits, colimits, functor categories, sheaves, monads, and operads. The book explains category theory by examples and exercises rather than focusing on theorems and proofs. It includes more than 300 exercises, with solutions. Category Theory for the Sciences is intended to create a bridge between the vast array of mathematical concepts used by mathematicians and the models and frameworks of such scientific disciplines as computation, neuroscience, and physics.
Download or read book Basic Category Theory for Computer Scientists written by Benjamin C. Pierce and published by MIT Press. This book was released on 1991-08-07 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basic Category Theory for Computer Scientists provides a straightforward presentation of the basic constructions and terminology of category theory, including limits, functors, natural transformations, adjoints, and cartesian closed categories. Category theory is a branch of pure mathematics that is becoming an increasingly important tool in theoretical computer science, especially in programming language semantics, domain theory, and concurrency, where it is already a standard language of discourse. Assuming a minimum of mathematical preparation, Basic Category Theory for Computer Scientists provides a straightforward presentation of the basic constructions and terminology of category theory, including limits, functors, natural transformations, adjoints, and cartesian closed categories. Four case studies illustrate applications of category theory to programming language design, semantics, and the solution of recursive domain equations. A brief literature survey offers suggestions for further study in more advanced texts. Contents Tutorial • Applications • Further Reading
Download or read book Category Five written by Ann Dávila Cardinal and published by Tor Teen. This book was released on 2020-06-02 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Category Five is a new supernatural YA thriller from Ann Dávila Cardinal, set against the backdrop of a post-hurricane Puerto Rico. After the hurricane, some see destruction and some smell blood. The tiny island of Vieques, located just off the northeastern coast of the main island of Puerto Rico, is trying to recover after hurricane Maria, but the already battered island is now half empty. To make matters worse, as on the main island, developers have come in to buy up the land at a fraction of its worth, taking advantage of the island when it is down. Lupe, Javier, and Marisol are back to investigate a series of murders that follow in the wake of a hurricane and in the shadow of a new supernatural threat. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Download or read book Basic Category Theory written by Tom Leinster and published by Cambridge University Press. This book was released on 2014-07-24 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: A short introduction ideal for students learning category theory for the first time.
Download or read book The Discipline of Organizing Professional Edition written by Robert J. Glushko and published by "O'Reilly Media, Inc.". This book was released on 2014-08-25 with total page 743 pages. Available in PDF, EPUB and Kindle. Book excerpt: Note about this ebook: This ebook exploits many advanced capabilities with images, hypertext, and interactivity and is optimized for EPUB3-compliant book readers, especially Apple's iBooks and browser plugins. These features may not work on all ebook readers. We organize things. We organize information, information about things, and information about information. Organizing is a fundamental issue in many professional fields, but these fields have only limited agreement in how they approach problems of organizing and in what they seek as their solutions. The Discipline of Organizing synthesizes insights from library science, information science, computer science, cognitive science, systems analysis, business, and other disciplines to create an Organizing System for understanding organizing. This framework is robust and forward-looking, enabling effective sharing of insights and design patterns between disciplines that weren’t possible before. The Professional Edition includes new and revised content about the active resources of the "Internet of Things," and how the field of Information Architecture can be viewed as a subset of the discipline of organizing. You’ll find: 600 tagged endnotes that connect to one or more of the contributing disciplines Nearly 60 new pictures and illustrations Links to cross-references and external citations Interactive study guides to test on key points The Professional Edition is ideal for practitioners and as a primary or supplemental text for graduate courses on information organization, content and knowledge management, and digital collections. FOR INSTRUCTORS: Supplemental materials (lecture notes, assignments, exams, etc.) are available at http://disciplineoforganizing.org. FOR STUDENTS: Make sure this is the edition you want to buy. There's a newer one and maybe your instructor has adopted that one instead.
Download or read book The Exit Strategy written by Lainey Cameron and published by The Wild Rose Press Inc. This book was released on 2020-07-08 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Silicon Valley investor Ryn Brennan is on the verge of achieving everything she dreamed. She's succeeded in the male-dominated venture capital world, has a supportive husband, and is about to close the deal of her career. Everything is going exactly as planned, until she meets Carly, her husband's mistress, across the negotiating table. Carly clawed her way back from being a teenage runaway to become an accomplished scientist, caring single mom, and co-founder of her startup. Once she marries her loving fiancé, she'll secure the complete family she craves. But she's blindsided to discover her not so perfect fiancé is already married—to Ryn, her company's biggest investor. In an industry full of not-so-subtle sexism, can the two women rise above, and work together to overcome heartbreak, and ensure their success?
Download or read book Book Design Made Simple written by Fiona Raven and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book Design Made Simple gives DIY authors, small presses, and graphic designers--novices and experts alike--the power to design their own books. It's the first comprehensive book of its kind, explaining every step from installing Adobe(R) InDesign(R) right through to sending the files to press. For those who want to design their own books but have little idea how to proceed, Book Design Made Simple is a semester of book design instruction plus a publishing class rolled into one. Let two experts guide you through the process with easy step-by-step instructions, resulting in a professional-looking top-quality book
Download or read book Category Theory in Context written by Emily Riehl and published by Courier Dover Publications. This book was released on 2017-03-09 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to concepts of category theory — categories, functors, natural transformations, the Yoneda lemma, limits and colimits, adjunctions, monads — revisits a broad range of mathematical examples from the categorical perspective. 2016 edition.
Download or read book An Introduction to Category Theory written by Harold Simmons and published by Cambridge University Press. This book was released on 2011-09-22 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Category theory provides a general conceptual framework that has proved fruitful in subjects as diverse as geometry, topology, theoretical computer science and foundational mathematics. Here is a friendly, easy-to-read textbook that explains the fundamentals at a level suitable for newcomers to the subject. Beginning postgraduate mathematicians will find this book an excellent introduction to all of the basics of category theory. It gives the basic definitions; goes through the various associated gadgetry, such as functors, natural transformations, limits and colimits; and then explains adjunctions. The material is slowly developed using many examples and illustrations to illuminate the concepts explained. Over 200 exercises, with solutions available online, help the reader to access the subject and make the book ideal for self-study. It can also be used as a recommended text for a taught introductory course.
Download or read book Category Theory written by Steve Awodey and published by Oxford University Press. This book was released on 2010-06-17 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive reference to category theory for students and researchers in mathematics, computer science, logic, cognitive science, linguistics, and philosophy. Useful for self-study and as a course text, the book includes all basic definitions and theorems (with full proofs), as well as numerous examples and exercises.
Download or read book Abstract and Concrete Categories written by Jiri Adamek and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This up-to-date introductory treatment employs category theory to explore the theory of structures. Its unique approach stresses concrete categories and presents a systematic view of factorization structures, offering a unifying perspective on earlier work and summarizing recent developments. Numerous examples, ranging from general to specific, illuminate the text. 1990 edition, updated 2004.
Download or read book Measure and Category written by John C. Oxtoby and published by Springer Science & Business Media. This book was released on 2013-12-01 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this edition, a set of Supplementary Notes and Remarks has been added at the end, grouped according to chapter. Some of these call attention to subsequent developments, others add further explanation or additional remarks. Most of the remarks are accompanied by a briefly indicated proof, which is sometimes different from the one given in the reference cited. The list of references has been expanded to include many recent contributions, but it is still not intended to be exhaustive. John C. Oxtoby Bryn Mawr, April 1980 Preface to the First Edition This book has two main themes: the Baire category theorem as a method for proving existence, and the "duality" between measure and category. The category method is illustrated by a variety of typical applications, and the analogy between measure and category is explored in all of its ramifications. To this end, the elements of metric topology are reviewed and the principal properties of Lebesgue measure are derived. It turns out that Lebesgue integration is not essential for present purposes-the Riemann integral is sufficient. Concepts of general measure theory and topology are introduced, but not just for the sake of generality. Needless to say, the term "category" refers always to Baire category; it has nothing to do with the term as it is used in homological algebra.
Download or read book Categories for the Working Mathematician written by Saunders Mac Lane and published by Springer Science & Business Media. This book was released on 2013-04-17 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: An array of general ideas useful in a wide variety of fields. Starting from the foundations, this book illuminates the concepts of category, functor, natural transformation, and duality. It then turns to adjoint functors, which provide a description of universal constructions, an analysis of the representations of functors by sets of morphisms, and a means of manipulating direct and inverse limits. These categorical concepts are extensively illustrated in the remaining chapters, which include many applications of the basic existence theorem for adjoint functors. The categories of algebraic systems are constructed from certain adjoint-like data and characterised by Beck's theorem. After considering a variety of applications, the book continues with the construction and exploitation of Kan extensions. This second edition includes a number of revisions and additions, including new chapters on topics of active interest: symmetric monoidal categories and braided monoidal categories, and the coherence theorems for them, as well as 2-categories and the higher dimensional categories which have recently come into prominence.
Download or read book Five Midnights written by Ann Dávila Cardinal and published by Tor Teen. This book was released on 2019-06-04 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ann Dávila Cardinal's Five Midnights is a “wickedly thrilling” (William Alexander) and “flat-out unputdownable” (Paul Tremblay) novel based on the el Cuco myth set against the backdrop of modern day Puerto Rico. 2019 Digital Book World Award Winner for best Suspense/Horror Book Five friends cursed. Five deadly fates. Five nights of retribución. If Lupe Dávila and Javier Utierre can survive each other’s company, together they can solve a series of grisly murders sweeping though Puerto Rico. But the clues lead them out of the real world and into the realm of myths and legends. And if they want to catch the killer, they'll have to step into the shadows to see what's lurking there—murderer, or monster? “A frightening, fast-paced thriller.” —Julianna Baggott, Alex Award-winning author of Pure At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Download or read book An Invitation to Applied Category Theory written by Brendan Fong and published by Cambridge University Press. This book was released on 2019-07-18 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Category theory is unmatched in its ability to organize and layer abstractions and to find commonalities between structures of all sorts. No longer the exclusive preserve of pure mathematicians, it is now proving itself to be a powerful tool in science, informatics, and industry. By facilitating communication between communities and building rigorous bridges between disparate worlds, applied category theory has the potential to be a major organizing force. This book offers a self-contained tour of applied category theory. Each chapter follows a single thread motivated by a real-world application and discussed with category-theoretic tools. We see data migration as an adjoint functor, electrical circuits in terms of monoidal categories and operads, and collaborative design via enriched profunctors. All the relevant category theory, from simple to sophisticated, is introduced in an accessible way with many examples and exercises, making this an ideal guide even for those without experience of university-level mathematics.
