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EBookClubs

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Book Wizard

    Book Details:
  • Author : Stephen Brown
  • Publisher : Great Brand Stories S.
  • Release : 2005
  • ISBN : 9781904879305
  • Pages : 0 pages

Download or read book Wizard written by Stephen Brown and published by Great Brand Stories S.. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harry Potter may not be the biggest brand in the world, or the most venerable, but his story is one of the most dramatic. This book tells the story of the Harry Potter brand and how it has taken the entertainment world by storm. Joanne K Rowling and her fabulous money-spinning creation is a contemporary fairytale, a 21st century version of the classic cornucopian chronicle. An impoverished single parent pens an accidental bestseller, which grows exponentially. The book begets more books, which beget movies and merchandise and huge media coverage. Today, Harry Potter is as much a brand as Tom Cruise, Starbucks or even Heinz. This book provides a fascinating insight into how Harry Potter became one of the world's most recognised brands in an extraordinarily short period of time.

Book Workman Family History

    Book Details:
  • Author : Thelma Chidester Anderson
  • Publisher :
  • Release : 1962
  • ISBN :
  • Pages : 872 pages

Download or read book Workman Family History written by Thelma Chidester Anderson and published by . This book was released on 1962 with total page 872 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a record of the Workmans from 1534 in England.

Book Consumer Behavior and Marketing Strategy

Download or read book Consumer Behavior and Marketing Strategy written by J. Paul Peter and published by Irwin Professional Publishing. This book was released on 1996 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work shows how the various elements of consumer analysis fit together in an integrated framework, called the Wheel of Consumer Analysis. Psychological, social and behavioural theories are shown as useful for understanding consumers and developing more effective marketing strategies. The aim is to enable students to develop skills in analyzing consumers from a marketing management perspective and in using this knowledge to develop and evaluate marketing strategies. The text identifies three groups of concepts - affect and cognition, behaviour and the environment - and shows how these they influence each other as well as marketing strategy. The focus of the text is managerial, with a distinctive emphasis on strategic issues and problems. Cases and questions are included in each chapter.

Book Oprah

    Book Details:
  • Author : Kitty Kelley
  • Publisher : Crown Archetype
  • Release : 2010-04-13
  • ISBN : 0307718778
  • Pages : 547 pages

Download or read book Oprah written by Kitty Kelley and published by Crown Archetype. This book was released on 2010-04-13 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the past twenty-five years, no one has been better at revealing secrets than Oprah Winfrey. On what is arguably the most influential show in television history, she has gotten her guests—often the biggest celebrities in the world—to bare their love lives, explore their painful pasts, admit their transgressions, reveal their pleasures, and explore their demons. In turn, Oprah has repeatedly allowed her audience to share in her own life story, opening up about the sexual abuse in her past and discussing her romantic relationships, her weight problems, her spiritual beliefs, her charitable donations, and her strongly held views on the state of the world. After a quarter of a century of the Oprah-ization of America, can there be any more secrets left to reveal? Yes. Because Oprah has met her match. Kitty Kelley has, over the same period of time, fearlessly and relentlessly investigated and written about the world’s most revered icons: Jacqueline Kennedy Onassis, Frank Sinatra, Nancy Reagan, England’s Royal Family, and the Bush dynasty. In her #1 bestselling biographies, she has exposed truths and exploded myths to uncover the real human beings that exist behind their manufac¬tured facades. Turning her reportorial sights on Oprah, Kelley has now given us an unvarnished look at the stories Oprah’s told and the life she’s led. Kelley has talked to Oprah’s closest family members and business associates. She has obtained court records, birth certificates, financial and tax records, and even copies of Oprah’s legendary (and punishing) confidentiality agreements. She has probed every aspect of Oprah Winfrey’s life, and it is as if she’s written the most extraordinary segment of The Oprah Winfrey Show ever filmed—one in which Oprah herself is finally and fully revealed. There is a case to be made, and it is certainly made in this book, that Oprah Winfrey is an important, and even great, figure of the twentieth and twenty-first centuries. But there is also a case to be made that even greatness needs to be examined and put under a microscope. Fact must be separated from myth, truth from hype. Kitty Kelley has made that separation, showing both sides of Oprah as they have never been shown before. In doing so she has written a psychologically perceptive and meticulously researched book that will surprise and thrill everyone who reads it.

Book Luxury Marketing

    Book Details:
  • Author : Klaus-Peter Wiedmann
  • Publisher : Springer Science & Business Media
  • Release : 2012-11-10
  • ISBN : 3834943991
  • Pages : 387 pages

Download or read book Luxury Marketing written by Klaus-Peter Wiedmann and published by Springer Science & Business Media. This book was released on 2012-11-10 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: ​ The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior. This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements.

Book Bound by Bondage

    Book Details:
  • Author : Nicole Saffold Maskiell
  • Publisher : Cornell University Press
  • Release : 2022-08-15
  • ISBN : 150176425X
  • Pages : 307 pages

Download or read book Bound by Bondage written by Nicole Saffold Maskiell and published by Cornell University Press. This book was released on 2022-08-15 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the first generations of European settlement in North America, a number of interconnected Northeastern families carved out private empires. In Bound by Bondage, Nicole Saffold Maskiell argues that slavery was a crucial component to the rise and enduring influence of this emergent aristocracy. Dynastic families built prestige based on shared notions of mastery, establishing sprawling manorial estates and securing cross-colonial landholdings and trading networks that stretched from the Northeast to the South, the Caribbean, and beyond. The members of this elite class were mayors, governors, senators, judges, and presidents, and they were also some of the largest slaveholders in the North. Aspirations to power and status, grounded in the political economy of human servitude, ameliorated ethnic and religious rivalries, and united once antagonistic Anglo and Dutch families, ensuring that Dutch networks endured throughout the English and then Revolutionary periods. Using original research drawn from archives across several continents in multiple languages, Maskiell expertly traces the origin of these private familial empires back to the founding generations of the Northeastern colonies and follows their growth to the eve of the American Revolutionary War. Maskiell reveals a multiracial Early America, where enslaved traders, woodsmen, millers, maids, bakers, and groomsmen developed expansive networks of their own that challenged the power of the elites, helping in escapes, in trade, and in simple camaraderie. In Bound by Bondage, Maskiell writes a new chapter in the history of early North America and connects developing Northern networks of merit to the invidious institution of slavery.

Book The Ambient Century

    Book Details:
  • Author : Mark J. Prendergast
  • Publisher : Bloomsbury Pub Plc USA
  • Release : 2000
  • ISBN : 9781582341347
  • Pages : 498 pages

Download or read book The Ambient Century written by Mark J. Prendergast and published by Bloomsbury Pub Plc USA. This book was released on 2000 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: One hundred years of innovation in sound and music are chronicled in this challenging exploration of the most influential ambient revolution in history. 10,000 first century.

Book Tourism in Central Asia

Download or read book Tourism in Central Asia written by Kemal Kantarci and published by CRC Press. This book was released on 2014-09-05 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will be a major resource for all academic researchers and practitioners interested in issues dealing with the development of tourism, its potential and challenges, and policy and regulatory issues in the Central Asian countries of Kazakhstan, Uzbekistan, Turkmenistan, Kyrgyzstan, and Tajikistan. These countries are gaining more attention as emerging destinations. There is limited research that focuses on these countries with respect to their potential and characteristics as tourism destinations. This book aims to be an invaluable source for both practitioners and academicians who are in international marketing and tourism. The central Asia region (also termed the Silk Road region) as an emerging destination is ripe for future tourism development. The region is rich with historical, cultural, and natural beauty that could provide significant utility to many potential visitors. This book brings together key writings on this topic in a single resource.

Book Designated Targets

Download or read book Designated Targets written by John Birmingham and published by . This book was released on 2005 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: The nightmare of the Transition has given way to a world in chaos. The battlelines of World War II are being redrawn in dangerous and unpredictable ways, leaving the Allied forces scrambling for control and the Axis forces with undreamt-of power.But the military crisis is only the beginning. An awareness of how their future unfolds is sweeping the world, and the people of 1942 are split between clamouring for change and the freedoms their descendants enjoy, and resisting it to protect the values of their society.Then Japan invades Australia, foreign agents begin a campaign of terror in the USA, and Germany prepares for an all-out attack on Britain. The twenty-first-century forces must resort to the most extreme measures yet...

Book The Wiley Blackwell Companion to Zoroastrianism

Download or read book The Wiley Blackwell Companion to Zoroastrianism written by Michael Stausberg and published by John Wiley & Sons. This book was released on 2015-06-22 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first ever comprehensive English-language survey of Zoroastrianism, one of the oldest living religions Evenly divided into five thematic sections beginning with an introduction to Zoroaster/Zarathustra and concluding with the intersections of Zoroastrianism and other religions Reflects the global nature of Zoroastrian studies with contributions from 34 international authorities from 10 countries Presents Zoroastrianism as a cluster of dynamic historical and contextualized phenomena, reflecting the current trend to move away from textual essentialism in the study of religion

Book Relevance and Marginalisation in Scandinavian and European Performing Arts 1770 1860

Download or read book Relevance and Marginalisation in Scandinavian and European Performing Arts 1770 1860 written by RANDI MARGRETE. SELVIK and published by Routledge. This book was released on 2022-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relevance and Marginalisation in Scandinavian and European Performing Arts 1770-1860: Questioning Canons reveals how various cultural processes have influenced what has been included, and what has been marginalised from canons of European music, dance, and theatre around the turn of the nineteenth century and the following decades. This collection of essays includes discussion of the piano repertory for young ladies in England; canonisation of the French minuet; marginalisation of the popular German dramatist Kotzebue from the dramatic canon; dance repertory and social life in Christiania (Oslo); informal cultural activities in Trondheim; repertory of Norwegian musical clocks; female itinerant performers in the Nordic sphere; preconditions, dissemination, and popularity of equestrian drama; marginalisation and amateur staging of a Singspiel by the renowned Danish playwright Oehlenschläger, also with perspectives on the music and its composers; and the perceived relevance of Henrik Ibsen's staged theatre repertory and early dramas. By questioning established notions about canon, marginalisation, and relevance within the performing arts in the period 1770-1860, this book asserts itself as an intriguing text both to the culturally interested public and to scholars and students of musicology, dance research, and theatre studies.

Book Author Numbers

    Book Details:
  • Author : Charles Ammi Cutter
  • Publisher :
  • Release : 1885
  • ISBN :
  • Pages : 4 pages

Download or read book Author Numbers written by Charles Ammi Cutter and published by . This book was released on 1885 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Jackie Oh

Download or read book Jackie Oh written by Kitty Kelley and published by Ballantine Books. This book was released on 1979 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: She was the definition of White House style for too brief a time. And as a private citizen, we couldn't seem to get enough of her. Here is the inside, outside, upside and downside of our own American princess. Tragic, heroic, private: the image of Jacqueline Kennedy Onassis remains the image of an American icon that will never lose its ability to charm and fascinate.

Book Fresh from the Farm 6pk

    Book Details:
  • Author : Rigby
  • Publisher :
  • Release : 2006
  • ISBN : 9781418914219
  • Pages : 0 pages

Download or read book Fresh from the Farm 6pk written by Rigby and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Itinerary of Edward II and His Household  1307 1328

Download or read book The Itinerary of Edward II and His Household 1307 1328 written by Elizabeth M. Hallam and published by . This book was released on 1984 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: