Download or read book Casino Marketing Guidebook written by Gertude Walbrecht and published by . This book was released on 2021-08 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone loves freebies and casinos know the fact all too well. They come with reward schemes and offers that you cannot ignore, from time and time, and engage potential customers with these efforts. We live in a world that is fiercely competitive, and the only way to survive the competition is to beat your opponents with a winning margin that looks challenging to bridge. In this book, you will discover a compilation of the author's columns from "Indian Gaming" magazine, and contains marketing ideas and strategies for casinos looking to increase the effectiveness and profitability of their entertainment offerings. And so much more! Scroll up and click the "Buy now with 1-Click" button to get your copy now!

Download or read book Casino Marketing written by Kathryn Hashimoto and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The content in Casino Marketing has been pulled from the author's personal knowledge learned from 30 years researching, teaching and writing in the field as well as prominent gambling practitioners, and industry trade journals. This book on casino marketing is an attempt to link the gaming industry to the business environment and its theoretical underpinnings. Different from its competitors, this book uses and discusses different marketing theories to teach fundamental knowledge in the area before applying the information to the industry. Therefore, the readers accomplish two goals at one sitting. They learn about fundamental marketing practices as well as casino industry applications. Starting with a traditional overview of the industry, the book quickly moves onto strategic planning by combining the input of nine different managers from many different levels of responsibility in a variety of casinos. No other book on the market so thoroughly explores the uncontrollable environments that dictate how our product, price, place, and promotions should change in casino marketing.

Download or read book Principles of Casino Marketing written by Anthony F. Lucas and published by . This book was released on 2008-01-01 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Secrets of Casino Marketing written by John Romero and published by . This book was released on 1998 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Casino Host Goals written by jackie parker and published by . This book was released on 2019-04-03 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Read this book and you will have a road-map for success as you create or improve your Player Development program, in the context of your Casino Marketing strategy. It belongs on the shelf of any Executive in Casino Management who wants to drive revenue from a strategic approach to PD. For your Player Development team to drive revenue, you have to set the targets and provide all of the tools and techniques that will ensure success. This book is written from experience, and you will benefit from the hits and misses of your peers!TABLE OF CONTENTSIntroductionHow to take a Strategic Approach to PDWhat are the steps?Setting Your First GoalSMART goalsHow to Keep MomentumSetting Financial RewardsThe Importance of PaceActive GoalsInactive GoalsRetention GoalsContact GoalsNew Player GoalsAcquisition GoalsInvestment GoalsMiscellaneous GoalsFinal ThoughtsA List of Sample GoalsGlossaryThe practical steps in this book came from 10 years of working with Player Development professionals across the USA. Including those who use PowerHost, a host contact management system that drives Host Goals. Visit www.harvesttrends.com to learn more, connect to the author at https://www.linkedin.com/in/jackieparker/

Download or read book Secrets Of Casino Marketing written by Carissa Kuakini and published by . This book was released on 2021-08 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone loves freebies and casinos know the fact all too well. They come with reward schemes and offers that you cannot ignore, from time and time, and engage potential customers with these efforts. We live in a world that is fiercely competitive, and the only way to survive the competition is to beat your opponents with a winning margin that looks challenging to bridge. In this book, you will discover a compilation of the author's columns from "Indian Gaming" magazine, and contains marketing ideas and strategies for casinos looking to increase the effectiveness and profitability of their entertainment offerings. And so much more! Scroll up and click the "Buy now with 1-Click" button to get your copy now!

Download or read book Casino Management written by Bill Friedman and published by Carol Publishing Corporation. This book was released on 1974 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the principal element that go into the operation of a successful gambling casino: casino structure, casino credit, hotel marketing, accounting procedures, and government controls.

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Download or read book Handbook of Hospitality Marketing Management written by Haemoon Oh and published by Routledge. This book was released on 2009-11-04 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.

Download or read book American Casino Guide written by Steve Bourie and published by . This book was released on 2002-11 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: The American Casino Guide taps into the huge casino-goers market by providing the money-saving, detailed information that is sought by the seasoned casino veteran as well as the first-time visitor. The book is jam-packed with detailed information on every casino/resort, riverboat, and Indian casino in the U.S. A special coupon section provides the reader with over 90 casino coupons that offer more than $1000 in savings. 33 maps.

Download or read book Casino Management written by Kathryn Hashimoto and published by Prentice Hall. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlike other casino books, this book examines the casino industry using a business paradigm. It emphasizes both external environmental influences and internal points of control, leaving readers with a more strategic look at how casinos operate and factors that influence their success. The book starts with a discussion of the microenvironment of casinos and ends with marketing topics such as product, price, place and promotions. Nine vignettes appear throughout and capture current issues such as crisis planning and security. Throughout the book, special emphasis is placed on strategic market planning and the connection between entertainment and industry. KEY TOPICS: Brings the casino industry into the business paradigm and offers a more strategic look at the casino segment of the hospitality industry. Offers sound coverage of strategic market planning and fundamental business theory. Examines the external and internal factors impacting casino management and the casino industry. Presents external factors influencing the casino industry such as economics, politics, social issues, consumer behavior and competition. Analyzes the internal controls that casinos use to modify or enhance the impacts: product, price, place, and promotions. Shows why casinos need to understand politics. Supplies casino managers with the basic understanding of how governments think when forming casino laws. Focuses on how and why governments do what they do, not just specific legislations and laws. Explores the impact geographic location, transportation, public relations, sales promotions, advertising and personal selling has on casino success. Uses vignettes to explore issues such as crisis management, the global market, the impact on Native Americans, security, and advertising. An excellent reference for casino managers.

Download or read book Handbook of Hospitality Marketing Management written by Haemoon Oh and published by Routledge. This book was released on 2009-11-04 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.

Download or read book The Gaming Industry written by University of Nevada Las Vegas (UNLV) and published by Wiley. This book was released on 1996-05-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An authoritative introduction to the world of professional gamingand casino management, from the authorities on the subject, thefaculty of the UNLV International Gaming Institute: Vincent H.Eade, Director David J. Christianson, Dean William F. HarrahCollege of Hotel Administration Contributing faculty members: Frank D. Borsenik Leslie E.Cummings Robert J. Martin John T. Bowen Bernhardt Fried AndrewNazarechuk Pearl Brewer Zheng Gu John M. Stefanelli Anthony N.Cabot Jim Kilby This is the book for anyone interested in pursuing or advancinga career in the gaming or casino industry, the ideal reference forhospitality students as well as professionals. Completelyup-to-date and reflecting current academic and technological trendsin the field, as well as the legislative developments permittinggambling casinos in almost every state, The Gaming Industry: * Covers the historical background and regulatory aspects ofgaming * Explores all facets of casino operations--from food andbeverages to cage operations, auditing, marketing, andreporting * Examines the mathematics and utility analysis of gaming,including all newly introduced technologies and related practicesfor gaming and casino operations * And much more...

Download or read book The Winner s Guide to Casino Gambling written by Edwin Silberstang and published by Macmillan + ORM. This book was released on 2005-04-01 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive guide to the best strategies at the gambling table-now in a fully revised and updated fourth edition Long recognized as the gambler's bible, The Winner's Guide to Casino Gambling has been completely revised and expanded to include new rules and strategies for every major game in the casino, including several popular new ones. This entirely updated fourth edition remains the most authoritative and comprehensive book in its field, bringing gambling expert Edwin Silberstang's professional secrets and expertise into the twenty-first-century casino. The Winner's Guide to Casino Gambling can literally replace a shelf full of guides to individual games-each chapter is a book of its own. Silberstang shows readers - the best strategies to beat multiple-deck blackjack, including simple but powerful card-counting methods - how to exploit the free-odds wager in craps to minimize the house edge - ways to win at the most popular video poker games - the secrets to the new casino games, such as Three Card Poker and Let It Ride® - what games to play where for the best odds - a winning approach to thinking as a gambler, worth the cost of the entire book

Download or read book Casino Operations Management written by Jim Kilby and published by . This book was released on 1998-02-11 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: This the first up-to-date book on gaming managementthe fastest growing industry in the U.S. Covers all areas of casino operations, including the regulatory control environments, the games, marketing, organization, cage operations, accounting, and surveillance

Download or read book American Casino Guide 2020 Edition written by Steve Bourie and published by . This book was released on 2019-12-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The American Casino Guide provides casino-goers with money-saving, detailed information that can be helpful for both seasoned casino veterans, as well as first-time casino visitors. Anyone who is looking to learn more about gambling, or simply planning a gambling-related vacation, will find the book to be extremely helpful. The guide provides detailed information on more than 750 casino/resorts, riverboats and Indian casinos in 41 states, including room rates, buffet prices, casino games offered and any special features. The book also has maps of all casino locations, plus detailed information on the best strategies for playing the major casino games such as blackjack, craps, roulette, baccarat, slots and video poker. For extra savings, the book also contains over $1,000 in valuable casino coupons. There are also of tips on how to always get the most value for your money by taking advantage of casino promotions and slot clubs. A must for anyone planning a visit to a casino!

Download or read book American Casino Guide written by Steve Bourie and published by . This book was released on 2004-11 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published annually since 1992, the 2005 edition of this bestselling guide continues to gain fame as the best available source for information on U.S. casinos. The new 2005 edition lists more than 650 casinos in 35 states and comes complete with maps of all states showing where the casinos are located, plus detailed maps of Las Vegas, Atlantic City, Reno and the Mississippi gambling resort towns of Biloxi and Tunica.