Download or read book Badvertising written by Jim Morris and published by Red Wheel/Weiser. This book was released on 2021-05-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jim Morris has been responsible for some of the most memorable ad campaigns in history. He knows best that bad ads don’t just create themselves. Part indictment on the advertising industry, part cautionary tale on what not to do with your ads, Jim pulls no punches to better ad people everywhere. “How many ads have you seen that made you question the intelligence of whomever designed it? Probably too many. If every ad person read Badvertising, the world would be a more intelligent and prosperous place.” —Jonah Berger, New York Times bestselling author of Contagious and The Catalyst “Incisive and daring, Badvertising is the only book you need to truly understand both the inner workings of America’s ad agencies, and the minds of those who never cease to astound us with both their creative genius and profound stupidity. After just one reading, you’ll never see advertising the same way again.” —Drew Eric Whitman, bestselling author of Cashvertising How can the ad industry even exist when almost all of the products that it produces fall on a continuum from flawed to failed? What is it about this industry and the process of creating, selling, and producing ads that causes so much advertising to be so bad? These are the questions answered in Badvertising. A provocative, truth-to-power exposé of ad agencies’ flaws, foibles, and failings—and why they matter to the consumer and to those in the business. Morris, an advertising legend known as “Tagline Jim,” surveys myriad advertising “agents of stupidity.” Hilarious, horrifying, and insightful, each chapter is a grenade lobbed into America’s ad bunkers. Badvertising is a candid, never-seen-before accumulation of real-world don’ts and more don’ts, providing valuable cautionary tales of advertising’s stupid side.
Download or read book The Adweek Copywriting Handbook written by Joseph Sugarman and published by John Wiley & Sons. This book was released on 2012-06-19 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Download or read book Ogilvy on Advertising written by David Ogilvy and published by Vintage. This book was released on 2013-09-11 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Download or read book Cashvertising written by Drew Eric Whitman and published by Red Wheel/Weiser. This book was released on 2008-11-15 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT! Captions under photos get 200 percent greater readership than non-headline copy. FACT! Ads with sale prices draw 20 percent more attention. FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads. FACT! Four-color ads are up to 45 percent more effective than black and white. New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to Cashvertising--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use. Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell--or how you sell it, this practical, fast-paced book will teach you: How to create powerful ads, brochures, sales letters, Websites, and more How to make people believe what you say "Sneaky" ways to persuade people to respond Effective tricks for writing "magnetic" headlines What mistakes to avoid...at all costs! What you should always/never do in your ads Expert formulas, guidance, tips and strategies
Download or read book Breakthrough Advertising written by Eugene Schwartz and published by . This book was released on 2017-04-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Revenue Marketing Book written by Yaagneshwaran Ganesh and published by Notion Press. This book was released on 2020-05-09 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: The success of the modern B2B marketing team will be evaluated by the revenue impact it delivers to the company and Yaag has laid out a crisp and compelling model on how to transform marketing into a revenue-generating team. - Jeff Davis, Founder and Principal, JD2 Consulting and award-winning author of Create Togetherness “A must-read operating manual for marketers who want to deliver exponential revenue.” - Sangram Vajre, Author, Co-founder at Terminus and the host of #FlipMyFunnel, a top-50 business podcast in the world “All your marketing channels, properties and activities are a waste of time unless they contribute to revenue. Yaag’s book gives you an approach to make your marketing count.” - Vinod Muthukrishnan, Chief Growth Officer at Cisco It doesn’t matter how sophisticated your martech stack is, what your marketing budget is or how many people you have in your marketing organization. You must know what is contributing to revenue (directly or indirectly), what is working and what needs to be done away with. The Revenue Marketing Book provides you with ideas, direction and a framework to map your marketing activities and channels to a revenue outcome. Make an impact. Build a predictable recurring revenue engine.
Download or read book Lost and Founder written by Rand Fishkin and published by Penguin Group. This book was released on 2024-05-14 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love. Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has a cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and becomes the envy of the technology world. This is not that story. It's not that things went badly for Rand Fishkin; they just weren't quite so Zuckerberg-esque. His company, Moz, maker of marketing software, is now a $45 million/year business, and he's one of the world's leading experts on SEO. But his business and reputation took fifteen years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt. Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: A minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives can fizzle quickly. Revenue and growth won't protect you from layoffs. And venture capital always comes with strings attached. Fishkin's hard-won lessons are applicable to any kind of business environment. Up or down the chain of command, at both early stage startups and mature companies, whether your trajectory is riding high or down in the dumps: this book can help solve your problems, and make you feel less alone for having them.
Download or read book Web Copy That Sells written by Maria Veloso and published by AMACOM. This book was released on 2013-02-15 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques. Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, “Twitterized” attention spans, and new forms of video content, marketers’ online sales techniques need an upgrade. In Web Copy That Sells, you’ll gain tips for: crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible “cyber bites” for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.
Download or read book Convert Every Click written by Benji Rabhan and published by John Wiley & Sons. This book was released on 2013-09-23 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profits In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO). Convert Every Click introduces an expanded vision of CRO that the author, Benji Rabhan, calls "holistic conversion rate optimization." Internet technology and innovation have changed the way you should be optimizing your business, your marketing, and your websites. The book looks at the psychology behind this new way of optimizing an entire business for more profits. It examines how your website plays a role in your overall business strategy, and details how to use CRO psychology and strategies to increase profits. Teaches proven strategies for increasing conversions across your entire business Details various split testing and data gathering methods and when to use each one Unveils a holistic approach to conversion rate optimization, using technology to create a more customer-centric experience that not only increases conversions, but also improves customer engagement and satisfaction With guidance from Convert Every Click, you'll learn how to boost conversions and consumption across your entire business by maximizing every bit of your hard-earned traffic before, during, and after a sale.
Download or read book The Science of Selling written by David Hoffeld and published by Penguin. This book was released on 2022-02-08 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld’s evidence-based approach connects the dots between science and situations salespeople and business leaders face every day to help you consistently succeed, including proven ways to: - Engage buyers’ emotions to increase their receptiveness to you and your ideas - Ask questions that line up with how the brain discloses information - Lock in the incremental commitments that lead to a sale - Create positive influence and reduce the sway of competitors - Discover the underlying causes of objections and neutralize them - Guide buyers through the necessary mental steps to make purchasing decisions Packed with advice and anecdotes, The Science of Selling is an essential resource for anyone looking to succeed in today's cutthroat selling environment, advance their business goals, or boost their ability to influence others. **Named one of The 20 Most Highly-Rated Sales Books of All Time by HubSpot
Download or read book The Salesman of the Century written by Ron Popeil and published by . This book was released on 1995 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last 20 years, Ron Popeil's incredible inventions--including Veg-o-Matic, Pocket Fisherman, and the Inside the Shell Egg Scrambler--have grossed over $300 million in sales. This book tells his amazing rags-to-riches story. But wait, there's more! Ron also gives invaluable advice to budding entrepreneurs on how to profit in the home shopping business or any business venture. Photos.
Download or read book Cashvertising Online written by Drew Eric Whitman and published by Red Wheel/Weiser. This book was released on 2023 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The latest book from Dr. Direct(tm) will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author's bestselling book Ca$hvertising. Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line. Most books discussing online ads teach things like: how to create accounts, how to select demographics, what options to select (video vs. carousel vs. slideshow, etc.), and other topics like maximizing the use of Facebook pixels for fine-tuning your target audience. To create successful Facebook, Instagram, Twitter ads, not only do you need to know copywriting basics, but you also need to understand the highly personal nature of the medium. The successful copywriter needs to make the shift to the highly personal "you and me" approach and learn how to sell without expressing the typical appearance of salesmanship. Likewise, a number of books teaching email marketing primarily focus on things like mailing lists, segmentation, funnels, and automation. All important stuff to be sure, but unless your sales copy is persuasive, these things aren't worth a damn. The majority of these books spend little time teaching readers how to use the power of advertising and consumer psychology in the Facebook and email environments to cause people to actually respond--the whole purpose of advertising! Cashvertising Online is not a book on general copywriting. Instead, it examines the hidden principles specific to actual successful online ads and email promotions and the numerous and potent psychological techniques they employ that make them so persuasive.
Download or read book Ask written by Ryan Levesque and published by Hay House, Inc. This book was released on 2019-07-02 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: The go-to guide for small-business owners and entrepreneurs to discover exactly what consumers want to buy and how to get it to them. As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking? In this best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly counterintuitive, methodology for understanding the core wants and motivations of your customer. Levesque's Ask Method provides a way to discover what customers want to buy by guiding them through a series of questions and customizing a solution from them so they are more likely to purchase from you. And all through a completely automated process that does not require one-on-one conversations with every single customer. The Ask method has generated over $100 million in online sales across 23 different industries and counting. Now it is your turn to use it to create a funnel, skyrocket your online income, and create a mass of dedicated fans for you and your company in the process.
Download or read book The 4 Day Week written by Andrew Barnes and published by Piatkus. This book was released on 2020-01-07 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: SHORTLISTED FOR THE BUSINESS BOOK AWARDS 2021 In The 4 Day Week, entrepreneur and business innovator Andrew Barnes makes the case for the four-day work week as the answer to many of the ills of the 21st-century global economy. Barnes conducted an experiment in his own business, the New Zealand trust company Perpetual Guardian, and asked his staff to design a four-day week that would permit them to meet their existing productivity requirements on the same salary but with a 20% cut in work hours. The outcomes of this trial, which no business leader had previously attempted on these terms, were stunning. People were happier and healthier, more engaged in their personal lives, and more focused and productive in the office. The world of work has seen a dramatic shift in recent times: the former security and benefits associated with permanent employment are being displaced by the less stable gig economy. Barnes explains the dangers of a focus on flexibility at the expense of hard-won worker protections, and argues that with the four-day week, we can have the best of all worlds: optimal productivity, work-life balance, worker benefits and, at long last, a solution to pervasive economic inequities such as the gender pay gap and lack of diversity in business and governance. The 4 Day Week is a practical, how-to guide for business leaders and employees alike that is applicable to nearly every industry. Using qualitative and quantitative data from research gathered through the Perpetual Guardian trial and other sources by the University of Auckland and Auckland University of Technology, the book presents a step-by-step approach to preparing businesses for productivity-focused flexibility, from the necessary cultural conditions to the often complex legislative considerations. The story of Perpetual Guardian's unprecedented work experiment has made headlines around the world and stormed social media, reaching a global audience in more than seventy countries. A mix of trenchant analysis, personal observation and actionable advice, The 4 Day Week is an essential guide for leaders and workers seeking to make a change for the better in their work world.
Download or read book Words Can Change Your Brain written by Andrew Newberg and published by Penguin. This book was released on 2012-06-14 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: In our default state, our brains constantly get in the way of effective communication. They are lazy, angry, immature, and distracted. They can make a difficult conversation impossible. But Andrew Newberg, M.D., and Mark Waldman have discovered a powerful strategy called Compassionate Communication that allows two brains to work together as one. Using brainscans as well as data collected from workshops given to MBA students at Loyola Marymount University, and clinical data from both couples in therapy and organizations helping caregivers cope with patient suffering, Newberg and Waldman have seen that Compassionate Communication can reposition a difficult conversation to lead to a satisfying conclusion. Whether you are negotiating with your boss or your spouse, the brain works the same way and responds to the same cues. The truth, though, is that you don't have to understand how Compassionate Communication works. You just have to do it. Some of the simple and effective takeaways in this book include: • Make sure you are relaxed; yawning several times before (not during) the meeting will do the trick • Never speak for more than 20-30 seconds at a time. After that they other person's window of attention closes. • Use positive speech; you will need at least three positives to overcome the effect of every negative used • Speak slowly; pause between words. This is critical, but really hard to do. • Respond to the other person; do not shift the conversation. • Remember that the brain can only hold onto about four ideas at one time Highly effective across a wide range of settings, Compassionate Communication is an excellent tool for conflict resolution but also for simply getting your point across or delivering difficult news.
Download or read book Words that Sell written by Richard Bayan and published by McGraw-Hill Companies. This book was released on 1987 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A thesaurus that works as hard as you do . . . you'll wonder how you ever managed without it." -- Advertising Age Listing more than 2,500 high-powered words, phrases, and slogans, Words That Sell is the ultimate reference for anyone who needs instant access to the key words that make the difference in selling. Arranged by category for handy reference, it covers everything from "snappy transitions" to "knocking the competition," from "grabbers" to "clinchers." There are 62 ways to say "exciting" alone; 57 variations on "reliable"! Whether you are selling ideas or widgets, Words That Sell guarantees the expert sales professional an expanded, rejuvenated repertoire and the novice a feeling of confidence. Features: Cross-referencing of word categories to stimulate creative thinking Advice on targeting words to your specific market Tips on word usage A thorough index A concise copywriting primer A special section on selling yourself The first real improvement to the thesaurus since Roget, Words That Sell is an indispensable guide to helping you find great words fast.
Download or read book A Requiem for a Brand written by Pradip Chanda and published by Roli Books. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing from his extensive business management experience, Pradip Chand turns traditional wisdon on its head when he proposes that Brand Loyalty is inversely proportional to the income and education levels of the 'knowledge consumer'. He examines how and why brands become strategic assets, traces the evolution of the knowledge consumer and what can companies do to protect equity of the brands they have nurtured over the decades. A new approach to building a Brand Loyalty that gives marketers a competitive edge in todays high-tech, high-stake brand-hostile environment. The book combines the knowledge with engaging real life case studies and proven examples.
