Download or read book Casebook to Accompany International Marketing written by Dana-Nicoleta Lascu and published by . This book was released on 2003 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Global Marketing Management written by John A. Quelch and published by South-Western. This book was released on 2006 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of Harvard Business School cases by the editors accompanied by additional authors, emphasizing the marketing strategies of domestic marketers to international markets.
Download or read book The Marketing Casebook written by Sally Dibb and published by Cengage Learning Emea. This book was released on 1994 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to accompany business school and college marketing courses or for self-tuition in the key concepts in marketing theory, The Marketing Casebook uses fully cross-referenced short and full cases and theory notes to present the key elements of marketing. By looking at the way marketing works in practice, the reader is drawn into the problems and questions that face marketers and managers in their everyday lives. A mix of real world cases and theory summary notes, The Marketing Casebook provides a concise revision-oriented overview of the key marketing concepts, guiding the reader from introductory theory to specialised applications in consumer, industrial and services marketing.
Download or read book Case Book to Accompany Basic Marketing a Global managerial Approach written by Algis Juzukonis and published by McGraw-Hill Ryerson. This book was released on 2004 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book MRKT20018 written by and published by . This book was released on 2008 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Asian Marketing Casebook written by Noel Capon and published by . This book was released on 1999 with total page 988 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ideal for courses in International Marketing at the undergraduate and graduate levels. This marketing casebook demonstrates the diversity of marketing problems faced by organizations operating in Asia. The cases focus on industrial and consumer marketing issues and cover 16 countries.
Download or read book Cases in International Marketing written by Jean-Pierre Jeannet and published by . This book was released on 1995 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers a selection of cases that are multinational in scope, describe actual situations and illustrate the issues faced by global marketers as they take their products and services into new nations and cultures. This text includes a number of case studies with introductory notes.
Download or read book Managing International Trade And Investment Casebook written by Spar Debora L and published by World Scientific Publishing Company. This book was released on 2003-07-14 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the ease with which it is often conducted, doing business across borders is not the same as doing it at home. Rather, it entails a whole new set of managerial challenges: re-assessing competitive advantage; evaluating diverse political environments and legal structures; considering the impact of currency fluctuations and trading regimes; and understanding widely disparate cultures and business norms. Using the cases presented in this book, instructors can help their students build a framework of analysis that will enable them to understand the challenges of international trade and investment and master the opportunities these represent./a
Download or read book Cases in Global Marketing Strategies written by Jean-Pierre Jeannet and published by . This book was released on 2002 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cases in Marketing Management written by Kenneth E. Clow and published by SAGE Publications. This book was released on 2011-03-28 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods. Cases were chosen from around the world, from small and large corporations, and include household names such as Twitter, Best Buy, Ruth's Chris, and Kraft Foods. The majority of the cases are very recent (from 2009 or later). Each chapter begins with an introductory review of the topic area prior to the set of cases, and questions are included after each case to help students to think critically about the material. Cases in Marketing Management is edited by Kenneth E. Clow and Donald Baack, and follows the structure and goals of their textbook Marketing Management: A Customer-Oriented Approach. It can also be used as a stand-alone text, or as a supplement to any other marketing management textbook, for instructors who want to more clearly connect theory and practice to actual cases.
Download or read book International Marketing written by Sak Onkvisit and published by John Wiley & Sons. This book was released on 2004 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: The main aim of International Marketing, is to provide solid foundations that are useful for explanation, prediction and control of international business activities.
Download or read book Worldwide Casebook in Marketing Management written by Luiz Moutinho and published by . This book was released on 2015-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Principles of Marketing written by Swee Hoon Ang and published by . This book was released on 2000-01 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: This casebook complements and accompanies Philip Kotler and Gary Armstrong's Principles of Marketing by providing 37 cases on Asian companies operating in Asia and/or outside Asia, as well as about non-Asian companies operating within Asia.
Download or read book Principles of Integrated Marketing Communications A Malaysia Casebook written by Hasrina Mustafa, Siti Aishah Chu Abdullah, Shuhaida Md Noor and published by Penerbit USM. This book was released on 2022-10-18 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is written primarily as an introductory textbook aimed for both undergraduate and postgraduate students of all institutions of higher learning in the areas of marketing communication, advertising and promotion. It is packed with comprehensive discussion on the essential aspects of integrated marketing communication (IMC) covering on the topics on the conceptualisation, tools, process of implementation, related models and theories, and IMC's measurement of effect. Readers will also learn practical IMC experience through award winning case studies provided by member agencies of the Association of Accredited Advertising Agents Malaysia (4As) and other cutting-edge companies and brands such as Maxis, Malaysia Airports Holdings Berhad, KFC, Langkawi Development Authority, Universiti Sains Malaysia and Wipro Unza. For both students and practitioners in the areas of marketing communication, advertising and promotion, Principles of Integrated Marketing Communications: A Malaysia Casebook is an essential guide towards unified and seamless IMC experience.
Download or read book International Dispute Resolution written by Mary Ellen O'Connell and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twenty-first century lawyers practice law in a global village. They represent clients in negotiations for oil concession leases. They attend international treaty negotiations on behalf of sovereign states and environmental NGOs. They act as mediators in international child custody disputes and arbitrators for title to artworks displaced in war. They search the world for the right forum to bring claims for human rights violations, piracy prosecutions, and intellectual property protection. The successful 21st century lawyer is prepared to practice international dispute resolution, and this book is designed to assist in that preparation. It is a comprehensive treatment of the full range of dispute resolution processes, including negotiation, mediation, inquiry, conciliation, arbitration, and adjudication. The second edition updates and expands the first edition. It includes additional materials on international commercial arbitration as well as recent decisions of the United States Supreme Court, the International Court of Justice and the International Centre for the Settlement of Investment Disputes. New problems have been added and reading lists have been revised. Despite the new additions, the book remains highly teachable in a two or three credit-hour format. The law book market has many titles on arbitration and transnational litigation. This is the only casebook, however, that introduces students to all of the dispute resolution mechanisms available internationally. Lawyers today need this information as much as they need the standard first year required course on civil procedure.
Download or read book International Marketing written by Justin Paul and published by . This book was released on 2007 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book International Children s Rights written by Sara Dillon and published by . This book was released on 2010 with total page 1016 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an exciting and comprehensive look at the main themes--legal and political--affecting international children's rights today. Designed for use in undergraduate, graduate, and law school settings, it is divided into seven major topics: the role of the United Nations Convention on the Rights of the Child, child labor, children in the global sex industry, children without parental care, children and punishment, children and armed conflict, and, finally, children's rights as interpreted and applied in regional human rights systems. Sara Dillon has brought together a wide variety of writings so that students will understand the underlying controversies relating to each unit. These include academic articles, United Nations reports, evidence provided by non-governmental organizations, and material from many other sources. Introductory sections and notes and questions frame the readings, and facilitate use of the book as a teaching tool. The book is accompanied by a CD containing additional cases, articles, UN documents, etc. "One must heartily welcome this long overdue addition to the human rights literature. The author offers a prominent first-edition casebook, which should satisfy any professor in search of comprehensive coverage of the subject on the rights of children. She covers the labyrinth of legal instruments that are the focal points of this important basket of human rights--as well as the flaws and contradictions inherent in this particular field. The practical blends of cases, commentaries (e.g., law review excerpts), and author's notes and questions have all combined to robustly launch this leading textbook in the field."
