Download or read book Careers as a Marketing and Public Relations Specialist written by Daniel E. Harmon and published by The Rosen Publishing Group, Inc. This book was released on 2013-12-15 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the career of a marketing and public relations specialist. Topics cover marketing campaigns, running a marketing firm, client relations, connecting with the community, putting together a resume, working as a freelancer, pitching a client, and business-building strategies.
Download or read book Careers in Advertising and Public Relations written by WetFeet (Firm) and published by WETFEET, INC.. This book was released on 2008 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes the work environments, duties, salaries, advancement possibilities, and educational requirements of careers in the advertising and public relations fields with profile of top agencies, information industry trends and rankings, advice on interviewing.
Download or read book Careers in Marketing Public Relations and Advertising written by Felicity Taylor and published by . This book was released on 1993 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Careers in Marketing Advertising and Public Relations written by Adela Stanley and published by Kogan Page Publishers. This book was released on 2003 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complete with top tips for getting in, advice on how the industry is changing and is likely to change, useful names, addresses, web sites and contact points, this book is the ideal starting point for a successful career in this exciting field.
Download or read book Careers in Marketing Public Relations and Advertising written by Felicity Taylor and published by . This book was released on 1980 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Opportunities in Public Relations Careers written by Morris B. Rotman and published by McGraw Hill Professional. This book was released on 2001 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This series represents the best and most comprehensive source of basic information on careers! Each 160-page guide offers in-depth information on the size and scope, opportunities and limitations of a career field, salary, trends, long-term job outlook, and much more!
Download or read book Careers in Marketing written by Leslie Stair and published by McGraw Hill Professional. This book was released on 2008-04-05 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert guidance on exploring and choosing the perfect job Whether you're already a college student or are ready to go back to school, this series explores specific areas of interest and helps you determine which job in that field suits you. Breaks down specific educational requirements and additional training Surveys the salaries and job opportunities to help seekers find the perfect match
Download or read book Advertising and Public Relations written by Stan Tymorek and published by Infobase Publishing. This book was released on 2010 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the ins and outs of the advertising and public relations industries, providing tips for success, an in-depth glossary of industry jargon, and an overview of the current state of the industry.
Download or read book Career Opportunities in Advertising and Public Relations written by Shelly Field and published by Checkmark Books. This book was released on 2006-01 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores career opportunities within the advertising and public relations field, providing position descriptions, employment prospects, and salary information.
Download or read book Careers in Advertising and Public Relations written by and published by Wetfeet.Com. This book was released on 2005-01 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: For anyone interested in advertising or PR, this book explains how to select the right agency; the forces and trends at work; how new ad and PR campaigns are developed; who the top-ranked agencies are; what industry professionals like and dislike about their jobs; typical pay, hours, and office culture; and how to shine in your interviews.
Download or read book Making It in Public Relations written by Leonard Mogel and published by Routledge. This book was released on 2002-03 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mogel describes everything from the basics of vocational guidance, for those wanting to break into the public relations industry, to how different strategies have sparked the growth and enhancement of the industry in various corporate and industrial fields.
Download or read book Careers in Marketing written by Lila B. Stair and published by VGM Career Books. This book was released on 1995 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the role of marketing in today's society and details careers in areas of marketing research, product development, advertising and sales promotion, public relations and customer service, sales and retailing, corporate marketing, international marketing, etc. Also looks at job trends, entry level jobs, and sources for further information.
Download or read book Public Relations Strategies and Tactics written by Dennis L. Wilcox and published by Pearson Higher Ed. This book was released on 2013-03-18 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.
Download or read book Primer of Public Relations Research Third Edition written by Don W. Stacks and published by Guilford Publications. This book was released on 2016-11-23 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies. New to This Edition: *Chapter on standardization, moving beyond the prior edition's focus on best practices. *Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. *Addresses the strategic use of key performance indicators. *Covers the latest content analysis software. Pedagogical Features: *Each chapter opens with a chapter overview and concludes with review questions. *End-of-chapter practice problems guide readers to implement what they have learned in a PR project. *Appendix provides a dictionary of public relations measurement and research terms. *Supplemental Instructor's Manual and PowerPoint slides.
Download or read book Careers in Focus written by Ferguson and published by Infobase Publishing. This book was released on 2010-05-19 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Profiles jobs in public relations such as copywriters, demographers, event planners, media planners and buyers, publicists, and more.
Download or read book Careers in Marketing Advertising and Public Relations written by Caroline Hird and published by Kogan Page Limited. This book was released on 1996 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book How to Succeed in a PR Agency written by Kristin Johnson and published by Routledge. This book was released on 2018-12-18 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learning how to be successful in a public relations (PR) agency is a stressful on-the-job, sink-or-swim, immersive experience. While other texts teach PR theory and practice, no other book guides early to mid-career PR professionals through the day-to-day life of working in an agency and the skills required to excel and build a career. This text demystifies the PR agency experience with foundational information to simplify and clarify agency life. Authors Kristin Johnson and Shalon Roth, who each grew successful careers in PR agencies, share secrets that no one will teach in a class or a seminar. This is real talk about real life in an agency – punctuated by anecdotes from leaders in the industry. This is a must-read for communications students and PR professionals looking to grow their career and become indispensable to teams and clients.
