Download or read book Applied Marketing written by Rochelle Grayson and published by John Wiley & Sons. This book was released on 2021-06-21 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tomorrow's professionals need a practical, customer-centric understanding of marketing's role in business and critical thinking skills to help their organizations succeed. Applied Marketing, 1st Canadian Edition helps students learn practical, modern marketing concepts appropriate for the principles of marketing course by applying them to the latest business scenarios of relatable brands like This Bar Saves Lives and GoPro. This comprehensive yet concise text is co-authored by Professors Rochelle Grayson and Daniel Padgett and practitioner Andrew Loos, and blends current academic theory with an agency-owner perspective to help students get an insider's look at how top businesses operate. With many Canadian specific examples created specifically for this course, students can relate concepts learned in the classroom to marketing topics and events taking place in their backyard.
Download or read book The Little Black Book of Scams written by Industry Canada and published by Competition Bureau Canada. This book was released on 2014-03-10 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Canadian edition of The Little Black Book of Scams is a compact and easy to use reference guide filled with information Canadians can use to protect themselves against a variety of common scams. It debunks common myths about scams, provides contact information for reporting a scam to the correct authority, and offers a step-by-step guide for scam victims to reduce their losses and avoid becoming repeat victims. Consumers and businesses can consult The Little Black Book of Scams to avoid falling victim to social media and mobile phone scams, fake charities and lotteries, dating and romance scams, and many other schemes used to defraud Canadians of their money and personal information.
Download or read book Privacy in the Workplace written by Ian J. Turnbull and published by CCH Canadian Limited. This book was released on 2009 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: Privacy in the Workplace is a practical guide that clearly explains your privacy compliance responsibilities and even instructs on steps to take once a breach has occurred. In addition to guidance on current employment-related privacy issues, the Second Edition goes further to provide complete coverage of your responsibilities in complying with Canadian privacy laws, with tools and tips for creating an effective data management program across all areas of your organization including sales, human resources, marketing, finance and the Board of Directors. Topics include: Personal Information Protection and Electronic Documents Act (PIPEDA) and reviews of the Personal Information Protection Act (PIPA) in BC and Alberta; How to avoid being accused of a privacy breach and steps to take once a breach has occurred; Protecting customer, client and supplier information; Essential information about the Personal Health Information Act (PHIA); Technology and privacy - a guide to sound online marketing practices; and Highlights of significant cases and their impact on Canadian privacy law.
Download or read book Legislative Efforts to Combat Spam written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Trade, and Consumer Protection and published by . This book was released on 2003 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Understanding Cybersecurity Law in Data Sovereignty and Digital Governance written by Melissa Lukings and published by Springer Nature. This book was released on 2022-10-14 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an overview of the topics of data, sovereignty, and governance with respect to data and online activities through a legal lens and from a cybersecurity perspective. This first chapter explores the concepts of data, ownerships, and privacy with respect to digital media and content, before defining the intersection of sovereignty in law with application to data and digital media content. The authors delve into the issue of digital governance, as well as theories and systems of governance on a state level, national level, and corporate/organizational level. Chapter three jumps into the complex area of jurisdictional conflict of laws and the related issues regarding digital activities in international law, both public and private. Additionally, the book discusses the many technical complexities which underlay the evolution and creation of new law and governance strategies and structures. This includes socio-political, legal, and industrial technical complexities which can apply in these areas. The fifth chapter is a comparative examination of the legal strategies currently being explored by a variety of nations. The book concludes with a discussion about emerging topics which either influence, or are influenced by, data sovereignty and digital governance, such as indigenous data sovereignty, digital human rights and self-determination, artificial intelligence, and global digital social responsibility. Cumulatively, this book provides the full spectrum of information, from foundational principles underlining the described topics, through to the larger, more complex, evolving issues which we can foresee ahead of us.
Download or read book Asper Review of International Business and Trade Law Volume XIX written by Bryan P. Schwartz, et al. and published by Asper Review of International Business and Trade Law. This book was released on 2019-01-01 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Asper Review of International Business and Trade Law provides reviews and articles on developments in the areas of international trade, business, & economy.
Download or read book Enterprise Risk Management written by Philip E. J. Green and published by Butterworth-Heinemann. This book was released on 2015-08-06 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enterprise Risk Management: A Common Framework for the Entire Organization discusses the many types of risks all businesses face. It reviews various categories of risk, including financial, cyber, health, safety and environmental, brand, supply chain, political, and strategic risks and many others. It provides a common framework and terminology for managing these risks to build an effective enterprise risk management system. This enables companies to prevent major risk events, detect them when they happen, and to respond quickly, appropriately, and resiliently. The book solves the problem of differing strategies, techniques, and terminology within an organization and between different risk specialties by presenting the core principles common to managing all types of risks, while also showing how these principles apply to physical, financial, brand, and global strategy risks. Enterprise Risk Management is ideal for executives and managers across the entire organization, providing the comprehensive understanding they need, in everyday language, to successfully navigate, manage, and mitigate the complex risks they face in today's global market. - Provides a framework on which to build an enterprise-wide system to manage risk and potential losses in business settings - Solves the problem of differing strategies, techniques, and terminology within an organization by presenting the core principles common to managing all types of risks - Offers principles which apply to physical, financial, brand, and global strategy risks - Presents useful, building block information in everyday language for both managers and risk practitioners across the entire organization
Download or read book Big Data Political Campaigning and the Law written by Normann Witzleb and published by Routledge. This book was released on 2019-12-06 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this multidisciplinary book, experts from around the globe examine how data-driven political campaigning works, what challenges it poses for personal privacy and democracy, and how emerging practices should be regulated. The rise of big data analytics in the political process has triggered official investigations in many countries around the world, and become the subject of broad and intense debate. Political parties increasingly rely on data analytics to profile the electorate and to target specific voter groups with individualised messages based on their demographic attributes. Political micro-targeting has become a major factor in modern campaigning, because of its potential to influence opinions, to mobilise supporters and to get out votes. The book explores the legal, philosophical and political dimensions of big data analytics in the electoral process. It demonstrates that the unregulated use of big personal data for political purposes not only infringes voters’ privacy rights, but also has the potential to jeopardise the future of the democratic process, and proposes reforms to address the key regulatory and ethical questions arising from the mining, use and storage of massive amounts of voter data. Providing an interdisciplinary assessment of the use and regulation of big data in the political process, this book will appeal to scholars from law, political science, political philosophy and media studies, policy makers and anyone who cares about democracy in the age of data-driven political campaigning.
Download or read book Corporate Legal Compliance Handbook written by Theodore L. Banks and published by Wolters Kluwer. This book was released on 2010-09-17 with total page 1812 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Compliance has changedand—stricter guidelines now impose criminal penalties for activities that were previously considered legal. The and“business judgmentand” rule that protected the decisions of officers and directors has been severely eroded. The Corporate Federal Sentencing Guidelines of the U.S. Sentencing Commission require an effective compliance program, but even if you follow their requirements to the letter, you wonand’t really know if your compliance program works or if you have created a corporate culture that supports compliance. Now, with the completely updated Second Edition of Corporate Legal Compliance Handbook, youand’ll have help in creating a complete compliance system that complies with federal regulations and meets your specific corporate needs. Unlike the complicated or incomplete resources available today, Corporate Legal Compliance Handbook, Second Edition provides explanatory text and background material in two convenient formats: print and electronic. The accompanying CD-ROM contains reference materials, forms, sample training materials and other items to support program development. Corporate Legal Compliance Handbook, Second Edition gives you a unique combination: the essentials of the key laws your corporation must address, specific compliance regulations, and practical insights into designing, implementing, and managing an effectiveand—and efficientand—legal compliance program. It will help you identify the risks your company faces, and devise a system to address those risks. It will help you create a targeted compliance program by examining the risks attached to job descriptions, creating the appropriate corporate policies, establishing control programs, communicating effectively, and testing the effectiveness of your program. Corporate Legal Compliance Handbook, Second Edition will show you: How to ensure that your company establishes an effective compliance program How to master practical risk assessment tools How to identify any special risks posed by you clientand’s type of business How to make sure that each employee involved in a business process understands his or her individual responsibility in the companyand’s legal compliance program
Download or read book Introduction to Information Systems written by R. Kelly Rainer and published by John Wiley & Sons. This book was released on 2013-08-30 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: The goal of Introduction to Information Systems, 3rd Canadian Edition remains the same: to teach all business majors, especially undergraduate ones, how to use information technology to master their current or future jobs and to help ensure the success of their organization. To accomplish this goal, this text helps students to become informed users; that is, persons knowledgeable about information systems and information technology. The focus is not on merely learning the concepts of IT but rather on applying those concepts to facilitate business processes. The authors concentrate on placing information systems in the context of business, so that students will more readily grasp the concepts presented in the text. The theme of this book is What's In IT for Me? This question is asked by all students who take this course. The book will show you that IT is the backbone of any business, whether a student is majoring in Accounting, Finance, Marketing, Human Resources, or Production/Operations Management. Information for the Management Information Systems (MIS) major is also included.
Download or read book Digital and Social Media Marketing written by Aleksej Heinze and published by Taylor & Francis. This book was released on 2024-08-13 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence. The book’s customisable models offer organisations a way to decipher their current situation and plan a clear road map for developing a marketing strategy appropriate for the digital era. This rich and accessible textbook has been fully updated to reflect the current global landscape. The content of this third edition has been expanded to: consider the concept of GDPR as a sound framework for responsible marketing offer a greater focus on sustainable marketing throughout, linked to the UN Sustainable Development Goals place emphasis on the importance of crisis and reputation management explore the latest material in big data, data management and data privacy cover the latest in martech trends, particularly related to automation, machine learning and artificial intelligence provide new case studies from China, India, Nigeria and across Asia, alongside student activities and questions designed to improve learning outcomes This textbook provides a hands-on, user-friendly platform to turn skills and knowledge into a strategic advantage. It is ideal for advanced undergraduate, postgraduate and executive students of digital marketing and marketing strategy, as well as for practitioners aiming to be at the cutting edge of digital and social media marketing. Online resources include PowerPoint slides and a test bank.
Download or read book Commerce Justice Science and Related Agencies Appropriations for Fiscal Year 2007 written by United States. Congress. Senate. Committee on Appropriations. Subcommittee on Commerce, Justice, Science, and Related Agencies and published by . This book was released on 2006 with total page 932 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Departments of Commerce Justice Science and Related Agencies Appropriations for Fiscal Year written by United States. Congress. Senate. Committee on Appropriations and published by . This book was released on 2007 with total page 900 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Debates of the Senate Official Report Hansard written by Canada. Parliament. Senate and published by . This book was released on 2009 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Graphic Artists Guild Handbook 16th Edition written by The Graphic Artists Guild and published by MIT Press. This book was released on 2021-05-18 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: The industry bible for communication design and illustration professionals, with updated information, listings, and pricing guidelines. Graphic Artists Guild Handbook is the industry bible for communication design and illustration professionals. A comprehensive reference guide, the Handbook helps graphic artists navigate the world of pricing, collecting payment, and protecting their creative work, with essential advice for growing a freelance business to create a sustainable and rewarding livelihood. This sixteenth edition provides excellent, up-to-date guidance, incorporating new information, listings, and pricing guidelines. It offers graphic artists practical tips on how to negotiate the best deals, price their services accurately, and create contracts that protect their rights. Sample contracts and other documents are included. For the sixteenth edition, the content has been reorganized, topics have been expanded, and new chapters have been added to create a resource that is more relevant to how graphic artists work today. Features include: More in-depth information for the self-employed on how to price work to make a sustainable living and plan for times of economic uncertainty. A new chapter on using skills and talents to maximize income with multiple revenue streams—workshops, videos, niche markets, passion projects, selling art, and much more. Current U.S. salary information and freelance rates by discipline. Pricing guidelines for buyers and sellers. Up-to-date copyright registration information. Model contracts and forms to adapt to your specific needs. Interviews with eleven self-employed graphic artists who have created successful careers,using many of the practices found in this Handbook.
Download or read book Global Trends 2040 written by National Intelligence Council and published by Cosimo Reports. This book was released on 2021-03 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The ongoing COVID-19 pandemic marks the most significant, singular global disruption since World War II, with health, economic, political, and security implications that will ripple for years to come." -Global Trends 2040 (2021) Global Trends 2040-A More Contested World (2021), released by the US National Intelligence Council, is the latest report in its series of reports starting in 1997 about megatrends and the world's future. This report, strongly influenced by the COVID-19 pandemic, paints a bleak picture of the future and describes a contested, fragmented and turbulent world. It specifically discusses the four main trends that will shape tomorrow's world: - Demographics-by 2040, 1.4 billion people will be added mostly in Africa and South Asia. - Economics-increased government debt and concentrated economic power will escalate problems for the poor and middleclass. - Climate-a hotter world will increase water, food, and health insecurity. - Technology-the emergence of new technologies could both solve and cause problems for human life. Students of trends, policymakers, entrepreneurs, academics, journalists and anyone eager for a glimpse into the next decades, will find this report, with colored graphs, essential reading.
