Download or read book Canada s Coca Cola written by Douglas Hunter and published by McClelland & Stewart. This book was released on 2017-06-20 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: A lavishly illustrated celebration of Coca-Cola's 120 years in Canada. Coca-Cola has been refreshing Canadians for 120 years. But the relationship goes much deeper than that. Canada makes, as well as drinks, Coca-Cola beverages in huge quantities. The first batch of iconic bottles to be made in Canada came off a production line at 65 Bellwoods Avenue in Toronto in 1907. Today Coca-Cola employs thousands of Canadians in all ten provinces, in production plants, in sales, distribution and, of course, on the farms that produce the ingredients required by that legendary secret recipe. Coca-Cola has also made significant contributions to Canadian sports and culture, too, by way of sponsorship; and in return, Canada will be forever in the company's debt for demonstrating that Coke goes down very well in cold weather too, transforming the marketing of Coke from a summer thrist-quencher to a drink for all seasons. Douglas Hunter chronicles this association with a born storyteller's verve and historian's eye for the telling detail. And for this project Coca-Cola Canada has granted full access to its extraordinary archive of photographs and graphic art. The spectacular selection in this book serve as both a window into the history of Canada in its sesquicentennial year, and a celebration of the company that has been a key partner in our national project for 120 of those 150 years.
Download or read book Inside Coca Cola written by Neville Isdell and published by Macmillan + ORM. This book was released on 2011-10-25 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book by a Coca-Cola CEO tells the remarkable story of the company's revival Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is newsy without being gossipy; principled without being preachy. Inside Coca-Cola is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success.
Download or read book Death Goes Better with Coca Cola written by Dave Godfrey and published by Erin, Ont. : Press Porcépic. This book was released on 1973 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book For God Country and Coca Cola written by Mark Pendergrast and published by . This book was released on 2000-03-17 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illustrated history of the Coca-Cola soft drink company.
Download or read book Canadian Journal of Medicine and Surgery written by and published by . This book was released on 1909 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book International Disputes and Cultural Ideas in the Canadian Arctic written by Danita Catherine Burke and published by Springer. This book was released on 2017-08-22 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the Canadian relationship with its portion of the Arctic region which revolves around the dramatic split between the appearance of absent-minded governance, bordering on indifference toward the region, and the raging nationalism during moments of actual and perceived challenge toward the sovereignty of the imagined “Canadian Arctic region.” Canada’s nationalistic relationship with the Arctic region is often discussed as a reactionary phenomenon to the Americanization of Canada and the product of government propaganda. As this book illustrates, however, the complexity and evolution of the Canadian relationship with the Arctic region and its implication for Canada’s approach toward international relations requires a more in-depth exploration Please be aware than an error has been noted for Table 1.1 on page 71. In this table the sub-category “Inuit” is mislabelled. It should read “Native Indians and Inuit” as the data presented represents this Canadian census sub-category which calculated all indigenous peoples and Inuit peoples together.
Download or read book Canada Latin America and the New Internationalism written by Brian J.R. Stevenson and published by McGill-Queen's Press - MQUP. This book was released on 2000-12-06 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Canada, Latin America, and the New Internationalism Brian Stevenson argues that Canada's foreign policy toward Latin America has been profoundly affected by these three factors and has evolved in response to both changing domestic demands and shifting international circumstances. By analysing a pivotal period in Canada-Latin American relations, he shows us how successive Canadian governments made important initiatives toward closer relationships with Latin America and were also pressured by non-governmental organizations to play a bigger role in the region. Canada's increased role can be seen in official foreign policy commitments, such as the decision to join the Organization of American States, and in policy decisions on political refugees. He explains that while the United States has played a key role in sometimes constraining Canadian foreign policy in the region, it is important to realize that Canadian foreign policy has been steadied by a long-standing tradition of internationalism. Canada, Latin America, and the New Internationalism demonstrates that the tradition of internationalism in Canadian foreign policy as viewed from the perspective of foreign policy analysis provides the framework within which to understand and accommodate changes in its policy toward Latin America. The period which the book explores is critical in order to understand the contemporary nature and future direction of Canada-Latin America relations.
Download or read book Canadian Medical Association Journal written by and published by . This book was released on 1917 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Alcohol and Drugs in North America 2 volumes written by David M. Fahey and published by Bloomsbury Publishing USA. This book was released on 2013-08-27 with total page 968 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcohol and drugs play a significant role in society, regardless of socioeconomic class. This encyclopedia looks at the history of all drugs in North America, including alcohol, tobacco, prescription drugs, cannabis, cocaine, heroin, methamphetamine, and even chocolate and caffeinated drinks. This two-volume encyclopedia provides accessibly written coverage on a wide range of topics, covering substances ranging from whiskey to peyote as well as related topics such as Mexican drug trafficking and societal effects caused by specific drugs. The entries also supply an excellent overview of the history of temperance movements in Canada and the United States; trends in alcohol consumption, its production, and its role in the economy; as well as alcohol's and drugs' roles in shaping national discourse, the creation of organizations for treatment and study, and legal responses. This resource includes primary documents and a bibliography offering important books, articles, and Internet sources related to the topic.
Download or read book Europeans Are Lovin It Coca Cola McDonald s and Responses to American Global Businesses in Italy and France 1886 2015 written by Giulia Crisanti and published by BRILL. This book was released on 2023-09-25 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the French origin of Coca-Cola to McDonald’s sponsorship of the 2015 Milan Expo, the book presents the first comparative history of these multinational corporations in two Western European countries, addressing some compelling questions: to what extent our increasingly globalized world is persistently shaped by forms of American hegemony, and what are some of the forces that have been most effective at challenging the relationship between Americanization and globalization? Through the local history of global companies, the book tells a new story about not only the influence of American businesses in Europe but also the influence of European governments and societies on those American businesses and their adaptability.
Download or read book Warman s Coca Cola Collectibles written by Allen Petretti and published by Penguin. This book was released on 2006-05-21 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the world's most recognizable brands is one a wildly popular category among collectors. Passionate collectors will discover tools to maintain and enhance collections, and learn more about the company's 120 year-old history, in this exciting book. Warman's Coca-Cola Collectibles: Identification and Price Guide features countless chapters of Coca-Cola's broad range of collectible items, and offers readers: • 1,500 vivid color photos to help identify and assess items before purchasing or selling • Reliable market prices and detailed descriptions • Tips on spotting fakes and reproductions - a potentially huge cost benefit to collectors In all, this exhaustive Coca-Cola reference features items from 1880s to 1960s including calendars, toys, serving trays, bottles and coolers.
Download or read book American Multinationals and Japan written by Mark Mason and published by Harvard Univ Asia Center. This book was released on 1992 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on rich historical materials from both sides of the Pacific, including corporate records and government documents never before made public, Mason examines the development of both Japanese policy towards foreign investment and the strategic responses of American corporations.
Download or read book International Marketing written by Sak Onkvisit and published by Routledge. This book was released on 2009-05-07 with total page 737 pages. Available in PDF, EPUB and Kindle. Book excerpt: A key text examining the theory and strategy of marketing in a global context, this acclaimed text uses academic rigour rather than anecdotal evidence. The new edition features key new data, updated case studies, and a revised companion website.
Download or read book Decoding Coca Cola written by Robert Crawford and published by Routledge. This book was released on 2020-12-07 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola critically interrogates the Coke brand as well its constituent parts. By examining those who have been responsible for creating the images of Coke as well as the audiences that have consumed them, these essays offer a unique and revealing insight into the Coke brand and asks whether Coca-Cola is always has the same meaning. Looking into the core meaning, values, and emotions underpinning the Coca-Cola brand, it provides a unique insight into how global brands are created and positioned. This critical examination of one of the world’s most recognisable brands will be an essential resource for scholars researching and teaching in the fields of marketing, advertising, and communication. Its unique interdisciplinary approach also makes it accessible to scholars working in other humanities fields, including history, media studies, communication studies, and cultural studies.
Download or read book Strategic Financial Management Casebook written by Rajesh Kumar and published by Academic Press. This book was released on 2017-01-05 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Financial Management Casebook strategically uses integrative case studies—cases that do not emphasize specific subjects such as capital budgeting or value based management—to provide a framework for understanding strategic financial management. By featuring holistic presentations, the book puts readers into the shoes of those responsible for the world’s largest wealth creators. It covers strategies of growth, mergers and acquisitions, financial performance analysis over the past decade, wealth created in terms of stock returns since its listing in stock market, investment and financial decisions, cost of capital, and corporate valuation. In addition, the casebook also discusses corporate restructuring activities undertaken by each company. Each chapter follows a template to facilitate learning, and each features an Excel-based case analysis worksheet that includes a complete data set for financial analysis and valuation. Introduces a conceptual framework for integrating strategy and finance for value creation Emphasizes the roles of corporate governance, corporate social responsibility, and risk management in value creation Encourages an analysis of investment, financing, and dividend decisions Examines non-financial factors that contribute to value
Download or read book International Marketing written by John Shaw and published by Routledge. This book was released on 2008-01-28 with total page 619 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way. The 4th edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face everyday. It provides the solid foundation required to understand the complexities of marketing on a global scale. The book has been fully updated with topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than an anecodotal or descriptive one alone. The book includes chapters on: * Trade distortions and marketing barriers * Political and legal environments * Culture * Consumer behaviour * Marketing research * Promotion and pricing strategies * Currencies and foreign exchange Accessibly written and designed, this book is the most international book on marketing available that can be used by undergraduates and postgraduates the world over. A companion website provides additional material for lecturers and students alike.
Download or read book Records and Briefs of the United States Supreme Court written by and published by . This book was released on 1832 with total page 1036 pages. Available in PDF, EPUB and Kindle. Book excerpt:
