Download or read book Campaign Comedy written by Gerald Gardner and published by Wayne State University Press. This book was released on 1994 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: The issues of our presidential elections and the virtues and flaws of our candidates come into sharp focus when illuminated by the wit of political observers. America's humorists brighten the electoral scene, reminding us that we needn't always look at presidential campaigns with a solemn air. Thanks to the satiric insights of America's wits, we are able to keep a sense of perspective about the candidates, particularly when their follies and foibles are most intolerable. It is the presidential campaign humor created by America's comedians, humorists, journalists, editorial cartoonists, and the candidates themselves that writer Gerald Gardner celebrates in Campaign Comedy. He reviews the humor, from the caustic to the comedic, that most recently targeted Bill Clinton, George Bush, and Ross Perot in the explosive 1992 election. He also focuses, in a campaign-by-campaign format, on the humor generated by the presidential campaigns ranging back to the epochal struggle between John Kennedy and Richard Nixon in 1960. Candidates including Ronald Reagan, Jimmy Carter, and Lyndon Johnson, and the men they defeated are also the subject of the hilarious or vicious wit that is chronicled here. Campaign Comedy is brimming with relevant and pithy humor from Johnny Carson, Jay Leno, Art Buchwald, Mark Russell, Bob Hope, Mort Sahl, Garry Trudeau, and the closet wits who supplied the presidential candidates with the "spontaneous humor" that they employed during their campaigns. Gardner also highlights the campaign humor of television's most famous political shows, "That Was the Week That Was," "The Smothers Brothers Comedy Hour," and "Saturday Night Live." Gerald Gardner provides a delightful reminder that humor is a basic form of communication through which the media, the humorists, and the candidates convey their skepticism, anger, and differences. He makes it clear why humor is the most essential element in a democracy and why it is the one ingredient that no totalitarian society seems to possess.
Download or read book Comedy Cameos and Campaign Communication written by Jason Turcotte and published by Taylor & Francis. This book was released on 2023-10-25 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a thorough foundation for understanding the shift from political campaigning via legacy news media to campaigning through entertainment media. Public discourse that would once transpire on the newsprint of opinion pages or behind a news anchor’s desk and teleprompter is now happening through talk shows and sitcoms, celebrity partnerships and influencer accounts, memes and streams, video games, branded merchandise, and social media. Here, Turcotte explores how media consumption habits have reshaped contemporary campaign norms and shifted strategies for seeking public office and advancing policy goals. He shows how candidates are incorporating entertainment media in their strategic campaigns, moving beyond satirical programs to demonstrate a multi-pronged approach to campaign communication in the entertainment environment. With a compelling introduction to these campaign shifts and an examination of tangible applications, this text is suitable for scholars as well as students in both political science and mass communication courses, particularly courses in political communication and strategic communication.
Download or read book Humor in the Advertising Business written by Fred K. Beard and published by Rowman & Littlefield. This book was released on 2008 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beard's Humor in the Advertising Business offers a concise yet thorough exploration of how advertising humor works. As one of advertising's most frequently used tactics, humor is an admittedly complicated topic. Supported with dozens of the world's funniest ads, insights from creative strategists and artists, and decades of research, Humor in the Advertising Business surveys the whimsical side of modern advertising. Great as a supplemental text in Advertising Principles, Copywriting, and Advertising Strategy courses.
Download or read book The Liberal Redneck Manifesto written by Trae Crowder and published by Simon and Schuster. This book was released on 2017-10-10 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Liberal Rednecks--a three-man stand-up comedy group doing scathing political satire--celebrate all that's good about the South while leading the Redneck Revolution and standing proudly blue in a sea of red. Smart, hilarious, and incisive, the Liberal Rednecks confront outdated traditions and intolerant attitudes, tackling everything people think they know about the South--the good, the bad, the glorious, and the shameful--in a laugh-out-loud funny and lively manifesto for the rise of a New South. Home to some of the best music, athletes, soldiers, whiskey, waffles, and weather the country has to offer, the South has also been bathing in backward bathroom bills and other bigoted legislation that Trae Crowder has targeted in his Liberal Redneck videos, which have gone viral with over 50 million views. Perfect for fans of Stuff White People Like and I Am America (And So Can You), The Liberal Redneck Manifesto skewers political and religious hypocrisies in witty stories and hilarious graphics--such as the Ten Commandments of the New South--and much more! While celebrating the South as one of the richest sources of American culture, this entertaining book issues a wake-up call and a reminder that the South's problems and dreams aren't that far off from the rest of America's"--
Download or read book Debatable Humor written by Patrick A. Stewart and published by Lexington Books. This book was released on 2012-03-15 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Debatable Humor represents the first systematic foray into understanding the use of humor by politicians on the campaign trail. Using content analysis of primary debates for both Republican and Democratic parties during the 2008 presidential election, Patrick A. Stewart considers not just how humor was used, who used it, and how successful these attempts at humor were, but he also gives readers insight regarding why humor and the laughter that results is an important part of politics. Not only can humor reveal a candidate’s intelligence, values, personality, and his/her connection with the audience, it also reveals the underlying values of egalitarian political systems.
Download or read book Humor in Advertising written by Charles S. Gulas and published by M.E. Sharpe. This book was released on 2006 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Humor in Advertising written by Marc G. Weinberger and published by Routledge. This book was released on 2021-06-21 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new forms of digital advertising, everyone is exposed to funny ads, some of which both entertain the audience and help sell a product. Yet, the use of humor in advertising is complex; clearly not all humorous ads are successful. This comprehensive volume both summarizes the cumulative state of knowledge on humor in advertising and provides new cutting-edge research on key topics such as humor’s use in conjunction with emotional and sexual appeals, its use in digital advertising, and issues related to gender and cross-cultural applicability. Special emphasis is placed on defining humorous advertising and types of humor used, as well as outlining what conditions work for advertisers. The chapters examine humor in advertising and add insights on several cutting-edge issues in this stream of research. An overview article summarizing the overall body of literature accumulated over 50 years of research on humorous advertising defines types of humorous appeals. The degree to which humor is effective and the boundary conditions associated with when and how it works best in advertising is discussed. New research articles further contribute to cumulative knowledge by exploring the interaction of humor with other issues and techniques such as whether it travels internationally, gender issues, its use in conjunction with emotional and sexual appeals, and its presence in the digital contexts. The book concludes with an in-depth look at the evolution of humorous appeals over the oldest traditional advertising medium—outdoor advertising. The chapters in this book were originally published in International Journal of Advertising.
Download or read book American Political Humor 2 volumes written by Jody C. Baumgartner and published by Bloomsbury Publishing USA. This book was released on 2019-10-07 with total page 718 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set surveys the profound impact of political humor and satire on American culture and politics over the years, paying special attention to the explosion of political humor in today's wide-ranging and turbulent media environment. Historically, there has been a tendency to regard political satire and humor as a sideshow to the wider world of American politics—entertaining and sometimes insightful, but ultimately only of modest interest to students and others surveying the trajectory of American politics and culture. This set documents just how mistaken that assumption is. By examining political humor and satire throughout US history, these volumes not only illustrate how expressions of political satire and humor reflect changes in American attitudes about presidents, parties, and issues but also how satirists, comedians, cartoonists, and filmmakers have helped to shape popular attitudes about landmark historical events, major American institutions and movements, and the nation's political leaders and cultural giants. Finally, this work examines how today's brand of political humor may be more influential than ever before in shaping American attitudes about the nation in which we live.
Download or read book Laughing Matters written by Jody Baumgartner and published by Routledge. This book was released on 2012-08-21 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the role of humor in modern American politics. Written by a wide range of authors from the fields of political science and communication, this book is organized according to two general topics: how the modern media present political humor the various ways in which political humor influences politics. Laughing Matters is an excellent text for courses on media and politics, public opinion, and campaigns and elections.
Download or read book Communication and Applied Technologies written by Paulo Carlos López-López and published by Springer Nature. This book was released on 2022-11-22 with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features selected papers from the International Conference on Communication and Applied Technologies (ICOMTA 2022), jointly organized by the Universidad del Rosario (Bogotá, Colombia) and the Universidad Politécnica Salesiana (Cuenca, Ecuador), and as collaborators at the University of Vigo (Galicia, Spain), the University of Santiago de Compostela-Political Research Team (Galicia, Spain), and the Network of Communication Researchers of Ecuador (RICE), during August, 31–September 2, 2022. It covers recent advances in the field of digital communication and processes, digital social media, software, big data, data mining, and intelligent systems.
Download or read book Motion Picture Herald written by and published by . This book was released on 1927 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Talk Show Campaigns written by Michael Parkin and published by Routledge. This book was released on 2014-02-05 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past twenty years, presidential candidates have developed an entertainment talk show strategy in which they routinely chat with the likes of Oprah Winfrey, David Letterman, and Jon Stewart. In fact, between 1992 and 2012, there have been more than 200 candidate interviews on daytime and late night talk shows with nearly every presidential candidate—from long shot primary contender to major party nominee—hitting the talk show circuit at some point during the campaign. This book explores the development of the entertainment talk show strategy and assesses its impact on presidential campaigns. The chapters mix detailed narrative with extensive empirical data on audiences, content, viewer reaction, and press coverage to explain why candidates have embraced this strategy and the conditions under which these interviews are most likely to meet their expectations. The book also explores how these interviews can enhance campaigns by connecting a critical segment of the voting population with candidates who provide useful political information in a casual setting. Talk Show Campaigns shows that this is more than a gimmick—it’s a key part of how candidates communicate with voters, which reveals a lot about how campaigns have changed over the past two decades.
Download or read book The Social Psychology of Humor written by Madelijn Strick and published by Routledge. This book was released on 2021-04-05 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important new book provides a comprehensive analysis of humor from a social-psychological perspective, addressing questions about the use of humor and its effects in daily life. It examines the social psychology of humor on micro-level phenomena, such as attitudes, persuasion, and social perception, as well as exploring its use and effect on macro-level phenomena such as conformity, group processes, cohesion, and intergroup relations. Humor is inherently a social experience, shared among people, essential to nearly every type of interpersonal relationship. In this accessible volume, Strick and Ford review current research and new theoretical advancements to identify pressing open questions and propose new directions for future research in the social psychology of humor. The book explores fascinating topics such as humor in advertising, political satire, and the importance of a sense of humor in maintaining romantic relationships. It also examines how racist or sexist humor can affect personal and intergroup relations, and discusses how to confront inappropriate jokes. Offering new, precise, and operational conceptions of humor in social processes, this book will be essential reading for students and academics in social psychology, media, and communication studies.
Download or read book Saturday Night Live and the 1976 Presidential Election written by William T. Horner and published by McFarland. This book was released on 2018-02-09 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: The debut of Saturday Night Live and the 1976 presidential election between Gerald Ford and Jimmy Carter had enduring effects on American culture. With its mix of sketch comedy and music, SNL grabbed huge ratings and several Emmys in its first season. President Ford's press secretary, Ron Nessen, was the first politician to host SNL. Ford also appeared on the show, via video tape, to offer a comic counterpunch to Chevy Chase's signature line, "I'm Chevy Chase and you're not." Since then, it has become a rite of passage for national politicians to appear on SNL, and the show's treatment of them and their platforms has a continuing impact on political discourse.
Download or read book The Campaign written by Leila Sales and published by Abrams. This book was released on 2020-09-29 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Veep meets Parks and Recreation in this hilarious illustrated middle-grade political comedy about a 12-year-old who runs her babysitter’s campaign for mayor For 12-year-old Maddie Polansky, the only good part of school is art class. And though she’s never paid much attention to politics, when she learns that the frontrunner for mayor of her city intends to cut funding for the arts in public schools, the political suddenly becomes very personal. So Maddie persuades her babysitter, Janet, to run for mayor against Lucinda Burghart, art-hating bad guy. Soon, Maddie is thrust into the role of campaign manager, leading not only to humor and hijinks, but to an inspiring story for young readers that talks about activism and what it takes to become an engaged citizen. Maddie and Janet’s adventures on the campaign trail are illustrated by copious black-and-white drawings throughout the book.
Download or read book Writing Humor written by Mary Ann Rishel and published by Wayne State University Press. This book was released on 2002 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing both theory and praxis, this insightful and creative textbook explains how to write humor, comedy, satire, parody, nonsense, and both the literary and the joke monologue. Through its close analyses of short stories, sketches, essays, and scripts, it is a must-read for serious and not-so-serious writers of every genre. Guiding aspiring writers through the many techniques for creating humor, it illustrates and analyzes what works and what doesn't, suggests ways to energize passages that fall flat, and offers insights into brainstorming, team writing, and revision. This book includes the history and cultural background of each major genre, followed by a rich array of writing exercises. Readers will find an inventive selection of examples to learn from, including a script from M*A*S*H and pieces by such humorists as Woody Allen, Ogden Nash, and Art Buchwald-and by students as well.
Download or read book Encyclopedia of Humor Studies written by Salvatore Attardo and published by SAGE Publications. This book was released on 2014-02-25 with total page 985 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia of Humor: A Social History explores the concept of humor in history and modern society in the United States and internationally. This work’s scope encompasses the humor of children, adults, and even nonhuman primates throughout the ages, from crude jokes and simple slapstick to sophisticated word play and ironic parody and satire. As an academic social history, it includes the perspectives of a wide range of disciplines, including sociology, child development, social psychology, life style history, communication, and entertainment media. Readers will develop an understanding of the importance of humor as it has developed globally throughout history and appreciate its effects on child and adult development, especially in the areas of health, creativity, social development, and imagination. This two-volume set is available in both print and electronic formats. Features & Benefits: The General Editor also serves as Editor-in-Chief of HUMOR: International Journal of Humor Research for The International Society for Humor Studies. The book’s 335 articles are organized in A-to-Z fashion in two volumes (approximately 1,000 pages). This work is enhanced by an introduction by the General Editor, a Foreword, a list of the articles and contributors, and a Reader’s Guide that groups related entries thematically. A Chronology of Humor, a Resource Guide, and a detailed Index are included. Each entry concludes with References/Further Readings and cross references to related entries. The Index, Reader’s Guide themes, and cross references between and among related entries combine to provide robust search-and-browse features in the electronic version. This two-volume, A-to-Z set provides a general, non-technical resource for students and researchers in such diverse fields as communication and media studies, sociology and anthropology, social and cognitive psychology, history, literature and linguistics, and popular culture and folklore.
