Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Download or read book Anthropology Of China The China As Ethnographic And Theoretical Critique written by Stephan Feuchtwang and published by World Scientific Publishing Company. This book was released on 2016-07-13 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Putting China into the context of general anthropology offers novel insights into its history, culture and society. Studies in the anthropology of China need to look outwards, to other anthropological areas, while at the same time, anthropologists specialised elsewhere cannot afford to ignore contributions from China. This book introduces a number of key themes and in each case describes how the anthropology and ethnography of China relates to the surrounding theories and issues. The themes chosen include the anthropology of intimacy, of morality, of food and of feasting, as well as the anthropology of civilisation, modernity and the state.The Anthropology of China covers both long historical perspectives and ethnographies of the twenty-first century. For the first time, ethnographic perspectives on China are contextualised in comparison with general anthropological debates. Readers are invited to engage in and rethink China's place within the wider world, making it perfect for professional researchers and teachers of anthropology and Chinese history and society, and for advanced undergraduate and graduate study.
Download or read book Aspects of Linguistic Variation written by Daniël Olmen and published by Walter de Gruyter GmbH & Co KG. This book was released on 2018-12-03 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Linguistic variation is a topic of ongoing interest to the field. Its description and its explanations continue to intrigue scholars from many different backgrounds. By taking a deliberately broad perspective on the matter, covering not only crosslinguistic and diachronic but also intralinguistic and interspeaker variation and examining phenomena ranging from negation over connectives to definite articles in well- and lesser-known languages, the volume furthers our understanding of variation in general. The papers offer new insights into, among other things, the theoretical notion of comparative concepts, the social or mental nature of language structure, the areal factor in lexical typology and the diachronic implications of semantic maps. The collection will thus be of relevance to typologists and historical linguists, as well as to people studying variation within the areas of cognitive and functional linguistics.
Download or read book A First Book of Irish Literature written by Aodh De Blacam and published by . This book was released on 1936 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The LaTeX Companion written by Frank Mittelbach and published by Pearson Education. This book was released on 2004 with total page 1121 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by the core LaTeX developers and maintainers, this essential reference contains more than 900 self-contained ready-to-run examples that can immediately be reused by readers.
Download or read book Threshold Level 1990 written by Jan Ate van Ek and published by Council of Europe. This book was released on 1991-01-01 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Beyond Methods written by B. Kumaravadivelu and published by Yale University Press. This book was released on 2003-01-01 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher's description: In this original book, B. Kumaravadivelu presents a macrostrategic framework designed to help both beginning and experienced teachers develop a systematic, coherent, and personal theory of practice. His book provides the tools a teacher needs in order to self-observe, self-analyze, and self-evaluate his or her own teaching acts. The framework consists of ten macrostrategies based on current theoretical, empirical, and experiential knowledge of second language and foreign language teaching. These strategies enable teachers to evaluate classroom practices and to generate techniques and activities for realizing teaching goals. With checklists, surveys, projects, and reflective tasks to encourage critical thinking, the book is both practical and accessible. Teachers and future teachers, researchers, and teacher educators will find the volume indispensable.
Download or read book The Functional notional Approach written by Mary Finocchiaro and published by Oxford University Press, USA. This book was released on 1983 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Exactitudes written by Ari Versluis and published by 010 Publishers. This book was released on 2002 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reeksen foto's van mensen die door kleding en haardracht een bepaalde groep vertegenwoordigen.
Download or read book The Immortal Rules written by Julie Kagawa and published by Harlequin. This book was released on 2017-01-16 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: These vampires don’t sparkle…they bite. Book 1 of the Blood of Eden trilogy by Julie Kagawa, New York Times bestselling author of The Iron Fey, begins a thrilling dark fantasy series where vampires rule, humans are prey…and one girl will become what she hates most to save all she loves. Allison Sekemoto survives in the Fringe, where the vampires who killed her mother rule and she and her crew of outcasts must hide from the monsters at night. All that drives Allie is her hatred of vampires, who keep humans as prey. Until the night Allie herself dies…a becomes one of the monsters. When she hears of a mythical place called Eden that might have a cure for the blood disease that killed off most of civilization, Allie decides to seek it out. Hiding among a band of humans, she begins a journey that will have unforeseen consequences…to herself, to the boy she’s falling for who believes she’s human, and to the future of the world. Now Allie must decide what—and who—is worth dying for…again. “A fresh and imaginative thrill ride.” —Publishers Weekly, starred review Books in the Blood of Eden series: The Immortal Rules The Eternity Cure The Forever Song
Download or read book Across the Wide and Lonesome Prairie written by Kristiana Gregory and published by . This book was released on 1997 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: In her diary, thirteen-year-old Hattie chronicles her family's arduous 1847 journey from Missouri to Oregon on the Oregon Trail.
Download or read book Infelicities written by Peter Mason and published by JHU Press. This book was released on 1998 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Infelicities Peter Mason explores the texts, paintings, drawings, photographs, and museum displays in which the exotic has been represented from the early modern period to the present. He describes the unique iconography that Europeans developed to convey the exotic and the means they employed to display it once artifacts were brought to Europe. In both instances, the exotic object is taken out of its original context and given a meaning and significance it never had; this new meaning and significance, Mason argues, are derived from the imposition of European cultural values and the need to recontextualize the object in a European setting.
Download or read book The Boke Named The Gouernour written by Sir Thomas Elyot and published by . This book was released on 1883 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Emigrant s Guide to Oregon and California written by Lansford Warren Hastings and published by Applewood Books. This book was released on 1994 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published in 1845, this guidebook for pioneers is a reproduction of one of the most collectible books about California and the Western movement. It was the guidebook used by the Donner Party on their fateful journey. In addition, because Hastings' shortcut route through the Rockies produced such tragedy, the War Department commissioned The Prairie Traveler.
Download or read book Epic and Empire written by David Quint and published by Princeton University Press. This book was released on 2021-01-12 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alexander the Great, according to Plutarch, carried on his campaigns a copy of the Iliad, kept alongside a dagger; on a more pronounced ideological level, ancient Romans looked to the Aeneid as an argument for imperialism. In this major reinterpretation of epic poetry beginning with Virgil, David Quint explores the political context and meanings of key works in Western literature. He divides the history of the genre into two political traditions: the Virgilian epics of conquest and empire that take the victors' side (the Aeneid itself, Camoes's Lusíadas, Tasso's Gerusalemme liberata) and the countervailing epic of the defeated and of republican liberty (Lucan's Pharsalia, Ercilla's Araucana, and d'Aubigné's Les tragiques). These traditions produce opposing ideas of historical narrative: a linear, teleological narrative that belongs to the imperial conquerors, and an episodic and open-ended narrative identified with "romance," the story told of and by the defeated. Quint situates Paradise Lost and Paradise Regained within these rival traditions. He extends his political analysis to the scholarly revival of medieval epic in the late eighteenth and nineteenth centuries and to Sergei Eisenstein's epic film, Alexander Nevsky. Attending both to the topical contexts of individual poems and to the larger historical development of the epic genre, Epic and Empire provides new models for exploring the relationship between ideology and literary form.
Download or read book The End of Conceit written by Patrick Chabal and published by Zed Books Ltd.. This book was released on 2012-08-23 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this radical new book, Patrick Chabal reveals how the future of the West is now inextricably linked to that of the non-West. The rise of the economic power of China and other Asian countries as well as urgent environmental issues now force the West to think in new ways about how to best face the future. This is an issue which runs far deeper than present debates on the decline of the West might suggest. The book argues that the postcolonial challenge, from regions such as Asia, Africa, Latin America and the Middle East, as well as the influence of citizens of non-Western origins now living in the West have combined to expose the limits of Western rationality - that is, the theories and concepts we currently use to understand and act upon the world. Discussing such provocative questions as 'Is it a good idea to build mosques in Europe?' and 'Is Beckham the new black icon?', Chabal explores the growing failure of Western social thought to explain many of our most pressing domestic social and economic issues. He also discusses contentious issues in international relations, such as the spread of democracy and the protection of human rights. He concludes that, ultimately, what the West needs is not more and better theory but an entirely new way of thinking - one that will put an end to its current deep-seated conceit.
Download or read book Eat Sleep Bagpipes Repeat written by Mirako Press and published by Createspace Independent Publishing Platform. This book was released on 2018-07-18 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: This adorable music notebook is perfect for staffs, kids and musicians. The high-quality manuscript book includes 110 pages of 12 staves. Let exercise your composing skills with this well-designed music sketchbook! Enjoy!
