Download or read book Buyer Legends written by Bryan Eisenberg and published by Createspace Independent Publishing Platform. This book was released on 2015-02-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: By New York Times Bestselling Authors Bryan and Jeffrey Eisenberg with Anthony Garcia, "Buyer Legends: An Executive Storytellers Guide" describes a business process that combines the emotional power of storytelling with hard data to open new opportunities, spot gaps and optimize your sales and marketing.By using Buyer Legends in your organization you will:* Improve communications - Your whole team will see and understand both the bigger picture and the important details* Improve execution - You will turn big directives into purposeful and more effective actions* Improve testing. You will understand how to plan and implement more effective and impactful tests * Make more money. You will see improved conversion rates that make the up-front planning worth the time and effortAfter reading this, you will have more insight as to why your marketing execution may not be meeting expectations and why your team might be struggling to "get it." You will learn how to communicate your brand's story intent and the responsibility of each critical touch point within every level of your organization, from the boardroom to the stockroom. The Buyer Legends process IS one of the final pieces of a complex puzzle that has been missing from most modern marketing efforts.Wouldn't you like to have an edge in turning your brand into a legend?"Having worked first hand with the Eisenbergs on mapping our customers' critical paths and creating scenario narratives, I can confidently say the Buyer Legends process works. My team's focus at Google is on acquiring SMB advertising clients. And if you've ever worked with these types of businesses, you know there is huge diversity through the spectrum of small and medium businesses. We'd miss opportunities and gaps by over-aggregating (i.e. taking too high level a view) though often the challenge was in effectively communicating our insights. The Buyer Legends framework allowed us to more effectively focus our efforts, improving the bottom line. And equally important, to make a more compelling case for change with our marketing, engineering and product colleagues."Paul JeszenszkyHead of Global B2B Digital Marketing Center of Excellence, Google"The most clear-headed and useful guide ever for developing relevant and resonant stories about your business."Jay BaerPresident, Convince & Convert"Buyer Legends introduced me to a structured process which uses storytelling techniques to align our brand story to our customers experiences. With so many of our customers having an unique experience every day on Airbnb, it is our task to collect and communicate a collective narrative in the Airbnb brand story. While the Airbnb storyboarding technique, as described in the introduction, gives a clear overview of the customers journey, the motives of our customers and their experiences are many. With global differences on how people travel, making their decision where to stay, and experience the more local hospitality Airbnb provides, Buyer Legends is the marketing tool which binds Persona's, storyboards and our brand story. This is a powerful combination."Dennis GoedegebuureHead of Global SEO, Airbnb

Download or read book Be Like Amazon written by Jeffrey Eisenberg and published by . This book was released on 2017-04-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Presents the four principles that are the foundation of Amazon.com and its success. The "four pillars" are presented through a dialogue between an older man and a younger man during a road trip.

Download or read book Buyer Personas written by Adele Revella and published by John Wiley & Sons. This book was released on 2015-03-09 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named one of Fortune Magazine’s “5 Best Business Books” in 2015 See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Readers will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn the buyers' trust. Rather than relying on generic data or guesswork to determine what the buyer wants, the buyer persona approach allows companies to ask the buyer directly and obtain more precise and actionable guidance. Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert. Learn who buys what, and why Understand your buyer's goals and how you can address them Tailor your marketing activities to your buyer's expectations See the purchase through the customer's eyes A recent services industry survey reports that 52 percent of their marketers have buyer personas, and another 28 percent expect to add them within the next two years – but only 14.6 percent know how to use them. To avoid letting such a valuable tool go to waste, access the expert perspective in Buyer Personas, and craft a more relevant marketing strategy.

Download or read book The Penguin Book of Myths and Legends of Ancient Egypt written by Joyce Tyldesley and published by Penguin UK. This book was released on 2010-08-05 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Herodotus to The Mummy, Western civilization has long been fascinated with the exotic myths and legends of Ancient Egypt but they have often been misunderstood. Here acclaimed Egyptologist Joyce Tyldesley guides us through 3000 years of changing stories and, in retelling them, shows us what they mean. Gathered from pyramid friezes, archaological finds and contemporary documents, these vivid and strange stories explain everything from why the Nile flooded every year to their beliefs about what exactly happened after death and shed fascinating light on what life was like for both rich and poor. Lavishly illustrated with colour pictures, maps and family trees, helpful glossaries explaining all the major gods and timelines of the Pharoahs and most importantly packed with unforgettable stories, this book offers the perfect introduction to Egyptian history and civilization.

Download or read book Waiting for Your Cat to Bark written by Bryan Eisenberg and published by Thomas Nelson Publishers. This book was released on 2007-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good marketers know that customer-centered marketing is mandatory. However, we are not the customer. What the customer perceives as relevant is the thing successful marketers must anticipate, plan, and deliver on. Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing offers Persuasion Architecture, a proven Persona-based methodology. Persuasion Architecture enables marketers to anticipate different angles from which customers frame their questions and then coordinate messaging across multiple channels so that marketers can create predictive models of customer behavior. Don't miss out on learning about this six-sigma marketing approach that can skyrocket the effectiveness of your interactive marketing. "There's some big thinking going on here-thinking you will need if you want to take your work to the next level. 'Typical, not average' is just one of the ideas inside that will change the way you think about marketing."-Seth Godin, Author, All Marketers Are Liars "Are your clients coming to you armed with more product information than you or your sales team know? You need to read Waiting for Your Cat to Bark? to learn how people are buying in the post-Internet age so you can learn how to sell to them."-Tom Hopkins, Master Sales Trainer and Author, How to Master the Art of Selling "These guys really 'get it.' In a world of know-it-all marketing hypesters, these guys realize that it takes work to persuade people who aren't listening. They've connected a lot of the pieces that we all already know-plus a lot that we don't. It's a rare approach that recognizes that the customer is in charge and must be encouraged and engaged on his/her own terms, not thesellers. Waiting for Your Cat to Bark? takes apart the persuasion process, breaks down the steps and gives practical ways to tailor your approaches to your varying real customers in the real world. This book is at a high level that marketers better hope their competitors will be too lazy to implement."-George Silverman, Author, The Secrets of Word of Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth "We often hear that the current marketing model is broken-meaning the changes in customers, media, distribution, and even the flatness of the world make current practices no longer relevant. Yet few have offered a solution. This book recognizes the new reality in which we operate and provides a path for moving forward. The authors do an outstanding job of using metaphors to help make Persuasion Architecture clear and real-life examples to make it come alive. Finally, someone has offered direction for how to market in this new era where the customer is in control."-David J. Reibstein, William Stewart Woodside Professor, Wharton Business School of the University of Pennsylvania and former Executive Director, Marketing Science Institute "If you want to learn persistence, get a cat. If you want to learn marketing, get this book. It's purrfect."-Jeffrey Gitomer, Author, The Little Red Book of Selling "In 1999, the Wachowski brothers revolutionized moviemaking with stunning new angles and special effects revealed in The Matrix. Now the 'Eisenbrothers' have done the same for business in Waiting for Your Cat to Bark? Stunning new angles! Techniques that will be copied for decades. Cat is sure to be remembered as the genesis of an important new direction inmarketing."-Roy H. Williams, New York Times Best-Selling Author, The Wizard of Ads Trilogy "The Web is a democratizing force as the world's largest global brain. It educates everyone on the pros and cons of every product, service, and even person. An educated person doesn't react well to the traditional 'art of manipulation' that most marketers attempt to employ in their campaigns. As a matter of fact, it makes them angry and defensive-like a cat backed into a corner. No one understands this new world of marketing better than the Eisenbergs. Waiting for Your Cat to Bark? is the marketing manifesto of our generation. Read it, weep, and then go do something about it." -Brett Hurt, Founder and CEO of Bazaarvoice, Founder of Coremetrics, and Shop.org Board Director "It is easy to buy traffic but persuading that traffic to buy, subscribe, or otherwise take a profitable action is essential. Persuasion Architecture provides a framework for companies to better understand and reach customers with more relevant messages that increase the probability of acquiring and serving customers. Traffic cost inflation is a real problem, and this book not only tells you how to allow customers to buy the way they want to buy but makes the entire process accountable. I'll be encouraging the companies I invest in to read it." -Tod Francis, Managing Partner, Shasta Ventures "Who's buying? How are they buying? And why do they buy from you? Consumers have been turning away from old media channels and even most methods of advertising to embrace new media. The Eisenbergs have developed a proven methodology for selling in this new environment where the old marketing rules no longer apply. This book willchange how you think about marketing. It may even change how you think."-Rebecca Lieb, Executive Editor, The ClickZ Network "This book lays out a powerful and fresh way of thinking about personas, persuasion, and marketing in today's increasingly fragmented media environment. If you want a practical guidebook for successfully marketing to today's consumer, then this is a must-read."-Mark Kingdon, CEO, Organic, Inc. "Waiting for Your Cat to Bark? systematically covers every aspect of critical thinking about customers and prospects a marketer could need in today's complex business world. This is a book you'll reach for every time you begin your strategic planning."-Susan Bratton, CEO, Cendara, Inc., and Executive Chair ad: tech Conferences "With Waiting for Your Cat to Bark?, the Eisenbergs have shown us the power of persuasion for marketing. They back up their positions with compelling case studies and great firsthand experience that is priceless. This is a must-read for all marketing professionals and is on my desk."-Rand Schulman, Chief Active Marketing Officer, WebSideStory "The Brothers Eisenberg usher us out of the 20th-century age of media and into the 21st-century age of optimization. They show us step-by-step how to leave behind the diminished returns and false expectations of quantity, and how to replace them instead with the more universal appeal and profitability of quality."-Jeff Einstein, Media Pioneer and Social Critic "The Eisenberg brothers have done it again! Hot on the heels of their best-selling Call to Action, Waiting for Your Cat to Bark? is a guide to the use of personas and Persuasion Architecture that will force readers to reconsider all of their marketing efforts. Chock full of 'big picture' thinking and great strategic advice, the chapters 'Choosing Personas' and 'Bringing Personas to Life' are must-reads for anyone serious about marketing. Jeffrey and Bryan force us to rehumanize our audience in a way that drives measurement and forces accountability."-Eric Peterson, Author, Web Analytics Demystified and Web Site Measurement Hacks "Waiting for Your Cat to Bark? is a tremendous read. It has fresh ideas and practical solutions for persuading customers to act. I highly recommend this book."-Ivan R. Misner, PhD, New York Times Best-Selling Author and Founder of BNI

Download or read book Always Be Testing written by Bryan Eisenberg and published by John Wiley & Sons. This book was released on 2009-12-30 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stop guessing, start testing, and enjoy greater success with your website. If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you: Develop a testing framework to meet your goals and objectives Improve your website and move more of your customers to action Select and categorize your products and services with a customer-centric view Optimize your landing pages and create copy that sells Choose the best test for a given application Reap the fullest benefits from your testing experience Increase conversions with over 250 testing ideas Take the guesswork out of your online marketing efforts. Let Always Be Testing: The Complete Guide to Google Website Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line.

Download or read book The Mammoth Book of Arthurian Legends written by Mike Ashley and published by Hachette UK. This book was released on 2014-02-20 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mammoth Book of Arthurian Legends brings together many of the traditional stories about King Arthur along with several new interpretations of the legend to provide a complete picture of his birth, adventures, romance and fate. it traces Arthur's exploits to gain the sword Excalibur, the conflict with his half sister Morgan, the birth of his bastard son Mordred, and the shadowy influence and fate of Merlin. The collection also follows the adventures of many of Arthur's knights including Sir Balin, Sir Percival, Sir Gawain, Sir Lanval, Sir Marrock, Sir John, Sir Tristan and of course, Sir Lancelot. This culminates in the mighty Quest for the Holy Grail, the breakup of the Round Table, and finally the usurping of the throne by Mordred and the death of Arthur at Camlann. It even looks beyond the death of Arthur, Guinevere and Lancelot to a ghostly finale of love immortal. Stories included are: The Winning of a Sword by Howard Pyle The Treason of Morgan le Fay by George Cox The Knight with Two Swords by John Steinbeck Sir Percival of Wales by Roger Lancelyn Green The Romance of Tristan and Iseult by Hillaire Belloc The Quest for the Holy Grail by Andrew Lang Guinevere and Lancelot by Andrew machen The Lady of Belec by Phyllis Anne Karr The Quiet Monk by Jane Yolen

Download or read book MythBusters written by Keith Zimmerman and published by Simon and Schuster. This book was released on 2005-10-25 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides evidence either verifying or disproving thirty urban legends, such as exploding silicon implants, cooking a chicken in a tanning bed, and cleaning chrome with cola, as seen on the television show "Mythbusters."

Download or read book Call to Action written by Bryan Eisenberg and published by HarperCollins Leadership. This book was released on 2006-10-29 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, then this book is your call to action. Within these pages, New York Times best-selling authors Bryan and Jeffrey Eisenberg walk you through the five phases that comprise web site development, from the critical planning phase, through developing structure, momentum, and communication, to articulating value. Along the way, they offer advice and practical applications culled from their years of experience "in the trenches."

Download or read book Google Analytics Breakthrough written by Feras Alhlou and published by John Wiley & Sons. This book was released on 2016-09-06 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you'll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success. Google Analytics Breakthrough offers practical instruction and expert perspectives on the full range of implementation and reporting skills: Learn how to campaign-tag inbound links to uncover the email, social, PPC, and banner/remarketing traffic hiding as other traffic sources and to confidently measure the ROI of each marketing channel Add event tracking to capture the many important user interactions that Google Analytics does not record by default, such as video plays, PDF downloads, scrolling, and AJAX updates Master Google Tag Manager for greater flexibility and process control in implementation Set up goals and Enhanced Ecommerce tracking to measure performance against organizational KPIs and configure conversion funnels to isolate drop-off Create audience segments that map to your audience constituencies, amplify trends, and help identify optimization opportunities Populate custom dimensions that reflect your organization, your content, and your visitors so Google Analytics can speak your language Gain a more complete view of customer behavior with mobile app and cross-device tracking Incorporate related tools and techniques: third-party data visualization, CRM integration for long-term value and lead qualification, marketing automation, phone conversion tracking, usability, and A/B testing Improve data storytelling and foster analytics adoption in the enterprise Millions of organizations have installed Google Analytics, including an estimated 67 percent of Fortune 500 companies, but deficiencies plague most implementations, and inadequate reporting practices continue to hinder meaningful analysis. By following the strategies and techniques in Google Analytics Breakthrough, you can address the gaps in your own still set, transcend the common limitations, and begin using Google Analytics for real competitive advantage. Critical contributions from industry luminaries such as Brian Clifton, Tim Ash, Bryan and Jeffrey Eisenberg, and Jim Sterne – and a foreword by Avinash Kaushik – enhance the learning experience and empower you to drive consistent, real-world improvement through analytics.

Download or read book Selling is an Away Game written by Lance Tyson and published by Morgan James Publishing. This book was released on 2024-04-16 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling Is an Away Game is a comprehensive guide designed to challenge traditional sales methods and transform how salespeople approach sales in today’s dog-eat-dog world. There are few professions as competitive and cutthroat as sales. Faced with daily rejections and the pressure of impending quotas, successful salespeople are those who have the proper strength, grit, and knowledgeable strategies to rise above the competition. Lance Tyson’s Selling Is an Away Game will immerse sales professionals in the mindset of the buyer and foster new strategies and tactics to help them become stronger and more effective salespeople. With over twenty years of sales experience, Lance knows what it takes to succeed in the industry and has compiled his knowledge into this definitive handbook to help companies and individuals increase sales production, shorten sales cycle time, reduce cost of sale, and develop talent.

Download or read book Legends of Localization Book 1 written by Clyde Mandelin and published by . This book was released on 2015-11-27 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: An in-depth exploration of the localization of Nintendo's blockbuster franchise from Japanese to English.

Download or read book BattleTech Legends Mercenary s Star written by William H. Keith, Jr. and published by Catalyst Game Labs. This book was released on 1987-06-01 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: BACKS AGAINST THE WALL… Galatea. The Mercenary's Star. Even the most down on their luck units can find work here. Leading the newly-formed Gray Death Legion has been challenging for Grayson Death Carlyle, so when a job comes their way, he’s only too happy to take it. The mission: train the local resistance on the planet Verthandi to resist their Draconis Combine masters. But things do not go well almost from the moment the Legion arrives. Trapped on Verthandi and facing a superior force and a fractured populace, the men and women of the Legion find themselves in a situation that makes the campaign on Trellwan look like a walk in the park. And Grayson quickly learns repeating his past successes may not be so easy this time…

Download or read book Star Wars Dark Legends written by George Mann and published by Disney Electronic Content. This book was released on 2020-07-28 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Read on if you dare! This unique in-world collection hallows the spooky tales and ghost stories that would have kept young Luke and Leia up at night. Created by George Mann and Grant Griffin--the same team behind the stunning Star Wars: Myths & Fables--these seven frightful fables have been carefully woven from the expansive fabric that is the Star Wars galaxy (including the thrilling landscape from Galaxy's Edge at Disneyland and Disney World), and beautifully painted in a lush illustrative style that feels intergalactic yet innately archetypal and timeless.

Download or read book Folk Legends of Japan written by Richard M. Dorson and published by Tuttle Publishing. This book was released on 2012-09-11 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Delightfully illustrated, this collection of Japanese myths and fairy tales presents readers with a rich folk tradition. Folk Legends of Japan contains of over one hundred Japanese folk legends. These have been selected by a distinguished American folklorist, drawn from expert Japanese transcriptions of oral legends, and carefully translated in such a way as to bring out the charming, unadorned, and sometimes disarmingly frank folk quality of the originals. Each legend is carefully annotated for the student, scholar, and a full bibliography is provided. Fortunately, the scholarly attributes of the book are now allowed to intrude between the general reader and his enjoyment of the legends themselves. Anyone who loves a genuine old wives' tales, who savors firelit evenings of listening to the folk stories will find much pleasure in these Japanese stories. At the same time the folklorist will find a mine of information, and the Japanophile will discover the folk basis for many of the beliefs and customs that may have puzzled him in the past.

Download or read book Icons and Legends written by and published by Michael Childers Productions. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated and expanded collection spans the career of renowned American photographer Michael Childers, including many photographs published for the first time. Working mostly with black-and-white film, Childers has captured the icons and legends of popular culture and the art world for decades. His stunning portraits include Natalie Wood, Robert Wagner, Clint Eastwood, Catherine Deneuve, Rock Hudson, and Carol Channing. Several portraits are of special importance because they were taken early in the actors' careers, before they became celebrities: Sissy Spacek, Demi Moore, Mel Gibson, John Travolta, Richard Gere, and Arnold Schwarzenegger. Equally important are portraits of the great film-industry legends who helped establish and build the stars' careers, including film directors Billy Wilder and John Schlesinger and costume designer Edith Head. In addition to stars of the film world, Childers has produced portraits of contemporary artists, architects, writers and musicians, including a series of photographs of Andy Warhol in his New York studio and Paris apartment, and a series of David Hockney in his Hollywood and London studios.

Download or read book The Little Book of Football Legends written by Graham Betts and published by G2. Records. This book was released on 2012-10-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by football fan and statistician Graham Betts, "The Little Book of Football Legends" is part of the fantastic "Legends of Sport" series featuring Football, Golf, Rugby, Cricket and Grand Prix. It is packed with 4 page profiles of 30 of the world's most admired and revered footballers. "The Little Book of Football Legends" includes key statistics about each legend, illustrated with some of the best known photographs of them together with a fascinating profile of their career. Featuring such greats as Pele, Maradona, Dalglish, Ronaldo and Ronaldinho, this is a great look at the legends of world football.