Download or read book Buy Now written by Rick Cesari and published by John Wiley & Sons. This book was released on 2011-01-19 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now!, Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now! gives you the secrets behind the successful campaigns that catapulted products into millions of homes. Find out how to use direct response to create a "self-funding "marketing campaign Learn the techniques to building offers that will get people to respond to your products Use "high touch" direct response marketing to build brand equity and drive sales at retail Find out why large companies like Johnson & Johnson and Valvoline are using these concepts for their consumer brands Cesari has put more companies on the Inc. 500 list of fastest growing companies than anyone else Buy Now! to launch your products and campaigns to new heights-and connect with customers as never before-with Cesari's market-leading insights.
Download or read book Buy Now written by Emily West and published by MIT Press. This book was released on 2022-02-22 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Amazon combined branding and relationship marketing with massive distribution infrastructure to become the ultimate service brand in the digital economy. Amazon is ubiquitous in our daily lives—we stream movies and television on Amazon Prime Video, converse with Alexa, receive messages on our smartphone about the progress of our latest orders. In Buy Now, Emily West examines Amazon’s consumer-facing services to investigate how Amazon as a brand grew so quickly and inserted itself into so many aspects of our lives even as it faded into the background, becoming a sort of infrastructure that can be taken for granted. Amazon promotes the comfort and care of its customers (but not its workers) to become the ultimate service brand in the digital economy. West shows how Amazon has cultivated personalized, intimate relationships with consumers that normalize its outsized influence on our selves and our communities. She describes the brand’s focus on speedy and seamless ecommerce delivery, represented in the materiality of the branded brown box; the positioning of its book retailing, media streaming, and smart speakers as services rather than sales; and the brand’s image control strategies. West considers why pushback against Amazon’s ubiquity and market power has come mainly from among Amazon’s workers rather than its customers or competitors, arguing that Amazon’s brand logic fragments consumers as a political bloc. West’s innovative account, the first to examine Amazon from a critical media studies perspective, offers a cautionary cultural study of bigness in today’s economy.
Download or read book Buy Now written by Lloyd Edge and published by John Wiley & Sons. This book was released on 2022-04-28 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn your property dreams into reality What's stopping you from buying property? Is it the changing markets? The needless jargon? The rising costs? Buying property doesn't have to be difficult; you just need to step up on that ladder. In Buy Now, you'll get the simple, straightforward, easy-to-understand advice to help you not only enter the property market, but to launch and grow your own portfolio. With bestselling author and award-winning buyer's agent Lloyd Edge by your side, you have everything you need to stop dreaming, step up, and grab that property ladder with both hands. In the book, you’ll find newcomer-friendly advice designed to walk you through how anyone can budget and save for a deposit, understand the market, and secure a mortgage. The author breaks down the jargon and tells you what you need to know in straightforward and easy-to-understand language, offering tips and strategies for those setting out on their property investing journey. You'll also find: Step-by-step guidance on creating a financial plan for your property hunt, finding your dream home or investment property, renovating, equity creation, and upsizing How-to guides, case studies, and interactive exercises that help you build the skills you'll need to conquer property investment Your ticket to going from no knowledge or experience in real estate to property master Nobody ever got what they wanted by waiting. Take the first step toward financial freedom through property with practical advice from one of Australia's leading buyer's agents.
Download or read book Buy Now written by Rick Cesari and published by John Wiley & Sons. This book was released on 2011-02-08 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now!, Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now! gives you the secrets behind the successful campaigns that catapulted products into millions of homes. Find out how to use direct response to create a "self-funding "marketing campaign Learn the techniques to building offers that will get people to respond to your products Use "high touch" direct response marketing to build brand equity and drive sales at retail Find out why large companies like Johnson & Johnson and Valvoline are using these concepts for their consumer brands Cesari has put more companies on the Inc. 500 list of fastest growing companies than anyone else Buy Now! to launch your products and campaigns to new heights-and connect with customers as never before-with Cesari's market-leading insights.
Download or read book The Black Trans Prayer Book written by Dane Figueroa Edidi and published by . This book was released on 2020-04-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Black Trans Prayer Book is an interfaith and beyond faith collection of poems, spells, incantations, theological narrative and visual offerings by Black Trans, Non-Binary and Intersex people. Re-claiming our divinity and celebrating our essentiality, this text demands space for the brilliance of the many healers and spirit workers in our community.
Download or read book Buy Gold Now written by S. McGuire and published by John Wiley & Sons. This book was released on 2008-03-03 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Masterfully researched, and written in a straightforward style, Buy Gold Now makes a case for buying gold as protection against the rising risks of an unprecedented global currency crisis and as a profitable investment vehicle. Divided into five comprehensive parts, this reliable resource examines our country’s current financial situation from a historical perspective and addresses some of the alarming issues that many economists are currently pointing to with concern.
Download or read book Buy the Change You Want to See written by Jane Mosbacher Morris and published by Penguin. This book was released on 2019-01-29 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eager to change the world? Learn how you can have a greater social impact through your everyday purchases. The money we routinely spend on food, clothes, gifts, and even indulgences is an untapped superpower. What would happen if we slowed down to make more thoughtful decisions about what we buy? For "mom and pop" stores across the country, and artisan and agricultural communities around the world, every purchase matters. Consumers--whether individuals, small businesses, or corporations--are paying more attention than ever to how their goods are made; and retailers--large and small--are responding by investing in ethical and eco-friendly production. Yet figuring out which brands to support can feel overwhelming. Jane Mosbacher Morris has devoted her career to creating economic opportunities for vulnerable communities around the world, and in this valuable book, she shares her passion and insights on how we, as consumers, can create positive change too. Covering topics that range from why not all factories are evil, to how our morning coffee can be the easiest way for us to use our purchasing power for good, Buy the Change You Want to See makes us better informed consumers. Morris tells inspiring stories about how victims of human trafficking and natural disasters have been empowered by economic opportunity, and she offers practical ideas about how we can support these communities through our purchases--whether it comes to jewelry made from recycled materials in Haiti, sustainably grown and ethically sourced coffee and chocolate from farmers in some of the poorest regions of the world, or mass-produced jeans and shoes made in factories where workers are guaranteed decent working conditions and a fair wage.
Download or read book Buy Gold Now written by S. McGuire and published by John Wiley & Sons. This book was released on 2008-03-03 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Masterfully researched, and written in a straightforward style, Buy Gold Now makes a case for buying gold as protection against the rising risks of an unprecedented global currency crisis and as a profitable investment vehicle. Divided into five comprehensive parts, this reliable resource examines our country’s current financial situation from a historical perspective and addresses some of the alarming issues that many economists are currently pointing to with concern.
Download or read book The Messenger written by Brian T. Atkinson and published by Texas A&M University Press. This book was released on 2019-09-02 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Texas singer-songwriter Hayes Carll declared, “Ray would be at the top of the list if I were gonna read about somebody’s life.” In The Messenger: The Songwriting Legacy of Ray Wylie Hubbard, author, journalist, and music producer Brian T. Atkinson demonstrates why Carll and so many others hold Ray Wylie Hubbard in such high regard. Atkinson takes readers into and beyond the seedy bar in Red River, New Mexico, where the incident occurred that inspired Hubbard’s most famous song, “Redneck Mother.” Hubbard tells the stories, and Atkinson enlists other musicians to expound on the nature of his abiding influence as songwriter, musician, and unflinching teller of uncomfortable truths. Featuring interviews with well-known artists such as Eric Church, Steve Earle, Kinky Friedman, Chris Robinson, and Jerry Jeff Walker, and also mining the insights of up-and-comers such as Elizabeth Cook, Jaren Johnston, Ben Kweller, Aaron Lee Tasjan, and Paul Thorn, The Messenger makes clear why so many musicians across a wide spectrum admire Ray Wylie Hubbard. Readers will also learn why “Redneck Mother,” the song that put Hubbard on the map for most listeners, is also a curse, of sorts, in its diminution of both his spiritual depth as a lyricist and his multidimensional musical reach. As Hubbard himself says, “The song probably should have never been written, let alone recorded, let alone recorded again.. . . the most important part of songwriting is right after you write a song, ask yourself, ‘Can I sing this for twenty-five years?’” Atkinson’s work makes a convincing case that Ray Wylie Hubbard’s truest and most lasting contributions will long outlive him. And, with a couple of good breaks, they may even outlive “Redneck Mother.”
Download or read book World Wide Waste How Digital Is Killing Our Planet and What We Can Do About It written by Gerry McGovern and published by Lulu.com. This book was released on 2020-03-13 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Speaking out when it's unpopular. Back in the day, Henry David Thoreau raged at the robber barons-the big shots of their age, despoiling the environment in the name of progress. Deep in the throes of the seemingly unstoppable growth of tech, a modern-day Thoreau has emerged in the guise of Gerry McGovern-decrying the massive, hidden negative impacts of tech on the environment. McGovern has thoroughly documented in World Wide Waste how tech damages the Earth-and what we should be doing about it. It is not just the acres of discarded computer hardware conveniently dumped in Third World countries. Every time an email is downloaded it contributes to global warming. Every tweet, search, check of a webpage creates pollution. Digital is physical. Those data centers are not in the Cloud. They're on land in massive physical buildings packed full of computers hungry for energy. It seems invisible. It seems cheap and free. It's not. Digital costs the Earth.
Download or read book The Spectacular Now written by Tim Tharp and published by Scholastic UK. This book was released on 2014-02-06 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sutter's the guy you want at your party. Aimee's not. She needs help and it's up to Sutter to show Aimee a splendiferous time and then let her go forth and prosper. But Aimee's not like other girls and before long he's over his head. For the first time in his life he has the power to make a difference in someone else's life - or ruin it forever.
Download or read book Surviving the Buy Now Pay Never Society The Only Investment Guide You Will Ever Need to Overcome the Debt Monster Which Enslaves Us written by Young Kim and published by Lulu.com. This book was released on 2017-11-05 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is book which I want everyone to read to understand how we found ourselves overwhelmed by a society choking on debt. Our government and country has crushed us, our children, and grandchildren with $20 trillion in debts which can never be paid off. They use the Federal Reserve System to debase our money so we have to work harder and longer ad infinium. They use the media and advertising to make each of us to desire more. We are told to buy things what we don't need with money that we don't have. Nobody wishes to tackle the problem, so the spending has gotten so out of control that there is now no way out. I argue that a severe financial depression (probably the worst that we have ever seen) will wipe out the savings and wealth of most of us in the not-too-distant future. I then describe what you should do to protect yourself. I cover strategies such as purchasing precious metals and living a minimalist lifestyle. Please download the free e-book copy and prepare yourself. It is better to be ready.
Download or read book Wrightslaw written by Peter W. D. Wright and published by . This book was released on 2002 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at parents of and advocates for special needs children, explains how to develop a relationship with a school, monitor a child's progress, understand relevant legislation, and document correspondence and conversations.
Download or read book Just Married written by Caroline Chambers and published by Chronicle Books. This book was released on 2018-10-16 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Put your kitchen registry items to good use with this happily-ever-after cookbook for two that contains 130 recipes to celebrate a new marriage. Whether it’s experimenting in the kitchen or perfecting the classics, newlyweds can create cherished traditions around the table. Filled with recipes perfect for spending leisurely days cooking with your loved one, entertaining ideas for family and friends, and plenty of options for quick and satisfying weeknight dinners, this book is a sweet and practical resource for modern couples. Author Caroline Chambers shares stories from her first years of marriage and tips on weekly meal planning, pantry staples, and handy kitchen tools, everything needed to build a new kitchen together. This heartfelt collection of recipes and advice fosters everyday romance and inspires traditions, making this a joyfully welcome wedding or engagement present for the happy couple.
Download or read book Best Buy Today and Tomorrow written by United States. Office of Armed Forces Information and Education and published by . This book was released on 1959 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book What Matters Now written by Gary Hamel and published by John Wiley & Sons. This book was released on 2012-01-04 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is not a book about one thing. It's not a 250-page dissertation on leadership, teams or motivation. Instead, it's an agenda for building organizations that can flourish in a world of diminished hopes, relentless change and ferocious competition. This is not a book about doing better. It's not a manual for people who want to tinker at the margins. Instead, it's an impassioned plea to reinvent management as we know it—to rethink the fundamental assumptions we have about capitalism, organizational life, and the meaning of work. Leaders today confront a world where the unprecedented is the norm. Wherever one looks, one sees the exceptional and the extraordinary: Business newspapers decrying the state of capitalism. Once-innovative companies struggling to save off senescence. Next gen employees shunning blue chips for social start-ups. Corporate miscreants getting pilloried in the blogosphere. Entry barriers tumbling in what were once oligopolistic strongholds. Hundred year-old business models being rendered irrelevant overnight. Newbie organizations crowdsourcing their most creative work. National governments lurching towards bankruptcy. Investors angrily confronting greedy CEOs and complacent boards. Newly omnipotent customers eagerly wielding their power. Social media dramatically transforming the way human beings connect, learn and collaborate. Obviously, there are lots of things that matter now. But in a world of fractured certainties and battered trust, some things matter more than others. While the challenges facing organizations are limitless; leadership bandwidth isn't. That's why you have to be clear about what really matters now. What are the fundamental, make-or-break issues that will determine whether your organization thrives or dives in the years ahead? Hamel identifies five issues are that are paramount: values, innovation, adaptability, passion and ideology. In doing so he presents an essential agenda for leaders everywhere who are eager to... move from defense to offense reverse the tide of commoditization defeat bureaucracy astonish their customers foster extraordinary contribution capture the moral high ground outrun change build a company that's truly fit for the future Concise and to the point, the book will inspire you to rethink your business, your company and how you lead.
Download or read book Buy Now Pay Later written by Martha L. Olney and published by . This book was released on 1991 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Olney contends that a century ago, most Americans owned few durable goods, most of which were deemed necessities and few of which were advertised or purchased on an installment plan. Today, Americans own many durable goods, most considered luxury items, widely advertised and purchased on credit. She concludes that a revolution in consumer durable goods occurred in the 1920s and considers what roles advertising and credit played. Annotation copyrighted by Book News, Inc., Portland, OR
