Download or read book Persuasive Business Writing written by Mary Cross and published by AMACOM/American Management Association. This book was released on 1987 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes aspects of persuasion, tells how to use copywriting techniques in routine business communication, and provides specific tips for business letters, memos, and reports.
Download or read book The Guide to Persuasive Business Writing written by Royce Kay Murcherson and published by . This book was released on 2013-08-09 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each chapter includes questions or exercises and answer key.
Download or read book Persuasive Business Proposals written by Tom Sant and published by AMACOM/American Management Association. This book was released on 2004 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use the latest technology and techniques to craft winning proposals.
Download or read book The Necessary Art of Persuasion written by Jay A. Conger and published by Harvard Business Review Press. This book was released on 2008-09-08 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
Download or read book The Business of Persuasion written by Harold Burson and published by RosettaBooks. This book was released on 2017-10-03 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A wonderfully personal account of the thoughts behind a lifelong focus on the reputation of corporations around the world. Candid and straightforward.”—Huffington Post Harold Burson, described by PRWeek as “the [20th] century’s most influential PR figure,” is perhaps the most recognized name in the industry today. The founder of PR giant Burson-Marsteller had an incredible 70-year career, in which he built a global enterprise from a one-man consulting firm. In this illuminating and engaging business memoir, Burson traces his career from studying at Ole Miss to serving in World War II, reporting on the Nuremburg trials, and joining with Bill Marsteller. Together, he and Marsteller made history in a new venture that would grow to be one of the biggest public relations companies in the world, with over 60 offices on six continents. By way of personal and professional examples, Burson shows readers what public relations really entails—its challenges, methodologies, and impacts. His anecdotes on PR challenges like the “Tylenol crisis,” the removal of confederate flags from Ole Miss, and the introduction of “New Coke” illustrate Burson’s time-tested tenets of great PR and crisis management. He interweaves iconic moments from the history of public relations into his story, making this “a must-read for any PR professional” (Jack Welch, executive chairman, Jack Welch Management Institute). “Every detail of Harold’s professional life is brought alive through an interesting narrative of the highs and lows . . . There is loads of inspiration hidden in every page for everyone. Be it a reader with no interest in Public Relations or a veteran who wants to understand more about the profession.”—Reputation Today
Download or read book Persuasive Business Writing written by Patrick Forsyth and published by How To Books Ltd. This book was released on 2002 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a guide to how to achieve your objectives and raise your profile through effective business writing.
Download or read book Writing to Persuade How to Bring People Over to Your Side written by Trish Hall and published by Liveright Publishing. This book was released on 2019-06-11 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the former New York Times Op-Ed page editor, a definitive and entertaining resource for writers of every stripe on the neglected art of persuasion. In the tradition of The Elements of Style comes Trish Hall’s essential new work on writing well—a sparkling instructional guide to persuading (almost) anyone, on (nearly) anything. As the person in charge of the Op-Ed page for the New York Times, Hall spent years immersed in argument, passion, and trendsetting ideas—but also in tangled sentences, migraine-inducing jargon, and dull-as-dishwater writing. Drawing on her vast experience editing everyone from Nobel Prize winners and global strongmen (Putin) to first-time pundits (Angelina Jolie), Hall presents the ultimate guide to writing persuasively for students, job applicants, and rookie authors looking to get published. She sets out the core principles for connecting with readers—laid out in illuminating chapters such as “Cultivate Empathy,” “Abandon Jargon,” and “Prune Ruthlessly.” Combining boisterous anecdotes with practical advice (relayed in “tracked changes” bubbles), Hall offers an infinitely accessible primer on the art of effectively communicating above the digital noise of the twenty-first century.
Download or read book Persuasive Writing written by Peter Frederick and published by Pearson UK. This book was released on 2012-09-26 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time. Discover how to: Transform any document into something truly compelling and persuasive Understand what your reader really wants to hear and use this to get what you want Combine logic and emotion to convince even the most sceptical reader Whether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every word works for you.
Download or read book The Guide to Persuasive Business Writing written by Royce Kay Murcherson and published by . This book was released on 2019-07-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brilliant Business Writing written by Neil Taylor and published by Pearson UK. This book was released on 2012-12-27 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Full of tips, examples and exercises that will transform your writing from the same old same old into something that’ll mark you out from the crowd. Get the confidence and creativity to take your business writing from something that does the job into something that’s brilliant. Brilliant outcomes Produce business writing people actually want to read Persuade and inspire people, sell more, or get that job Get a distinctive, powerful and engaging writing voice
Download or read book Persuasive Writing written by Peter Frederick and published by Pearson UK. This book was released on 2011-07-21 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Power and Persuasion written by Michael Masterson and published by John Wiley & Sons. This book was released on 2005-11-25 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents advice on achieving business success, discussing ways to improve communication skills, the advantage of setting goals, using criticism and praise effectively, and identifying and developing highly qualified employees.
Download or read book Resistance is Useless written by Geoffrey Burch and published by John Wiley & Sons. This book was released on 2011-06-15 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will show you how anyone can be persuaded to do anything. Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion - a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings. Resistance is Useless will show you how to: Change anyone's opinion on any subject. Transform a lynch mob into your most devout supporters. Avoid wasting thousands of pounds on customer care while your accounts department is threatening to pulp your customer's fingers with a hammer. Understand how a perfect product demonstration can get you hurled into the street by security. Sell tanks to Genghis khan. Readership: General Business, customer service and sales.
Download or read book The Financial Times Essential Guide to Business Writing written by Ian Atkinson and published by Pearson UK. This book was released on 2012-09-07 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you are writing a proposal, a report, a presentation or an email, this book will show you how to write to persuade staff, colleagues, board directors and customers. The Financial Times Essential Guide to Business Writing demonstrates how your choice of language can influence your reader. It gives you clear examples to show you the dos and don'ts of successful business writing and essential tips that are proven to make your writing more effective. It shows you how to write for different audiences and in different media using style, structure and the psychology of language to your advantage. It also gives you the writing secrets used by the world's best advertising writers, which you can use to great effect in your own business writing.
Download or read book Persuade People with Your Writing written by Karen Mannering and published by Teach Yourself. This book was released on 2012-12-28 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to persuade people to agree with you can be crucial to your working life. This book will help you apply the psychology of persuasion to your writing. Persuasion expert Karen Mannering guides you through all aspects of business writing, from adverts to business plans, emails to Twitter Feeds, and letters to reports to produce sharper and more productive copy through the power of persuasion.
Download or read book Business Writing Persuasion written by Marc Roche and published by . This book was released on 2020-05-09 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: BUSINESS WRITING BOOK: "Business Writing Persuasion: Essential Business Communication Skills & Managerial Communication Strategies. Communicating Better at Work + 700 Business Templates" from the Business English Originals (c) series. This is the ONLY business writing book in the world that will help you to: -Be perceived as MORE confident, intelligent, capable and professional before people even meet you! -Set your career on a fast-track road to success with captivating and charming business writing. -Build TRUST- making you instantly more likable and breaking down barriers.-Feel more comfortable and at ease in your every day communication. -PERSUADE and ATTRACT colleagues, managers, employees, suppliers, investors, partners and clients in ANY situation with OUTSTANDING business writing. -Save time and energy, by teaching you how to communicate quickly and effectively in ANY business situation. This means you'll be more able to focus on the critical tasks throughout your working day and get more done. -Avoid conflict by turning you into a confident, clear and powerful communicator who commands respect, which means you'll feel less stressed and more in control. Skyrocket your business writing skills NOW with "Business Writing Persuasion: Essential Business Communication Skills & Managerial Communication Strategies. Communicating Better at Work + 700 Business Templates" Building advanced level business writing abilities requires more than gimmicks. "Business Writing Persuasion: Essential Business Communication Skills & Managerial Communication Strategies" from the Business English Originals series, uses simple, logical lessons and concepts, to transform you into a powerful, persuasive, confident and charming business writer. This business writing book is essential for professionals writing: -Reports-Proposals-Business plans -Corporate emails -Newsletters-Cover letters and CVs-Sales emails -Memos-Presentations -ANY other form of written communication which requires a fine balance of persuasion, honesty, authenticity and credibility. Business students who need to significantly strengthen their writing skills quickly will also benefit greatly from this book. "Business Writing Persuasion: Essential Business Communication Skills & Managerial Communication Strategies", will transform your business communication with outstandingly simple lessons and enjoyable activities to boost, not only your writing, but also your productivity, your confidence and your performance whilst lowering your stress levels.To summarize, you can expect to: -improve your writing-increase your productivity -feel more confident -boost your performance and general efficiency at work-lower your general stress levels by getting more out of your work Let's get started!
Download or read book Writing Persuasive Briefs written by Girvan Peck and published by Aspen Publishers. This book was released on 1984 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
