Download or read book Business to Business Pricing with High Fixed Costs and Inelastic Market Demand written by Hartwig Hermann Hagena and published by . This book was released on 2011 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cost Plus Pricing written by Fouad Sabry and published by One Billion Knowledgeable. This book was released on 2024-03-29 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is Cost Plus Pricing Cost-plus pricing is a pricing strategy by which the selling price of a product is determined by adding a specific fixed percentage to the product's unit cost. Essentially, the markup percentage is a method of generating a particular desired rate of return. An alternative pricing method is value-based pricing. How you will benefit (I) Insights, and validations about the following topics: Chapter 1: Cost-plus pricing Chapter 2: Monopoly Chapter 3: Perfect competition Chapter 4: Price discrimination Chapter 5: Profit maximization Chapter 6: Elasticity (economics) Chapter 7: Cost accounting Chapter 8: Markup (business) Chapter 9: Break-even (economics) Chapter 10: Marginal cost Chapter 11: Marginal revenue Chapter 12: Ramsey problem Chapter 13: Gross margin Chapter 14: Cost curve Chapter 15: Total cost Chapter 16: Pricing strategies Chapter 17: Average variable cost Chapter 18: Demand Chapter 19: Shutdown (economics) Chapter 20: Total revenue Chapter 21: Monopoly price (II) Answering the public top questions about cost plus pricing. (III) Real world examples for the usage of cost plus pricing in many fields. Who this book is for Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Cost Plus Pricing.
Download or read book Pricing written by Gábor REKETTYE and published by Transnational Press London. This book was released on 2018-05-23 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pricing: The New Frontier by Gábor REKETTYE and Jonathan LIU Published: May 2018 The importance of pricing and price management is growing all over the world, primarily due to the turbulent economic situation, accelerating technological development, the saturation of markets and the globalization of competition. All these trends affect the achievement of company objectives, place prices, pricing and price management in a context that differs greatly from what has been known before. In developing and fast moving economies like India, getting the pricing strategy right is a necessity for the short and long term future of the firm. The pricing decision will impact on the profitability and ultimately on the performance of the firm. Executives and managers responsible making pricing decisions will find this book useful and informative in shedding light on an area that is complicate and complex. – Dr M.K. Nandakumar, Associate Professor of Strategic Management, Indian Institute of Management, Kozhikode, India. Leading technological development across the world requires an in-depth understanding of the impact of the pricing decision and business strategy. This book will give its readers a clear understanding of impact of the pricing decision on the industry, the customer and its competitors. I fully recommend and endorse this book. – Jeff C.K. Lim, BU Deputy CEO at ASM Pacific Technology Ltd. Singapore. Pricing of goods and services is a critical decision that creates immediate competitive advantage. This book explains the principles of pricing clearly and concisely. It seamlessly knits concept and practice. It is a useful text book but also useful to practicing managers charged with challenging task of pricing goods and services. I strongly recommend the book to practitioners and students. – Professor Abby Ghobadian FBAM, FAcSS, CCMI, Professor of Management, Henley Business School, United Kingdom. At a time when almost continuous change is disrupting nearly all industries and the internet is putting ever more power in the hands of the customer, a book that treats pricing with substance and foresight is a welcome addition to the market. – Professor John R. Schermerhorn, Jr., O’Bleness Professor Emeritus, Ohio University, United States In contemporary business pricing is much more than just the money equivalent of the product value. This book provides a high-quality review of different concepts and issues regarding pricing from different stakeholders’ perspectives. It can be recommended both as students’ textbook as well as a managers’ toolkit for making strategic and tactical pricing decisions. – Professor Mirna Leko Šimić, Professor of Marketing at Faculty of Economics at J.J. Strossmayer University of Osijek, Croatia Price is the value that is attached to a product or service and is usually the result of complex set of calculations, research and risk analysis. This book provides comprehensive and understandable strategies and tactics that one may use to price a product or service in our current the multi-faceted operating environment. It is a great resource for both practitioners and academics. – Dr Dolores Rinke, CPA, Professor Emerita, Purdue University, United States In a fast-changing world with fierce competition, pricing has been increasingly the new frontier and battle field for business operations. Dynamic pricing needs to be deployed as the brand new strategy for global organizations to gain competitive advantages and sustainable profit growth. This book provides insightful knowledge of the dynamics of setting price in a networked global context, and enables academics and professionals to have a clear understanding of the principle and practice. – Dr Xinping Shi, Associate Professor of Information and Operations Management, Hong Kong Baptist University, Hong Kong SAR China. Getting the pricing of products and services right is challenging and difficult. It is more complicated in a globalized world and further challenging when it is across different types of economies. This book will offer guidance in setting and negotiating prices for trading across borders and on the digital platform, and will prove useful for practitioners and students. I highly recommend the book. – Professor Vincent XG Qi, PhD, FRAI, Wolfson College, University of Cambridge; Marcel Mauss Chair Distinguished Professor of Global Supply Chain Management and Business Anthropology, Anshan Normal University in China. Contents PART 1. PRICING BASICS Chapter 1. PRICING IN FOCUS Chapter 2. THE ECONOMICS OF PRICING Chapter 3. CUSTOMERS’ PRICE PERCEPTION Chapter 4. PRICES, COSTS AND PROFIT Chapter 5. METHODS OF PRICE SETTING PART 2. STRATEGIES AND TACTICS OF PRICING Chapter 6. PRICING STRATEGY Chapter 7. PRODUCT LIFE CYCLE PRICING Chapter 8. DYNAMIC PRICING Chapter 9. PRODUCT LINES PRICING Chapter 10. PRICE BUNDLING PART 3. INTERMEDIARY PRICING Chapter 11. PRICING ACROSS THE MARKETING CHANNELS Chapter 12. RETAIL AND WHOLESALE PRICING Chapter 13. PRICING IN INTERNATIONAL MARKETS Chapter 14. SUCCESSFUL PRICE NEGOTIATIONS Bibliography Index Product Details: ISBN: 9781910781944 Publisher: Transnational Press London Published: 23 May 2018 Language: English Pages: 320 Interior Ink: Black & white Weight (approx.): 0.65 kg Dimensions (approx.): 18.9cm wide x 24.59cm tall
Download or read book The Strategy and Tactics of Pricing written by Thomas T. Nagle and published by Taylor & Francis. This book was released on 2023-07-31 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather than calculating prices to cover costs or to achieve sales goals, readers will learn to frame more strategic choices that proactively influence customer perceptions of value, manage internal costs, and profitably shift demand curves. This edition features new discussions on harnessing concepts from behavioral economics as well as a refined "value cascade" to help organize the topics covered in this book. Readers will also benefit from: Major revisions to more than a third of the chapters, including an expanded discussion of the role of artificial intelligence and machine learning analytics tools to assist in the evaluation of new pricing opportunities Discussion of many of the new pricing and revenue-recognition models such as consumption-based pricing, outcomes-based pricing, and others An expanded discussion on "Special Topics in Pricing" that cover many of the transformative pricing moves successful companies have made in the past few years in response to major disruptive forces such as the pandemic as well as re-emergent inflation In-chapter textboxes and call-out to highlight different "pricing concepts in action" using actual examples of companies addressing market challenges Chapter summaries and visual aids to help the reader better understand the ideas and concepts presented throughout this book This comprehensive, managerially-focused text is a must-read for students and professionals with an interest in strategic price management and achieving commercial excellence for their organizations. Additional online resources include PowerPoint slides and an instructor’s manual, including exercises, mini-cases, and examination questions.
Download or read book Power Pricing written by Robert J. Doan and published by Simon and Schuster. This book was released on 1996 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: In one compact volume, here are the innovative tactics business leaders need to attain maximum financial performance for their companies. Whether they're selling beer or land, this book is one book managers can't afford to ignore
Download or read book Joint Product Pricing written by Fouad Sabry and published by One Billion Knowledgeable. This book was released on 2024-02-03 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is Joint Product Pricing In microeconomics, joint product pricing is the firm's problem of choosing prices for joint products, which are two or more products produced from the same process or operation, each considered to be of value. Pricing for joint products is more complex than pricing for a single product. To begin with, there are two demand curves. The characteristics of each could be different. Demand for one product could be greater than for the other. Consumers of one product could be more price elastic than consumers of the other. How you will benefit (I) Insights, and validations about the following topics: Chapter 1: Joint product pricing Chapter 2: Monopoly Chapter 3: Monopolistic competition Chapter 4: Supply and demand Chapter 5: Deadweight loss Chapter 6: Economic surplus Chapter 7: Price discrimination Chapter 8: Elasticity (economics) Chapter 9: Economic equilibrium Chapter 10: Consumer choice Chapter 11: Substitute good Chapter 12: Substitution effect Chapter 13: Allocative efficiency Chapter 14: Overproduction Chapter 15: Demand curve Chapter 16: Tax incidence Chapter 17: Pricing strategies Chapter 18: Demand Chapter 19: Supply (economics) Chapter 20: Derived demand Chapter 21: Margin (economics) (II) Answering the public top questions about joint product pricing. (III) Real world examples for the usage of joint product pricing in many fields. Who this book is for Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Joint Product Pricing.
Download or read book Pricing in Business written by Douglas Hague and published by Routledge. This book was released on 2018-01-10 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, first published in 1971, reports on the first detailed study of pricing decisions ever made in the UK. Based on case studies, it shows precisely how thirteen pricing decisions were taken. In doing so, it reveals the objectives pursued by these firms and how conflicts between these objectives were resolved. The assessments of the pricing decisions show the strengths and weaknesses of the procedures used by the firms, and the relative importance of economic and organizational elements in such decisions.
Download or read book Monopoly written by Fouad Sabry and published by One Billion Knowledgeable. This book was released on 2024-01-24 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is Monopoly A market that is characterized by the "absence of competition" is what Irving Fisher refers to as a monopoly. This type of market is characterized by the fact that a certain individual or business is the sole provider of a particular item. This stands in contrast to oligopoly and duopoly, which are business structures in which a small number of vendors dominate a market, as well as monopsony, which refers to the dominance of a market by a single company for the purpose of purchasing a product or service. Therefore, monopolies are distinguished by the absence of economic rivalry to manufacture the commodity or service, the absence of viable substitute goods, and the possibility of a high monopoly price that is significantly higher than the seller's marginal cost, which results in a high monopoly profit. When referring to the process by which a firm acquires the authority to raise prices or exclude competitors, the term monopolize or monopolize refers to the process. It is a single vendor that constitutes a monopoly in economics. When it comes to the law, a monopoly is a commercial company that possesses enormous market power. This means that it has the ability to charge prices that are excessively high, which is related with a reduction in social surplus. Monopolies are not characterized by their size, despite the fact that they may be among the largest corporations in the world. Within a tiny industry, it is possible that a small business nevertheless possesses the ability to raise prices. How you will benefit (I) Insights, and validations about the following topics: Chapter 1: Monopoly Chapter 2: Microeconomics Chapter 3: Monopolistic competition Chapter 4: Oligopoly Chapter 5: Perfect competition Chapter 6: Imperfect competition Chapter 7: Deadweight loss Chapter 8: Two-part tariff Chapter 9: Price discrimination Chapter 10: Profit maximization Chapter 11: Monopsony Chapter 12: Monopoly profit Chapter 13: Substitute good Chapter 14: Market power Chapter 15: Marginal revenue Chapter 16: Lerner index Chapter 17: Market structure Chapter 18: Demand Chapter 19: Margin (economics) Chapter 20: Profit (economics) Chapter 21: Monopoly price (II) Answering the public top questions about monopoly. (III) Real world examples for the usage of monopoly in many fields. Who this book is for Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Monopoly.
Download or read book Visualizing Marketing written by S. Umit Kucuk and published by Springer. This book was released on 2016-12-20 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss the marketing concepts visually and open a door to future predictions of the evolution of such marketing concepts. Marketing concepts are, by nature, abstract and there is a need for approaches that provide a clear picture of such concepts and concrete and hands-on knowledge tools to students, scholars, and practitioners. Furthermore, the recent rising importance and popularity of marketing metrics make visualization of such important marketing phenomena possible. Visualizing or concretizing of marketing data is more important than ever as the usage and presentation of such enormous amounts of data requires visual representation. Thus, the book provides collection of such marketing visualization examples that can help marketing scholars and students to make sense of marketing concepts and their data, so that they can develop clearer and winning marketing strategies.
Download or read book Pricing Strategy written by Morris Engelson and published by . This book was released on 1995 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about business success. It does not matter what you consider as success for your business - profit, sales growth, return on investment - this book considers its implications, relationship to other measures & how to get desired results. The common theme is the pricing decision which forms the bridge between buyer & seller. What are the constituents of price & rules describing price? How can you influence, even control, the price? Who should control the price? What is a good or optimum price? How is price connected to the essential objectives of your business? These questions & many others involving strategy, planning, cost profit, competition - all related to business success - are considered in this book. Detailed mathematical analysis sections provide the rigor needed for business school study. At the same time, an easy-to-follow, conversational style combined with a point-by-point format makes this book ideal for immediate practical application at all business management levels. Joint Management Strategy, P.O. Box 25170, Portland, OR 97225; 503-292-7035; fax 503-292-0449.
Download or read book Industrial Pricing written by Frederic M. Scherer and published by Chicago : Rand McNally College Publishing Company. This book was released on 1970 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Intermediate Microeconomics written by Patrick M. Emerson and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Pricing Of Products Services written by Tridib Mazumbar and published by World Scientific. This book was released on 2020-12-15 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: The price of a product or a service is a critical element of the marketing mix. Price influences product demand, and the firm's revenue and profits. Prices also signal product quality and value, customer self-image, and the seller's pricing practices. With appropriate balance of theory, applications, and analytics, this book provides business students and practitioners the tools to make profitable pricing decisions under a variety of real-life contexts — current and emerging.Theoretical foundations for pricing decisions come from microeconomics, psychology, and behavioral decision theories. Well-established economic principles, with available data and analytics, help firms customize prices based on customers' willingness to pay, quantity purchased, timing and urgency of purchase, and by bundling their products and services. Pricing and promotional strategies of firms are further informed by the consideration of consumer psychology as well as the decision rules that consumers employ in framing of and responding to prices.As a practical step-by-step guide for firms, the book presents a comprehensive framework for pricing decisions. The framework illustrates how firms' pricing decisions are shaped by customer valuation of the product or service, firm cost, and competition within the category. Additional considerations include: channel arrangements, legal and regulatory limits, public sentiments, and the overriding strategy for the firm. Short cases and numerical examples help illustrate how these factors can be incorporated in firm making decisions.In addition to offering the theoretical foundation and practical guidelines for pricing, there are several distinctive features of the book.Pedagogically, the book takes a quantitative approach to pricing decisions and places a special emphasis on the utilization of data and analytics. Nevertheless, sound intuition and judgments remain a prerequisite.
Download or read book Principles of Pricing written by Rakesh V. Vohra and published by Cambridge University Press. This book was released on 2012-03-05 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions, 2) price discrimination and 3) pricing in a competitive environment.
Download or read book Demand Elasticities in Antitrust Analysis written by Gregory Werden and published by . This book was released on 1996 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Innovative Pricing Strategies to Increase Profi ts written by Daniel Marburger and published by Business Expert Press. This book was released on 2012-08-09 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to the economic theory of the firm, businesses strive to determine the single price that maximizes profits. In fact, many firms can extract more revenue and increase profits with pricing strategies that are far more innovative than the single-price strategy. However, in the world of pricing, there is no “one size fits all” strategy. Some pricing strategies are better suited to some situations than others. Sam’s Clubs, owned by Walmart Stores, Inc., for example, charge a membership fee for the right to purchase the store’s inventory whereas Walmart Supercenters do not. If Suddenlink Communications bundles Internet, cable, and phone service to increase profits, why does it also sell the same items separately? Is it true that passengers seated next to each other on the same flight might pay dramatically different fares? Inside you’ll learn how various pricing strategies, including price discrimination, two-part tariffs, bundling, peak-load pricing, and dynamic pricing need specific and necessary ingredients in order to succeed. The authors show you how to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions.
Download or read book AQA A2 Economics Module 5 6 Digital Textbook written by and published by Tutor2u Limited. This book was released on with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt:
