Download or read book Brand New Name written by Jeremy Miller and published by Page Two. This book was released on 2019-10-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Miller delivers a proven, step-by-step brand naming process to create an unforgettable name. The book explains to readers what to do every step of the way--right down to exercises to generate lots of naming ideas to techniques on how to test which names resonate the most.most.
Download or read book Brand Naming written by Rob Meyerson and published by Business Expert Press. This book was released on 2021-12-14 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.
Download or read book Sticky Branding written by Jeremy Miller and published by Dundurn. This book was released on 2015-01-10 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.
Download or read book The Naming Book written by Brad Flowers and published by Entrepreneur Press. This book was released on 2020-03-17 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out. In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to: Set clear goals for your name and brand before you start Craft a brainstorming list based on your business mission Build a brand unique to you by creating your own word Find the balance between “cool” and clear Narrow down your list of names with five easy tests
Download or read book Finland Business Law Handbook Volume 1 Strategic Information and Basic Laws written by IBP, Inc. and published by Lulu.com. This book was released on 2015-09-29 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finland Business Law Handbook - Strategic Information and Basic Laws
Download or read book Business Law 5th Edition written by Nickolas James and published by John Wiley & Sons. This book was released on 2020-01-21 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Law, 5th Edition (James et al.) is written for business students to provide a clear and accessible introduction to the legal system. Business law courses are the first exposure to law for many business students and the first time they are obliged to think deeply about the discipline. This updated edition presents business law in a practical context rather than the doctrinal context that many major legal publishers use. The Business Law interactive e-text features a range of instructional media content designed to provide students with an engaging learning experience. This includes practitioner videos from Herbert Smith Freehills, animated work problems and questions with immediate feedback. This new edition is a unique resource that can form the basis of a blended learning solution for lecturers.
Download or read book Business Law 2014 written by Andy Gibson and published by Pearson Higher Education AU. This book was released on 2013-10-11 with total page 1103 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Law 2014 - Your essential up-to-date business law resource The pace and scope of legislative reform of the law affecting business is increasing. There is a major shift to uniformity across the nation with a corresponding increase in new legislation and significant amendments to existing legislation. Business Law 2014 is a sophisticated and comprehensive text which provides a clear and current appreciation of the main rules and legal principles encountered in a course for non-lawyers. It considers the legal environment in which businesses must operate in all states and territories. With a student-friendly, 4-colour format and a teaching and learning resource package second to none, Business Law 2014 also offers instructors a great opportunity to tailor textbook content to suit the breadth and depth of the areas you wish to teach.
Download or read book Finland Company Laws and Regulations Handbook Volume 1 Strategic Information and Basic Laws written by IBP USA and published by Lulu.com. This book was released on with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Small Business Start Up Kit for California written by Peri Pakroo and published by Nolo. This book was released on 2024-03-15 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your one-stop guide to starting a small business in California The Small Business Start-Up Kit for California shows you how to set up a small business quickly and easily. It explains the forms, fees, and regulations you’ll encounter and shows you how to: choose the right business structure, such as an LLC or partnership write an effective business plan pick a winning business name and protect it get needed California licenses and permits hire and manage staff in compliance with California and federal law start a home business manage finances and taxes, and market your business effectively, online and off. The 15th edition is updated with the latest legal and tax rules affecting California small businesses, plus trends in digital marketing, remote working, and technology (including AI) for small businesses. WITH DOWNLOADABLE FORMS Includes cash flow projection and profit/loss forecast worksheets, California LLC Articles of Organization, small business resources, and more available for download.
Download or read book All Marketers are Liars written by Seth Godin and published by Penguin. This book was released on 2012-04-24 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”
Download or read book Company Law Print and Interactive E Text written by Ellie (Larelle) Chapple and published by John Wiley & Sons. This book was released on 2023-09-15 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: This award-winning text is written specifically for accounting students. It is concise and to the point, covering the core topics a student needs to learn in a typical company law unit. With an expansive range of digital resources within the interactive eText, students will be guided through the real-life application of what they are learning, using media such as practitioner interview videos, animated work problems and questions with immediate feedback.
Download or read book Company Law An Interactive Approach 2nd Edition written by Ellie Chapple and published by John Wiley & Sons. This book was released on 2020-01-21 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chapple’s award winning Company Law textbook is written for business or commerce students studying an accounting major. This updated second edition presents company law in an applied context rather than the doctrinal context many major legal publishers use. It is concise and to the point, covering the core concepts in a typical company law unit without any extraneous topics. The Company Law interactive e-text features a range of instructional media content designed to provide students with an engaging learning experience. This includes practitioner videos from Clayton Utz, animated work problems and questions with immediate feedback. Chapple’s unique resource can also form the basis of a blended learning solution for lecturers.
Download or read book The Small Business Start Up Kit written by Peri Pakroo and published by Nolo. This book was released on 2022-02-22 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Small Business Start-Up Kit gives clear, step-by-step instructions for aspiring entrepreneurs who want to launch a small business quickly, easily, and with confidence. User-friendly and loaded with practical tips and essential information, the book explains how to choose the best business structure and name for your business, write an effective business plan, get the proper licenses and permits, file the right forms in the right places, understand the deal with taxes, learn good bookkeeping and money-management skills, market your business effectively, and more. The newest edition includes new laws and trends affecting how small businesses are regulated, as well as guidance on updating your business’s digital strategy in a post-pandemic world.
Download or read book Small Business for Dummies written by Veechi Curtis and published by John Wiley & Sons. This book was released on 2021-02-17 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get inspired to build a profitable business with this essential guide In the latest edition of this bestselling and authoritative reference, Small Business For Dummies explains how to set your business on the path for success. Using this guide, you'll discover how to nurture your entrepreneurial spirit, build a winning edge over your competitors, and respond to the increasing challenges of everyday business. From the basics of setting up a budget to working out your exit plan, this book explains how to grow a profitable business that responds quickly to opportunities. You’ll learn how to identify what's different about your business, and how you can use this knowledge to build your brand and generate above-average profits. This new edition also covers: Using business plans to stay one step ahead Building positive teams and managing employees Creating financial projections that actually work Attracting the kind of customers you really want Expanding your online presence Whether you're a small business veteran or new to the game, this guide provides practical advice and inspirational guidance for every step along the way.
Download or read book The Mom Test written by Rob Fitzpatrick and published by Robfitz Ltd. This book was released on 2013-10-09 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
Download or read book Australian Intellectual Property Law written by Mark J. Davison and published by Cambridge University Press. This book was released on 2011-11-18 with total page 753 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intellectual property law in Australia has changed dramatically in the last decade and continues to change. Developments in technology, the rise of the internet, the globalisation of trade and the increasing importance of 'superbrands' – trade marks with global appeal – have all affected the laws surrounding intellectual property. Furthermore, globalisation has resulted in greater pressure on intellectual property owners to expand their rights as they endeavour to capture the potential benefits of ownership in an increasingly affluent and integrated world economy. Australian Intellectual Property Law, 2nd edition has been fully revised to take into account these significant case and legislative developments in trademarks, copyright and patents law. This book offers students and legal professionals a detailed discussion of the black-letter aspects of the law, with a primary emphasis on legal principles and complexities.
Download or read book Corporate Business Forms in Europe written by Frank Dornseifer and published by Walter de Gruyter. This book was released on 2009-04-27 with total page 928 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Daily Mail”, “Centros”, “Überseering” and “Inspire Art”: The ECJ has triggered by applying the principle of freedom of establishment step by step the competition between EU corporate legal systems. Entrepreneurs and investors within the EU now can choose between the various corporate legal forms of the various member states when deciding where and how to carry out their business. “Corporate Business Forms in Europe” is the first compendium including a review and description of the most important types of corporate business forms (i.e. public/private limited liability companies and variations thereof) in the newly enlarged Europe. In particular with respect to the proposed directive concerning the transfer of the registered office of a company from one member state to another under perpetuation of its legal capacity this compendium becomes an indispensable reference book for investors/businessmen, lawyers and students providing practical information starting with the formation and ending with the winding up of the various types of corporate entities presented. The team of authors comprises lawyers and professionals from the various countries concerned with a profound background in corporate law.
