Download or read book BUSINESS HORIZONS VOL 6 NUMBER 1 SPRING 1963 written by and published by . This book was released on 1963 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Information Guide written by and published by . This book was released on 1962 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Personnel Literature written by United States. Office of Personnel Management. Library and published by . This book was released on 1963 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Strategic Marketing Management written by Richard M.S. Wilson and published by Routledge. This book was released on 2012-08-06 with total page 884 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get there? - Strategic choice * Which way is best? - Strategic evaluation * How can we ensure arrival? - Strategic implementation and control This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering: * The changing role of marketing * Approaches to analysing marketing capability * E-marketing * Branding * Customer relationship management * Relationship management myopia * The decline of loyalty The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma.

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Download or read book Vertical Integration Outsourcing and Corporate Strategy written by Kathryn Rudie Harrigan and published by Beard Books. This book was released on 2003 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a reprint of a previously published work. The original title was Strategies for Vertical Integration. It deals with self-sufficiency and outsourcing in various kinds of businesses.

Download or read book Personnel Bibliography Series written by United States Civil Service Commission. Library and published by . This book was released on 1960 with total page 942 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Executive Manpower written by United States Civil Service Commission. Library and published by . This book was released on 1975 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Personnel and Human Resources Administration written by Leon C. Megginson and published by McGraw-Hill/Irwin. This book was released on 1977 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt: Settling into a 1940s Mexico town, a young drifter becomes a dog fighter under the thumb of a corrupt entrepreneur and faces a difficult choice when he befriends an elderly poet and falls in love with an innocent woman.

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Download or read book Readings in Personnel Management written by Arthur W. Sherman and published by Cincinnati : South-Western Publishing Company. This book was released on 1980 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Knowledge Management Systems written by Ronald Maier and published by Springer. This book was released on 2002-04-10 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information and knowledge have fundamentally transformed the way business and social institutions work. Knowledge management promises concepts and instruments that help organizations to provide an environment supportive of knowledge generation, sharing and application. Information and communication technology (ICT) is often regarded as the enabler for the effective and especially the efficient implementation of knowledge management. The book presents an almost encyclopedic treatise of the many important facets, concepts and theories that have influenced knowledge management and integrates them into a general knowledge management framework consisting of strategy, organization, systems and economics. The book also contains the state of practice of knowledge management on the basis of a comprehensive empirical study, and concludes with four scenarios of the successful application of ICT in knowledge management initiatives.

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Download or read book The Systems Approach to Management written by American Institute of Aeronautics and Astronautics. Technical Information Service and published by . This book was released on 1969 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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