Download or read book Business Express Developing Business and Customer Awareness written by Douglas Miller and published by Pearson UK. This book was released on 2017-03-30 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you need to be in the know in no time at all, Business Express will get you from beginner to brilliant in the blink of an eye. This fast, focused and carefully crafted eBook will help you pick up all the essential knowledge you need about the skills that matter most at work, all in the shortest possible time. Learn just when you need to or well in advance; read it at your desk or on the move; dip in and out or start from scratch – it’s all up to you. But however you use it, you’ll quickly feel more confident, competent and better equipped to make things happen and keep moving ahead. Save time – it’s quick and easy to read Get smart - just the essential knowledge you need Feel good - watch your confidence grow Business Express - know how in no time!
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Customers Are People The Human Touch written by John McKean and published by John Wiley & Sons. This book was released on 2003 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Download or read book Why Business Models Matter written by Joan Magretta and published by . This book was released on 2002 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Developing Business Strategies written by David A. Aaker and published by John Wiley & Sons. This book was released on 2001-08-27 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Developing Business Strategies": Jetzt erscheint der Klassiker zur strategischen Planung in der 6. aktualisierten und überarbeiteten Auflage. Hier lernen Manager alles, was sie über interne (z.B. Finanzperformance und Portfolio) und externe Analysemethoden (zu Kunden, Konkurrenten und Marktsituation) wissen müssen. Autor David Aaker erläutert sehr ausführlich, wie man die jeweiligen Methoden zur Erstellung und Umsetzung von Wachstumsstrategien, von Strategien zur Diversifikation, Differenzierung und zur globalen Expansion erfolgreich einsetzt. Das Material wurde komplett aktualisiert und überarbeitet. Neu hinzugekommen ist ein Kapitel zur strategischen Positionierung. "Developing Business Strategies" - ein unentbehrlicher Ratgeber für die Strategieplanung im Unternehmen.
Download or read book Profit First written by Mike Michalowicz and published by Penguin. This book was released on 2017-02-21 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that: · Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. · A small, profitable business can be worth much more than a large business surviving on its top line. · Businesses that attain early and sustained profitability have a better shot at achieving long-term growth. With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.
Download or read book Corporate Brand Design written by Mohammad Mahdi Foroudi and published by Routledge. This book was released on 2021-09-30 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders. The book begins its approach with a literature review, to provide an overview of current thinking on the subject and establish a theoretical framework. The following sections cover key stages during the corporate brand development process: Brand signature design, its components and impact on brand reputation; website design and how it builds customer perception of the brand; corporate architecture design and the branding of space and place; brand experience design from a sensuality perspective. International case studies from a range of industries feature in each chapter to demonstrate how the theory translates to practice, alongside case questions to cement learning and definitions of the key constructs. By combining academic theory with practical case studies and examples, readers will gain a thorough understanding of the corporate brand design process and how it influences customer identification and loyalty to the brand. The book is a useful resource for advanced undergraduate and postgraduate students of strategic brand management, corporate brand design and visual identity, and marketing communications.
Download or read book Brandweek written by and published by . This book was released on 1999-05 with total page 1164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Olympic Games Effect written by John A. Davis and published by John Wiley & Sons. This book was released on 2012-01-11 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations. Loaded with historical information on the Olympics, the book traces the history of the Olympics back to 776 BC. This legacy is vital to the ongoing success of the Olympics, and is at the heart of why brands care so much Packed with illustrations that illustrate how the Games have become arguably the world's most successful sports event and the marketing opportunities this has led to Includes relevant business strategies and recommendations to help companies understand how to make more effective sports sponsorship decisions This timely new edition of The Olympic Games Effect shows the value contributed by sponsoring the world's premier sporting event, and explains how, by extension, other global sports events have the potential to generate similarly impressive results for their sponsors.
Download or read book Integrated Occupational Safety and Health Management written by Seppo Väyrynen and published by Springer. This book was released on 2014-12-27 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maximizing reader insights into a new movement toward leadership approaches that are collaborated and shared, and which views Occupational Safety and Health (OSH) and performance excellence within the wider examination of leadership relationships and practices, this book argues that these relationships and processes are so central to the establishment of OSH functioning that studying them warrants a broad, cross-disciplinary, multiple method analysis. Exploring the complexity of leadership by the impact that contexts (e.g., national and organizational culture) may have on leaders, this book discusses the related literature, then moves forward to show how a more comprehensive practical approach to Occupational Safety and Health and performance excellence can function on levels pertaining to events, individuals, groups, and organizations. This book proposes that greater clarity in understanding leadership in Occupational Safety and Health and performance excellence can be developed from addressing two fundamental issues. Firstly, how do subunit inputs and processes combine to produce unit-level outcomes and how does leadership affect this process? Secondly, how do the leaders influence the way that individual-level inputs are combined to produce organizational outputs. In these issues, the alternative methodologies that allow precise measurement of organizational outputs in OSH and performance excellence are reviewed. To help readers navigate through the best practices, each chapter contains Question Guidelines, Exercises and Case studies which illustrate the concepts discussed and which serves to highlight the key evidence demonstrating that collaborative leadership can positively affect individual, group, and organizational level outcomes, including organizational OSH and performance excellence.
Download or read book Adweek written by and published by . This book was released on 1999-05 with total page 678 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Business America written by and published by . This book was released on 1990-07 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Black Enterprise written by and published by . This book was released on 2000-07 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance.
Download or read book Marketing Theory written by Michael J Baker and published by SAGE. This book was released on 2010-03-18 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing. Summary of key features: - A marketing theory text written specifically for students - Provides an introduction and overview of the role of theory in marketing - Contributors are leading, well-established authorities in their fields - Explains key concepts for students in a clear, readable and concise manner. - Provides full, in-depth coverage of all topics, with recommended further readings
Download or read book Contemporary Business written by Louis E. Boone and published by John Wiley & Sons. This book was released on 2019-03-26 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Business, 18th Edition, is a student friendly, engaging product designed to attract students to the field of business. Boone 18e offers a comprehensive approach to the material that will cater to a wide variety of students with different learning needs. Up-to-date content is vital to any Intro to Business course and Boone 18e with its contemporary style, wealth of new examples, and hot business topics can deliver that currency.
Download or read book Communication Risks and Best Practices in Global Software Development written by Ajmal Iqbal and published by Ajmal Iqbal. This book was released on 2012-07 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focusses on the identification of communication risks, their causes and effects and the practices to mitigate the risks from both state of the art and state of the practice perspectives. It's like puzzle solving game. According to Casey "Communication is one the biggest issue that cause due to geographical, temporal and socio-cultural distances". At the end of the book authors provide set of recommendations based on the best practices that need to be followed by the globally distributed organizations to achieve communicated environment just like co-located settings.
